Pub Date : 2024-03-15DOI: 10.24123/mabis.v23i1.768
Indah Permata Sari, F. T. Atmaja
In the era of rapid technological advancement, the conventional use of smartphones has undergone a transformative paradigm shift. The presence of Apple's iPhone has become a significant entity surpassing mere communication functions. This research explores the dynamics linking social comparison, peer pressure, consumer innovativeness, and user satisfaction in the context of iPhone usage. Engaging 319 iPhone users in Indonesia through a comprehensive online survey, data was collected, and 150 respondents met the specified criteria. The study employs Partial Least Squares analysis using the SmartPLS4 software. Empirical findings reveal a positive correlation between social comparison and peer pressure, exerting a substantial influence on consumer innovativeness. Interestingly, social comparison also has a positive impact on consumer happiness. However, the research finds that while peer pressure significantly contributes to consumer innovativeness, it does not affect consumer happiness. This investigation underscores the crucial role of social comparison and peer pressure in shaping consumer innovativeness and happiness. The study elucidates the complex interaction between psychological and social factors. By understanding the desire to differentiate oneself and seek social acceptance, this research enhances our understanding of consumer decision-making in iPhone usage, facilitating diverse perspectives on technology as a crucial element in social identity construction.
{"title":"Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness","authors":"Indah Permata Sari, F. T. Atmaja","doi":"10.24123/mabis.v23i1.768","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.768","url":null,"abstract":"In the era of rapid technological advancement, the conventional use of smartphones has undergone a transformative paradigm shift. The presence of Apple's iPhone has become a significant entity surpassing mere communication functions. This research explores the dynamics linking social comparison, peer pressure, consumer innovativeness, and user satisfaction in the context of iPhone usage. Engaging 319 iPhone users in Indonesia through a comprehensive online survey, data was collected, and 150 respondents met the specified criteria. The study employs Partial Least Squares analysis using the SmartPLS4 software. Empirical findings reveal a positive correlation between social comparison and peer pressure, exerting a substantial influence on consumer innovativeness. Interestingly, social comparison also has a positive impact on consumer happiness. However, the research finds that while peer pressure significantly contributes to consumer innovativeness, it does not affect consumer happiness. This investigation underscores the crucial role of social comparison and peer pressure in shaping consumer innovativeness and happiness. The study elucidates the complex interaction between psychological and social factors. By understanding the desire to differentiate oneself and seek social acceptance, this research enhances our understanding of consumer decision-making in iPhone usage, facilitating diverse perspectives on technology as a crucial element in social identity construction. ","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-15DOI: 10.24123/mabis.v23i1.722
A. B. Santoso, S. Oktafien
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{"title":"The impact of a conducive work environment on improving employee performance","authors":"A. B. Santoso, S. Oktafien","doi":"10.24123/mabis.v23i1.722","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.722","url":null,"abstract":",","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":" 70","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-15DOI: 10.24123/mabis.v23i1.715
Rohimat Nurhasan, S. Suwatno, E. Ahman, E. Suryadi
Maintaining and enhancing employee loyalty and satisfaction has always been a top priority for management in every firm. This study aims to investigate the relationship between workplace spirituality, loyalty, and Generation Y employees at private organisations in Indonesia. A quantitative approach with descriptive and verification analysis techniques is used to see the picture and examine the relationship between variables. Data and information were obtained from a sample of 132 people, through the process of distributing questionnaires and surveys. Data analysis using statistical software calculation tools. The results showed that each variable has a fairly high criterion. Employee loyalty is significantly influenced by workplace spirituality and job satisfaction. The results demonstrate that workers who uphold spiritual principles at work are more likely to desire to remain with the company. The theoretical contribution of this study is that Generation Y employee loyalty can be increased by increasing job satisfaction and workplace spirituality. The growth of spiritual values needs to be supported by creating a spiritual work environment, providing fair remuneration is expected to foster loyal attitudes and behavior of employees. Research is limited to Y-generation and to objects in private tertiary institutions in Garut Regency where there is a possibility of cultural similarities, therefore further research is suggested with a wider scope.
