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Decoding the Italian Wine Market: A Quantitative Macro-Economic Examination of Price and Expert Rating Influences 解密意大利葡萄酒市场:对价格和专家评级影响因素的宏观经济定量研究
Pub Date : 2024-02-16 DOI: 10.26813/001c.94078
Seth M. Porter
This quantitative analysis explores the key determinants affecting the price per bottle and expert ratings within the Italian wine market. It posits that collective reputation, as signified by Geographic Indicators (GIs), Protected Designation of Origin (PDOs), and certification, primarily drive these factors. The study presents a comprehensive contextual backdrop and literature review to address this hypothesis. This conceptual overview is followed by a novel research design, incorporating significant elements influencing wine pricing and expert evaluations. The investigation employs dual multivariate regression models, thereby corroborating and enriching existing literature on the impact of collective reputation in the wine industry. Key findings reveal that PDO ratings and specific certifications such as classico, reserva, millesimato, or organic production significantly influence Italian wines’ price and expert ratings. The analysis further quantifies these impacts, suggesting that specific certifications can predict notable increases in wine prices and expert evaluations, underlining the importance of geographic origin and diverse certifications in shaping the market dynamics of the Italian wine industry.
本定量分析探讨了影响意大利葡萄酒市场每瓶价格和专家评级的主要决定因素。研究认为,以地理标志(GIs)、原产地名称保护(PDOs)和认证为标志的集体声誉是这些因素的主要驱动力。本研究针对这一假设进行了全面的背景介绍和文献综述。概念概述之后是新颖的研究设计,纳入了影响葡萄酒定价和专家评价的重要因素。调查采用了双重多元回归模型,从而证实并丰富了有关葡萄酒行业集体声誉影响的现有文献。主要研究结果表明,PDO 评级和特定认证(如 classico、reserva、millesimato 或有机生产)极大地影响了意大利葡萄酒的价格和专家评价。分析进一步量化了这些影响,表明特定认证可以预测葡萄酒价格和专家评价的显著增长,强调了地理原产地和各种认证在塑造意大利葡萄酒业市场动态方面的重要性。
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引用次数: 0
Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication 探索语音发音指南对葡萄酒选择和感知复杂性的影响
Pub Date : 2024-02-15 DOI: 10.26813/001c.94058
Cassie Marbach, Andreea Botezatu, Charlie Hall
This study delves into an often-overlooked aspect of wine consumer decision-making – the desire to appear knowledgeable in social settings. Focusing on Texas wines, which are often less well known and more intimidating to say aloud, an exploratory survey examined the impact of phonetic guides on respondents’ choice of wine off a menu. Analysis through nominal logistic regression revealed the presence of phonetic guides as the most significant predictor, suggesting consumers feel pressure to appear knowledgeable or sophisticated. Respondents who were provided menus with phonetic spellings were more inclined to choose wines with intimidating names. The inclusion of phonetic spellings not only reduced the perceived risk in ordering the wine but also served an educational role. By recognizing the influence of social factors, such as a consumer’s perceived sophistication, this study recommends establishments enhance menus with phonetic guides to empower consumers in making confident, informed choices.
本研究深入探讨了葡萄酒消费者决策中经常被忽视的一个方面--在社交场合显得知识渊博的愿望。德克萨斯州的葡萄酒通常不太为人所知,大声说出来也比较吓人。这项探索性调查以德克萨斯州的葡萄酒为重点,研究了语音指南对受访者从菜单上选择葡萄酒的影响。通过名义逻辑回归分析发现,语音指南的存在是最重要的预测因素,这表明消费者感到有压力要显得知识渊博或成熟。获得带拼音菜单的受访者更倾向于选择名称吓人的葡萄酒。加入音标拼写不仅降低了订购葡萄酒的风险感知,还起到了教育作用。由于认识到了社会因素的影响,如消费者的认知成熟度,本研究建议餐厅在菜单中加入音标指南,以增强消费者做出自信、明智选择的能力。
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引用次数: 0
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Wine Business Journal
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