Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.9238
Novia Amirah Azmi, Reza Jannah Al Fitra
Public relations plays an important role in building a positive image of the company. A positive image will give a good impression to the company which ultimately will also have an impact on increasing the number of customers. One effort to build a positive company image is to increase Brand Awareness through social media. The research method used is literature review. The results of the research are that the use of social media to improve or build a positive image is now widely used. Even celebrities use official social media accounts to brand themselves and their companies. The use of social media as a communication medium between universities and the public in an effort to improve the image of the university is one of the steps that can be taken by universities to socialize performance and other matters related to information about the university. Social media currently has multifunctions, not only used to communicate with each other but also used for other activities, one of which is promotional activities as an interaction effort between universities and the public. In using social media as the spearhead for conveying information, good planning is needed so that in its implementation social media can become a way to achieve the expected goals
{"title":"The Importance of Utilizing Media Relations to Improve the Image of an Agency","authors":"Novia Amirah Azmi, Reza Jannah Al Fitra","doi":"10.31958/semantik.v1i2.9238","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.9238","url":null,"abstract":"Public relations plays an important role in building a positive image of the company. A positive image will give a good impression to the company which ultimately will also have an impact on increasing the number of customers. One effort to build a positive company image is to increase Brand Awareness through social media. The research method used is literature review. The results of the research are that the use of social media to improve or build a positive image is now widely used. Even celebrities use official social media accounts to brand themselves and their companies. The use of social media as a communication medium between universities and the public in an effort to improve the image of the university is one of the steps that can be taken by universities to socialize performance and other matters related to information about the university. Social media currently has multifunctions, not only used to communicate with each other but also used for other activities, one of which is promotional activities as an interaction effort between universities and the public. In using social media as the spearhead for conveying information, good planning is needed so that in its implementation social media can become a way to achieve the expected goals","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"64 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.9829
Melva Silvira, Riswanto Riswanto
Advertising is currently facing significant difficulties, whether people know the effect of the number of advertisements on advertising saturation. The public is presented with communication tools by the new era media. Anyone involved in advertising should be aware of this situation because the evolution of advertising is parallel to the new media movement. As a result, the expectations of the target market segment will be better met. A profession associated with a new style of advertising, driven by the appearance and popularity of social media, has responded to the challenges of today's new advertising style. utilizing social media as a new choice in communication strategies, such as Instagram social media which is a forum or place for building relationships, communicating with anyone and anywhere, showing pictures or short videos, expressing expressions using the available comments column, the function of Instagram social media is also a social media that builds a good image or picture in the process of marketing products or services offered by entrepreneurs or business people
{"title":"Advertising in Instagram Social Media","authors":"Melva Silvira, Riswanto Riswanto","doi":"10.31958/semantik.v1i2.9829","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.9829","url":null,"abstract":"Advertising is currently facing significant difficulties, whether people know the effect of the number of advertisements on advertising saturation. The public is presented with communication tools by the new era media. Anyone involved in advertising should be aware of this situation because the evolution of advertising is parallel to the new media movement. As a result, the expectations of the target market segment will be better met. A profession associated with a new style of advertising, driven by the appearance and popularity of social media, has responded to the challenges of today's new advertising style. utilizing social media as a new choice in communication strategies, such as Instagram social media which is a forum or place for building relationships, communicating with anyone and anywhere, showing pictures or short videos, expressing expressions using the available comments column, the function of Instagram social media is also a social media that builds a good image or picture in the process of marketing products or services offered by entrepreneurs or business people","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"51 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.10045