保持和提高员工的忠诚度和满意度一直是各公司管理层的头等大事。本研究旨在调查印度尼西亚私营企业的工作场所精神、忠诚度和 Y 世代员工之间的关系。本研究采用描述性和验证性分析技术的定量方法，以了解情况并研究变量之间的关系。通过发放问卷和调查，从 132 个样本中获取数据和信息。使用统计软件计算工具进行数据分析。结果显示，每个变量都有相当高的标准。员工忠诚度受到工作场所精神信仰和工作满意度的重大影响。结果表明，在工作中坚持精神原则的员工更有可能希望留在公司。本研究的理论贡献在于，Y 代员工的忠诚度可以通过提高工作满意度和职场精神来提高。精神价值观的成长需要通过营造精神工作环境来支持，提供公平的薪酬有望培养员工的忠诚态度和行为。研究仅限于加鲁特地区的 Y 世代和私立高等院校的对象，因为在这些地方可能存在文化相似性，因此建议在更大范围内开展进一步研究。
{"title":"What is the connection between Gen Y employees' loyalty, satisfaction, and workplace spirituality?","authors":"Rohimat Nurhasan, S. Suwatno, E. Ahman, E. Suryadi","doi":"10.24123/mabis.v23i1.715","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.715","url":null,"abstract":"Maintaining and enhancing employee loyalty and satisfaction has always been a top priority for management in every firm. This study aims to investigate the relationship between workplace spirituality, loyalty, and Generation Y employees at private organisations in Indonesia. A quantitative approach with descriptive and verification analysis techniques is used to see the picture and examine the relationship between variables. Data and information were obtained from a sample of 132 people, through the process of distributing questionnaires and surveys. Data analysis using statistical software calculation tools. The results showed that each variable has a fairly high criterion. Employee loyalty is significantly influenced by workplace spirituality and job satisfaction. The results demonstrate that workers who uphold spiritual principles at work are more likely to desire to remain with the company. The theoretical contribution of this study is that Generation Y employee loyalty can be increased by increasing job satisfaction and workplace spirituality. The growth of spiritual values needs to be supported by creating a spiritual work environment, providing fair remuneration is expected to foster loyal attitudes and behavior of employees. Research is limited to Y-generation and to objects in private tertiary institutions in Garut Regency where there is a possibility of cultural similarities, therefore further research is suggested with a wider scope.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-07DOI: 10.24123/mabis.v23i1.766
I. Mayasari, H. C. Haryanto
The local enterprise aims to ensure long-term business continuity while enhancing brand awareness of regional businesses. Businesses use social media to boost customer engagement and local enterprise items that are ecologically friendly. This study intends to examine how local businesses' Instagram accounts for Local Sustainable Fashion Brands (LSFB) are used by their customers. This qualitative study examines brand engagement tactics used by LSFB and Instagram posts made by its followers. Content analysis is used in the analytical approach. In this study, the LFSB setting demonstrates how small business operators in the fashion industry have grown their enterprises. Social media usage to foster customer involvement is examined because it may assess the target market's brand recognition among a deluge of imported goods or worldwide brands.
