Pub Date : 2024-07-23DOI: 10.46223/hcmcoujs.econ.en.14.4.3406.2024
Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha
The concept of anthropomorphism has been described as a psychological process in which people perceive inanimate agents as humanlike. In branding context, this approach has been considered as an effective positioning strategy to enhance consumer-brand interactions and create robust brand attachment, which refers to the strength of the bond connecting the brand with the self. Nevertheless, up to date, there are just few empirical publications studying how and when anthropomorphism affects brand attachment. Filling the mentioned gap, on the basis of a three-factor theory of anthropomorphism (Epley, Waytz, & Cacioppo, 2007), and attachment theory (Bowlby, 1969), the paper provided an underlying mechanism which clarified the intimate relationship between brand anthropomorphism and consumers’ emotional attachment to such brands. The experiment applying in the context of healthy drink brands was carried out to test hypothesis of the research model. The nonprobability design was adopted, and the sample size was determined in terms of similar previous studies which showed reliable and valid findings. Data was collected from 201 participants, and Partial Least Squares technique was applied for statistical analysis. The study found that users tend to show greater brand attachment when they were exposed to an anthropomorphic juice brand (vs. non-anthropomorphic one). The exploratory findings further highlighted the essential role of self-efficacy, self-esteem, sense of belonging, and psychological comfort, that mediated the effects of brand anthropomorphism on brand attachment. The results from this research contribute to understanding the anthropomorphism literature and provide valuable insights for marketing practices in the beverage industry.
{"title":"The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands","authors":"Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha","doi":"10.46223/hcmcoujs.econ.en.14.4.3406.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.4.3406.2024","url":null,"abstract":"The concept of anthropomorphism has been described as a psychological process in which people perceive inanimate agents as humanlike. In branding context, this approach has been considered as an effective positioning strategy to enhance consumer-brand interactions and create robust brand attachment, which refers to the strength of the bond connecting the brand with the self. Nevertheless, up to date, there are just few empirical publications studying how and when anthropomorphism affects brand attachment. Filling the mentioned gap, on the basis of a three-factor theory of anthropomorphism (Epley, Waytz, & Cacioppo, 2007), and attachment theory (Bowlby, 1969), the paper provided an underlying mechanism which clarified the intimate relationship between brand anthropomorphism and consumers’ emotional attachment to such brands. The experiment applying in the context of healthy drink brands was carried out to test hypothesis of the research model. The nonprobability design was adopted, and the sample size was determined in terms of similar previous studies which showed reliable and valid findings. Data was collected from 201 participants, and Partial Least Squares technique was applied for statistical analysis. The study found that users tend to show greater brand attachment when they were exposed to an anthropomorphic juice brand (vs. non-anthropomorphic one). The exploratory findings further highlighted the essential role of self-efficacy, self-esteem, sense of belonging, and psychological comfort, that mediated the effects of brand anthropomorphism on brand attachment. The results from this research contribute to understanding the anthropomorphism literature and provide valuable insights for marketing practices in the beverage industry.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"111 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141811811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-21DOI: 10.46223/hcmcoujs.econ.en.15.3.3158.2025
Sa Nguyen Tran, Dao Thi Thieu Ha
This study uses a bibliometric approach to analyze the influence and productivity of research on green banking disclosure from 1993 to 2023. We utilize the Web of Science Core Collection database to gather the 112 articles, and Biblioshiny software to analyze and visualize bibliometric data to evaluate literature. Through utilizing co-citation, co-authorship, keyword co-occurrence and the science mapping, the results of study show that the amount of papers published in the field of green banking disclosure has increased dramatically over the past seven years, as have the contributions of many authors, institutions from various countries, and collaboration between researchers from different institutions. The analysis results of the others criteria show that institutional theory, asymmetry information theory, and content analysis were used to study green banking disclosure, which is related to corporate social responsibility and sustainability. This thorough synthesis and analysis of green banking disclosure will add to the body of knowledge in this field by enhancing understanding of the subject and pointing out areas of research deficiency that require attention.
