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A Trust-Enhanced Patent Recommendation Approach to University-Industry Technology Transfer 大学-产业技术转让的信任增强型专利推荐方法
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645061
Yuwen Chen, Peihu Zhu, Jian Ma, Xiaomin Huang, Jin Qin
Technology transfer enables the technology from legal owners to be used by others, and it is essential for technology innovation in modern society. However, transferring technology from academia to industry has become a challenging task due to the "cultural divide" problem, where researchers in universities tend to focus on knowledge discovery, while companies focus on making profits with application of proven technologies. This creates a mistrust problem for companies to use academic patents invented by universities. Various recommendation methods have been proposed for technology transfer purposes, but few have addressed the trust issue caused by the cultural divide. This paper proposes a multidimensional trust-enhanced recommendation approach to promote academic patent trading. The approach extracts patent information, users' online interactions, and technology transfer information for recommendation calculation. It includes 1) measuring the degree of connectivity between companies and patents by the Personalized PageRank model; 2) measuring the trustworthiness of a potential patent transaction from the aspects of patent quality, inventor, and university; and 3) adopting a logistic regression model to integrate the above measurements. The results of our user-based experiment show that the proposed recommendation approach obtains higher average hit rate and higher willingness scores than current recommendation methods.
技术转让能使合法拥有者的技术为他人所用,是现代社会技术创新的关键。然而,由于 "文化鸿沟 "问题,从学术界向产业界转让技术已成为一项具有挑战性的任务。大学研究人员倾向于专注于知识发现,而企业则专注于通过应用成熟技术获取利润。这给企业使用大学发明的学术专利造成了不信任问题。针对技术转让提出了各种推荐方法,但很少有方法能解决文化差异造成的信任问题。本文提出了一种促进学术专利交易的多维信任增强推荐方法。该方法提取专利信息、用户在线互动和技术转让信息进行推荐计算。它包括:1)通过个性化 PageRank 模型衡量公司与专利之间的关联度;2)从专利质量、发明人和大学三个方面衡量潜在专利交易的可信度;3)采用逻辑回归模型整合上述衡量指标。基于用户的实验结果表明,与目前的推荐方法相比,建议的推荐方法获得了更高的平均命中率和意愿得分。
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引用次数: 0
Future Business Workforce: Crafting a Generative AI-Centric Curriculum Today for Tomorrow's Business Education 未来的商业人才:今天为未来的商业教育打造以人工智能为中心的生成课程
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645059
Benyawarath Nithithanatchinnapat, Joshua Maurer, Xuefei (Nancy) Deng, K. D. Joshi
In an era where generative AI is reshaping the landscape of business and technology, this editorial addresses the critical imperative for transformative reform in business education. It emphasizes the dual nature of generative AI as both a formidable disruptor and a catalyst for innovation, necessitating a shift in how we educate the future workforce. The editorial calls for a proactive and comprehensive reevaluation of current educational models, advocating for an integration of AI literacy and ethical considerations into the core of business curricula. We aim to galvanize academia into action, advocating for an educational evolution that not only acknowledges the challenges posed by AI but also harnesses its potential to enrich and advance business education in preparing students for an AI-driven future.
在人工智能正在重塑商业和技术格局的时代,这篇社论探讨了商业教育转型改革的当务之急。社论强调了新一代人工智能的双重性,它既是强大的破坏者,也是创新的催化剂,因此我们必须转变教育未来劳动力的方式。社论呼吁对当前的教育模式进行积极而全面的重新评估,倡导将人工智能素养和伦理因素纳入商业课程的核心。我们的目标是激励学术界行动起来,倡导教育发展不仅要承认人工智能带来的挑战,还要利用其潜力来丰富和推进商业教育,让学生为人工智能驱动的未来做好准备。
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引用次数: 0
How Do Job Seekers Respond to Cybervetting? An Exploration of Threats, Fear, and Access Control 求职者如何应对网络招聘?对威胁、恐惧和访问控制的探讨
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645064
Robin L. Wakefield, Lane T. Wakefield
The cybervetting activities of potential employers present a significant threat to job-seeking social media users because their content becomes vulnerable to unwanted access and scrutiny. Without control over access, personal information may be gathered from social media and used in ways that harm the job seeker. Access control is a critical element of information privacy that has not received much attention but can help explain individuals' privacy behaviors. We use a protection motivation framework and a fear appeal to examine how job-seeking SNS users respond to cybervetting. We analyze the responses of 375 job-seeking SNS users to understand the relationships among threat perceptions, fear, coping responses, access control, and intention to implement and use an ephemeral application. We argue that when confronted by cybervetting, job-seeking SNS users are favorable toward using an ephemeral application because it bolsters privacy and meets the psychological need for control over access. Our results show that access control moderates the fear response to cybervetting, it is prompted by users' coping responses, and it helps explain why response efficacy and self-efficacy are predictive of behavioral intention.
