首页 > 最新文献

Second IEEE International Workshop on Mobile Commerce and Services最新文献

英文 中文
A Roadmap to Ambient e-Service 环境电子服务路线图
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.3
Yuanchu Hwang, Soe-Tsyr Yuan
The notion of ambient e-services is defined in this paper to identify a new scope of mobile e-services. The notable features of ambient e-services are the exhilarated linkage based on social context and significantly rapid growth of connections. We present an ambient e-service framework that characterizes ambient e-services with three dimensions (value stack, environment stack and technology stack). Several ambient e-service applications are also exemplified, which rest on the mobile peer-to-peer technology and ambient context aware sensors environments. Ambient e-services make a mobile user not only connect to dynamic ambient environments but also cooperate with other mobile users in the nearby surrounding environment, capitalizing dynamic environmental values as well as dynamic social values. We also present an Ambient e-Service Embracing Model (ASEM) framework that addresses the core elements required for fostering the growth of ambient e-services and steering the directions of future relevant research
本文定义了环境电子服务的概念,以确定移动电子服务的新范围。环境电子服务的显著特点是基于社会背景的令人兴奋的联系和连接的显著快速增长。我们提出了一个环境电子服务框架,该框架具有三个维度(价值堆栈、环境堆栈和技术堆栈)的环境电子服务特征。本文还举例说明了几种基于移动点对点技术和环境上下文感知传感器环境的环境电子服务应用。环境电子服务使移动用户不仅与动态环境相连,还能与附近周边环境中的其他移动用户进行合作,实现动态环境价值和动态社会价值的资本化。我们还提出了一个环境电子服务拥抱模型(ASEM)框架,该框架解决了促进环境电子服务增长所需的核心要素,并指导了未来相关研究的方向
{"title":"A Roadmap to Ambient e-Service","authors":"Yuanchu Hwang, Soe-Tsyr Yuan","doi":"10.1109/WMCS.2005.3","DOIUrl":"https://doi.org/10.1109/WMCS.2005.3","url":null,"abstract":"The notion of ambient e-services is defined in this paper to identify a new scope of mobile e-services. The notable features of ambient e-services are the exhilarated linkage based on social context and significantly rapid growth of connections. We present an ambient e-service framework that characterizes ambient e-services with three dimensions (value stack, environment stack and technology stack). Several ambient e-service applications are also exemplified, which rest on the mobile peer-to-peer technology and ambient context aware sensors environments. Ambient e-services make a mobile user not only connect to dynamic ambient environments but also cooperate with other mobile users in the nearby surrounding environment, capitalizing dynamic environmental values as well as dynamic social values. We also present an Ambient e-Service Embracing Model (ASEM) framework that addresses the core elements required for fostering the growth of ambient e-services and steering the directions of future relevant research","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130191035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Behavioral Pattern Analysis of Secure Migration and Communications in eCommerce using Cryptographic Protocols on a Mobile MAS Platform 移动MAS平台上使用加密协议的电子商务安全迁移和通信行为模式分析
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.6
S. Pozo, R. M. Gasca, R. Ceballos
Mobile multi-agent systems (MAS) systems can be used with real success in a growing number of eCommerce applications nowadays. Security has been identified as numerous times by different researchers as a top criterion for the acceptance of mobile agent adoption. In this paper, we present an in-depth analysis of behavior patterns of a mobile MAS platform when using different cryptographic protocols to assure communication and migration integrity and confidentiality. Different use case sceneries of eCommerce applications as well as many other aspects have been studied, such as overhead, different communication patterns, different loads and bandwidth issues. This work is also extensible to other mobile and non-mobile MAS platforms. The results obtained can be used and should be taken into account by designers and implementers of secure mobile and also non-mobile agent platforms and agents
如今,移动多代理系统(MAS)系统可以在越来越多的电子商务应用程序中获得真正的成功。安全性已被不同的研究人员多次确定为接受移动代理采用的最高标准。在本文中,我们深入分析了移动MAS平台在使用不同加密协议时的行为模式,以确保通信和迁移的完整性和机密性。已经研究了电子商务应用程序的不同用例场景以及许多其他方面,例如开销、不同的通信模式、不同的负载和带宽问题。这项工作也可扩展到其他移动和非移动MAS平台。所获得的结果可以被安全移动和非移动代理平台和代理的设计者和实现者使用并应加以考虑
