Pub Date : 2024-03-13DOI: 10.47637/komsospol.v2i1.1108
Rima Sasfira, Marini, Hagi Julio Salas
This article explores effective public relations communication strategies in branding excellent service at the North Lampung Kotabumi District Office, using a qualitative approach. This research aims to understand how effective communication carried out by public relations can influence public perceptions of the quality of service in the office. Involving in-depth interviews, observation and documentation this research highlights the importance of positive communicative interactions to strengthen the image of excellent service and brand. The research results show that implementing targeted communication strategies can increase public satisfaction, create a positive image, and build loyalty towards public services. Using qualitative methods, this research provides an in-depth understanding of the dynamics of communication at the Kotabumi District Office, as well as providing a basis for recommending improvements to more effective communication strategies. This research can provide guidance for local governments in improving excellent service branding at the local level.
{"title":"STRATEGI KOMUNIKASI EFEKTIF PUBLIC RELATIONS DALAM BRANDING TERHADAP PELAYANAN PRIMA DI KANTOR KECAMATAN KOTABUMI LAMPUNG UTARA","authors":"Rima Sasfira, Marini, Hagi Julio Salas","doi":"10.47637/komsospol.v2i1.1108","DOIUrl":"https://doi.org/10.47637/komsospol.v2i1.1108","url":null,"abstract":"This article explores effective public relations communication strategies in branding excellent service at the North Lampung Kotabumi District Office, using a qualitative approach. This research aims to understand how effective communication carried out by public relations can influence public perceptions of the quality of service in the office. Involving in-depth interviews, observation and documentation this research highlights the importance of positive communicative interactions to strengthen the image of excellent service and brand. The research results show that implementing targeted communication strategies can increase public satisfaction, create a positive image, and build loyalty towards public services. Using qualitative methods, this research provides an in-depth understanding of the dynamics of communication at the Kotabumi District Office, as well as providing a basis for recommending improvements to more effective communication strategies. This research can provide guidance for local governments in improving excellent service branding at the local level.","PeriodicalId":517722,"journal":{"name":"Komsospol","volume":"182 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140393166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.47637/komsospol.v2i1.1103
Wahab Nur Kadri, Ahmad Yoga Dian Andika
The purpose of this research is to see the influence of using social media TikTok on Communication Science students at Muhammadiyah University Kotabumi class of 2022 on communication habits in communicating with their peers. This research method uses quantitative research methods whose main analysis is simple linear regression analysis. This research uses non-probability sampling techniques and purposive sampling design. A questionnaire designed based on key indicators from the two research variables was distributed to 73 active communication science students at Muhammadiyah University, Kotabumi. The results of exploratory data analysis using IBM SPSS Statistics 26 show that the social media variable Tiktok (X) has a significant effect on the communication patterns (Y) of Muhammadiyah University Kotabum students. Meanwhile, Tiktok social media has a significant influence on the communication patterns of Communication Science students at Muhammadiyah University, Kotabumi
{"title":"PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP POLA KOMUNIKASI EFEKTIF MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MUHAMMADIYAH KOTABUMI ANGKATAN 2022","authors":"Wahab Nur Kadri, Ahmad Yoga Dian Andika","doi":"10.47637/komsospol.v2i1.1103","DOIUrl":"https://doi.org/10.47637/komsospol.v2i1.1103","url":null,"abstract":"The purpose of this research is to see the influence of using social media TikTok on Communication Science students at Muhammadiyah University Kotabumi class of 2022 on communication habits in communicating with their peers. This research method uses quantitative research methods whose main analysis is simple linear regression analysis. This research uses non-probability sampling techniques and purposive sampling design. A questionnaire designed based on key indicators from the two research variables was distributed to 73 active communication science students at Muhammadiyah University, Kotabumi. The results of exploratory data analysis using IBM SPSS Statistics 26 show that the social media variable Tiktok (X) has a significant effect on the communication patterns (Y) of Muhammadiyah University Kotabum students. Meanwhile, Tiktok social media has a significant influence on the communication patterns of Communication Science students at Muhammadiyah University, Kotabumi","PeriodicalId":517722,"journal":{"name":"Komsospol","volume":"140 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140393652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.47637/komsospol.v2i1.1107
Universitas Muhammadiyah Kotabumi, ¹Tedi Setiawan, Marini, Hagi Julio, Salas, Kata Kunc i, Komunikasi, Strategi Komunikasi, Sosial Persuasif, Promosi Media
Communication is a crucial part of social life within a community. In this digital era, communication and interaction between individuals can take place through various means, one of which is social media. In many human activities, effective communication is essential to ensure that messages reach the recipients successfully. Persuasive communication is particularly important for influencing recipients in specific contexts, such as promoting the communication science program at UMKO. This research adopts a qualitative approach with interview data collection techniques. The purpose of persuasive communication by UMKO communication science students in promotions is to attract the interest of prospective students to the communication science program itself. Promotion efforts are carried out through social media platforms like Facebook and Instagram. Persuasive communication on social media proves to be quite effective, given the widespread use of these platforms for obtaining desired information. Through persuasive communication in promotional activities, it aims to influence prospective students pursuing higher education at the university level to choose the communication science program.
