Pub Date : 2024-05-03DOI: 10.53935/jomw.v2024i2.275
Maciej Potwora, Olha Vdovichena, Dmytrii Semchuk, Liubov Lipych, Volodymyr Saienko
The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especially in automation, personalization, and forecasting. This research investigates the evolutionary role of AI in transitioning from traditional marketing frameworks to data-driven methodologies, thereby enhancing marketing efficiency and customer engagement. The increasing reliance on AI for strategic decision-making in marketing underscores the significance of this study. Employing a systematic literature review and thematic analysis, this research synthesizes data from an array of studies to thoroughly understand the impact of AI on marketing. The findings reveal that AI significantly streamlines marketing operations, fosters highly personalized marketing strategies, and enhances the accuracy of forecasting market trends and consumer behavior. However, this study also sheds light on the ethical and privacy concerns associated with the use of AI in marketing. Results point towards a significant transformation in marketing practices propelled by AI, marked by improvements in operational efficiency and customer interaction. Nevertheless, the study advocates the importance of addressing ethical considerations and privacy issues, emphasizing responsible AI deployment. The study offers a comprehensive perspective on the integration of AI in marketing and suggests insights into prospective trends. It recommends a balanced approach to leveraging AI’s capabilities while upholding ethical standards. The research’s practical implications aim to guide marketers and researchers towards responsible and effective AI adoption in marketing strategies, paving the way for a future where technology enhances marketing endevaours without compromising ethical integrity.
{"title":"The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting","authors":"Maciej Potwora, Olha Vdovichena, Dmytrii Semchuk, Liubov Lipych, Volodymyr Saienko","doi":"10.53935/jomw.v2024i2.275","DOIUrl":"https://doi.org/10.53935/jomw.v2024i2.275","url":null,"abstract":"The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especially in automation, personalization, and forecasting. This research investigates the evolutionary role of AI in transitioning from traditional marketing frameworks to data-driven methodologies, thereby enhancing marketing efficiency and customer engagement. The increasing reliance on AI for strategic decision-making in marketing underscores the significance of this study. Employing a systematic literature review and thematic analysis, this research synthesizes data from an array of studies to thoroughly understand the impact of AI on marketing. The findings reveal that AI significantly streamlines marketing operations, fosters highly personalized marketing strategies, and enhances the accuracy of forecasting market trends and consumer behavior. However, this study also sheds light on the ethical and privacy concerns associated with the use of AI in marketing. Results point towards a significant transformation in marketing practices propelled by AI, marked by improvements in operational efficiency and customer interaction. Nevertheless, the study advocates the importance of addressing ethical considerations and privacy issues, emphasizing responsible AI deployment. The study offers a comprehensive perspective on the integration of AI in marketing and suggests insights into prospective trends. It recommends a balanced approach to leveraging AI’s capabilities while upholding ethical standards. The research’s practical implications aim to guide marketers and researchers towards responsible and effective AI adoption in marketing strategies, paving the way for a future where technology enhances marketing endevaours without compromising ethical integrity.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"2 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141017010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-22DOI: 10.53935/jomw.v2024i2.274
Faryal Razzaq, Jabbar Ul-Haq, Q. Hye, A. Cheema
This study examines the impact of DFI on entrepreneurship in China and across its regions (i.e., rural and urban) using province-level panel data from 2011 to 2019. Digital financial inclusion (DFI) serves as a catalyst for entrepreneurship by giving access to financial services. Entrepreneurs, both in urban centers and rural areas, gain fair and equitable platforms by unlocking opportunities for growth and innovation through the use of technology. We employed fixed effect Driscoll-Kraay standard errors (FE-DKSE) and feasible generalized least squares (FGLS) techniques for empirical analysis. The findings showed that there is an N-shaped relationship between the DFI and entrepreneurship in China and across its regions (i.e., rural and urban). Our estimates are robust and insensitive to the inclusion of other control variables such as economic growth, urbanization and trade openness. Economic growth and trade openness have a positive and significant impact on entrepreneurship, and a negative relationship between urbanization and entrepreneurship. The policy insinuation is that the government needs to actively expedite the growth of DFI and establish a favorable external environment for entrepreneurship. To enhance the attainment of entrepreneurial targets, it is essential to adapt DFI policies according to regions.