{"title":"Behavioral Pattern Analysis of Secure Migration and Communications in eCommerce using Cryptographic Protocols on a Mobile MAS Platform","authors":"S. Pozo, R. M. Gasca, R. Ceballos","doi":"10.1109/WMCS.2005.6","DOIUrl":"https://doi.org/10.1109/WMCS.2005.6","url":null,"abstract":"Mobile multi-agent systems (MAS) systems can be used with real success in a growing number of eCommerce applications nowadays. Security has been identified as numerous times by different researchers as a top criterion for the acceptance of mobile agent adoption. In this paper, we present an in-depth analysis of behavior patterns of a mobile MAS platform when using different cryptographic protocols to assure communication and migration integrity and confidentiality. Different use case sceneries of eCommerce applications as well as many other aspects have been studied, such as overhead, different communication patterns, different loads and bandwidth issues. This work is also extensible to other mobile and non-mobile MAS platforms. The results obtained can be used and should be taken into account by designers and implementers of secure mobile and also non-mobile agent platforms and agents","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130801134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Efficiency of Decreasing Payment Amounts in Mobile Commerce and Ubiquitous Computing 移动商务和普适计算中降低支付金额的效率
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.26
D. Gille
Personalised, location-related and differentiated services in the mobile digital economy create a demand for suitable pricing models. In the case of disaggregated "microservices" (e.g., small digitalized information or service units), as well as for the acquisition of low-value physical goods, the deployment of micropayments seems appropriate. This paper analyzes the economic efficiency of marginal transaction amounts in M-Commerce by applying the theoretical approach of transaction cost economics. For this purpose, a separation of technical and cognitive transaction costs is applied. The influence of selected determinants such as specifity, uncertainty and bounded rationality on transaction costs in mobile commerce micropayments is analyzed. The theoretical results imply a more likely application of micropayments for physical goods such as beverages or parking tickets than for digital goods and services. In addition, indicators for a significant above-zero lower limit of transaction amounts in mobile commerce are presented
移动数字经济中个性化的、与位置相关的差异化服务产生了对合适定价模式的需求。在分类的“微服务”(例如,小型数字化信息或服务单位)以及获取低价值实物商品的情况下,部署小额支付似乎是合适的。本文运用交易成本经济学的理论方法,分析了移动商务中边际交易额的经济效率。为此,将技术交易成本和认知交易成本分离开来。分析了特定因素如特异性、不确定性和有限理性对移动商务微支付交易成本的影响。理论结果表明,小额支付更有可能应用于饮料或停车罚单等实物商品,而不是数字商品和服务。此外,还提出了移动商务中交易金额明显高于零下限的指标
{"title":"The Efficiency of Decreasing Payment Amounts in Mobile Commerce and Ubiquitous Computing","authors":"D. Gille","doi":"10.1109/WMCS.2005.26","DOIUrl":"https://doi.org/10.1109/WMCS.2005.26","url":null,"abstract":"Personalised, location-related and differentiated services in the mobile digital economy create a demand for suitable pricing models. In the case of disaggregated \"microservices\" (e.g., small digitalized information or service units), as well as for the acquisition of low-value physical goods, the deployment of micropayments seems appropriate. This paper analyzes the economic efficiency of marginal transaction amounts in M-Commerce by applying the theoretical approach of transaction cost economics. For this purpose, a separation of technical and cognitive transaction costs is applied. The influence of selected determinants such as specifity, uncertainty and bounded rationality on transaction costs in mobile commerce micropayments is analyzed. The theoretical results imply a more likely application of micropayments for physical goods such as beverages or parking tickets than for digital goods and services. In addition, indicators for a significant above-zero lower limit of transaction amounts in mobile commerce are presented","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134486276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Security Challenges of Location-Aware Mobile Business 位置感知移动业务的安全挑战
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.23
E. I. Tatli, D. Stegemann, S. Lucks
In addition to mobility, the ability of context awareness and especially location awareness has greatly enhanced the opportunities of mobile businesses. Many different kinds of context-aware services ranging from "finding nearby restaurants" to "sending ambulances to people in emergency" have already taken their places in the business. Besides availability and quality of the service, the user acceptance and therefore the economic success of mobile business applications fundamentally depend on a robust and easy-to-use security architecture meeting the users' needs for privacy, anonymity, confidential communication and secure payment schemes. Based on a generic framework that is able to execute arbitrary context-aware services, we analyse the security challenges in mobile business with special focus on location as a context property and provide directions towards possible solutions