Imam Khalid, Monica Helva Mita
Basically, extension is a communication activity. Zakat extension communication is a form of process of conveying information to the relevant community, systematically, planned and directed in order to change behavior and opinions of the relevant community. The communication process carried out by zakat counselors to the relevant communities is not solely due to the transfer of information from communicator to communicant but how the message conveyed by the communicator reaches the communicant properly. So that awareness arises from the communicants to try and apply the information they get. In accordance with the aim of counseling itself, namely to help the community to have knowledge about everything related to zakat and to provide a modern view and new paradigm about zakat which is a need for the community. The formulation of the problem in this research is What is the Communication Model used by the instructor? zakat in Nagari Sungai Tarab? Meanwhile, the aim of this research is to determine the mode of communism carried out by agricultural zakat instructors in Nagari Sungai Tarab. This research uses field research with qualitative descriptive methods. The data collection techniques that researchers used were field observations, interviews and documentation. The reason researchers use qualitative descriptive research is to obtain data and understand the phenomena experienced by informants. The results of this research state that there are two communication models that have been used by researchers in the agricultural zakat extension process in Nagari Sungai Tarab. Namely the Linear communication model and the Interactional communication model, each communication used is very influential in this research where these two communications function to convey information to the relevant community in a systematic, planned and directed manner for the sake of sustainably changing the behavior and opinions of the relevant community. The related community is muzaki. Meanwhile, the communication model in agricultural zakat counseling consists of an individual approach, a group approach and a mass approach
从根本上说，推广是一种传播活动。天课推广传播是一种有系统、有计划、有方向地向相关社区传递信息的过程，目的是改变相关社区的行为和观点。天课辅导员向相关社区开展的传播过程并不仅仅是传播者向传播者传递信息的过程，而是传播者如何将信息正确传达给传播者的过程。这样，传播者才会有意识地尝试应用所获得的信息。根据咨询本身的目的，即帮助社区了解与天课有关的一切知识，并提供社区所需的有关天课的现代观点和新范例。本研究提出的问题是：教员使用的交流模式是什么？在Nagari Sungai Tarab的天课？同时，本研究的目的是确定 Nagari Sungai Tarab 的农业天课教员所采用的交流模式。本研究采用实地调查和定性描述方法。研究人员使用的数据收集技术包括实地观察、访谈和文献记录。研究人员使用定性描述研究的原因是为了获取数据并了解信息提供者所经历的现象。研究结果表明，在 Nagari Sungai Tarab 的农业天课推广过程中，研究人员使用了两种沟通模式。线性传播模式和互动传播模式，这两种传播模式在本研究中都非常有影响力，它们以系统、有计划、有方向的方式向相关社区传递信息，以持续改变相关社区的行为和观点。相关社区就是木崎。同时，农业天课咨询中的传播模式包括个人方式、群体方式和大众方式。
{"title":"Communication Model in Agricultural Zakat Counseling in Nagari Sungai Tarab","authors":"Imam Khalid, Monica Helva Mita","doi":"10.31958/semantik.v1i2.10045","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.10045","url":null,"abstract":"Basically, extension is a communication activity. Zakat extension communication is a form of process of conveying information to the relevant community, systematically, planned and directed in order to change behavior and opinions of the relevant community. The communication process carried out by zakat counselors to the relevant communities is not solely due to the transfer of information from communicator to communicant but how the message conveyed by the communicator reaches the communicant properly. So that awareness arises from the communicants to try and apply the information they get. In accordance with the aim of counseling itself, namely to help the community to have knowledge about everything related to zakat and to provide a modern view and new paradigm about zakat which is a need for the community. The formulation of the problem in this research is What is the Communication Model used by the instructor? zakat in Nagari Sungai Tarab? Meanwhile, the aim of this research is to determine the mode of communism carried out by agricultural zakat instructors in Nagari Sungai Tarab. This research uses field research with qualitative descriptive methods. The data collection techniques that researchers used were field observations, interviews and documentation. The reason researchers use qualitative descriptive research is to obtain data and understand the phenomena experienced by informants. The results of this research state that there are two communication models that have been used by researchers in the agricultural zakat extension process in Nagari Sungai Tarab. Namely the Linear communication model and the Interactional communication model, each communication used is very influential in this research where these two communications function to convey information to the relevant community in a systematic, planned and directed manner for the sake of sustainably changing the behavior and opinions of the relevant community. The related community is muzaki. Meanwhile, the communication model in agricultural zakat counseling consists of an individual approach, a group approach and a mass approach","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139396056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.10855
