Journal of Business Venturing Design最新文献

英文中文

Designing under constraints: How entrepreneurs make the future in Belgium’s construction industry 约束下的设计：企业家如何在比利时建筑业创造未来

Journal of Business Venturing Design

Pub Date : 2025-07-26 DOI: 10.1016/j.jbvd.2025.100033

Chloé Faton, Julie Hermans

Based on a qualitative case study, this paper explores how Greenbuildings, a Belgian eco-construction venture, engages in future-making (FM) practices to render sustainable alternatives compulsory in an unsustainable industry. Compulsory futures, we find, are imagined futures shaped not by aspiration but by necessity, when ecological, health, or economic threats impose non-negotiable constraints on what must be excluded or transformed in the present. Drawing on Simon’s (1993, 1996) design theory and the FM literature, we identify practices that entrepreneurs engage in when making the future “compulsory”, “desirable” and “plausible”. We contribute to the FM literature by theorizing how entrepreneurs engage with undesirable aspects of the futures. We also extend the entrepreneurship-as-design (EaD) perspective by detailing how constrained environments prompt not just navigation but reconstruction of the problem space. In doing so, we show how designing within limits can become a generative and radical entrepreneurial response in the face of ecological breakdown.

基于定性的案例研究，本文探讨了比利时生态建筑企业Greenbuildings如何在一个不可持续的行业中从事未来制造（FM）实践，以提供可持续的替代品。我们发现，当生态、健康或经济威胁对当前必须排除或改造的东西施加不可协商的限制时，强制性未来不是由愿望而是由必要性塑造的想象未来。根据Simon（1993,1996）的设计理论和FM文献，我们确定了企业家在使未来成为“强制性的”、“可取的”和“合理的”时所从事的实践。我们通过理论化企业家如何参与未来不受欢迎的方面来为FM文献做出贡献。我们还扩展了创业即设计（EaD）的观点，详细介绍了受约束的环境如何不仅促进了导航，而且促进了问题空间的重建。在这样做的过程中，我们展示了在面对生态崩溃时，在限制范围内的设计如何成为一种富有创造性和激进的创业反应。

引用次数: 0

Entrepreneurship and the phenomenology of experiential design: Applying the “Lifeworld” of Merleau-Ponty 企业家精神与体验设计的现象学：运用梅洛-庞蒂的“生活世界”

Journal of Business Venturing Design

Pub Date : 2025-06-24 DOI: 10.1016/j.jbvd.2025.100031

Amir Emami , Richard A. Hunt

This paper explores the intersection of phenomenology, design, and entrepreneurship in order to extend and enhance recent scholarly work that frames business venturing as an expression of experiential and design-oriented practice. Applying Merleau-Ponty's concept of the "lifeworld" – where matter, life, and mind are all fully integrated – our approach emphasizes the centrality of embodied cognition in human experience, meaning that the human mind is not structured by specific goals as much as it is structured by body schemas, artifacts, tools, language, culture, and the interplay between spontaneity and repetition. This is particularly true for entrepreneurs, where the integration of lived experiences into the development of novel products and services not only promotes innovation but also redefines entrepreneurial practice as a dynamic, iterative process that fortifies deep connections between entrepreneurs and consumers of their goods and services. By framing entrepreneurship as a design practice informed by Merleau-Ponty's theories, our study illuminates the role of language and the temporality of the lived body in shaping entrepreneurial processes. We demonstrate how embodied engagement leads entrepreneurs to adapt their narratives in response to dynamic market conditions, thereby fostering innovation and strategic development.

本文探讨了现象学、设计和企业家精神的交叉点，以扩展和加强最近的学术工作，将商业冒险作为一种体验和设计导向实践的表达。运用梅洛-庞蒂的“生活世界”概念——物质、生命和思想都是完全整合的——我们的方法强调了人类经验中具身认知的中心地位，这意味着人类的思想不是由特定的目标构成的，而是由身体图式、人工制品、工具、语言、文化以及自发性和重复性之间的相互作用构成的。对于企业家来说尤其如此，将生活经验整合到新产品和服务的开发中不仅促进了创新，而且还将企业家实践重新定义为一个动态的、反复的过程，加强了企业家与其产品和服务的消费者之间的深层联系。通过将创业作为梅洛-庞蒂理论指导下的一种设计实践，我们的研究阐明了语言和生命体的临时性在塑造创业过程中的作用。我们展示了具体参与如何引导企业家根据动态的市场条件调整他们的叙述，从而促进创新和战略发展。

