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Green Attributes & Customer Loyalty towards ABC Supermarket in Colombo District, Sri Lanka 斯里兰卡科伦坡地区 ABC 超市的绿色属性与顾客忠诚度
Pub Date : 2023-12-20 DOI: 10.31033/ijemr.13.6.10
Plgsd Piumali, Lecturer
At present, people are more concerned with the environment because of growing environmental consequences. According to that shift, retail businesses are converting from traditional marketing practices to green marketing practices. In the Sri Lankan context. Most of the retail businesses are shifting to green practices. But customers' actual green purchase behaviors are very low level. This study was conducted to examine green attributes impact on customer loyalty towards ABC supermarket in the Colombo district. This study observes six independent variables such as green products, eco branding, eco-labeling, eco advertising, environment awareness, and green price and customer loyalty as the dependent variable. This study was conducted using a quantitative research approach and explanatory design. Therefore, the researcher used self-administered questionnaires to collect primary data. The questionnaire was disseminated among 384 ABC supermarket users under the convenience sampling method. In this study, Correlation and multiple linear regression analysis were employed to analyze the hypotheses. According to the result of this study, there is no significant influence of eco-labeling and eco-advertising on customer loyalty. The other five independent variables such as green products, eco branding, environment awareness, and green price are a significant influence on customer loyalty. Furthermore, the analysis identified some limitations in the research and gave recommendations to future researchers to generate a successful and accurate result of the study.
目前,由于环境后果日益严重,人们更加关注环境问题。根据这一转变,零售企业正在从传统营销方式向绿色营销方式转变。就斯里兰卡而言。大多数零售企业都在向绿色营销转变。但顾客的实际绿色购买行为却很少。本研究旨在考察绿色属性对科伦坡地区 ABC 超市顾客忠诚度的影响。本研究观察了六个自变量,如绿色产品、生态品牌、生态标签、生态广告、环境意识和绿色价格,并将顾客忠诚度作为因变量。本研究采用定量研究方法和解释性设计。因此,研究人员使用了自填式问卷来收集原始数据。在便利抽样法下,问卷在 384 名 ABC 超市用户中发放。本研究采用了相关分析和多元线性回归分析来分析假设。研究结果表明,生态标签和生态广告对顾客忠诚度没有显著影响。其他五个自变量,如绿色产品、生态品牌、环境意识和绿色价格对顾客忠诚度有显著影响。此外,分析还指出了研究中存在的一些局限性,并向未来的研究人员提出了建议,以获得成功和准确的研究结果。
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引用次数: 0
Coconut Plant Disease Identified and Management for Agriculture Crops using Machine Learning 利用机器学习识别和管理农作物的椰子植物病害
Pub Date : 2023-10-30 DOI: 10.31033/ijemr.13.5.13
Wijethunga C.D, Ishanka K.C, Parindya S.D.N, Priyadarshani T.J.N, Buddika Harshanath, Samantha Rajapaksha
This research paper introduces an innovative approach to improve the quality and sustainability of coconut farming and exports in Sri Lanka. It employs advanced image processing techniques to detect, classify, and grade pests and diseases early in coconut palms. This allows for swift interventions and reduces the need for harsh chemical treatments, promoting eco-friendly farming practices. Furthermore, the study goes beyond pest control to evaluate optimal conditions for coconut growth, considering factors like soil quality, water availability, and climate. It empowers farmers with insights to maximize coconut palm yield. Additionally, the system incorporates a growth prediction component using historical data and machine learning, enabling farmers to plan and allocate resources effectively. By combining early pest detection, pest management, growth classification, and predictive analysis, this research offers a comprehensive strategy to enhance Sri Lanka's coconut quality for export. This approach not only improves product quality but also safeguards the industry's sustainability by reducing economic losses and ecological impact. Leveraging cutting-edge tools like image processing and machine learning, this research aims to boost efficiency, economic viability, and international competitiveness in Sri Lanka's coconut farming sector.
本研究论文介绍了一种提高斯里兰卡椰子种植和出口质量及可持续性的创新方法。它采用先进的图像处理技术,对椰子树的病虫害进行早期检测、分类和分级。这样就可以迅速采取干预措施,减少对苛刻的化学处理的需求,促进生态友好型农业实践。此外,这项研究不仅限于病虫害防治,还考虑到土壤质量、水供应和气候等因素,评估椰子生长的最佳条件。它使农民能够深入了解如何最大限度地提高椰子产量。此外,该系统还利用历史数据和机器学习整合了一个生长预测组件,使农民能够有效地规划和分配资源。通过将早期病虫害检测、病虫害管理、生长分类和预测分析相结合,这项研究为提高斯里兰卡椰子的出口质量提供了一项综合战略。这种方法不仅能提高产品质量,还能减少经济损失和生态影响,从而保障产业的可持续发展。本研究利用图像处理和机器学习等尖端工具,旨在提高斯里兰卡椰子种植业的效率、经济可行性和国际竞争力。
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引用次数: 0
Utilization and Development of Libas (Spondias Pinnata) Spray-Dried Powder 秤锤草(Spondias Pinnata)喷雾干燥粉的利用和开发
Pub Date : 2023-10-30 DOI: 10.31033/ijemr.13.5.14
Robelle M. Tapado
In this study, the effect of maltodextrin concentration on the physico-chemical, sensory and storage characteristics of Libas (Spondias pinnata) powder produced by spray drying was investigated. Initially, fresh Libas leaf extracts were drawn out in distilled water heated at 100°C for 30 minutes. 10, 20 and 30% maltodextrin was added to the solution prior to sieving. These solutions were then atomized in a pilot scale centrifugal spray dryer at an inlet temperature of 180°C, material cooling temperature of 70°C, fan operation frequency of 60 Hz, atomizer operation frequency of 300 Hz and mean outlet temperature of 125°C. Spray dried Libas leaf powder was analyzed for product yield, pH, moisture content, ash content and solubility time. The level of acceptability of the spray dried Libas leaf powder was also assessed in terms of appearance, taste, aroma, mouthfeel and overall acceptability using a 9-point hedonic scale conducted on thirty (30) sensory panelists. Findings of the study revealed that maltodextrin concentration significantly affected various physico-chemical, sensory and storage characteristics of spray dried Libas leaf powder. Product yield, solubility and residual moisture content were found to be significantly improved by an increase in maltodextrin concentration. However, it was also found that there is a decrease in the ash content and level of acceptability of the spray dried samples with an increase in maltodextrin concentration. Storage of the spray dried Libas leaf powder for six (6) months significantly affected pH and moisture content. No significant difference in sensory characteristics was detected among treatments indicating that powder quality is still acceptable during the six (6) months storage period.