Rudi Rahman
Social media is a new trend that can provide extensive knowledge to every user. One example is the TikTok application. This application can provide various education for its users, such as mastery of public speaking. This research is experimental research using a One Group Pretest Posttest Design. Where this research aims to see the influence of the TikTok application on the mastery of public speaking of 11 students majoring in Hang Tuah University, Pekanbaru, who are the subjects of this research. The data analysis technique uses the Wilcoxon test with the help of the SPSS for Windows version 22.00 program. The instrument used is an observation sheet that refers to public speaking indicators, namely pronunciation and intonation, voice volume, fluency, relationship and accuracy of content to topic, gestures, and mimicry. The results of the Wilcoxon test showed that Zscore = 4.370> 0.135 and Asymp. Sig (2 tailed) is 0.000> 0.05 so Ha is accepted and Ho is rejected. Based on these statistical tests, it can be concluded that there is an influence of TikTok social media on the public speaking mastery of students at the Communication Science Department, Hang Tuah University, Pekanbaru. This is also supported by the increase that occurred in the pre-test and posttest results, which were initially 46.91 in the Fair category to 76.63 in the Good category
社交媒体是一种新趋势，可以为每个用户提供广泛的知识。TikTok 应用程序就是一个例子。该应用程序可为用户提供各种教育，如掌握公众演讲。本研究是一项实验研究，采用的是 "一组前测后测设计"。本研究旨在了解 TikTok 应用程序对本研究对象--北干巴鲁 Hang Tuah 大学的 11 名学生的公众演讲能力的影响。在 SPSS for Windows 22.00 版本程序的帮助下，数据分析技术使用了 Wilcoxon 检验。所使用的工具是一份观察表，其中涉及当众讲话指标，即发音和语调、音量、流利程度、内容与主题的关系和准确性、手势和模仿。Wilcoxon 检验结果显示，Zscore = 4.370> 0.135，Asymp.Sig（双尾）为 0.000> 0.05，因此接受 Ha，拒绝 Ho。根据这些统计检验，可以得出结论：TikTok 社交媒体对北干巴鲁 Hang Tuah 大学传播科学系学生的公共演讲能力有影响。前测和后测的结果也证明了这一点，从最初的 46.91 分（尚可）到 76.63 分（良好）。
{"title":"The Influence of Social Media (Tiktok) on Public Speaking Mastery of Students of the Communication Science Department Hang Tuah University Pekanbaru","authors":"Rudi Rahman","doi":"10.31958/semantik.v1i2.10855","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.10855","url":null,"abstract":"Social media is a new trend that can provide extensive knowledge to every user. One example is the TikTok application. This application can provide various education for its users, such as mastery of public speaking. This research is experimental research using a One Group Pretest Posttest Design. Where this research aims to see the influence of the TikTok application on the mastery of public speaking of 11 students majoring in Hang Tuah University, Pekanbaru, who are the subjects of this research. The data analysis technique uses the Wilcoxon test with the help of the SPSS for Windows version 22.00 program. The instrument used is an observation sheet that refers to public speaking indicators, namely pronunciation and intonation, voice volume, fluency, relationship and accuracy of content to topic, gestures, and mimicry. The results of the Wilcoxon test showed that Zscore = 4.370> 0.135 and Asymp. Sig (2 tailed) is 0.000> 0.05 so Ha is accepted and Ho is rejected. Based on these statistical tests, it can be concluded that there is an influence of TikTok social media on the public speaking mastery of students at the Communication Science Department, Hang Tuah University, Pekanbaru. This is also supported by the increase that occurred in the pre-test and posttest results, which were initially 46.91 in the Fair category to 76.63 in the Good category","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"52 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.10040
Eda Elysia, May Sarah
This research aims to determine the influence of teacher teaching creativity and interactional communication on student learning achievement. This research uses qualitative research with a descriptive approach. The results of this research are that teachers must have learning methods in teaching science. In the communication process between teachers and students, it can be seen that this gives rise to an interactional communication model. This interactional communication model is a communication model that is often used in everyday life and can build children's creativity. Education is a very important thing for someone to gain knowledge and improve one's self-quality. With the aim of this education, it can determine whether a person is successful or not based on the results they have achieved. There are several things that influence student learning achievement, in this case teaching creativity and communication between teachers and students are factors in achieving learning achievement
