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Summary Report APE 2024 - Keep the conversation going Academic Publishing in Europe, 9–10 January 2024, Berlin, Germany 简要报告 APE 2024--欧洲学术出版界继续对话,2024 年 1 月 9-10 日,德国柏林
Pub Date : 2024-07-26 DOI: 10.3233/isu-240007
Astrid Engelen-Visser
This report summarizes APE 2024 (Academic Publishing in Europe, 9–10 January 2024, Berlin, Germany), the 19th edition of the yearly conference bringing together stakeholders within the realm of scholarly publishing. This year’s conference, moderated by Brill’s Chief Publishing Officer Jasmin Lange, was themed ‘Keep the Conversation Going,’ and highlighted topics such as publishers contributing to the SDGs, research integrity, the pros and cons of AI, and open science.
本报告总结了 APE 2024(欧洲学术出版,2024 年 1 月 9-10 日,德国柏林),这是第 19 届年度会议,学术出版领域的利益相关者齐聚一堂。今年的会议由 Brill 首席出版官 Jasmin Lange 主持,以 "继续对话 "为主题,重点讨论了出版商对可持续发展目标的贡献、研究诚信、人工智能的利弊以及开放科学等话题。
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引用次数: 0
The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries 电子营销组合框架(4Ps)与客户对电子信息服务满意度之间的关系:约旦大学图书馆的实证分析
Pub Date : 2024-04-22 DOI: 10.3233/isu-240230
Maha Waleed Elfadel, R. Othman, Nik Hziman B. Nik Mat, F. Hamad, Hazwani Mohd Mohadis, Mahfooz Ahmed
This study employs Structural Equation Modeling (SEM) using Smart PLS 3.2.9 to offer valuable insight into the relationship between e-marketing mix (4Ps) and customer satisfaction with electronic information services provided by public university libraries in Jordan. The identified primary aspects within the e-marketing mix encompass e-product, e-pricing, e-place, and e-promotion. An online survey (questionnaire) targeting postgraduate student respondents at Jordanian public universities (a total of 792 participants) was used to gather data using a quantitative technique. Participants were chosen using voluntary response sampling. The study’s findings revealed that all relevant elements of the e-marketing mix establish significant relationships with customer satisfaction among postgraduate student respondents utilizing e-information services in public university libraries in Jordan. Notably, e-products, e-pricing, and e-promotion demonstrated substantial positive relationships with customer satisfaction. Conversely, there was a negative relationship observed with e-place. The novelty of this study lies in its exploration of the previously unexplored realm of the e-marketing mix framework (4Ps) in the context of customer satisfaction with electronic information services within university libraries in Jordan.
本研究利用 Smart PLS 3.2.9 进行结构方程建模(SEM),就电子营销组合(4Ps)与客户对约旦公立大学图书馆提供的电子信息服务的满意度之间的关系提供有价值的见解。电子营销组合的主要方面包括电子产品、电子定价、电子地点和电子促销。本研究采用定量技术,针对约旦公立大学的研究生受访者(共 792 人)进行了在线调查(问卷),以收集数据。调查对象采用自愿回答抽样方式。研究结果表明,电子营销组合的所有相关要素都与使用约旦公立大学图书馆电子信息服务的研究生受访者的客户满意度建立了显著关系。值得注意的是,电子产品、电子定价和电子促销与客户满意度呈显著正相关。相反,电子地点则与之呈负相关。本研究的新颖之处在于,它以约旦大学图书馆电子信息服务的客户满意度为背景,探索了电子营销组合框架(4Ps)这一之前未曾探索过的领域。
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引用次数: 0
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Information Services & Use
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