{"title":"The study of customer engagement of local sustainable fashion brands on Instagram content","authors":"I. Mayasari, H. C. Haryanto","doi":"10.24123/mabis.v23i1.766","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.766","url":null,"abstract":"The local enterprise aims to ensure long-term business continuity while enhancing brand awareness of regional businesses. Businesses use social media to boost customer engagement and local enterprise items that are ecologically friendly. This study intends to examine how local businesses' Instagram accounts for Local Sustainable Fashion Brands (LSFB) are used by their customers. This qualitative study examines brand engagement tactics used by LSFB and Instagram posts made by its followers. Content analysis is used in the analytical approach. In this study, the LFSB setting demonstrates how small business operators in the fashion industry have grown their enterprises. Social media usage to foster customer involvement is examined because it may assess the target market's brand recognition among a deluge of imported goods or worldwide brands.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":"20 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140285306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.24123/mabis.v23i1.737
Dhiyyah Arriqoh, Intan Zoraya
The progression of investment in Indonesia has witnessed rapid growth, particularly in the realm of crypto assets. By April 2023, the number of crypto investors in Indonesia had surged to 17 million, with the Gen Z cohort dominating this category of asset investors. The primary objective of this research is to examine whether herding behavior can mediate the relationship between financial literacy and crypto investment decisions among Gen Z individuals. This investigation was conducted among crypto investors residing in the city of Bengkulu. A total of 156 individuals were selected as the sample. The collected data was subsequently processed using the Smart PLS 3 application. The research findings indicate that financial literacy has a significantly positive influence on herding, and financial literacy also has a significantly positive impact on the crypto investment decisions of Gen Z. Moreover, herding serves as a mediating factor in the relationship between financial literacy and Gen Z's crypto investment decisions.
印度尼西亚的投资发展迅速，尤其是在加密资产领域。截至2023年4月，印尼的加密货币投资者人数已激增至1700万，其中Z世代群体在这类资产投资者中占据主导地位。本研究的主要目的是探讨羊群行为是否能调节 Z 世代个人的金融知识与加密货币投资决策之间的关系。本次调查的对象是居住在明古鲁市的加密货币投资者。共选取了 156 人作为样本。收集到的数据随后使用 Smart PLS 3 应用程序进行处理。研究结果表明，金融素养对 "羊群效应 "有显著的正向影响，金融素养对 Z 世代的加密货币投资决策也有显著的正向影响。
{"title":"The effect of financial literacy on Gen-Z crypto investment decision through herding behavior as mediator","authors":"Dhiyyah Arriqoh, Intan Zoraya","doi":"10.24123/mabis.v23i1.737","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.737","url":null,"abstract":"The progression of investment in Indonesia has witnessed rapid growth, particularly in the realm of crypto assets. By April 2023, the number of crypto investors in Indonesia had surged to 17 million, with the Gen Z cohort dominating this category of asset investors. The primary objective of this research is to examine whether herding behavior can mediate the relationship between financial literacy and crypto investment decisions among Gen Z individuals. This investigation was conducted among crypto investors residing in the city of Bengkulu. A total of 156 individuals were selected as the sample. The collected data was subsequently processed using the Smart PLS 3 application. The research findings indicate that financial literacy has a significantly positive influence on herding, and financial literacy also has a significantly positive impact on the crypto investment decisions of Gen Z. Moreover, herding serves as a mediating factor in the relationship between financial literacy and Gen Z's crypto investment decisions.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":"18 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.24123/mabis.v23i1.738
Andea Ndari Marela, L. Alfansi
This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.
本研究通过探讨 Z 世代订阅 Netflix 的倾向，做出了创新性贡献。由于这一人群在流媒体平台中占据主导地位，因此了解影响订阅意愿的因素对数字娱乐行业至关重要。本研究从印度尼西亚 Z 世代的角度分析了感知有用性、感知易用性、内容丰富性、互动性和感知价格等变量。利用偏最小二乘法（PLS）结构模型，通过社交媒体分发了在线问卷，共收到 300 份回复。调查结果显示，"感知价格"、"感知有用性 "和 "感知易用性 "对印尼 Z 世代订阅 Netflix 的意愿有显著影响。互动性对 "感知有用性 "有积极影响，而 "内容丰富性 "则缺乏重要影响。这些结果表明，像 Netflix 这样的流媒体提供商必须确保定价中的感知价值，优先考虑用户友好性，并利用互动功能来增强订阅体验。将内容与用户偏好结合起来对于深入理解数字环境中内容与用户的关系仍然至关重要。
{"title":"Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe","authors":"Andea Ndari Marela, L. Alfansi","doi":"10.24123/mabis.v23i1.738","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.738","url":null,"abstract":"This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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