{"title":"Teacher Teaching Creativity and Interactional Communication on Student Learning Achievement","authors":"Eda Elysia, May Sarah","doi":"10.31958/semantik.v1i2.10040","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.10040","url":null,"abstract":"This research aims to determine the influence of teacher teaching creativity and interactional communication on student learning achievement. This research uses qualitative research with a descriptive approach. The results of this research are that teachers must have learning methods in teaching science. In the communication process between teachers and students, it can be seen that this gives rise to an interactional communication model. This interactional communication model is a communication model that is often used in everyday life and can build children's creativity. Education is a very important thing for someone to gain knowledge and improve one's self-quality. With the aim of this education, it can determine whether a person is successful or not based on the results they have achieved. There are several things that influence student learning achievement, in this case teaching creativity and communication between teachers and students are factors in achieving learning achievement","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"54 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.10941
Muhammad Afriyan Putra Nanda, Y. Ardilla
This study aims to explore the evolution of media convergence in Indonesia, focusing on Kompas Gramedia as a leading media entity that has undergone rapid development. Its business expansion has surged, particularly in the realm of digital media, significantly broadening its market share in Indonesia. Employing a qualitative descriptive approach and utilizing a case study method centered on Kompas Gramedia and its subsidiaries, this research gathers data from credible sources. Through comparative and correlational analyses, it highlights the changing landscape of media convergence within Kompas Gramedia. Initially established as a print-based medium, Kompas Gramedia has undergone a transformation towards digital media and digital television. This transformation signifies the prevalence of monopolistic and oligopolistic practices in the Indonesian media industry, thriving through media convergence strategies. The findings underscore the dynamic shift from traditional print to digital platforms, showcasing how media entities adapt and monopolize within an evolving technological landscape. This study sheds light on the intricate relationship between media evolution, market dominance, and the strategic maneuvers employed by major media players like Kompas Gramedia in Indonesia's ever-expanding digital ecosystem.
{"title":"Media Convergence: the Realization of Monopoly and Oligopoly in Indonesia\"","authors":"Muhammad Afriyan Putra Nanda, Y. Ardilla","doi":"10.31958/semantik.v1i2.10941","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.10941","url":null,"abstract":"This study aims to explore the evolution of media convergence in Indonesia, focusing on Kompas Gramedia as a leading media entity that has undergone rapid development. Its business expansion has surged, particularly in the realm of digital media, significantly broadening its market share in Indonesia. Employing a qualitative descriptive approach and utilizing a case study method centered on Kompas Gramedia and its subsidiaries, this research gathers data from credible sources. Through comparative and correlational analyses, it highlights the changing landscape of media convergence within Kompas Gramedia. Initially established as a print-based medium, Kompas Gramedia has undergone a transformation towards digital media and digital television. This transformation signifies the prevalence of monopolistic and oligopolistic practices in the Indonesian media industry, thriving through media convergence strategies. The findings underscore the dynamic shift from traditional print to digital platforms, showcasing how media entities adapt and monopolize within an evolving technological landscape. This study sheds light on the intricate relationship between media evolution, market dominance, and the strategic maneuvers employed by major media players like Kompas Gramedia in Indonesia's ever-expanding digital ecosystem.","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"60 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.10479
Annisa Eka Syafrina
This study aims to find out how Generation Z responds to communication trends on Instagram social media. Using qualitative research methods with a descriptive type, researchers conducted interviews with informants related to the research. The research results show that the emergence of communication trends on the social media Instagram has made the way Bhayangkara students use Instagram diverse. The emergence of communication trends on social media Instagram, does not make us have to follow it completely. Just like other media, the use of Instagram has both positive and negative impacts on its users. Many conveniences and information as well as entertaining content are presented on Instagram. However, not a little information on Instagram social media has a negative impact. So that students must be wiser in using social media.