潜在雇主的网络审查活动对求职社交媒体用户构成了重大威胁,因为他们的内容很容易受到不受欢迎的访问和审查。如果不对访问进行控制,个人信息就有可能从社交媒体中被收集起来,并被用于伤害求职者。访问控制是信息隐私权的一个关键要素,虽然没有得到广泛关注,但却有助于解释个人的隐私行为。我们使用保护动机框架和恐惧诉求来研究求职 SNS 用户如何应对网络审查。我们分析了 375 名求职 SNS 用户的反应,以了解威胁感、恐惧、应对反应、访问控制以及实施和使用短暂应用程序的意愿之间的关系。我们认为,求职 SNS 用户在面对网络威胁时,会倾向于使用短暂性应用程序,因为它能保护隐私,满足控制访问的心理需求。我们的研究结果表明,访问控制调节了对网络审查的恐惧反应,它是由用户的应对反应引起的,并有助于解释为什么反应效能和自我效能能够预测行为意向。
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引用次数: 0
Explicating Geo-Tagging Behavior on Social Media: Role of Interpersonal Competence, Self-Regulation, Online Affiliation, and Privacy Calculus 解释社交媒体上的地理标记行为:人际交往能力、自我调节、在线关系和隐私计算的作用
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645060
Sarbottam Bhagat, Dan J. Kim
Geo-tagging features in social media apps allow users to announce their precise location with great ease and convenience, but geo-tagging poses some serious risks to users' privacy since it involves revelation of one's physical location, a form of personal data, to other users within and across social networks, making them vulnerable to various online and offline attacks, ranging from users being stalked to their identities being stolen. Despite these risks, geo-tagging is increasingly becoming a popular culture in the virtual realm of social media. This study explores why individuals geo-tag on social media by drawing from self-determination theory and privacy calculus to illustrate the underlying factors that influence users to engage in geo-tagging behavior on social media platforms. Based on an online survey administered to 834 active users of social media, this study contends that users' interpersonal competence and self-regulation influence their online affiliation need, which, in turn, affects their geo-tagging behavior. Additionally, we find that perceived benefit and risk have moderation effects on the association between users' online affiliation need and their geo-tagging behavior.
社交媒体应用程序中的地理标记功能让用户可以非常轻松方便地公布自己的精确位置,但地理标记对用户的隐私构成了一些严重的风险,因为它涉及向社交网络内和社交网络间的其他用户披露自己的物理位置(一种个人数据形式),使他们容易受到各种在线和离线攻击,从用户被跟踪到身份被盗。尽管存在这些风险,地理标记正日益成为社交媒体虚拟领域的一种流行文化。本研究通过借鉴自我决定理论和隐私微积分来说明影响用户在社交媒体平台上进行地理标记行为的潜在因素,从而探讨个人在社交媒体上进行地理标记的原因。通过对 834 名社交媒体活跃用户进行在线调查,本研究认为,用户的人际交往能力和自我调节能力会影响他们的在线从属需求,进而影响他们的地理标记行为。此外,我们还发现,感知到的利益和风险对用户的在线从属需求和地理标记行为之间的关联具有调节作用。
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引用次数: 0
A Trust-Enhanced Patent Recommendation Approach to University-Industry Technology Transfer 大学-产业技术转让的信任增强型专利推荐方法
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645061
Yuwen Chen, Peihu Zhu, Jian Ma, Xiaomin Huang, Jin Qin
Technology transfer enables the technology from legal owners to be used by others, and it is essential for technology innovation in modern society. However, transferring technology from academia to industry has become a challenging task due to the "cultural divide" problem, where researchers in universities tend to focus on knowledge discovery, while companies focus on making profits with application of proven technologies. This creates a mistrust problem for companies to use academic patents invented by universities. Various recommendation methods have been proposed for technology transfer purposes, but few have addressed the trust issue caused by the cultural divide. This paper proposes a multidimensional trust-enhanced recommendation approach to promote academic patent trading. The approach extracts patent information, users' online interactions, and technology transfer information for recommendation calculation. It includes 1) measuring the degree of connectivity between companies and patents by the Personalized PageRank model; 2) measuring the trustworthiness of a potential patent transaction from the aspects of patent quality, inventor, and university; and 3) adopting a logistic regression model to integrate the above measurements. The results of our user-based experiment show that the proposed recommendation approach obtains higher average hit rate and higher willingness scores than current recommendation methods.