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引用次数: 0

Creating and applying the Ecosystem Pie Model as a design theory 创建并应用生态系统饼模型作为设计理论

Journal of Business Venturing Design

Pub Date : 2025-06-19 DOI: 10.1016/j.jbvd.2025.100030

Madis Talmar , Jan Holmström , A․ Georges L․ Romme , Bob Walrave , Ksenia Podoynitsyna

Innovation ecosystems have become pivotal phenomena in a world of increasing specialization and complexity, in which single ventures cannot develop and commercialize technology-driven value propositions alone. In this setting, various firms and other actors need to work together in creating and building an innovation ecosystem around a shared value proposition. The Ecosystem Pie Model (EPM), published in Long Range Planning in 2020, is the first comprehensive tool for mapping and assessing the risk profile of a prospective innovation ecosystem. We describe, and reflect on, how the so-called design theory underlying the EPM was developed. This design theory includes its key constructs, design principles, visual instantiation, detailed application guidelines, and assessment of how mutable its applications are. The initial design theory was used to develop more than 240 ecosystem constellations to assess its applicability and mutability. We also outline various applications of EPM design theory by others. Overall, this paper contributes to the entrepreneurship and innovation literature by developing a complete design theory, one that covers the entire spectrum from theoretical underpinnings to detailed application guidelines and an initial body of applications.

创新生态系统已经成为一个日益专业化和复杂化的世界中的关键现象，在这个世界中，单个企业无法单独开发和商业化技术驱动的价值主张。在这种情况下，不同的公司和其他参与者需要共同努力，围绕共同的价值主张创造和建立一个创新生态系统。生态系统饼模型（EPM）于2020年发表在《长期规划》杂志上，是第一个用于绘制和评估未来创新生态系统风险特征的综合工具。我们描述并反思了EPM背后所谓的设计理论是如何发展起来的。该设计理论包括其关键构造、设计原则、可视化实例化、详细的应用程序指导方针，以及对其应用程序可变性的评估。最初的设计理论被用于开发240多个生态系统星座，以评估其适用性和可变性。我们还概述了EPM设计理论的各种应用。总体而言，本文通过开发一个完整的设计理论，为创业和创新文献做出了贡献，该理论涵盖了从理论基础到详细应用指南和初始应用主体的整个范围。

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引用次数: 0

Circular Systems Sandbox: A process tool for circular systems design and rebound effect reduction 循环系统沙盒：循环系统设计和回弹效果减少的过程工具

Journal of Business Venturing Design

Pub Date : 2025-03-25 DOI: 10.1016/j.jbvd.2025.100028

Henry Willem Müller , Konstantin Remke

This paper develops and validates a novel design artifact called Circular Systems Sandbox. While there is an abundance of literature on new product development and business model innovation, a notable gap exists in integrating these two domains. More systemic design is deemed indispensable because the mismatched design of products, services, business models and collaborations lead to harmful rebound effects. We employ a mixed methods design science approach involving 31 expert interviews, 11 workshops, and an experimental evaluation with 108 participants. The findings demonstrate that the Circular Systems Sandbox significantly enhances the quality of circular product and business model design, providing a practical and comprehensive framework for entrepreneurs. The study contributes to theory by elucidating the interconnections within Circular Systems Design, offering preventive strategies for rebound effects, and aligning with calls for systemic solutions for the Circular Economy. This paper not only advances Circular Systems Design as a concept but also empirically proves its utility, encouraging future research and application in diverse sectors.

