Pub Date : 2023-09-30DOI: 10.60090/kjm.v4i2.1009.112-127
Fachlul Infithar, Febria Anjara, Hadi Wijaya
Digital branding has become a necessity in the contemporary business landscape. These branding efforts often involve leveraging social media marketing and influencer marketing techniques to enhance brand awareness and drive product sales. This study aims to investigate the role of digital branding strategies at ZANAIA Acrylic Palembang in influencing brand awareness and purchase decisions for MSMEs' products or services. The independent variables encompass social media marketing and influencer marketing, while brand awareness acts as the intervening or mediating variable, and purchasing decisions represent the dependent variable. Primary data was collected using a questionnaire as the research instrument and analyzed using SPSS. The study involved a total sample of 100 respondents in Palembang City. The anticipated results of this research are expected to contribute valuable insights and serve as a reference for other SMMEs in formulating effective business strategies, targeting consumers, and optimizing their profits.
Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision
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 Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision","PeriodicalId":499648,"journal":{"name":"Klabat Journal of Management","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136278097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.60090/kjm.v4i2.1016.104-111
Donn Kevinson Sondakh, Risty Mandane Laloan
This study was conducted to investigate the effectiveness of implementing Lean Six Sigma within the field of health care facilities. Lean Six Sigma is a powerful tool that can increase the organization performance. In this study A systematic review was performed in accordance with current best practices through close adherence to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses. This study was found that the implementation of Lean Six Sigma enables the hospital to reduce the consumption of plasminogen by 69%, block utilization was increase by 13%-28%, book appointment increases by 24-276%, time saving were increase by 17% to 21%. And for service quality in blood collection was increased by 55% housewide. Lean Six Sigma is an inexpensive methodology to implement, it can bring many benefits to the organization in the health-care facilities. The successful implementation of Lean Six Sigma was able to reduce waste, reduce defect rate, increasing the quality of service, and reduce process variability that led to patient satisfaction and cost effective.
Keywords: lean six sigma, health-care facility, productivity, efficiency
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 Keywords: lean six sigma, health-care facility, productivity, efficiency","PeriodicalId":499648,"journal":{"name":"Klabat Journal of Management","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136279912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.60090/kjm.v4i2.1002.138-146
Suci Ayu Sudari
The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns.
Keywords: Technology, Organization, Environment, E-Commerce, SMEs
摘要本研究旨在调查分析马格郎中小企业采用电子商务的技术-组织-环境(TOE)因素的影响。本研究以回归分析为主要方法，评估自变量—技术、组织、环境与因变量—电子商务采用率之间的关系。为了收集原始数据，使用问卷作为数据收集工具。研究对象包括马格朗县的1080家中小企业，使用Slovin公式从中选择了100家具有代表性的中小企业样本。随后，使用SPSS version 23对收集到的数据进行处理。研究结果表明，TOE因素对马格朗中小企业采用电子商务具有显著的正向影响。本研究有助于深入了解上述地区中小企业采用电子商务的动态和决定因素，强调了技术、组织和环境在形成采用模式方面的关键作用。
关键词:技术、组织、环境、电子商务、中小企业
{"title":"THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY","authors":"Suci Ayu Sudari","doi":"10.60090/kjm.v4i2.1002.138-146","DOIUrl":"https://doi.org/10.60090/kjm.v4i2.1002.138-146","url":null,"abstract":"The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns.
 Keywords: Technology, Organization, Environment, E-Commerce, SMEs","PeriodicalId":499648,"journal":{"name":"Klabat Journal of Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136279428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.60090/kjm.v4i2.1004.128-137
Rahmawati Ulfah
This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period.
Keywords: E-Commerce, Earning, MSMES, Pandemic
{"title":"THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD","authors":"Rahmawati Ulfah","doi":"10.60090/kjm.v4i2.1004.128-137","DOIUrl":"https://doi.org/10.60090/kjm.v4i2.1004.128-137","url":null,"abstract":"This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period.
 Keywords: E-Commerce, Earning, MSMES, Pandemic","PeriodicalId":499648,"journal":{"name":"Klabat Journal of Management","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135246145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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