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THE FUTURE OF SPORTS MEDIA: 体育媒体的未来:
Pub Date : 2007-01-01 DOI: 10.2307/j.ctv170x59d.11
Irving J. Rein, P. Kotler, Ben Shields
There is probably no better place to examine the media landscape in the next decades than the sports arena, especially the first big players in this highly lucrative, multibilliondollar worldwide industry. We are now seeing a massive readjustment in what has historically been a synergistic relationship between the sports leagues and teams and the media. In this transformation, new alliances will be formed, media giants will be sorely pressed to operate, and viewers—i.e., fans or customers—will have unprecedented access to information on numerous and yet-to-be-determined distribution channels. In the United States, today’s sports-media model was pioneered on television by ABC’s Wide World of Spor ts , NBC’s coverage of the Olympics, and CBS’s Sunday afternoon football. This relationship was clear: The sports properties sold their rights to the media, who then
要考察未来几十年的媒体格局,可能没有比体育赛场更好的地方了,尤其是在这个利润丰厚、价值数十亿美元的全球产业中,那些最重要的参与者。我们现在看到,体育联盟、球队和媒体之间历来的协同关系正在发生巨大的调整。在这一转变中,新的联盟将会形成,媒体巨头们将会承受巨大的运营压力,而观众——也就是电视观众。无论是粉丝还是顾客,都将前所未有地通过众多尚未确定的分销渠道获取信息。在美国,今天的体育媒体模式是由ABC电视台的《体育大世界》、NBC电视台的奥运会报道和CBS电视台的周日下午足球节目开创的。这种关系很明显:体育产业把版权卖给媒体,然后媒体
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引用次数: 18
Ethics in the genetic age. 基因时代的伦理。
Pub Date : 2000-11-01
D Johnson
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引用次数: 0
Will cloning end human evolution? 克隆会终结人类进化吗?
Pub Date : 1997-11-01
M Mautner
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引用次数: 0
Crime and the biotech revolution. 犯罪和生物技术革命。
Pub Date : 1992-11-01
G Stephens
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引用次数: 0
The population explosion.
Pub Date : 1992-01-01 DOI: 10.1017/s0020860400088112
The author summarizes arguments concerning the negative effects of continuing rapid rates of population growth around the world. (ANNOTATION)
作者总结了关于世界各地人口持续快速增长的负面影响的论点。(注释)
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引用次数: 0
Abortion in America. 美国的堕胎。
Pub Date : 1991-07-01
A B Shostak
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引用次数: 0
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The Futurist
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