本文开发并验证了一种称为循环系统沙盒的新设计工件。虽然关于新产品开发和商业模式创新的文献很多，但在整合这两个领域方面存在明显的差距。更系统化的设计被认为是必不可少的，因为产品、服务、商业模式和合作的不匹配设计会导致有害的反弹效应。我们采用混合方法设计科学方法，包括31位专家访谈，11次研讨会和108名参与者的实验评估。研究结果表明，循环系统沙盒显著提高了循环产品和商业模式设计的质量，为企业家提供了一个实用而全面的框架。该研究通过阐明循环系统设计中的相互联系，为反弹效应提供预防策略，并与循环经济系统解决方案的呼吁保持一致，为理论做出了贡献。本文不仅提出了循环系统设计的概念，而且通过实证证明了循环系统设计的实用性，鼓励了未来在各个领域的研究和应用。

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引用次数: 0

Eureka vs. Heritage: A design science approach to handle conflicting normative settings in internal corporate venturing 尤里卡vs.遗产：一种设计科学方法来处理公司内部风险投资中冲突的规范设置

Journal of Business Venturing Design

Pub Date : 2025-03-19 DOI: 10.1016/j.jbvd.2025.100029

Simon L. Schmidt, Katharina Scheidgen

Internal corporate ventures (ICVs) depend on the human resources of their parent firms, yet we find that conflicts between the normative settings of ICVs and their parent firms can hamper their access to such human resources. To address this real-world problem, we adopt a design science approach. First, we theorize the eureka-heritage conflict, meaning that the ICV's eureka-driven normative setting, which promotes radical innovation and creativity while challenging established ways of doing, conflicts with the parent firm's heritage-driven normative setting, which emphasizes stability and operational efficiency by embracing tradition, hierarchy, established routines, and predictable successes. This eureka-heritage conflict hampers human resource access and manifests differently across various hierarchical levels within the parent firm. Second, we proffer prescriptive knowledge that helps ICVs access human resources despite these conflicts, thereby suggesting not only requirements for practical solutions but also contributing actionable guidance and a resource access framework for handling conflicting normative settings to tackle this challenge in practice.

企业内部风险投资依赖于母公司的人力资源，但我们发现，企业内部风险投资与其母公司的规范设置之间的冲突会阻碍企业内部风险投资获得这些人力资源。为了解决这个现实世界的问题，我们采用了设计科学的方法。首先，我们将“尤里卡-传统冲突”理论化，这意味着ICV的“尤里卡”驱动的规范环境促进激进的创新和创造力，同时挑战既定的行事方式，与母公司的“传统”驱动的规范环境发生冲突，后者通过拥抱传统、等级制度、既定惯例和可预测的成功来强调稳定性和运营效率。这种“尤里卡-遗产”的冲突阻碍了人力资源的获取，并且在母公司的不同层级中表现不同。其次，我们提供了规范性知识，帮助icv在存在这些冲突的情况下获取人力资源，从而不仅提出了实际解决方案的要求，而且还提供了可操作的指导和资源获取框架，以处理相互冲突的规范设置，从而在实践中应对这一挑战。

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引用次数: 0

Learning from design: The potential of entrepreneurial critique 从设计中学习：企业家批判的潜力

Journal of Business Venturing Design

Pub Date : 2025-03-13 DOI: 10.1016/j.jbvd.2025.100027

Ken Anderson, Derek Lidow

In this paper we propose entrepreneurial critique (EC) as a critical missing piece in entrepreneurial methodology. We show how the practice of EC, derived from design critique, conceptually improves short and long-term entrepreneurial impact. We identify the value of EC as its ability to efficiently surface blind spots before they turn into costly failures. Analysis of entrepreneurial process literature and popular commercially or socially focused entrepreneurship instruction sets, show the absence of critiques or critique-like practices, and their failure to examine assumptions, anticipate second-order consequences, and refine problem framing before resources are committed to producing artifacts. We formally define entrepreneurial critique and proposition its impacts and conclude by analyzing cultural barriers to the adoption of critique in entrepreneurial education and practice.