{"title":"STRATEGI KOMUNIKASI PERSUASIF MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MUHAMMADIYAH KOTABUMI DALAM MEMEMPROMOSIKAN PROGRAM STUDI MELALUI MEDIA SOSIAL","authors":"Universitas Muhammadiyah Kotabumi, ¹Tedi Setiawan, Marini, Hagi Julio, Salas, Kata Kunc i, Komunikasi, Strategi Komunikasi, Sosial Persuasif, Promosi Media","doi":"10.47637/komsospol.v2i1.1107","DOIUrl":"https://doi.org/10.47637/komsospol.v2i1.1107","url":null,"abstract":"Communication is a crucial part of social life within a community. In this digital era, communication and interaction between individuals can take place through various means, one of which is social media. In many human activities, effective communication is essential to ensure that messages reach the recipients successfully. Persuasive communication is particularly important for influencing recipients in specific contexts, such as promoting the communication science program at UMKO. This research adopts a qualitative approach with interview data collection techniques. The purpose of persuasive communication by UMKO communication science students in promotions is to attract the interest of prospective students to the communication science program itself. Promotion efforts are carried out through social media platforms like Facebook and Instagram. Persuasive communication on social media proves to be quite effective, given the widespread use of these platforms for obtaining desired information. Through persuasive communication in promotional activities, it aims to influence prospective students pursuing higher education at the university level to choose the communication science program.","PeriodicalId":517722,"journal":{"name":"Komsospol","volume":"2 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140393291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.47637/komsospol.v2i1.1109
Suci Ria Ardinata, Marini, Hagi Julio Salas
Political reporting in the mass media has an important role in shaping people’s views of political leaders and public figures. Self-image is very important in people’s perceptions of their leaders. One news channel that has a big influence is TV One. How TV One frames the news about Prabowo’s candidacy can have a significant impact on the public’s image and perception of him. This research is a type of analytical research using a qualitative approach. The data used in this research comes from books or articles about news framing, as well as news from TV One which depicts Prabowo in a positive way. The data in this research was obtained from TV One. The data collection method applied is by searching for news on the TV One news portal, which will then be analyzed. This research aims to analyze how Prabowo Subianto’s news is framed in forming his positive image through mass media, especially TV ONE. Framing in this context refers to highlighting and presenting news with a specific purpose. It is hoped that the results of this research will provide an in-depth understanding of how TV ONE, as a mass media, uses framing in its reporting to form a positive image of Prabowo Subianto
大众媒体的政治报道在塑造人们对政治领导人和公众人物的看法方面发挥着重要作用。在人们对领导人的看法中，自我形象非常重要。TV One 是影响较大的新闻频道之一。TV One 如何报道有关普拉博沃参选的新闻会对公众对他的形象和看法产生重大影响。本研究是一种采用定性方法的分析研究。本研究使用的数据来自有关新闻框架的书籍或文章，以及第一电视台正面描述普拉博沃的新闻。本研究的数据来自 TV One。数据收集方法是在 TV One 新闻门户网站上搜索新闻，然后进行分析。本研究旨在分析普拉博沃-苏比安托的新闻是如何通过大众媒体，尤其是 TV ONE 来塑造其正面形象的。这里所说的 "框架 "是指出于特定目的突出和展示新闻。希望本研究的结果能让我们深入了解作为大众媒体的 TV ONE 如何在报道中使用框架来塑造普拉博沃-苏比安托的正面形象。
{"title":"FRAMING PEMBERITAAN PRABOWO DALAM MEMBENTUK CITRA POSITIF PADA MEDIA TV ONE","authors":"Suci Ria Ardinata, Marini, Hagi Julio Salas","doi":"10.47637/komsospol.v2i1.1109","DOIUrl":"https://doi.org/10.47637/komsospol.v2i1.1109","url":null,"abstract":"Political reporting in the mass media has an important role in shaping people’s views of political leaders and public figures. Self-image is very important in people’s perceptions of their leaders. One news channel that has a big influence is TV One. How TV One frames the news about Prabowo’s candidacy can have a significant impact on the public’s image and perception of him. This research is a type of analytical research using a qualitative approach. The data used in this research comes from books or articles about news framing, as