{"title":"The role of digital financial inclusion in promoting entrepreneurship in China: A provincial perspective","authors":"Faryal Razzaq, Jabbar Ul-Haq, Q. Hye, A. Cheema","doi":"10.53935/jomw.v2024i2.274","DOIUrl":"https://doi.org/10.53935/jomw.v2024i2.274","url":null,"abstract":"This study examines the impact of DFI on entrepreneurship in China and across its regions (i.e., rural and urban) using province-level panel data from 2011 to 2019. Digital financial inclusion (DFI) serves as a catalyst for entrepreneurship by giving access to financial services. Entrepreneurs, both in urban centers and rural areas, gain fair and equitable platforms by unlocking opportunities for growth and innovation through the use of technology. We employed fixed effect Driscoll-Kraay standard errors (FE-DKSE) and feasible generalized least squares (FGLS) techniques for empirical analysis. The findings showed that there is an N-shaped relationship between the DFI and entrepreneurship in China and across its regions (i.e., rural and urban). Our estimates are robust and insensitive to the inclusion of other control variables such as economic growth, urbanization and trade openness. Economic growth and trade openness have a positive and significant impact on entrepreneurship, and a negative relationship between urbanization and entrepreneurship. The policy insinuation is that the government needs to actively expedite the growth of DFI and establish a favorable external environment for entrepreneurship. To enhance the attainment of entrepreneurial targets, it is essential to adapt DFI policies according to regions.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"59 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140675712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-22DOI: 10.53935/jomw.v2024i1.271
Ong Boon Hai, GholamReza Zandi, S. Mansori, I. Shahzad
With the aim of finding out the antecedents of credit card renewal among the customers of the private banks in Malaysia. This study is specifically targeted to sort out the impact of five mostly practiced dimensions of service quality and customer satisfaction on credit card renewals. With a deductive approach, 384 observations as primary data were collected through an online survey by utilizing a self-administered, fully structured questionnaire, and the data has been analyzed with the help of SPSS and SmartPLS. There is a well-rounded and productive connection between the satisfaction of the customer and the tangible dimension. The link between customer satisfaction and empathy shows a positive connection and relationship between variables, for example, empathy and customer satisfaction. A significant relationship between satisfaction and renewal of credit card membership has been observed when independent variables are service quality, empathy, reliability, tangible assurance, and responsiveness. The area and premises of customer satisfaction are extremely diverse, and even when much research could be done, all the aspects of psychology, sociology, or behaviors have been covered and are beneficial for both authors and practitioners. Limitations can be highlighted as the gaps, restraints, and occurrences that could emerge while doing the research work, and they partially affect the end result and outcomes of the research.
{"title":"Impact of customer satisfaction and service quality on membership renewal: A study on Malaysian credit card holders","authors":"Ong Boon Hai, GholamReza Zandi, S. Mansori, I. Shahzad","doi":"10.53935/jomw.v2024i1.271","DOIUrl":"https://doi.org/10.53935/jomw.v2024i1.271","url":null,"abstract":"With the aim of finding out the antecedents of credit card renewal among the customers of the private banks in Malaysia. This study is specifically targeted to sort out the impact of five mostly practiced dimensions of service quality and customer satisfaction on credit card renewals. With a deductive approach, 384 observations as primary data were collected through an online survey by utilizing a self-administered, fully structured questionnaire, and the data has been analyzed with the help of SPSS and SmartPLS. There is a well-rounded and productive connection between the satisfaction of the customer and the tangible dimension. The link between customer satisfaction and empathy shows a positive connection and relationship between variables, for example, empathy and customer satisfaction. A significant relationship between satisfaction and renewal of credit card membership has been observed when independent variables are service quality, empathy, reliability, tangible assurance, and responsiveness. The area and premises of customer satisfaction are extremely diverse, and even when much research could be done, all the aspects of psychology, sociology, or behaviors have been covered and are beneficial for both authors and practitioners. Limitations can be highlighted as the gaps, restraints, and occurrences that could emerge while doing the research work, and they partially affect the end result and outcomes of the research.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"12 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140439182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates the factors that contribute to the occurrence of asset misappropriation in small and medium enterprises (SMEs) in Malaysia. For a theoretical basis, the fraud hexagon model, which includes pressure, opportunity, rationalisation, capability, ego, and collusion elements, is adopted to guide the study. For the analysis, 306 valid responses from individuals working in diverse SME sectors in Malaysia were obtained via a self-administered questionnaire. Based on the objectives and to test the hypotheses, this research used a quantitative approach. Correlation analysis was utilised to examine the relationship among the independent variables. In addition, multiple regressions were conducted to answer the research questions of this study. The findings show that opportunity, rationalisation, and collusion have a significant relationship with the occurrences of asset misappropriation in Malaysian SMEs, whereby collusion makes the strongest and most significantly unique contribution to explain the occurrences of asset misappropriation. Thus, the study concluded that opportunity, rationalisation, and collusion are indeed significant factors that influence the occurrence of asset misappropriation. This study provides insights for Malaysian SME business owners regarding the minimum monthly salary policy, which should be revisited and reconsidered.
