Pub Date : 2024-07-23DOI: 10.61996/economy.v2i1.57
Sasmita Rusnaini, Ariyanto M., Silvia Jessika, Widya Pratiwi, Eva Marlina, Hamirul
The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
{"title":"The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption","authors":"Sasmita Rusnaini, Ariyanto M., Silvia Jessika, Widya Pratiwi, Eva Marlina, Hamirul","doi":"10.61996/economy.v2i1.57","DOIUrl":"https://doi.org/10.61996/economy.v2i1.57","url":null,"abstract":"The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"75 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141812679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.61996/economy.v2i1.53
I. E. Maryanti
Accounting information systems (AIS) play an important role in supporting decision-making, improving operational efficiency, and increasing organizational accountability. Along with the development of information and communication technology, AIS research continues to grow rapidly. Bibliometric analysis is an appropriate method for mapping the development of AIS research. This research uses bibliometric analysis methods with AIS scientific publication data collected from Scopus and Web of Science during the 2010-2023 period. Data was analyzed with VOSviewer to map research trends, collaboration between institutions, and dominant research topics. AIS research is experiencing rapid growth with a primary focus on systems development, technology adoption, and its impact on organizational performance. Collaboration between research institutions is still low, and there are several research topics that are minimally researched. AIS research shows a focus on technology development, adoption, and impact on organizational performance. Collaboration between institutions is still low, and there are research topics that are minimally researched.
会计信息系统（AIS）在支持决策、提高运营效率和加强组织问责制方面发挥着重要作用。随着信息和通信技术的发展，会计信息系统的研究也在持续快速增长。文献计量学分析是绘制 AIS 研究发展图的适当方法。本研究采用文献计量分析方法，使用从 Scopus 和 Web of Science 收集的 2010-2023 年期间 AIS 科学出版物数据。使用 VOSviewer 对数据进行分析，以绘制研究趋势图、机构间合作图和主要研究课题图。AIS 研究正在经历快速增长，主要关注系统开发、技术应用及其对组织绩效的影响。研究机构之间的合作仍然较少，有几个研究课题的研究程度也很低。AIS 的研究重点是技术开发、采用及其对组织绩效的影响。研究机构之间的合作仍然较少，有一些研究课题的研究程度也很低。
{"title":"Analysis of the Development of Accounting Information Systems Research with Bibliometric Analysis","authors":"I. E. Maryanti","doi":"10.61996/economy.v2i1.53","DOIUrl":"https://doi.org/10.61996/economy.v2i1.53","url":null,"abstract":"Accounting information systems (AIS) play an important role in supporting decision-making, improving operational efficiency, and increasing organizational accountability. Along with the development of information and communication technology, AIS research continues to grow rapidly. Bibliometric analysis is an appropriate method for mapping the development of AIS research. This research uses bibliometric analysis methods with AIS scientific publication data collected from Scopus and Web of Science during the 2010-2023 period. Data was analyzed with VOSviewer to map research trends, collaboration between institutions, and dominant research topics. AIS research is experiencing rapid growth with a primary focus on systems development, technology adoption, and its impact on organizational performance. Collaboration between research institutions is still low, and there are several research topics that are minimally researched. AIS research shows a focus on technology development, adoption, and impact on organizational performance. Collaboration between institutions is still low, and there are research topics that are minimally researched.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"309 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-18DOI: 10.61996/economy.v2i1.44
Abu Bakar, Syah Amin, Silvia Jessika, Syahwami, Joko Sunaryo
The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.
{"title":"Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR)","authors":"Abu Bakar, Syah Amin, Silvia Jessika, Syahwami, Joko Sunaryo","doi":"10.61996/economy.v2i1.44","DOIUrl":"https://doi.org/10.61996/economy.v2i1.44","url":null,"abstract":"The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"7 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139526108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-08DOI: 10.61996/economy.v1i2.32
Nayla Mardianti
Candlestick analysis is an invaluable tool in technical analysis for understanding stock price movements. Candlesticks provide a clear visual representation of changes in stock prices over a certain period of time. The color and shape of the candlesticks provide a direct indication of buyer and seller sentiment. A series of candlesticks with continuously light colored bodies indicates an uptrend, while continuously dark colored bodies indicate a downtrend. This helps traders identify the direction of overall price movement. Candlestick patterns, such as doji, engulfing, harami, and others, provide signals about potential changes in price direction or trend continuation. Traders can use these patterns in conjunction with other factors to make better trading decisions. The length of the candlestick's shadow or wick gives an indication of market volatility. A long shadow indicates high volatility or significant movement during that period. Although candlestick analysis provides valuable insight, wise risk management remains the key to success in stock trading. Trading decisions should be based on comprehensive analysis and a deep understanding of market conditions. By combining candlestick analysis with other analytical tools, as well as implementing good risk management, traders can increase their chances of success and make more informed decisions in the dynamic stock market.
