Lasnoto, Burhanuddin, Bowo Lestono, Sekolah Tinggi, Ilmu Ekonomi Samarinda
On February 2, 2019, PT Bank BRI (Persero) Tbk introduced Super App Brimo' by BRI to replace the previous iteration of their mobile banking, BRI Online (Brimo' 1.0). The Brimo by BRI target audience was organised by Bank BRI management in 2022, and it was disseminated to 12 Regional Offices in Indonesia. Bank BRI Region VI/Jawa 1 ran many acquisition programmes, including the Strategic Partnership Programme, to meet the aim of Brimo's users. Out of the 128 partners who entered the strategic partnership programme in 2022, 106 partners are classified as having low acquisition because they have an ability to recruit fewer than 50 users, and just 3 partners have the ability to acquire more than 500 users. In order to boost the partner's willingness to distribute Brimo' by BRI and, ultimately, increase the penetration of Brimo' by BRI, this study looks at potential options. The results show that there are some issues that partners face when distributing Brimo' by BRI, including technical difficulties, a lack of product knowledge, staffing issues, gimmicks that don't suit partners' preferences, poorly optimised promotions, the need for reward and recognition programmes, and partners' lack of confidence in their ability to distribute Brimo' by BRI. The study comes to the conclusion that offline training, gimmicky customization, reward and recognition programmes, and quicker referral fee payment are necessary to boost partner willingness to acquire Brimo's users. To determine how these guidelines will affect people, more research will be required.
{"title":"Proposed Marketing Strategy To Increase The Penetration Of Brimo’ By BRI Through Strategic Partnership Program","authors":"Lasnoto, Burhanuddin, Bowo Lestono, Sekolah Tinggi, Ilmu Ekonomi Samarinda","doi":"10.55606/ijemr.v2i2.97","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.97","url":null,"abstract":"On February 2, 2019, PT Bank BRI (Persero) Tbk introduced Super App Brimo' by BRI to replace the previous iteration of their mobile banking, BRI Online (Brimo' 1.0). The Brimo by BRI target audience was organised by Bank BRI management in 2022, and it was disseminated to 12 Regional Offices in Indonesia. Bank BRI Region VI/Jawa 1 ran many acquisition programmes, including the Strategic Partnership Programme, to meet the aim of Brimo's users. Out of the 128 partners who entered the strategic partnership programme in 2022, 106 partners are classified as having low acquisition because they have an ability to recruit fewer than 50 users, and just 3 partners have the ability to acquire more than 500 users. In order to boost the partner's willingness to distribute Brimo' by BRI and, ultimately, increase the penetration of Brimo' by BRI, this study looks at potential options. The results show that there are some issues that partners face when distributing Brimo' by BRI, including technical difficulties, a lack of product knowledge, staffing issues, gimmicks that don't suit partners' preferences, poorly optimised promotions, the need for reward and recognition programmes, and partners' lack of confidence in their ability to distribute Brimo' by BRI. The study comes to the conclusion that offline training, gimmicky customization, reward and recognition programmes, and quicker referral fee payment are necessary to boost partner willingness to acquire Brimo's users. To determine how these guidelines will affect people, more research will be required.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"150 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139358716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gusmatumi, Salman Afdhal, Satriadi, Elvi Lastriani, Jl. Raja, Haji Fisabilillah, No. 34 Tanjungpinang, Kantor Pos, Layanan Pos, Peran Kantor
The Post Office has become an integral part of the communication and distribution system of correspondence in many countries around the world. However, with the rapid development of digital technology, the Post Office is facing new challenges to adapt to this change. This study aims to describe the role and transformation of the Post Office in facing the digital era.
{"title":"Implementation Of Human Resources Strategy At PT Pos Tanjungpinang","authors":"Gusmatumi, Salman Afdhal, Satriadi, Elvi Lastriani, Jl. Raja, Haji Fisabilillah, No. 34 Tanjungpinang, Kantor Pos, Layanan Pos, Peran Kantor","doi":"10.55606/ijemr.v2i2.96","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.96","url":null,"abstract":"The Post Office has become an integral part of the communication and distribution system of correspondence in many countries around the world. However, with the rapid development of digital technology, the Post Office is facing new challenges to adapt to this change. This study aims to describe the role and transformation of the Post Office in facing the digital era.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139360120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Inventory is a useful resource in a trading organization because it is a larger asset than current assets. As a result, the majority of the company's revenue comes from the sale of inventory goods. To avoid fraud, inventory accounting management is essential. A trading company that supplies fundamental needs for consumers to implement accountable inventory management provided the data for this article. The name of the corporation UD Barokah Putra Makassar is the subject of this study. The qualitative descriptive method is used in this paper. According to the findings of this study, UD Barokah Putra Makassar has established accountability based on inventory management, but there is still room for development in terms of providing burden sharing for entering and storing items and income.