{"title":"Determinants of asset misappropriation in small and medium enterprises: Evidence from Malaysia","authors":"Sarimah Abdul Talib, Suhaily Hasnan, Alfiatul Rohmah Mohamed Hussain, MazurinaMohd Ali, Rina Fadhilah Ismail","doi":"10.53935/jomw.v2024i1.269","DOIUrl":"https://doi.org/10.53935/jomw.v2024i1.269","url":null,"abstract":"This paper investigates the factors that contribute to the occurrence of asset misappropriation in small and medium enterprises (SMEs) in Malaysia. For a theoretical basis, the fraud hexagon model, which includes pressure, opportunity, rationalisation, capability, ego, and collusion elements, is adopted to guide the study. For the analysis, 306 valid responses from individuals working in diverse SME sectors in Malaysia were obtained via a self-administered questionnaire. Based on the objectives and to test the hypotheses, this research used a quantitative approach. Correlation analysis was utilised to examine the relationship among the independent variables. In addition, multiple regressions were conducted to answer the research questions of this study. The findings show that opportunity, rationalisation, and collusion have a significant relationship with the occurrences of asset misappropriation in Malaysian SMEs, whereby collusion makes the strongest and most significantly unique contribution to explain the occurrences of asset misappropriation. Thus, the study concluded that opportunity, rationalisation, and collusion are indeed significant factors that influence the occurrence of asset misappropriation. This study provides insights for Malaysian SME business owners regarding the minimum monthly salary policy, which should be revisited and reconsidered.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"545 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.53935/jomw.v2024i1.270
R. Johari, Erlane K. Ghani, Fazlida Mohd Razali, Ayub Khan Dawood
The aim of this study is to determine the factors that influence the intention of officials in the ministries of the Malaysian Federal Government to engage in whistleblowing. Specifically, this study investigates whether individual belief, societal pressure, level of misconduct, and the status of the perpetrator can influence government officials in whistleblowing. Data from 147 officials is collected by questionnaire and analyzed using Statistical Packages for Social Science (SPSS) version 28. Empirically, this study shows that two factors, namely, societal pressure and the level of misconduct, significantly influence the intention of government officials to engage in whistleblowing, but not the individual belief and status of the perpetrator. The results of this study suggest that the government can support government officials to increase their awareness of whistleblowing so that they fully understand the importance of whistleblowing to the government and society. This can be done through training programmes for government officials. This study can help the government identify the officials' perspectives on whistleblowing intentions and understand the potential issues that may influence the effectiveness or ineffectiveness of whistleblowing in their organisation.