well as news from TV One which depicts Prabowo in a positive way. The data in this research was obtained from TV One. The data collection method applied is by searching for news on the TV One news portal, which will then be analyzed. This research aims to analyze how Prabowo Subianto’s news is framed in forming his positive image through mass media, especially TV ONE. Framing in this context refers to highlighting and presenting news with a specific purpose. It is hoped that the results of this research will provide an in-depth understanding of how TV ONE, as a mass media, uses framing in its reporting to form a positive image of Prabowo Subianto","PeriodicalId":517722,"journal":{"name":"Komsospol","volume":"228 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140284285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.47637/komsospol.v2i1.1104
Nofia Natasari, Endi Kurniawan
"Buya Hamka Volume 1" is a biographical film that explores the life of Buya Hamka, an influential scholar and writer from Indonesia. This abstract presents an in-depth analysis of the moral message reflected in Buya Hamka's life journey in the film. The aim of the research is to understand the aspects of morality in the character Buya Hamka in the film Buya Hamka volume 1. Including spirituality, role modeling, social involvement and moral conflicts faced by the main character in the film. This research uses a qualitative method with a narrative paradigm approach. In the aspect of spirituality, the film shows Buya Hamka's spiritual journey, depicting his search for the meaning of life and religious values. Buya Hamka's example and ethics are reflected in every action and attitude, highlighting that his life decisions are consistent with the moral values he adheres to. Buya Hamka's social involvement in education, social welfare and political struggle is interpreted as a moral message about social responsibility and concern for society. Moral conflict becomes a dramatic moment in his life journey, where Buya Hamka is tested by the ethical values he believes in. His life decisions reflect his moral integrity and shape his character. Overall, this film not only provides a biographical picture of Buya Hamka, but also presents an in-depth reflection on moral and ethical values that can inspire viewers in living their daily lives.
{"title":"ANALISIS PESAN MORAL KARAKTER BUYA HAMKA PADA FILM BUYA HAMKA VOLUME 1","authors":"Nofia Natasari, Endi Kurniawan","doi":"10.47637/komsospol.v2i1.1104","DOIUrl":"https://doi.org/10.47637/komsospol.v2i1.1104","url":null,"abstract":"\"Buya Hamka Volume 1\" is a biographical film that explores the life of Buya Hamka, an influential scholar and writer from Indonesia. This abstract presents an in-depth analysis of the moral message reflected in Buya Hamka's life journey in the film. The aim of the research is to understand the aspects of morality in the character Buya Hamka in the film Buya Hamka volume 1. Including spirituality, role modeling, social involvement and moral conflicts faced by the main character in the film. This research uses a qualitative method with a narrative paradigm approach. In the aspect of spirituality, the film shows Buya Hamka's spiritual journey, depicting his search for the meaning of life and religious values. Buya Hamka's example and ethics are reflected in every action and attitude, highlighting that his life decisions are consistent with the moral values he adheres to. Buya Hamka's social involvement in education, social welfare and political struggle is interpreted as a moral message about social responsibility and concern for society. Moral conflict becomes a dramatic moment in his life journey, where Buya Hamka is tested by the ethical values he believes in. His life decisions reflect his moral integrity and shape his character. Overall, this film not only provides a biographical picture of Buya Hamka, but also presents an in-depth reflection on moral and ethical values that can inspire viewers in living their daily lives.","PeriodicalId":517722,"journal":{"name":"Komsospol","volume":"1974 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140284408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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