技术转让能使合法拥有者的技术为他人所用,是现代社会技术创新的关键。然而,由于 "文化鸿沟 "问题,从学术界向产业界转让技术已成为一项具有挑战性的任务。大学研究人员倾向于专注于知识发现,而企业则专注于通过应用成熟技术获取利润。这给企业使用大学发明的学术专利造成了不信任问题。针对技术转让提出了各种推荐方法,但很少有方法能解决文化差异造成的信任问题。本文提出了一种促进学术专利交易的多维信任增强推荐方法。该方法提取专利信息、用户在线互动和技术转让信息进行推荐计算。它包括:1)通过个性化 PageRank 模型衡量公司与专利之间的关联度;2)从专利质量、发明人和大学三个方面衡量潜在专利交易的可信度;3)采用逻辑回归模型整合上述衡量指标。基于用户的实验结果表明,与目前的推荐方法相比,建议的推荐方法获得了更高的平均命中率和意愿得分。
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引用次数: 0
Mitigating Algorithm Aversion in Recruiting: A Study on Explainable AI for Conversational Agents 减轻招聘中的算法厌恶:对话式代理的可解释人工智能研究
Pub Date : 2024-02-06 DOI: 10.1145/3645057.3645062
Jürgen Fleiß, Elisabeth Bäck, Stefan Thalmann
The use of conversational agents (CAs) based on artificial intelligence (AI) is becoming more common in the field of recruiting. Organizations are now adopting AI-based CAs for applicant (pre-)selection, but negative news coverage, especially the black-box character of AI, has hindered adoption. So far, little is known about the contextual factors influencing users' perception of AI-based CAs in general and the effect of provided explanations by explainable AI (XAI) in particular. While research on algorithm aversion provides some initial explanations, information regarding the effects of different XAI approaches on different types of decisions on the attitudes of (potential) applicants is scarce. Therefore, in this study, we use a quantitative, quota-representative study (n = 490) to assess the acceptance of CAs in recruiting. By applying an experimental within-subject design, we provide a more nuanced perspective on why and when providing explanations increases user acceptance. We also show that contextual factors such as the type of assessed skills are major determinants of this effect, and we conclude that XAI is not a "one-size-fits-all approach." Based on the insight that contextual factors of the decision problem are more important than the type of XAI approach itself, we argue that the use and the effects of explainability in recruiting need a more nuanced perspective, focusing on the fit of explanations with the user's characteristics and preferences.
基于人工智能(AI)的会话代理(CA)在招聘领域的使用越来越普遍。目前,各组织正在采用基于人工智能的 CA 进行应聘者(预)筛选,但负面新闻报道,尤其是人工智能的黑箱特性,阻碍了 CA 的采用。迄今为止,人们对影响用户对基于人工智能的CA的感知的背景因素知之甚少,尤其是对可解释的人工智能(XAI)所提供的解释的影响知之甚少。虽然有关算法厌恶的研究提供了一些初步解释,但有关不同 XAI 方法对不同类型决策对(潜在)申请人态度的影响的信息却很少。因此,在本研究中,我们采用了定量、定额代表性研究(n = 490)来评估 CA 在招聘中的接受度。通过采用受试者内实验设计,我们提供了一个更细致的视角,来说明为什么以及何时提供解释会提高用户的接受度。我们还表明,情境因素(如被评估技能的类型)是这一效果的主要决定因素,并得出结论:XAI 并非 "放之四海而皆准的方法"。基于决策问题的情境因素比 XAI 方法本身的类型更重要这一见解,我们认为,招聘中可解释性的使用和效果需要一个更加细致入微的视角,重点关注解释与用户特征和偏好的契合度。
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引用次数: 1
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ACM SIGMIS Database: the DATABASE for Advances in Information Systems
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