Pub Date : 2018-12-02DOI: 10.22533/at.ed.91818301110
Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigues
{"title":"UMA ABORDAGEM CONTINGENCIAL COMO ESTRATÉGIA EMPRESARIAL PARA O MODELO DE INOVAÇÃO ABERTA","authors":"Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigues","doi":"10.22533/at.ed.91818301110","DOIUrl":"https://doi.org/10.22533/at.ed.91818301110","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123830367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-02DOI: 10.22533/AT.ED.91818301113
Henio Fontão, E. Lopes, Sérgio Roberto Montoro, J. E. D. Silva
In this study, we have used Design of Experiment in order to confirm its important contribution in decision-making, regards specific small markets. In order to achieve this objective, it was analyzed the impact of social-economic coefficients under the quality of service offered by small business, such as supermarkets. For this study it was selected small supermarkets in three cities at Vale do Paraíba Paulista. Data was collected by a survey, using specific questions and after that data was analyzed by statistical methodology and design of experiment using experimental method and statistical inference fractional factorial experimental model, matrix Plackett-Burman N=20. Based on city A, the results have shown that factors such as age of the client and client address was significantly important for small supermarkets, while on city B and city C, the most important factors were respectively, if the client has a job and if the client has a car. We can conclude that Desigin of Expiriment can be properly applied in small business such as small supermarkets, in order to help managers to take decision with high degree of reliability.
在本研究中，我们使用了实验设计，以确认其在决策中的重要贡献，针对特定的小市场。为了实现这一目标，分析了小型企业(如超市)提供的服务质量下社会经济系数的影响。在这项研究中，选择了Vale do Paraíba Paulista三个城市的小型超市。采用问卷调查的方式收集数据，采用具体的问题，然后采用统计方法对数据进行分析，实验设计采用实验法和统计推断分数因子实验模型，矩阵Plackett-Burman N=20。基于A城市，结果显示客户年龄和客户地址等因素对小型超市非常重要，而在B城市和C城市，最重要的因素分别是客户是否有工作和客户是否有车。我们可以得出结论，实验设计可以适当地应用于小型企业，如小型超市，以帮助管理者做出高可靠性的决策。
{"title":"APLICAÇÃO DA FERRAMENTA PLANEJAMENTO DE EXPERIMENTOS NO MARKETING DE RELACIONAMENTO: UM ESTUDO NO VAREJO","authors":"Henio Fontão, E. Lopes, Sérgio Roberto Montoro, J. E. D. Silva","doi":"10.22533/AT.ED.91818301113","DOIUrl":"https://doi.org/10.22533/AT.ED.91818301113","url":null,"abstract":"In this study, we have used Design of Experiment in order to confirm its important contribution in decision-making, regards specific small markets. In order to achieve this objective, it was analyzed the impact of social-economic coefficients under the quality of service offered by small business, such as supermarkets. For this study it was selected small supermarkets in three cities at Vale do Paraíba Paulista. Data was collected by a survey, using specific questions and after that data was analyzed by statistical methodology and design of experiment using experimental method and statistical inference fractional factorial experimental model, matrix Plackett-Burman N=20. Based on city A, the results have shown that factors such as age of the client and client address was significantly important for small supermarkets, while on city B and city C, the most important factors were respectively, if the client has a job and if the client has a car. We can conclude that Desigin of Expiriment can be properly applied in small business such as small supermarkets, in order to help managers to take decision with high degree of reliability.","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130268625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-02DOI: 10.22533/AT.ED.9181830117
Franklin de Moraes, Henio Fontão, E. Lopes
{"title":"AS VARIÁVEIS REPRESENTATIVAS DO GRAU DE ATRATIVIDADE DAS POSTAGENS DE UMA FANPAGE CORPORATIVA","authors":"Franklin de Moraes, Henio Fontão, E. Lopes","doi":"10.22533/AT.ED.9181830117","DOIUrl":"https://doi.org/10.22533/AT.ED.9181830117","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116446143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-02DOI: 10.22533/AT.ED.9181830119
Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigues
{"title":"A IMPORTÂNCIA DA GESTÃO DA PROPRIEDADE INTELECTUAL PARA OS PROCESSOS DA INOVAÇÃO TECNOLÓGICA","authors":"Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigues","doi":"10.22533/AT.ED.9181830119","DOIUrl":"https://doi.org/10.22533/AT.ED.9181830119","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"84 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114050552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-02DOI: 10.22533/at.ed.9181830116
Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigue
{"title":"O IMPACTO DA EXPERTISE DOS LÍDERES NA GOVERNANÇA DE TECNOLOGIA DA INFORMAÇÃO","authors":"Henio Fontão, E. Lopes, Sérgio Roberto Montoro, Leonel Cesar Rodrigue","doi":"10.22533/at.ed.9181830116","DOIUrl":"https://doi.org/10.22533/at.ed.9181830116","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127161374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-26DOI: 10.22533/at.ed.91818301111