在贸易组织中，库存是一种有用的资源，因为它是比流动资产更大的资产。因此，公司的大部分收入都来自库存商品的销售。为避免欺诈，库存会计管理至关重要。一家为消费者提供实施库存会计管理基本需求的贸易公司为本文提供了数据。UD Barokah Putra Makassar 公司是本文的研究对象。本文采用了定性描述法。根据本研究的结果，UD Barokah Putra Makassar 已建立了基于库存管理的问责制，但在提供输入和存储物品及收入的负担分担方面仍有发展空间。
{"title":"SAK EMKM Inventory Based Accounting Implementation","authors":"S. Murniati, Stie Wira, Bhakti Makassar","doi":"10.55606/ijemr.v2i2.95","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.95","url":null,"abstract":"Inventory is a useful resource in a trading organization because it is a larger asset than current assets. As a result, the majority of the company's revenue comes from the sale of inventory goods. To avoid fraud, inventory accounting management is essential. A trading company that supplies fundamental needs for consumers to implement accountable inventory management provided the data for this article. The name of the corporation UD Barokah Putra Makassar is the subject of this study. The qualitative descriptive method is used in this paper. According to the findings of this study, UD Barokah Putra Makassar has established accountability based on inventory management, but there is still room for development in terms of providing burden sharing for entering and storing items and income.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139361723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amelia Setyawati, Amelia Suggangga, Nyuherno Aris Wibowo, Adelia Rahma, Farij Ibadil Maula, Lecturer Sekolah, Tinggi Ilmu, Ekonomi Artha, Bodhi Iswara, Surabaya, Jl. Semarang, Kec Sumbersari, Kota Lowokwaru, Jawa Malang, Timur
The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.
{"title":"Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR)","authors":"Amelia Setyawati, Amelia Suggangga, Nyuherno Aris Wibowo, Adelia Rahma, Farij Ibadil Maula, Lecturer Sekolah, Tinggi Ilmu, Ekonomi Artha, Bodhi Iswara, Surabaya, Jl. Semarang, Kec Sumbersari, Kota Lowokwaru, Jawa Malang, Timur","doi":"10.55606/ijemr.v2i2.94","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.94","url":null,"abstract":"The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139362740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indira Basalamah, Stie Wira, Bhakti Makassar, Muhammad Carda, Stie Wira Bhakti, Makassar, Nizmah A.Bahasoan
Finding out what effect motivational, disciplined, and loyal attitudes have on employee performance when used in the workplace was one of the authors' research objectives. The study was conducted at the Makassar Regional Office of the Ministry of Social Affairs, which had 52 persons working there. Research of this kind was quantitative. The major data used are responses obtained from delivering surveys to respondents, which were collected through observation and questionnaires. Multiple linear regression is the test type used. In the past, several research tests were conducted, such as instrument tests composed of validity and reliability tests. The Effects of Loyalty, Motivation, and Rules on Employee Performance.
{"title":"Employee Performance and The Influence Of Motivation, Discipline, And Loyalty","authors":"Indira Basalamah, Stie Wira, Bhakti Makassar, Muhammad Carda, Stie Wira Bhakti, Makassar, Nizmah A.Bahasoan","doi":"10.55606/ijemr.v2i2.93","DOIUrl":"https://doi.org/10.55606/ijemr.v2i2.93","url":null,"abstract":"Finding out what effect motivational, disciplined, and loyal attitudes have on employee performance when used in the workplace was one of the authors' research objectives. The study was conducted at the Makassar Regional Office of the Ministry of Social Affairs, which had 52 persons working there. Research of this kind was quantitative. The major data used are responses obtained from delivering surveys to respondents, which were collected through observation and questionnaires. Multiple linear regression is the test type used. In the past, several research tests were conducted, such as instrument tests composed of validity and reliability tests. The Effects of Loyalty, Motivation, and Rules on Employee Performance.","PeriodicalId":502705,"journal":{"name":"International Journal of Economics and Management Research","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139363101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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