{"title":"Generation Z in Responding to Communication Trends on Instagram","authors":"Annisa Eka Syafrina","doi":"10.31958/semantik.v1i2.10479","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.10479","url":null,"abstract":"This study aims to find out how Generation Z responds to communication trends on Instagram social media. Using qualitative research methods with a descriptive type, researchers conducted interviews with informants related to the research. The research results show that the emergence of communication trends on the social media Instagram has made the way Bhayangkara students use Instagram diverse. The emergence of communication trends on social media Instagram, does not make us have to follow it completely. Just like other media, the use of Instagram has both positive and negative impacts on its users. Many conveniences and information as well as entertaining content are presented on Instagram. However, not a little information on Instagram social media has a negative impact. So that students must be wiser in using social media.","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"64 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.11040
Roshif Syamsuddin, Ahmad Bahrul Ulum
This research aims to analyze the process of forming tourists' expectations through the use of information search features such as hashtags and geotags on the social media platform Instagram. Social media has transformed how information is disseminated and consumed through usergenerated content. On Instagram, users are not only passive consumers but also active providers and consumers of information. They can freely share their travel experiences through posts that are tagged with hashtags and geotags. By searching using hashtags and geotags, tourists' initial expectations are formed. This research utilizes a case study method with a qualitative approach, conducting interviews with 10 individuals through purposive sampling, and content analysis to examine the formation of tourist expectations through hashtags and geotags on Instagram. The results of the study indicate that user interaction through hashtags and geotags plays a crucial role in shaping expectations. Search features such as hashtags and geotags support the formation of tourists' initial expectations, encompassing the geographical overview of a place to nearby accommodations. Additionally, visually appealing content and information contained in tags or captions also play a vital role in users' decision-making
{"title":"Analysis of The Expectations of Gresik Residents in Searching for Tourist Information Through Hashtags and Geotags on Instagram","authors":"Roshif Syamsuddin, Ahmad Bahrul Ulum","doi":"10.31958/semantik.v1i2.11040","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.11040","url":null,"abstract":"This research aims to analyze the process of forming tourists' expectations through the use of information search features such as hashtags and geotags on the social media platform Instagram. Social media has transformed how information is disseminated and consumed through usergenerated content. On Instagram, users are not only passive consumers but also active providers and consumers of information. They can freely share their travel experiences through posts that are tagged with hashtags and geotags. By searching using hashtags and geotags, tourists' initial expectations are formed. This research utilizes a case study method with a qualitative approach, conducting interviews with 10 individuals through purposive sampling, and content analysis to examine the formation of tourist expectations through hashtags and geotags on Instagram. The results of the study indicate that user interaction through hashtags and geotags plays a crucial role in shaping expectations. Search features such as hashtags and geotags support the formation of tourists' initial expectations, encompassing the geographical overview of a place to nearby accommodations. Additionally, visually appealing content and information contained in tags or captions also play a vital role in users' decision-making","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"59 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.11039
Fadilah Annisa Rahma
Maximizing the cultural potential exists in the DIY region,especially Kraton as a culture-based tourist destination, requires collaboration between government, private sector and local communities. Media Communication as a alternative pillar for developing the promotion of culture to the international to penetrate imaginary cultural boundaries. (Mele,Cantoni,2017). The elements of tourist destinations Kraton are quite complete,friendliness,full-value and upholding local culture are the main attractions for local and international tourists. Through the good cooperation,The Sekaten ceremony will stand strong amidst the onslaught of foreign culture by empowering youth, because it has great potential cultural sector in the digital era.The strategy in this research uses integrated marketing communications (IMC) by combining advertising,direct sales marketing,public relation and digital marketing. This research aimed to find out the potential of youth in cultural promotion and developing it in the challenges of modern era to international.Using literature search methods and direct interviews studies,this research presents data integrated between creative and cultural industries. The results of this research show that youth agents are not only connoisseurs of the cultural market,but more than that; who have penetrated the boundaries of unconsciousness the hyperreality stage and initiated the birth of creative cultural industry
