This paper analyses media portrayals of verbal bullying, including its definition, types, and its negative consequences on both the victims and perpetrators, through the lens of Dhar Mann videos. Bullying can be physical, verbal, or relational, and is usually repetitive and involves a power imbalance between the perpetrator and the victim. This paper highlights that the media plays a significant role in shaping the public perception of bullying, and the issue has gained traction through mass media platforms such as YouTube. YouTube has become one of the most famous platforms for establishing current news, entertainment, and educational materials. This paper analyzes the videos that were uploaded to the Dhar Mann YouTube channel, a well-known channel which posts inspirational videos that aim to teach moral lessons. This study reveals that Dhar Mann's videos exhibited different types of verbal bullying and how they occur. Six Dhar Mann videos were chosen and were analysed using a qualitative analysis involving code-scheming and narrative analysis using Krippendorff’s (2018) content analysis framework. It can be concluded that verbal bullying can be classified into taunting, insulting, threatening, blaming, and name-calling. This analysis is expected to establish the foundation for future studies on verbal bullying discourse.
本文通过 Dhar Mann 视频的视角，分析媒体对语言欺凌的描述，包括其定义、类型及其对受害者和施暴者造成的负面影响。欺凌可以是身体上的、口头上的，也可以是关系上的，通常是重复性的，并且涉及施暴者和受害者之间的权力失衡。本文强调，媒体在塑造公众对欺凌的看法方面发挥着重要作用，而这一问题已通过 YouTube 等大众媒体平台获得关注。YouTube 已成为发布时事新闻、娱乐和教育材料的最著名平台之一。本论文分析了上传到 Dhar Mann YouTube 频道的视频，这是一个发布励志视频的知名频道，旨在传授道德课程。本研究揭示了 Dhar Mann 的视频展示了不同类型的语言欺凌及其发生方式。本研究选取了六段达尔-曼的视频，并采用克里彭多夫（2018 年）的内容分析框架进行了定性分析，其中包括编码模式和叙事分析。可以得出结论，言语欺凌可分为嘲弄、侮辱、威胁、指责和辱骂。这一分析有望为今后有关言语欺凌话语的研究奠定基础。
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