除了移动性之外,上下文感知能力,特别是位置感知能力极大地增强了移动业务的机会。从“寻找附近的餐馆”到“向紧急情况下的人派遣救护车”,许多不同类型的上下文感知服务已经在这个行业中占据了一席之地。除了服务的可用性和质量之外,用户的接受程度以及由此产生的移动商务应用程序的经济成功,从根本上取决于一个强大且易于使用的安全架构,以满足用户对隐私、匿名、保密通信和安全支付方案的需求。基于能够执行任意上下文感知服务的通用框架,我们分析了移动业务中的安全挑战,特别关注位置作为上下文属性,并提供了可能解决方案的方向
{"title":"Security Challenges of Location-Aware Mobile Business","authors":"E. I. Tatli, D. Stegemann, S. Lucks","doi":"10.1109/WMCS.2005.23","DOIUrl":"https://doi.org/10.1109/WMCS.2005.23","url":null,"abstract":"In addition to mobility, the ability of context awareness and especially location awareness has greatly enhanced the opportunities of mobile businesses. Many different kinds of context-aware services ranging from \"finding nearby restaurants\" to \"sending ambulances to people in emergency\" have already taken their places in the business. Besides availability and quality of the service, the user acceptance and therefore the economic success of mobile business applications fundamentally depend on a robust and easy-to-use security architecture meeting the users' needs for privacy, anonymity, confidential communication and secure payment schemes. Based on a generic framework that is able to execute arbitrary context-aware services, we analyse the security challenges in mobile business with special focus on location as a context property and provide directions towards possible solutions","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"713 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116124989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
User Expectations for Simple Mobile Ubiquitous Computing Environments 用户对简单移动普适计算环境的期望
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.27
M. C. Brugnoli, J. Hamard, E. Rukzio
In mobile ubiquitous computing environments, users will be able to interact with different devices, providing them with many services. The technological heterogeneity of these environments is expected to increase overall system complexity. Flexibility and adaptability thus become key requirements. The goal of the IST-Simplicity project is to design, develop and evaluate an architectural framework supporting easy customization of terminals, services and networks in a consistent manner. In this paper, we present results from focus groups that have provided valuable user feedback on the concepts, user scenarios and business models developed during the project
在移动无处不在的计算环境中,用户将能够与不同的设备进行交互,为他们提供许多服务。这些环境的技术异质性预计会增加整个系统的复杂性。因此,灵活性和适应性成为关键要求。IST-Simplicity项目的目标是设计、开发和评估一个架构框架,以一致的方式支持终端、服务和网络的轻松定制。在本文中,我们展示了焦点小组的结果,这些小组对项目期间开发的概念、用户场景和业务模型提供了有价值的用户反馈
{"title":"User Expectations for Simple Mobile Ubiquitous Computing Environments","authors":"M. C. Brugnoli, J. Hamard, E. Rukzio","doi":"10.1109/WMCS.2005.27","DOIUrl":"https://doi.org/10.1109/WMCS.2005.27","url":null,"abstract":"In mobile ubiquitous computing environments, users will be able to interact with different devices, providing them with many services. The technological heterogeneity of these environments is expected to increase overall system complexity. Flexibility and adaptability thus become key requirements. The goal of the IST-Simplicity project is to design, develop and evaluate an architectural framework supporting easy customization of terminals, services and networks in a consistent manner. In this paper, we present results from focus groups that have provided valuable user feedback on the concepts, user scenarios and business models developed during the project","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115103629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
A Multi-Sensor System for Mobile Services with Vision Enhanced Object and Location Awareness 具有视觉增强目标和位置感知的移动服务多传感器系统
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.1
P. Luley, A. Aimer, C. Seifert, G. Fritz, L. Paletta