{"title":"Analysis and Study of Candlestick Indicators in Stock Trading","authors":"Nayla Mardianti","doi":"10.61996/economy.v1i2.32","DOIUrl":"https://doi.org/10.61996/economy.v1i2.32","url":null,"abstract":"Candlestick analysis is an invaluable tool in technical analysis for understanding stock price movements. Candlesticks provide a clear visual representation of changes in stock prices over a certain period of time. The color and shape of the candlesticks provide a direct indication of buyer and seller sentiment. A series of candlesticks with continuously light colored bodies indicates an uptrend, while continuously dark colored bodies indicate a downtrend. This helps traders identify the direction of overall price movement. Candlestick patterns, such as doji, engulfing, harami, and others, provide signals about potential changes in price direction or trend continuation. Traders can use these patterns in conjunction with other factors to make better trading decisions. The length of the candlestick's shadow or wick gives an indication of market volatility. A long shadow indicates high volatility or significant movement during that period. Although candlestick analysis provides valuable insight, wise risk management remains the key to success in stock trading. Trading decisions should be based on comprehensive analysis and a deep understanding of market conditions. By combining candlestick analysis with other analytical tools, as well as implementing good risk management, traders can increase their chances of success and make more informed decisions in the dynamic stock market.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"56 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139447359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-08DOI: 10.61996/economy.v1i2.31
Alvin Lee
The formulation and execution of a business model significantly influence the achievement and durability of a company. The business model serves as a strategic framework encompassing components such as value proposition, revenue streams, market segmentation, and core operations. Companies must possess a profound comprehension of the crucial components within their business models due to the constantly evolving and intricate nature of the business environment. Market dynamics, technological advancements, and shifts in customer behavior are influential elements in the evolution of company concepts. The value proposition is the primary factor in determining why customers should select a company's products or services. The analysis of business models highlights the significance of establishing distinctive characteristics and advantages that offer additional value to customers. Market analysis and client segmentation assist organizations in comprehending customer requirements and inclinations. Customizing marketing strategies and product offers for each market group is an essential step towards attaining increased relevance and attractiveness. Research on business models emphasizes the significance of expanding revenue streams and effectively handling risk. Companies should evaluate several pricing strategies and income streams in order to enhance their ability to respond to market fluctuations. Cost analysis and operational efficiency are crucial factors in defining a business's cost-competitiveness. Companies can enhance efficiency by identifying opportunities for improvement through a thorough understanding of the fundamental activities that underpin their business model. Utilizing technology and innovation is crucial for sustaining competitiveness and staying relevant. Enterprises must consistently seek opportunities to enhance operational procedures, create novel offerings, and adjust to technological advancements.