本研究采用文献计量学方法分析了 1993 年至 2023 年期间有关绿色银行信息披露的研究的影响力和生产率。我们利用 Web of Science Core Collection 数据库收集了 112 篇文章，并利用 Biblioshiny 软件对文献计量数据进行分析和可视化，从而对文献进行评估。通过利用共引、合著、关键词共现和科学图谱，研究结果表明，在过去的七年中，绿色银行信息披露领域发表的论文数量急剧增加，而且作者众多、来自不同国家的机构以及不同机构的研究人员之间的合作也在增加。其他标准的分析结果表明，制度理论、信息不对称理论和内容分析法被用于研究与企业社会责任和可持续发展相关的绿色银行信息披露。对绿色银行信息披露的全面总结和分析将增进对这一主题的理解，并指出需要关注的研究不足之处，从而丰富这一领域的知识体系。
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Pub Date : 2024-03-08DOI: 10.46223/hcmcoujs.econ.en.14.3.2730.2024
Cao Minh Trí, Pham Ngoc Anh
ABSTRACT The development of digital technology is rising. It creates favorite conditions for the workforce and increases participation in the gig economy. Online jobs are getting more approachable and convenient. For many reasons, there have been differences in generations in the gig economy. Therefore, managers need to have conversation methods and policies to attract workers of each generation to participate in the gig economy. The study has been conducted to identify, analyze, evaluate, and quantify the influence of factors on the intention of different generations to participate in the gig economy. Data was collected from 374 workers of three generations (X, Y, Z) who have not yet participated in the gig economy in Vietnam– an emerging market with both potential opportunities and challenges for managers and investors. The research hypotheses were tested by Structural Equation Modeling (SEM). Results have shown that each generation has different intentions to participate in the gig economy. Factors include perceived risk, current income, skills, flexible working time, and platform, also differently affect these generations' intentions. Some managerial implications and future researches were suggested. Keywords: difference, gig economy, generation, intention, workers
{"title":"Generation differences in the gig economy","authors":"Cao Minh Trí, Pham Ngoc Anh","doi":"10.46223/hcmcoujs.econ.en.14.3.2730.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.3.2730.2024","url":null,"abstract":"ABSTRACT \u0000The development of digital technology is rising. It creates favorite conditions for the workforce and increases participation in the gig economy. Online jobs are getting more approachable and convenient. For many reasons, there have been differences in generations in the gig economy. Therefore, managers need to have conversation methods and policies to attract workers of each generation to participate in the gig economy. The study has been conducted to identify, analyze, evaluate, and quantify the influence of factors on the intention of different generations to participate in the gig economy. Data was collected from 374 workers of three generations (X, Y, Z) who have not yet participated in the gig economy in Vietnam– an emerging market with both potential opportunities and challenges for managers and investors. The research hypotheses were tested by Structural Equation Modeling (SEM). Results have shown that each generation has different intentions to participate in the gig economy. Factors include perceived risk, current income, skills, flexible working time, and platform, also differently affect these generations' intentions. Some managerial implications and future researches were suggested. \u0000 \u0000Keywords: difference, gig economy, generation, intention, workers","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"28 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140285630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-26DOI: 10.46223/hcmcoujs.econ.en.14.1.2866.2024
Nguyen Thao Nguyen, Tran Hoang Thanh Phuong
The concept of sustainability has been widely accepted in tourism to minimize the adverse effects of tourism. This study aims to develop a comprehensive set of indicators to help assess progress toward sustainable tourism for development in Kien Giang, Vietnam. Research to build and validate a set of indicators to measure sustainable tourism development, including economic, environmental, socio-cultural, infrastructure, technological, and political aspects. The indicator is helpful in providing a quantitative assessment of the tourist destination, identifying key intervention priorities, and identifying areas that need to be restructured. The indicator is applied to Kien Giang destinations in Vietnam, and the results are used as a guide for tourism planning. The conclusions of this study can be extrapolated to the study of other tourist destinations.
可持续发展的概念已被旅游业广泛接受，以尽量减少旅游业的不利影响。本研究旨在制定一套综合指标，帮助评估越南建江省旅游业可持续发展的进展情况。研究建立并验证一套衡量旅游业可持续发展的指标，包括经济、环境、社会文化、基础设施、技术和政治等方面。该指标有助于对旅游目的地进行量化评估，确定关键的干预重点，并确定需要进行结构调整的领域。该指标适用于越南的 Kien Giang 旅游目的地，其结果可作为旅游规划的指南。这项研究的结论可以推广到其他旅游目的地的研究中。
{"title":"The assessment of sustainable tourism: Application to Kien Giang destination in Vietnam","authors":"Nguyen Thao Nguyen, Tran Hoang Thanh Phuong","doi":"10.46223/hcmcoujs.econ.en.14.1.2866.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.1.2866.2024","url":null,"abstract":"The concept of sustainability has been widely accepted in tourism to minimize the adverse effects of tourism. This study aims to develop a comprehensive set of indicators to help assess progress toward sustainable tourism for development in Kien Giang, Vietnam. Research to build and validate a set of indicators to measure sustainable tourism development, including economic, environmental, socio-cultural, infrastructure, technological, and political aspects. The indicator is helpful in providing a quantitative assessment of the tourist destination, identifying key intervention priorities, and identifying areas that need to be restructured. The indicator is applied to Kien Giang destinations in Vietnam, and the results are used as a guide for tourism planning. The conclusions of this study can be extrapolated to the study of other tourist destinations.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"32 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-26DOI: 10.46223/hcmcoujs.econ.en.14.1.2729.2024
N. Trung
This paper examines the role of Exchange Rate Uncertainty (ERU) in driving economic fluctuations in emerging economies using a VAR with stochastic volatility in the mean. We use the quarterly data of three typical emerging economies from 1972Q3 to 2009Q4 within a VAR model. We show that ERU plays a vital role in driving the business cycles of emerging economies. First, an ERU can provoke risks in the financial market and the real economy. Second, ERU hurts equity prices and the output growth of emerging economies. Further investigation shows that the adverse effects of ERU on output are more severe under the fixed exchange rate regime than under the flexible exchange rate regime. This finding implies that adopting the flexible exchange rate regime can help emerging economies mitigate the adverse effects of uncertainty shocks.