We describe a system which proposes a solution for multi-sensor object awareness and positioning to enable stable location awareness for a mobile service in urban areas. The system offers technology of outdoors vision based object recognition that will extend state-of-the-art location and context aware services towards object based awareness in urban environments. In the proposed application scenario, tourist pedestrians are equipped with a GPRS or UMTS capable camera-phone. They are interested whether their field of view contains tourist sights that would point to more detailed information. Multimedia type data about related history might be explored by a mobile user who is intending to learn within the urban environment. Ambient learning is in this way achieved by pointing the device towards the urban sight, capturing an image, and consequently getting information about the object on site and within the focus of attention, i.e., the user's current field of view. The described mobile system offers multiple opportunities for application in both mobile business and commerce, and is currently developed towards an industrial prototype
我们描述了一个系统,该系统提出了多传感器物体感知和定位的解决方案,以实现城市地区移动服务的稳定位置感知。该系统提供基于户外视觉的物体识别技术,将最先进的位置和上下文感知服务扩展到城市环境中基于物体的感知。在拟议的应用场景中,旅游行人配备了具有GPRS或UMTS功能的拍照手机。他们感兴趣的是,他们的视野是否包含旅游景点,这将指向更详细的信息。打算在城市环境中学习的移动用户可以探索有关历史的多媒体类型数据。通过这种方式,环境学习是通过将设备指向城市视野,捕获图像,从而获得有关现场和注意力焦点范围内物体的信息,即用户当前的视野。所描述的移动系统为移动业务和商业中的应用提供了多种机会,并且目前正在朝着工业原型方向发展
{"title":"A Multi-Sensor System for Mobile Services with Vision Enhanced Object and Location Awareness","authors":"P. Luley, A. Aimer, C. Seifert, G. Fritz, L. Paletta","doi":"10.1109/WMCS.2005.1","DOIUrl":"https://doi.org/10.1109/WMCS.2005.1","url":null,"abstract":"We describe a system which proposes a solution for multi-sensor object awareness and positioning to enable stable location awareness for a mobile service in urban areas. The system offers technology of outdoors vision based object recognition that will extend state-of-the-art location and context aware services towards object based awareness in urban environments. In the proposed application scenario, tourist pedestrians are equipped with a GPRS or UMTS capable camera-phone. They are interested whether their field of view contains tourist sights that would point to more detailed information. Multimedia type data about related history might be explored by a mobile user who is intending to learn within the urban environment. Ambient learning is in this way achieved by pointing the device towards the urban sight, capturing an image, and consequently getting information about the object on site and within the focus of attention, i.e., the user's current field of view. The described mobile system offers multiple opportunities for application in both mobile business and commerce, and is currently developed towards an industrial prototype","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130849846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Developing Mobile Services: Balancing Customer and Network Value 发展移动服务:平衡客户和网络价值
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.10
H. Bouwman, T. Haaker, E. Faber
Designing mobile services and the business models behind them is a complex undertaking. A business model can be seen as a blueprint of four interrelated components: service offering, technical architecture, and organizational and financial arrangements. How these different components are related to one another, is hardly been object of research. In this paper the connections between these components are explored by analyzing the critical design issues, e.g. targeting, branding and customer retention in the service domain, security, quality of service and system integration in the technology domain, network governance in the organization domain, and revenue sharing in the finance domain. These critical design issues are linked to each other and to expected customer value and expected network value in a conceptual model
设计移动服务及其背后的商业模式是一项复杂的工作。业务模型可以看作是四个相关组件的蓝图:服务提供、技术体系结构以及组织和财务安排。这些不同的成分是如何相互关联的,几乎不是研究的对象。本文通过分析关键设计问题来探讨这些组件之间的联系,例如服务领域的目标、品牌和客户保留,技术领域的安全、服务质量和系统集成,组织领域的网络治理,以及财务领域的收入共享。在概念模型中,这些关键的设计问题相互关联,并与预期的客户价值和预期的网络价值相关联