{"title":"A Comprehensive Review and Investigation of Business Models","authors":"Alvin Lee","doi":"10.61996/economy.v1i2.31","DOIUrl":"https://doi.org/10.61996/economy.v1i2.31","url":null,"abstract":"The formulation and execution of a business model significantly influence the achievement and durability of a company. The business model serves as a strategic framework encompassing components such as value proposition, revenue streams, market segmentation, and core operations. Companies must possess a profound comprehension of the crucial components within their business models due to the constantly evolving and intricate nature of the business environment. Market dynamics, technological advancements, and shifts in customer behavior are influential elements in the evolution of company concepts. The value proposition is the primary factor in determining why customers should select a company's products or services. The analysis of business models highlights the significance of establishing distinctive characteristics and advantages that offer additional value to customers. Market analysis and client segmentation assist organizations in comprehending customer requirements and inclinations. Customizing marketing strategies and product offers for each market group is an essential step towards attaining increased relevance and attractiveness. Research on business models emphasizes the significance of expanding revenue streams and effectively handling risk. Companies should evaluate several pricing strategies and income streams in order to enhance their ability to respond to market fluctuations. Cost analysis and operational efficiency are crucial factors in defining a business's cost-competitiveness. Companies can enhance efficiency by identifying opportunities for improvement through a thorough understanding of the fundamental activities that underpin their business model. Utilizing technology and innovation is crucial for sustaining competitiveness and staying relevant. Enterprises must consistently seek opportunities to enhance operational procedures, create novel offerings, and adjust to technological advancements.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"33 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139446573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-08DOI: 10.61996/economy.v1i2.30
Marlina Siahaan
Studying business innovation at Apple Inc. involves examining the company's past accomplishments and analyzing the strategies, processes, and underlying beliefs that underpin this innovation. This research tries to uncover the various factors contributing to Apple's success in introducing groundbreaking commercial innovations that consistently push the limits of the technology sector. This study did a comprehensive descriptive analysis to investigate information regarding Apple's business innovation through in-depth case study analysis. Apple's business innovation extends beyond tangible items to encompass the ecosystem and total customer experience. Apple revolutionizes our interaction with technology through its integrated strategy, emphasis on design, and astute market analysis. However, there are ongoing difficulties in sustaining levels of innovation, being competitive, and retaining client loyalty in this constantly evolving era.
{"title":"Analysis and Evaluation of the Business Innovation Strategy: A Case Study of Apple Inc.","authors":"Marlina Siahaan","doi":"10.61996/economy.v1i2.30","DOIUrl":"https://doi.org/10.61996/economy.v1i2.30","url":null,"abstract":"Studying business innovation at Apple Inc. involves examining the company's past accomplishments and analyzing the strategies, processes, and underlying beliefs that underpin this innovation. This research tries to uncover the various factors contributing to Apple's success in introducing groundbreaking commercial innovations that consistently push the limits of the technology sector. This study did a comprehensive descriptive analysis to investigate information regarding Apple's business innovation through in-depth case study analysis. Apple's business innovation extends beyond tangible items to encompass the ecosystem and total customer experience. Apple revolutionizes our interaction with technology through its integrated strategy, emphasis on design, and astute market analysis. However, there are ongoing difficulties in sustaining levels of innovation, being competitive, and retaining client loyalty in this constantly evolving era.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"46 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139444935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.61996/economy.v1i2.39
Ari Aryanto, Ahmad Alim Bachri, H. U. Anisah
This study aims to get a clear picture of the application of the transformational leadership style at Korem Antasari. This study seeks to explore the phenomenon of transformational leadership style and to find out and analyze whether the application of transformational leadership style has an effect on the work motivation of TNI AD soldiers at Korem 101/Antasari. Data for this study was collected from100 key informants whose willingness was based on snowball sampling and by observing as passive participants, semi-structured interviews, and with the help of open and closed question instruments. This research prioritized the emic perspective - with full attention to key informant perceptions. Miles and Huberman's phenomenological approach was used in this study. It was found that transformational leadership style has an effect on the work motivation of TNI AD soldiers at Makorem 101/Antasari.
{"title":"A Phenomenological Perspective on Transformational Leadership Style and Work Motivation of Soldiers at Korem 101/Antasari","authors":"Ari Aryanto, Ahmad Alim Bachri, H. U. Anisah","doi":"10.61996/economy.v1i2.39","DOIUrl":"https://doi.org/10.61996/economy.v1i2.39","url":null,"abstract":"This study aims to get a clear picture of the application of the transformational leadership style at Korem Antasari. This study seeks to explore the phenomenon of transformational leadership style and to find out and analyze whether the application of transformational leadership style has an effect on the work motivation of TNI AD soldiers at Korem 101/Antasari. Data for this study was collected from100 key informants whose willingness was based on snowball sampling and by observing as passive participants, semi-structured interviews, and with the help of open and closed question instruments. This research prioritized the emic perspective - with full attention to key informant perceptions. Miles and Huberman's phenomenological approach was used in this study. It was found that transformational leadership style has an effect on the work motivation of TNI AD soldiers at Makorem 101/Antasari.","PeriodicalId":512911,"journal":{"name":"Enigma in Economics","volume":"133 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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