This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.
{"title":"Customer Engagement in the Digital Age","authors":"Asep Supriadi","doi":"10.62207/fsaazw60","DOIUrl":"https://doi.org/10.62207/fsaazw60","url":null,"abstract":"This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"21 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the impact of social media influencers on consumer behavior inside the context of digital technology. Through a scientific literature evaluation method, this research investigates different factors that influence influencers have an effect on, including credibility, type of content, social media platform, and level of engagement. The research findings underscore the significance of a deep understanding of the role of influencers in shaping consumer behavior and offer valuable insights for brands and companies in designing powerful advertising strategies.
{"title":"The Impact of Social Media Influencers on Consumer Behavior","authors":"Dwi Arini Nursansiwi","doi":"10.62207/rvbrr948","DOIUrl":"https://doi.org/10.62207/rvbrr948","url":null,"abstract":"This study explores the impact of social media influencers on consumer behavior inside the context of digital technology. Through a scientific literature evaluation method, this research investigates different factors that influence influencers have an effect on, including credibility, type of content, social media platform, and level of engagement. The research findings underscore the significance of a deep understanding of the role of influencers in shaping consumer behavior and offer valuable insights for brands and companies in designing powerful advertising strategies.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"7 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of digital transformation, innovative human resource management (HR) strategies are very important for organizations to overcome the challenges faced in adopting digital technology. This research conducted a thorough literature review to explore key factors associated with innovative HR strategies in the era of digital transformation. The results of the literature review show that adapting technology in HR, increasing employee digital competence, talent management, and effective performance measurement are important aspects in achieving organizational success in this digital era. Apart from that, organizational adaptation to new phenomena also demands adaptive HR management strategies. This research also proposes a hypothesis that links these various factors to an organization's success in facing digital transformation. It is hoped that this research can provide valuable insight for organizations in developing relevant and effective HR strategies in facing the challenges of the digital era.
{"title":"Innovative Human Resource Management Strategies in the Era of Digital Transformation","authors":"Eloh Bahiroh, Ali Imron","doi":"10.62207/6wnrgj39","DOIUrl":"https://doi.org/10.62207/6wnrgj39","url":null,"abstract":"In the era of digital transformation, innovative human resource management (HR) strategies are very important for organizations to overcome the challenges faced in adopting digital technology. This research conducted a thorough literature review to explore key factors associated with innovative HR strategies in the era of digital transformation. The results of the literature review show that adapting technology in HR, increasing employee digital competence, talent management, and effective performance measurement are important aspects in achieving organizational success in this digital era. Apart from that, organizational adaptation to new phenomena also demands adaptive HR management strategies. This research also proposes a hypothesis that links these various factors to an organization's success in facing digital transformation. It is hoped that this research can provide valuable insight for organizations in developing relevant and effective HR strategies in facing the challenges of the digital era.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"2 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Strategi Manajemen, Risiko di, Lembaga Keuangan, Yuliani Asmi, Citra Nusantara Banjarmasin, Kata Kunci, Institusi Keuangan, Implementasi Manajemen Risiko, Strategis
This research aims to explore the factors that influence the effectiveness of risk management strategies in financial institutions. Through analysis of variables such as the level of risk awareness across the organization, the level of success in identifying and mitigating the impact of risks, and employee participation in the risk management process, our findings show that these factors have a significant influence on the effectiveness of risk management strategies. Financial institutions that have a strong risk culture, supported by a high level of risk awareness and open communication about risk across the organizational hierarchy, tend to be more successful in managing risk and achieving their goals. The practical implication of this research is the importance of strengthening risk culture, increasing risk awareness throughout the organization, and encouraging active employee participation in the risk management process to increase the effectiveness of risk management strategies in financial institutions.
{"title":"Risk Management Strategies in Financial Institutions","authors":"Strategi Manajemen, Risiko di, Lembaga Keuangan, Yuliani Asmi, Citra Nusantara Banjarmasin, Kata Kunci, Institusi Keuangan, Implementasi Manajemen Risiko, Strategis","doi":"10.62207/ww70p453","DOIUrl":"https://doi.org/10.62207/ww70p453","url":null,"abstract":"This research aims to explore the factors that influence the effectiveness of risk management strategies in financial institutions. Through analysis of variables such as the level of risk awareness across the organization, the level of success in identifying and mitigating the impact of risks, and employee participation in the risk management process, our findings show that these factors have a significant influence on the effectiveness of risk management strategies. Financial institutions that have a strong risk culture, supported by a high level of risk awareness and open communication about risk across the organizational hierarchy, tend to be more successful in managing risk and achieving their goals. The practical implication of this research is the importance of strengthening risk culture, increasing risk awareness throughout the organization, and encouraging active employee participation in the risk management process to increase the effectiveness of risk management strategies in financial institutions.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"432 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140529076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of FinTech technology has changed the financial landscape, having a significant impact on individual and corporate financial decision-making. Through a systematic literature review, this research investigates the evolution of FinTech and its effects on financial management behavior, product preferences, investment decisions, and consumer confidence. FinTech has improved accessibility, product innovation, data analysis, competition in the market, and security, while also raising challenges such as data security issues and the risk of bias in decision making. With a deeper understanding of this relationship, steps can be taken to maximize the benefits of FinTech while minimizing the risks.
{"title":"The Evolution of FinTech and its Effects on Financial Decision Making: A Systematic Literature Review","authors":"Bambang Mahmudi","doi":"10.62207/fndptp12","DOIUrl":"https://doi.org/10.62207/fndptp12","url":null,"abstract":"The development of FinTech technology has changed the financial landscape, having a significant impact on individual and corporate financial decision-making. Through a systematic literature review, this research investigates the evolution of FinTech and its effects on financial management behavior, product preferences, investment decisions, and consumer confidence. FinTech has improved accessibility, product innovation, data analysis, competition in the market, and security, while also raising challenges such as data security issues and the risk of bias in decision making. With a deeper understanding of this relationship, steps can be taken to maximize the benefits of FinTech while minimizing the risks.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"178 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140529111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.
{"title":"The Impact of Artificial Intelligence (AI) on Marketing Strategy","authors":"Asep Supriadi","doi":"10.62207/pspbtk28","DOIUrl":"https://doi.org/10.62207/pspbtk28","url":null,"abstract":"This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.","PeriodicalId":518688,"journal":{"name":"Management Studies and Business Journal (PRODUCTIVITY)","volume":"213 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140529394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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