{"title":"Developing Mobile Services: Balancing Customer and Network Value","authors":"H. Bouwman, T. Haaker, E. Faber","doi":"10.1109/WMCS.2005.10","DOIUrl":"https://doi.org/10.1109/WMCS.2005.10","url":null,"abstract":"Designing mobile services and the business models behind them is a complex undertaking. A business model can be seen as a blueprint of four interrelated components: service offering, technical architecture, and organizational and financial arrangements. How these different components are related to one another, is hardly been object of research. In this paper the connections between these components are explored by analyzing the critical design issues, e.g. targeting, branding and customer retention in the service domain, security, quality of service and system integration in the technology domain, network governance in the organization domain, and revenue sharing in the finance domain. These critical design issues are linked to each other and to expected customer value and expected network value in a conceptual model","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"22 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120856645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Benchmarking Wireless LAN Location Systems Wireless LAN Location Systems 无线局域网定位系统的基准测试
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.7
M. Wallbaum, S. Diepolder
Wireless LANs not only provide an affective means of communication, but also allow to extract information about the location of mobile stations. Numerous wireless LAN location systems have been proposed in the past, yet it is difficult to compare the performance of different systems, since the conditions under which these systems are evaluated differ considerably. Hence, the accuracy information presented in literature varies widely, even for conceptually identical systems. This paper proposes to evaluate the performance of location systems in standardised test environments. To this end, existing location systems are discussed to assess their information requirements and their reported accuracies. Subsequently, the requirements for benchmarks in the context of Wireless LAN location systems are established. To conclude, a publicly available benchmark is presented against which different Wireless LAN location systems can be compared
无线局域网不仅提供了一种有效的通信手段,而且还允许提取有关移动站位置的信息。过去已经提出了许多无线局域网定位系统,但由于评估这些系统的条件差异很大,因此很难比较不同系统的性能。因此,即使对于概念上相同的系统,文献中提供的准确性信息也存在很大差异。本文提出在标准化测试环境下对定位系统的性能进行评估。为此目的,讨论了现有的定位系统,以评估其信息需求及其报告的准确性。随后,建立了无线局域网定位系统背景下的基准测试要求。最后,提出了一个公开可用的基准,以比较不同的无线局域网定位系统
{"title":"Benchmarking Wireless LAN Location Systems Wireless LAN Location Systems","authors":"M. Wallbaum, S. Diepolder","doi":"10.1109/WMCS.2005.7","DOIUrl":"https://doi.org/10.1109/WMCS.2005.7","url":null,"abstract":"Wireless LANs not only provide an affective means of communication, but also allow to extract information about the location of mobile stations. Numerous wireless LAN location systems have been proposed in the past, yet it is difficult to compare the performance of different systems, since the conditions under which these systems are evaluated differ considerably. Hence, the accuracy information presented in literature varies widely, even for conceptually identical systems. This paper proposes to evaluate the performance of location systems in standardised test environments. To this end, existing location systems are discussed to assess their information requirements and their reported accuracies. Subsequently, the requirements for benchmarks in the context of Wireless LAN location systems are established. To conclude, a publicly available benchmark is presented against which different Wireless LAN location systems can be compared","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125999007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 31
Comparison of Different Approaches for Mobile Advertising 移动广告不同方式的比较
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.8
Rebecca Bulander, M. Decker, Gunther Schiefer, B. Kölmel
Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized advertising. However, there is a serious danger that the Spam wave, known from e-mail communication, will spillover to mobile devices. In addition, it is important to take protection of private data seriously, because mobile terminals are also used for personal communication. In this article, we discuss the special features and challenges of mobile advertising and introduce the MoMa-system for mobile advertising. MoMa supports personalized advertising using context information while guaranteeing data protection. We also name criteria for the comparison of mobile advertising systems and apply them to compare MoMa to other approaches
移动终端,如手机和pda,具有巨大的广告潜力:它们非常受欢迎,大多数人整天都带着这些设备,可以实现个性化广告。然而,从电子邮件传播而来的垃圾邮件浪潮将蔓延到移动设备,这是一个严重的危险。此外,重视私人数据的保护也很重要,因为移动终端也用于个人通信。在本文中,我们讨论了移动广告的特点和挑战,并介绍了移动广告的moma系统。MoMa支持使用上下文信息的个性化广告,同时保证数据保护。我们还列出了比较移动广告系统的标准,并将其应用于比较MoMa和其他方法