{"title":"Factors influencing whistleblowing intentions among government officials: A Malaysian study","authors":"R. Johari, Erlane K. Ghani, Fazlida Mohd Razali, Ayub Khan Dawood","doi":"10.53935/jomw.v2024i1.270","DOIUrl":"https://doi.org/10.53935/jomw.v2024i1.270","url":null,"abstract":"The aim of this study is to determine the factors that influence the intention of officials in the ministries of the Malaysian Federal Government to engage in whistleblowing. Specifically, this study investigates whether individual belief, societal pressure, level of misconduct, and the status of the perpetrator can influence government officials in whistleblowing. Data from 147 officials is collected by questionnaire and analyzed using Statistical Packages for Social Science (SPSS) version 28. Empirically, this study shows that two factors, namely, societal pressure and the level of misconduct, significantly influence the intention of government officials to engage in whistleblowing, but not the individual belief and status of the perpetrator. The results of this study suggest that the government can support government officials to increase their awareness of whistleblowing so that they fully understand the importance of whistleblowing to the government and society. This can be done through training programmes for government officials. This study can help the government identify the officials' perspectives on whistleblowing intentions and understand the potential issues that may influence the effectiveness or ineffectiveness of whistleblowing in their organisation.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-03DOI: 10.53935/jomw.v2022i0.221
Jochen Bergmann, Lukas Scherrer
In the accounting function, formal controls are applied to transactional and routinized processes with measurable outcomes. However, there is limited empirical evidence on the effectiveness of formal controls in transactional task environments such as accounting functions. In this study, we explore the effects of formal process and output controls on information quality, a crucial performance aspect, in the accounting process. Specifically, we show that process controls and a positive work environment both directly positively affect information quality while output controls and peer pressure do not. Further, we argue that formal controls can exert additional effects on formal controls, and can be effective solely in combination with certain formal controls. Moreover, we find that informal controls (i.e., positive work environments) can drive information quality if combined with a strong use of an identification-inducing work environment.
{"title":"Information Quality in Transactional Task Environment of the Accounting Processes","authors":"Jochen Bergmann, Lukas Scherrer","doi":"10.53935/jomw.v2022i0.221","DOIUrl":"https://doi.org/10.53935/jomw.v2022i0.221","url":null,"abstract":"In the accounting function, formal controls are applied to transactional and routinized processes with measurable outcomes. However, there is limited empirical evidence on the effectiveness of formal controls in transactional task environments such as accounting functions. In this study, we explore the effects of formal process and output controls on information quality, a crucial performance aspect, in the accounting process. Specifically, we show that process controls and a positive work environment both directly positively affect information quality while output controls and peer pressure do not. Further, we argue that formal controls can exert additional effects on formal controls, and can be effective solely in combination with certain formal controls. Moreover, we find that informal controls (i.e., positive work environments) can drive information quality if combined with a strong use of an identification-inducing work environment.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"16 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-03DOI: 10.53935/jomw.v2022i0.221
Jochen Bergmann, Lukas Scherrer
In the accounting function, formal controls are applied to transactional and routinized processes with measurable outcomes. However, there is limited empirical evidence on the effectiveness of formal controls in transactional task environments such as accounting functions. In this study, we explore the effects of formal process and output controls on information quality, a crucial performance aspect, in the accounting process. Specifically, we show that process controls and a positive work environment both directly positively affect information quality while output controls and peer pressure do not. Further, we argue that formal controls can exert additional effects on formal controls, and can be effective solely in combination with certain formal controls. Moreover, we find that informal controls (i.e., positive work environments) can drive information quality if combined with a strong use of an identification-inducing work environment.
{"title":"Information Quality in Transactional Task Environment of the Accounting Processes","authors":"Jochen Bergmann, Lukas Scherrer","doi":"10.53935/jomw.v2022i0.221","DOIUrl":"https://doi.org/10.53935/jomw.v2022i0.221","url":null,"abstract":"In the accounting function, formal controls are applied to transactional and routinized processes with measurable outcomes. However, there is limited empirical evidence on the effectiveness of formal controls in transactional task environments such as accounting functions. In this study, we explore the effects of formal process and output controls on information quality, a crucial performance aspect, in the accounting process. Specifically, we show that process controls and a positive work environment both directly positively affect information quality while output controls and peer pressure do not. Further, we argue that formal controls can exert additional effects on formal controls, and can be effective solely in combination with certain formal controls. Moreover, we find that informal controls (i.e., positive work environments) can drive information quality if combined with a strong use of an identification-inducing work environment.","PeriodicalId":517355,"journal":{"name":"Journal of Management World","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139893408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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