Erni Mayasari, Yudiarto Perdana Putra, Nindi vaulia Puspita
This study aims to determine the effect of copywriting on consumer buying interest, foodand beverage mediated by brand awareness in Instagram users in Kediri. The influence you want toknow is both direct and indirect. This type of research is explanatory research that explains theposition between hypothesized variables. This study used a sample of 96 respondents. Samplingusing purposive sampling techniques with the characteristics of active Instagram users andfollowers of Instagram accounts related to food and beverage. The data collection technique used inthis study is by using questionnaires distributed through google forms, while data analysis uses thepath analysis method with the help of SmartPLS analysis tools. The results of this test can be concluded that copywriting (X) has a significant influence on brand awareness (Z). Brandawareness (Z) also has a significant influence on buying interest (Y). While copywriting (X) has aninsignificant influence on buying interest (Y). The test results also show that copywriting (X) hasan indirect influence on buying interest (Y) mediated by brand awareness (Z).
{"title":"Pengaruh Copywriting terhadap Minat Beli Konsumen Food and Beverage dimediasi Brand Awareness pada Pengguna Instagram di Kediri","authors":"Erni Mayasari, Yudiarto Perdana Putra, Nindi vaulia Puspita","doi":"10.33086/amj.v7i2.4959","DOIUrl":"https://doi.org/10.33086/amj.v7i2.4959","url":null,"abstract":"This study aims to determine the effect of copywriting on consumer buying interest, foodand beverage mediated by brand awareness in Instagram users in Kediri. The influence you want toknow is both direct and indirect. This type of research is explanatory research that explains theposition between hypothesized variables. This study used a sample of 96 respondents. Samplingusing purposive sampling techniques with the characteristics of active Instagram users andfollowers of Instagram accounts related to food and beverage. The data collection technique used inthis study is by using questionnaires distributed through google forms, while data analysis uses thepath analysis method with the help of SmartPLS analysis tools. The results of this test can be concluded that copywriting (X) has a significant influence on brand awareness (Z). Brandawareness (Z) also has a significant influence on buying interest (Y). While copywriting (X) has aninsignificant influence on buying interest (Y). The test results also show that copywriting (X) hasan indirect influence on buying interest (Y) mediated by brand awareness (Z).","PeriodicalId":505135,"journal":{"name":"Accounting and Management Journal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The goal of this study was to empirically evaluate the association between perceived threat and anxiety on coping behaviors (protective action, seeking help, avoidance) of Kebumen district e-banking users. By disseminating surveys via a Google form, 121 study samples were acquired. Purposive sampling was utilized in this study, with the criteria of respondents obtained by e-banking. In this work, structural equation modeling is used to evaluate hypotheses using the WarpPLS version 7.0 program. The findings of hypothesis testing demonstrate that perceived threats and anxiety have an influence on coping behavior; however, there is no evidence that perceived threats lead to avoidance. According to the findings of this study, threats have no effect on respondents' usage of e-banking because it has become a daily requirement.
{"title":"Unlocking E-Banking Behavior: Unraveling the Impact of Perceived Threat and Anxiety on Coping Strategies in Kebumen District","authors":"Arya Samudra Mahardhika","doi":"10.33086/amj.v7i2.5345","DOIUrl":"https://doi.org/10.33086/amj.v7i2.5345","url":null,"abstract":"The goal of this study was to empirically evaluate the association between perceived threat and anxiety on coping behaviors (protective action, seeking help, avoidance) of Kebumen district e-banking users. By disseminating surveys via a Google form, 121 study samples were acquired. Purposive sampling was utilized in this study, with the criteria of respondents obtained by e-banking. In this work, structural equation modeling is used to evaluate hypotheses using the WarpPLS version 7.0 program. The findings of hypothesis testing demonstrate that perceived threats and anxiety have an influence on coping behavior; however, there is no evidence that perceived threats lead to avoidance. According to the findings of this study, threats have no effect on respondents' usage of e-banking because it has become a daily requirement.","PeriodicalId":505135,"journal":{"name":"Accounting and Management Journal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wahyu Eko Pujianto, Muhafidhah Novie, Ayu Lucy Larassaty, Muhammad Burhanudin
The challenge for society in the digital era is the emergence of Volatility, Uncertainty, Complexity, and Ambiguity, or VUCA, so sensitivity, adaptivity, and constructive understanding are needed for all elements in a country, especially society. This study aims to describe how efforts to build coastal community resilience in the VUCA era through the business sector and knowledge management. This research is qualitative with a grounded theory method with a Straussian approach. Research data were collected through indirect observation and interviews so that they could be analyzed through detailed narratives. Based on the research results, it is known that coastal communities can face the VUCA era through the development of the business sector, especially on a small and medium scale. Even so, efforts are needed to implement a knowledge management system so that every business actor in the coastal area can innovate and compete in the VUCA era. The existence of business activities accompanied by systematic knowledge management will improve coastal communities economic conditions sustainably, even in the VUCA era.
{"title":"Vuca Era: The Role of Business And Knowledge Management System To Build Coastal Community Economic Resilience","authors":"Wahyu Eko Pujianto, Muhafidhah Novie, Ayu Lucy Larassaty, Muhammad Burhanudin","doi":"10.33086/amj.v7i2.4760","DOIUrl":"https://doi.org/10.33086/amj.v7i2.4760","url":null,"abstract":"The challenge for society in the digital era is the emergence of Volatility, Uncertainty, Complexity, and Ambiguity, or VUCA, so sensitivity, adaptivity, and constructive understanding are needed for all elements in a country, especially society. This study aims to describe how efforts to build coastal community resilience in the VUCA era through the business sector and knowledge management. This research is qualitative with a grounded theory method with a Straussian approach. Research data were collected through indirect observation and interviews so that they could be analyzed through detailed narratives. Based on the research results, it is known that coastal communities can face the VUCA era through the development of the business sector, especially on a small and medium scale. Even so, efforts are needed to implement a knowledge management system so that every business actor in the coastal area can innovate and compete in the VUCA era. The existence of business activities accompanied by systematic knowledge management will improve coastal communities economic conditions sustainably, even in the VUCA era.","PeriodicalId":505135,"journal":{"name":"Accounting and Management Journal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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