{"title":"Cultural Powerful Youth: Interconnection of Local Wisdom and Cultural Industries through the MIC Strategy at the Sekaten Ceremony","authors":"Fadilah Annisa Rahma","doi":"10.31958/semantik.v1i2.11039","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.11039","url":null,"abstract":"Maximizing the cultural potential exists in the DIY region,especially Kraton as a culture-based tourist destination, requires collaboration between government, private sector and local communities. Media Communication as a alternative pillar for developing the promotion of culture to the international to penetrate imaginary cultural boundaries. (Mele,Cantoni,2017). The elements of tourist destinations Kraton are quite complete,friendliness,full-value and upholding local culture are the main attractions for local and international tourists. Through the good cooperation,The Sekaten ceremony will stand strong amidst the onslaught of foreign culture by empowering youth, because it has great potential cultural sector in the digital era.The strategy in this research uses integrated marketing communications (IMC) by combining advertising,direct sales marketing,public relation and digital marketing. This research aimed to find out the potential of youth in cultural promotion and developing it in the challenges of modern era to international.Using literature search methods and direct interviews studies,this research presents data integrated between creative and cultural industries. The results of this research show that youth agents are not only connoisseurs of the cultural market,but more than that; who have penetrated the boundaries of unconsciousness the hyperreality stage and initiated the birth of creative cultural industry","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"60 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139448995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-06DOI: 10.31958/semantik.v1i2.11105
Dewi Anggrayni, Nur Choiro Siregar, Shabrina Khairani
Digital developments through new media trace progress in the transformation of knowledge in digital format. The transformation of media into public consumption is a catalyst for many changes in the digital world, besides that, social media innovation has also become fertile ground for the spread of fake news throughout the world, thereby catalyzing the formation of the post truth era. The aim of the research is to determine the impact of the intensification of social media on the spread of fake news in the post truth era. This research uses a qualitative method with a literature review approach where the data source is adopted from several data that have been verified and have continuity with the research object. Based on the analysis results, there are 35 articles with related objects, the data is transferred to the Ms file. Excel and the main aspects lie in authorship patterns, contribution distribution by country, author ranking, affiliate contributions and country distribution. The results of the analysis of 35 articles from 2017 to 2020 revealed that there were 44 authors using journals with related topics. The most widely used research method in this topic is quantitative. The keywords used by the author are "New media", "Fake news", and "Post truth". The contribution of this journal identification can help researchers and people around the world to be more careful in consuming information
{"title":"Intensification of New Media Against the Spread of Fake News in the Post Truth Era","authors":"Dewi Anggrayni, Nur Choiro Siregar, Shabrina Khairani","doi":"10.31958/semantik.v1i2.11105","DOIUrl":"https://doi.org/10.31958/semantik.v1i2.11105","url":null,"abstract":"Digital developments through new media trace progress in the transformation of knowledge in digital format. The transformation of media into public consumption is a catalyst for many changes in the digital world, besides that, social media innovation has also become fertile ground for the spread of fake news throughout the world, thereby catalyzing the formation of the post truth era. The aim of the research is to determine the impact of the intensification of social media on the spread of fake news in the post truth era. This research uses a qualitative method with a literature review approach where the data source is adopted from several data that have been verified and have continuity with the research object. Based on the analysis results, there are 35 articles with related objects, the data is transferred to the Ms file. Excel and the main aspects lie in authorship patterns, contribution distribution by country, author ranking, affiliate contributions and country distribution. The results of the analysis of 35 articles from 2017 to 2020 revealed that there were 44 authors using journals with related topics. The most widely used research method in this topic is quantitative. The keywords used by the author are \"New media\", \"Fake news\", and \"Post truth\". The contribution of this journal identification can help researchers and people around the world to be more careful in consuming information","PeriodicalId":516176,"journal":{"name":"Semantik: Journal of Social, Media, Communication, and Journalism","volume":"45 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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