在本文中，我们提出创业批判（EC）作为创业方法论的关键缺失部分。我们展示了源自设计批判的EC实践如何在概念上改善短期和长期的创业影响。我们认为电子商务的价值在于它能够在盲点变成代价高昂的失败之前有效地发现它们。对创业过程文献和流行的商业或社会关注的创业指导集的分析，显示了批评或类似批评的实践的缺失，以及它们在检查假设、预测二阶结果和在资源致力于生产工件之前改进问题框架方面的失败。我们正式定义了创业批判，并提出了其影响，最后分析了在创业教育和实践中采用批判的文化障碍。

引用次数: 0

An integrative literature review of prototyping in management research: Definition and research agenda 管理研究中原型的综合文献综述：定义与研究议程

Journal of Business Venturing Design

Pub Date : 2025-02-06 DOI: 10.1016/j.jbvd.2025.100026

Steffen Paust , Claus Thrane , Steffen Korsgaard

Recent years have seen the proliferation of approaches in management featuring prototyping as a central component and vehicle to facilitate interaction with stakeholders. Yet, despite the extensive engagement with prototyping, vocabulary and conceptualizations of the phenomenon still vary and research remains fragmented, hampering empirical and conceptual development. In this paper, we address this by exploring the concept of prototyping in management research. Through an integrative literature review, the study contributes with an inductively developed definition of prototyping that stresses the representational nature of prototyping. Based on the definition, we organize the diverse, fragmented, and eclectic body of work into seven distinct themes. We then compare and elaborate these themes and organize them into three aggregate dimensions to offer an initial sketch of how prototyping materializes from cognitive externalization to conative interaction an how these interdependent processes creates various organizational outcomes. Finally, we suggest future avenues for examining the integration of the fragmented themes and for exploring research opportunities between and within the them.

近年来，在管理中，以原型为中心组件和工具的方法激增，以促进与利益相关者的互动。然而，尽管广泛参与了原型设计，但该现象的词汇和概念化仍然各不相同，研究仍然支离破碎，阻碍了实证和概念的发展。在本文中，我们通过探索管理研究中的原型概念来解决这个问题。通过综合文献回顾，本研究归纳了原型的定义，强调了原型的表征性质。根据定义，我们将多样化，碎片化和折衷的工作组织成七个不同的主题。然后，我们对这些主题进行比较和详细阐述，并将它们组织成三个总体维度，以提供原型如何从认知外化实现到创造性互动的初步草图，以及这些相互依存的过程如何创造各种组织结果。最后，我们建议未来的途径来研究碎片化主题的整合，并探索它们之间和内部的研究机会。

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引用次数: 0

How artifacts shape feedback interactions in new venture ideation 人工制品如何在新的创业创意中形成反馈互动

Journal of Business Venturing Design

Pub Date : 2025-01-16 DOI: 10.1016/j.jbvd.2025.100025

Thomas Cyron

Entrepreneurs rely on artifacts—such as verbal accounts, texts, images, presentations, and prototypes—to share their new venture ideas with stakeholders and gather feedback. While artifacts are central to entrepreneurial processes, we know little about how their differences shape feedback interactions and influence the evolution of ideas. This study addresses this gap with a longitudinal multiple-case study of new venture ideation. Drawing on design theory, I propose a typology of entrepreneurial artifacts based on abstraction and aggregation. The findings reveal how distinct artifact types shape feedback interactions, helping entrepreneurs balance exploration with refinement. The study also highlights both the creative opportunities and the potential risks associated with different artifact types, offering actionable insights for managing iterative idea development. These contributions enhance our understanding of materiality in entrepreneurship and provide practical guidance for fostering creativity in dynamic and uncertain contexts.

企业家依靠人工制品——例如口头记录、文本、图像、演示文稿和原型——与利益相关者分享他们的新创业想法并收集反馈。虽然人工制品是创业过程的核心，但我们对它们的差异如何形成反馈相互作用和影响想法的演变知之甚少。本研究通过纵向多案例研究解决了这一差距。在设计理论的基础上，我提出了一种基于抽象和聚合的企业工件类型。研究结果揭示了不同的人工制品类型如何塑造反馈互动，帮助企业家平衡探索与改进。该研究还强调了与不同工件类型相关的创造性机会和潜在风险，为管理迭代想法开发提供了可操作的见解。这些贡献增强了我们对企业家精神的重要性的理解，并为在动态和不确定的环境中培养创造力提供了实际指导。

引用次数: 0

A scientific approach to decision-making: Key tools and design principles 决策的科学方法：关键工具和设计原则