本研究调查了麦芽糊精浓度对喷雾干燥法生产的秤锤花(Spondias pinnata)粉末的物理化学、感官和储存特性的影响。首先,在 100°C 的蒸馏水中提取新鲜的秤锤叶提取物,加热 30 分钟。筛分前,在溶液中分别加入 10%、20% 和 30% 的麦芽糊精。这些溶液随后在中试规模的离心喷雾干燥机中雾化,入口温度为 180°C,材料冷却温度为 70°C,风扇运行频率为 60 赫兹,雾化器运行频率为 300 赫兹,平均出口温度为 125°C。对喷雾干燥的利巴叶粉末进行了产品产量、pH 值、水分含量、灰分含量和溶解时间分析。此外,还对喷雾干燥秤锤叶粉的外观、味道、香气、口感和总体可接受性进行了评估,采用的是 9 点享乐主义量表,由 30 名感官评定小组成员进行评定。研究结果表明,麦芽糊精浓度对喷雾干燥莴苣叶粉的各种理化、感官和储存特性有显著影响。研究发现,麦芽糊精浓度提高后,产品产量、溶解度和残余水分含量都有明显改善。然而,研究还发现,随着麦芽糊精浓度的增加,喷雾干燥样品的灰分含量和可接受性水平也会降低。喷雾干燥的莴苣叶粉储存六(6)个月后,pH 值和水分含量会受到明显影响。各处理之间在感官特征方面没有发现明显差异,这表明在储存六(6)个月期间,粉末质量仍然可以接受。
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引用次数: 0
Contingent Workforce as a Remedy to Overcome the Employee-Shortage Issues in Vodafone-Oman Company 将临时工作为解决沃达丰-阿曼公司员工短缺问题的一种补救措施
Pub Date : 2023-10-30 DOI: 10.31033/ijemr.13.5.15
Kawther Musabah Alghafri, Muadh Khalfan, Bashaer Mabrook Albusaidi, Hafsa Mahmood Alhadi, Dr. Chandra Sekhara, Reddy Kamireddy
Most of the companies in the recent days facing the issues of the shortage of the skilled workforce. Recruiting and the retaining the right kind and right type of personnel is a big challenge to the team of HR in the organizations. To overcome this shortage issues one of the strategy what the companies are following is contingent workforce. As per the recent studies it is observed that, the companies are gaining major advantages and minor drawbacks through contingent workforce. Contingent workforce is available in various forms like temporary workers, freelancers, casual earners and contractors.  It is easy to hire and fire these employees as per the company workload requirements.  Companies are preferring these contingent employees for more than one reason i.e: cost-saving benefit, seasonal fluctuations, no need to bother about extra incentives and training programs e.t.c.  Vodafone-Oman is a couples of years old company started with the motto of to connect everybody in the country Oman for the sake of enhanced future and their solutions are aimed to impact the people positively. As a company with technology, it holds the Sultanate of Oman’s 2040 Vision and the goals about the Sustainable Development. It supports the Sultanate position at the head of creativity and innovation in both locally and globally. After the commencement of the company’s pilot operations on 30th December 2021, the Vodafone company commemorated its operations launch officially on 6th March, 2021 in the Sultanate of Oman. As a newly started company Vodafone-Oman is also facing an issues of skilled worker’s shortage. As a remedy to overcome this issue the company is started using contingent workforce to give the tough competition to its competitors and to reach the maximum number of customers at the earliest.
最近,大多数公司都面临着熟练劳动力短缺的问题。招聘和留住合适的人才是企业人力资源团队面临的一大挑战。为了克服这种短缺问题,公司正在采取的策略之一就是派遣员工。最近的研究表明,企业通过派遣员工获得了很大的好处,同时也发现了一些小的缺点。临时工有多种形式,如临时工、自由职业者、临时工和承包商。 根据公司的工作量要求,雇用和解雇这些员工都很容易。 Vodafone-Oman 是一家成立多年的公司,公司的座右铭是 "为了美好的未来,连接阿曼的每一个人",其解决方案旨在对人们产生积极的影响。作为一家技术公司,它致力于实现阿曼苏丹国 2040 年愿景和可持续发展目标。它支持阿曼苏丹国在本地和全球的创造力和创新能力方面处于领先地位。继 2021 年 12 月 30 日开始试运营后,沃达丰公司于 2021 年 3 月 6 日在阿曼苏丹国正式启动运营。作为一家新成立的公司,沃达丰阿曼公司也面临着技术工人短缺的问题。作为解决这一问题的补救措施,公司开始使用临时工,以应对竞争对手的激烈竞争,并尽早接触到最多的客户。
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引用次数: 0
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International Journal of Engineering and Management Research
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