Ripah Saripah, Biki Zulfikri Rahmat, Qiny Shonia Az Zahra
The cosmetics market in Indonesia is vast and will continue to grow every year. The large selection of local and foreign cosmetic brands in Indonesia causes customers to increasingly consider buying decisions. The purpose of this study was to determine the effect of sales promotion, brand image, and halal labeling on cosmetic purchasing decisions for Muslim consumers partially or simultaneously. The population in this study is unknown, the sample in this study used purposive sampling, namely cosmetic users as many as 100 respondents. The data collection technique is a questionnaire with a Likert scale. The data analysis technique is the correlation coefficient, regression coefficient and determination. The results of the study were obtained: 1) There is an effect of sales promotion on purchasing decisions by 28.6%. 2). there is an influence of brand image on purchasing decisions by 36.2% 3) there is an influence of the halal label on purchasing decisions by 37.1%. and 4) There is an influence between sales promotion, brand image and halal labeling on purchasing decisions by 45%. So it can be concluded that sales promotion, brand image, and halal labeling have a positive and significant effect on cosmetic purchasing decisions for Muslim consumers both partially and independently.
{"title":"Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product","authors":"Ripah Saripah, Biki Zulfikri Rahmat, Qiny Shonia Az Zahra","doi":"10.32877/eb.v6i2.1088","DOIUrl":"https://doi.org/10.32877/eb.v6i2.1088","url":null,"abstract":"The cosmetics market in Indonesia is vast and will continue to grow every year. The large selection of local and foreign cosmetic brands in Indonesia causes customers to increasingly consider buying decisions. The purpose of this study was to determine the effect of sales promotion, brand image, and halal labeling on cosmetic purchasing decisions for Muslim consumers partially or simultaneously. The population in this study is unknown, the sample in this study used purposive sampling, namely cosmetic users as many as 100 respondents. The data collection technique is a questionnaire with a Likert scale. The data analysis technique is the correlation coefficient, regression coefficient and determination. The results of the study were obtained: 1) There is an effect of sales promotion on purchasing decisions by 28.6%. 2). there is an influence of brand image on purchasing decisions by 36.2% 3) there is an influence of the halal label on purchasing decisions by 37.1%. and 4) There is an influence between sales promotion, brand image and halal labeling on purchasing decisions by 45%. So it can be concluded that sales promotion, brand image, and halal labeling have a positive and significant effect on cosmetic purchasing decisions for Muslim consumers both partially and independently.","PeriodicalId":508874,"journal":{"name":"eCo-Buss","volume":"8 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tofu factories are one of the small and medium businesses that can be developed, because tofu products are consumed by the wider community. The tofu factory has a good role in society, apart from being able to fulfill the community's need for high-protein foodstuffs, it can also provide employment opportunities for residents around the factory. This research was conducted in one of the tofu industries where this industry is still classified as MSMEs. This research aims to analyze the tofu business in order to find out whether the business is profitable or not, as well as to examine the commercial potential of tofu with the aim that this business will not only run well but can also develop so that it has good benefits from the point of view of production, marketing and finance. This analysis uses a method by looking at non-financial and financial aspects. Non-financial aspects are production and marketing aspects and continued with financial aspects. From the production aspect, it can be concluded that this Tofu Factory is worthy of development because it has been successful in producing tofu since 2001 with a production volume of around 3000 pcs of tofu per day. If viewed from a marketing aspect, this factory can be said to be feasible because its strategic location means that this tofu factory does not need to spend too much capital in terms of marketing, word of mouth marketing is enough to make this tofu factory known to the local community. From the financial aspect, it can be concluded that the US Tofu business is worthy of development based on the speed of capital return or payback period and PI.
{"title":"Analisis Kelayakan Usaha Tahu AS Ditinjau Dari Aspek Produksi, Pemasaran dan Keuangan","authors":"Atikah Atikah, T. Tiara, Sri Hartini","doi":"10.32877/eb.v6i2.1067","DOIUrl":"https://doi.org/10.32877/eb.v6i2.1067","url":null,"abstract":"Tofu factories are one of the small and medium businesses that can be developed, because tofu products are consumed by the wider community. The tofu factory has a good role in society, apart from being able to fulfill the community's need for high-protein foodstuffs, it can also provide employment opportunities for residents around the factory. This research was conducted in one of the tofu industries where this industry is still classified as MSMEs. This research aims to analyze the tofu business in order to find out whether the business is profitable or not, as well as to examine the commercial potential of tofu with the aim that this business will not only run well but can also develop so that it has good benefits from the point of view of production, marketing and finance. This analysis uses a method by looking at non-financial and financial aspects. Non-financial aspects are production and marketing aspects and continued with financial aspects. From the production aspect, it can be concluded that this Tofu Factory is worthy of development because it has been successful in producing tofu since 2001 with a production volume of around 3000 pcs of tofu per day. If viewed from a marketing aspect, this factory can be said to be feasible because its strategic location means that this tofu factory does not need to spend too much capital in terms of marketing, word of mouth marketing is enough to make this tofu factory known to the local community. From the financial aspect, it can be concluded that the US Tofu business is worthy of development based on the speed of capital return or payback period and PI.","PeriodicalId":508874,"journal":{"name":"eCo-Buss","volume":"30 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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