Pub Date : 2023-07-11DOI: 10.37394/232024.2023.3.2
O. Petrenko, Y. Kostyk, Olena Bieliaieva, Larysa Melnychuk, Viktoriia Lola, Anzhela B. Olkhovska
State regulation of business in social networks provides for the protection of personal data, intellectual property rights and ensuring the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyse the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on the use of expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention and defining the legal framework for conducting business in social networks. In the course of analysing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the help of the latter, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles was carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.
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