Henio Fontão
{"title":"UM ESTUDO SOBRE A INFLUÊNCIA DE FATORES SOCIOECONÔMICOS NA PERCEPÇÃO DA QUALIDADE DOS SERVIÇOS OFERECIDOS POR MINIMERCADOS DO VALE DO PARAÍBA PAULISTA","authors":"Henio Fontão","doi":"10.22533/at.ed.91818301111","DOIUrl":"https://doi.org/10.22533/at.ed.91818301111","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114357395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-13DOI: 10.23956/IJERMT.V6I11.57
Henio Fontão, Eloisa de Moura Lopes, Cauê Reis Fontão, L. Rodrigues
The objective of this study is to propose a model for the management of risks in the process of access to external sources of technological innovation, as part of a managerial model for open innovation. Taguchi method was used, and data was collected by observation. Empirical evidences were verified, demonstrating the influence and significance of open innovation factors, such as: partnership between companies and universities, the risk of lack of investment in R&D, internal and external, and the absence of intellectual property to maximize the results regarding innovation. Overall, the results demonstrate that technological companies should be open on a day-to-day basis, and have tolerance for a combination of probabilistic risks, as for example, condition to obtain the best results with innovation and to access the external sources of innovation with less associated risk.
{"title":"A MANAGEMENT MODEL TO MEASURE THE RISK SIGNIFICANCE RELATED TO THE PROCESS OF TECHNOLOGICAL ACCESS IN THE CONTEXT OF OPEN INNOVATION","authors":"Henio Fontão, Eloisa de Moura Lopes, Cauê Reis Fontão, L. Rodrigues","doi":"10.23956/IJERMT.V6I11.57","DOIUrl":"https://doi.org/10.23956/IJERMT.V6I11.57","url":null,"abstract":"The objective of this study is to propose a model for the management of risks in the process of access to external sources of technological innovation, as part of a managerial model for open innovation. Taguchi method was used, and data was collected by observation. Empirical evidences were verified, demonstrating the influence and significance of open innovation factors, such as: partnership between companies and universities, the risk of lack of investment in R&D, internal and external, and the absence of intellectual property to maximize the results regarding innovation. Overall, the results demonstrate that technological companies should be open on a day-to-day basis, and have tolerance for a combination of probabilistic risks, as for example, condition to obtain the best results with innovation and to access the external sources of innovation with less associated risk.","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123954191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-05-17DOI: 10.22533/at.ed.91818301112
Henio Fontão
{"title":"PLANEJAMENTO SATURADO DE PLACKETT-BURMAN PARA ANÁLISE DE OPORTUNIDADES E MELHORIAS EM SUPERMERCADOS VAREJISTAS","authors":"Henio Fontão","doi":"10.22533/at.ed.91818301112","DOIUrl":"https://doi.org/10.22533/at.ed.91818301112","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126255684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-05-17DOI: 10.22533/at.ed.9181830114
Henio Fontão
{"title":"O MÉTODO DE TAGUCHI PARA TOMADA DE DECISÃO ASSERTIVA E PROBABILÍSTICA EM AQUISIÇÕES NO MERCADO DE AÇÕES","authors":"Henio Fontão","doi":"10.22533/at.ed.9181830114","DOIUrl":"https://doi.org/10.22533/at.ed.9181830114","url":null,"abstract":"","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114081640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-18DOI: 10.22533/at.ed.9181830118
Henio Fontão
A inovacao tem sido o motor para o progresso nos mercados desenvolvidos e as empresas tem gerenciado a inovacao como uma das prioridades para a sustentabilidade e continuidade de seus negocios empresariais. Nesse contexto, cada vez e mais importante desenvolver modelos de negocios que atendam as necessidades inovadoras
{"title":"A REGULAMENTAÇÃO DOS PROCESSOS DE INOVAÇÃO PARA CONSOLIDAÇÃO DE DOMÍNIO TECNOLÓGICO","authors":"Henio Fontão","doi":"10.22533/at.ed.9181830118","DOIUrl":"https://doi.org/10.22533/at.ed.9181830118","url":null,"abstract":"A inovacao tem sido o motor para o progresso nos mercados desenvolvidos e as empresas tem gerenciado a inovacao como uma das prioridades para a sustentabilidade e continuidade de seus negocios empresariais. Nesse contexto, cada vez e mais importante desenvolver modelos de negocios que atendam as necessidades inovadoras","PeriodicalId":119619,"journal":{"name":"Planejamento de experimentos para apoio à tomada de decisão em gestão de negócios e inovação","volume":"338 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116648381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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