Journal of Business Venturing Design

Pub Date : 2024-07-14 DOI: 10.1016/j.jbvd.2024.100023

Andrea Coali , Elena Novelli , Anusha Sirigiri , Chiara Spina

The recent empirical studies have shown the positive impact of a scientific approach to decision-making on entrepreneurial performance. Building on this evidence, this article offers a description of the scientific approach that is oriented toward its practical implementation by entrepreneurs. Focusing on the approach's two main pillars – the processes of theory building and evidence gathering – we outline a set of tools developed to facilitate the application of the scientific approach in practical decision-making activities. Ultimately, we derive a set of design principles that researchers can adopt to develop novel tools and methodologies to aid entrepreneurial actions based on the prescriptive aspects of the scientific approach.

最近的实证研究表明，科学的决策方法对创业业绩有积极影响。在此基础上，本文对科学方法进行了描述，旨在帮助创业者切实执行。我们以该方法的两大支柱--理论构建和证据收集过程--为重点，概述了为促进科学方法在实际决策活动中的应用而开发的一套工具。最终，我们得出了一套设计原则，研究人员可以采用这些原则来开发新的工具和方法，以便在科学方法的规定性基础上协助创业行动。

引用次数: 0

The power of machine learning methods to predict crowdfunding success: Accounting for complex relationships efficiently 机器学习方法预测众筹成功的威力：高效计算复杂关系

Journal of Business Venturing Design

Pub Date : 2024-06-21 DOI: 10.1016/j.jbvd.2024.100022

Ramy Elitzur , Noam Katz , Peri Muttath , David Soberman

The objective of this paper is to both demonstrate and explain the power of machine learning (ML) methods to predict crowdfunding success. The first step to achieve this objective is to compare the predictive performance of four ML methods (boosted trees, random forest, Shallow Neural Networks and Deep Neural Networks) to standard binary logit estimation using a dataset of more than 108,223 Kickstarter projects. The data used for the comparison is a set of categorical and continuous variables for each project that can be analyzed using all 5 modelling methods. The second step to achieve the objective is to show that the presence of complex relationships between the explanatory variables and outcome variable explains the power of ML methods. These relationships can be categorized as threshold-type (when a certain level of a explanatory variable is need for an effect to occur), Goldilocks-type (where a very specific level of an explanatory variable is needed for an effect to occur) and interactions (where the effect of one explanatory variable on the outcome variable is moderated by the levels of other explanatory variables). Our estimations show that these relationships are embedded in the context of crowdfunding. Because crowdfunding is a marketing activity, factors like attention, saturation, and synergy between levers are pervasive. It is because machine learning has the ability to account for these relationships (without knowing where they are in advance) that these methods are both better predictors and better managerial tools than standard binary logit models. We further show that even greater prediction power is unleashed by activating the text-analysis capabilities of ML methods. However, even when this is not possible, the value realized by employing ML approaches to predict crowdfunding success is substantial.

本文旨在展示和解释机器学习（ML）方法在预测众筹成功率方面的威力。实现这一目标的第一步是使用超过 108,223 个 Kickstarter 项目的数据集，比较四种 ML 方法（助推树、随机森林、浅层神经网络和深度神经网络）与标准二进制 logit 估计的预测性能。用于比较的数据是每个项目的一组分类变量和连续变量，可以使用所有 5 种建模方法进行分析。实现目标的第二步是证明解释变量和结果变量之间存在复杂的关系可以解释 ML 方法的威力。这些关系可分为阈值型（需要一定水平的解释变量才能产生效果）、金发姑娘型（需要非常特定水平的解释变量才能产生效果）和交互型（一个解释变量对结果变量的影响受其他解释变量水平的调节）。我们的估计结果表明，这些关系都与众筹有关。由于众筹是一种营销活动，因此关注度、饱和度和杠杆之间的协同作用等因素无处不在。正是因为机器学习有能力解释这些关系（事先并不知道这些关系在哪里），所以这些方法比标准的二进制 logit 模型具有更好的预测能力和更好的管理工具。我们进一步表明，通过激活 ML 方法的文本分析能力，可以释放出更大的预测能力。不过，即使在无法做到这一点的情况下，采用 ML 方法预测众筹成功与否也能实现巨大的价值。

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