{"title":"Comparison of Different Approaches for Mobile Advertising","authors":"Rebecca Bulander, M. Decker, Gunther Schiefer, B. Kölmel","doi":"10.1109/WMCS.2005.8","DOIUrl":"https://doi.org/10.1109/WMCS.2005.8","url":null,"abstract":"Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized advertising. However, there is a serious danger that the Spam wave, known from e-mail communication, will spillover to mobile devices. In addition, it is important to take protection of private data seriously, because mobile terminals are also used for personal communication. In this article, we discuss the special features and challenges of mobile advertising and introduce the MoMa-system for mobile advertising. MoMa supports personalized advertising using context information while guaranteeing data protection. We also name criteria for the comparison of mobile advertising systems and apply them to compare MoMa to other approaches","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122659790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 57
A profit maximizing distribution strategy for context-aware services 上下文感知服务的利润最大化分配策略
Pub Date : 2005-07-19 DOI: 10.1109/WMCS.2005.2
Thomas Buchholz, I. Hochstatter, Claudia Linnhoff-Popien
Large scale mobile commerce applications need to be replicated and distributed to offer an appropriate quality of service to a large audience. In this context, a very important question is when and where replicas should be placed. In this article we present a new distribution strategy for applications in content delivery networks (CDNs). It is intended to be used especially for context-aware services (CAS). The main idea is to monetarily value the benefits that an additional replica gains at a certain location and to compare this value with the costs a replica causes. In this way, the replica's contribution to the overall profit is determined. A replica's profit is dependent on the number of requests it receives per time interval. Replicas are only placed at locations where the request rate is high enough to let the profit become positive. In order to react only to persistent and significant changes of the request rate, techniques from statistical process control are used. The new strategy is evaluated by simulation. The results suggest that it consumes significantly less storage and bandwidth than currently applied alternatives, while offering a comparable performance improvement for the clients
大型移动商务应用程序需要复制和分发,以向大量受众提供适当的服务质量。在这种情况下,一个非常重要的问题是何时何地放置副本。在本文中,我们为内容交付网络(cdn)中的应用程序提出了一种新的分发策略。它专门用于上下文感知服务(CAS)。其主要思想是对在特定位置增加一个副本所获得的收益进行货币价值评估,并将该价值与副本造成的成本进行比较。这样,复制品对整体利润的贡献就确定了。副本的利润取决于每个时间间隔接收到的请求数量。副本只放置在请求率高到足以让利润变为正的位置。为了仅对请求率的持续和重大变化作出反应,使用了统计过程控制的技术。通过仿真对新策略进行了评价。结果表明,与目前应用的替代方案相比,它消耗的存储和带宽要少得多,同时为客户端提供了相当的性能改进
{"title":"A profit maximizing distribution strategy for context-aware services","authors":"Thomas Buchholz, I. Hochstatter, Claudia Linnhoff-Popien","doi":"10.1109/WMCS.2005.2","DOIUrl":"https://doi.org/10.1109/WMCS.2005.2","url":null,"abstract":"Large scale mobile commerce applications need to be replicated and distributed to offer an appropriate quality of service to a large audience. In this context, a very important question is when and where replicas should be placed. In this article we present a new distribution strategy for applications in content delivery networks (CDNs). It is intended to be used especially for context-aware services (CAS). The main idea is to monetarily value the benefits that an additional replica gains at a certain location and to compare this value with the costs a replica causes. In this way, the replica's contribution to the overall profit is determined. A replica's profit is dependent on the number of requests it receives per time interval. Replicas are only placed at locations where the request rate is high enough to let the profit become positive. In order to react only to persistent and significant changes of the request rate, techniques from statistical process control are used. The new strategy is evaluated by simulation. The results suggest that it consumes significantly less storage and bandwidth than currently applied alternatives, while offering a comparable performance improvement for the clients","PeriodicalId":117531,"journal":{"name":"Second IEEE International Workshop on Mobile Commerce and Services","volume":"16 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126156243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
期刊
Second IEEE International Workshop on Mobile Commerce and Services
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1