本文利用均值随机波动的 VAR 模型研究了汇率不确定性（ERU）在推动新兴经济体经济波动中的作用。我们在 VAR 模型中使用了三个典型新兴经济体从 1972Q3 到 2009Q4 的季度数据。我们的研究表明，ERU 对新兴经济体的商业周期起着至关重要的推动作用。首先，ERU 会引发金融市场和实体经济的风险。其次，ERU 会损害新兴经济体的股票价格和产出增长。进一步的研究表明，在固定汇率制度下，ERU 对产出的不利影响比在灵活汇率制度下更为严重。这一结论意味着，采用灵活的汇率制度可以帮助新兴经济体减轻不确定性冲击的不利影响。
{"title":"Exchange rate uncertainty and economic fluctuations in typical emerging economies","authors":"N. Trung","doi":"10.46223/hcmcoujs.econ.en.14.1.2729.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.1.2729.2024","url":null,"abstract":"This paper examines the role of Exchange Rate Uncertainty (ERU) in driving economic fluctuations in emerging economies using a VAR with stochastic volatility in the mean. We use the quarterly data of three typical emerging economies from 1972Q3 to 2009Q4 within a VAR model. We show that ERU plays a vital role in driving the business cycles of emerging economies. First, an ERU can provoke risks in the financial market and the real economy. Second, ERU hurts equity prices and the output growth of emerging economies. Further investigation shows that the adverse effects of ERU on output are more severe under the fixed exchange rate regime than under the flexible exchange rate regime. This finding implies that adopting the flexible exchange rate regime can help emerging economies mitigate the adverse effects of uncertainty shocks.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"45 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-16DOI: 10.46223/hcmcoujs.econ.en.14.1.2800.2024
Nguyen Duc Thao, Le Thi Hoang Yen, Ta Thuy Quynh, Dinh Ngoc Minh, Le Thao Linh
Mach and Elec is a vital sector greatly contributing to Vietnam’s economic growth and the trade liberalization mechanism in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has further enhanced our opportunities to boost exporting these products. Hence, in this paper, we made the first attempt to analyze the impact of tariffs on Vietnam’s export of Mach and Elec products to partners within CPTPP. This study utilized a modified gravity model and simultaneous quantile regression to analyze Vietnam’s export turnover of machinery and electronic products to 10 CPTPP member countries from 2005 to 2020 on different quantiles of the export distribution. The primary variable of interest was the applied tariffs (AHS). The results indicate that the most preferential tariff available still has a significantly detrimental impact on Vietnam’s export turnover. Also, exports of Mach and Elec products to larger markets in CPTPP tend to be more affected by tariffs than smaller ones. Our research findings have important implications for Vietnam enterprises and the government exporting machinery and electronic products to make the most of the preferential tariff under the CPTPP agreement.
{"title":"Tariffs and Vietnam’s exports of Mach and Elec products to CPTPP partners","authors":"Nguyen Duc Thao, Le Thi Hoang Yen, Ta Thuy Quynh, Dinh Ngoc Minh, Le Thao Linh","doi":"10.46223/hcmcoujs.econ.en.14.1.2800.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.1.2800.2024","url":null,"abstract":"Mach and Elec is a vital sector greatly contributing to Vietnam’s economic growth and the trade liberalization mechanism in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has further enhanced our opportunities to boost exporting these products. Hence, in this paper, we made the first attempt to analyze the impact of tariffs on Vietnam’s export of Mach and Elec products to partners within CPTPP. This study utilized a modified gravity model and simultaneous quantile regression to analyze Vietnam’s export turnover of machinery and electronic products to 10 CPTPP member countries from 2005 to 2020 on different quantiles of the export distribution. The primary variable of interest was the applied tariffs (AHS). The results indicate that the most preferential tariff available still has a significantly detrimental impact on Vietnam’s export turnover. Also, exports of Mach and Elec products to larger markets in CPTPP tend to be more affected by tariffs than smaller ones. Our research findings have important implications for Vietnam enterprises and the government exporting machinery and electronic products to make the most of the preferential tariff under the CPTPP agreement.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"510 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140454021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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