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Social Media and Crisis Communication最新文献

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Recognizing Their Power 认识到他们的力量
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-38
Natalie Brown-Devlin, H. Lim
In this chapter, we investigated how internal stakeholders (i.e., NFL/NCAA athletes) employed their personal social media accounts to influence organizational decision-making during the COVID-19 pandemic. We analyzed two cases that featured athlete-led social media campaigns: 1) NFL Athletes’ #WeWantToPlay campaign, and 2) NCAA Athletes’ #WeAreUnited and #WeWantToPlay campaigns. In both instances, internal stakeholders (i.e., athletes) formulated a coordinated social media campaign to spur responses from external stakeholders (i.e., fans) that would, jointly, influence organizational decisions pertaining to COVID-19 safety protocols and the playing of the 2020 professional and collegiate football seasons. Implications for internal stakeholders, crisis communication management, crisis communication scholarship were discussed. © 2022 Taylor and Francis.
在本章中，我们调查了内部利益相关者(即NFL/NCAA运动员)如何在COVID-19大流行期间利用他们的个人社交媒体账户影响组织决策。我们分析了两个以运动员主导的社交媒体活动为特色的案例:1)NFL运动员的#WeWantToPlay活动，2)NCAA运动员的#WeAreUnited和#WeWantToPlay活动。在这两种情况下，内部利益相关者(即运动员)都制定了一项协调一致的社交媒体活动，以刺激外部利益相关者(即球迷)的回应，这些回应将共同影响与COVID-19安全协议以及2020年职业和大学足球赛季的比赛有关的组织决策。讨论了对内部利益相关者、危机沟通管理、危机沟通学术的启示。©2022泰勒和弗朗西斯。
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引用次数: 0
Organizational Purpose, Culture, Crisis Leadership, and Social Media 组织目标，文化，危机领导和社会媒体
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-10
LaShonda L. Eaddy, K. Gower, B. Reber
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引用次数: 0
Disaster Case Chapter: Silence is Not Golden 灾难案例章:沉默不是金
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-41
Rebecca Fuller Beeler
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引用次数: 0
Social Media Platforms and Broader Participation in Crisis Communication 社交媒体平台与危机传播的广泛参与
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-18
K. Stephens, Brett W. Robertson
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引用次数: 1
Sport Case Chapter: A Crisis of Cool 体育案例章:酷的危机
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-37
Vincent L. Benigni, Lance Porter
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引用次数: 0
Ethical and Legal Principles for the Practitioner 从业人员的道德和法律原则
Social Media and Crisis Communication
Pub Date : 2022-01-19 DOI: 10.4324/9781003043409-6
S. T. Voges, Jonathan Peters
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引用次数: 0
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