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DIGITAL ENTREPRENUR OPPORTUNITIES DURNG COVID-19 2019冠状病毒病期间的数字企业家机会
Pub Date : 2021-03-01 DOI: 10.18374/IJSM-21-1.2
Isaura B. Flores, E. Muniz
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引用次数: 0
SUBJECTIVITY AND FAIRNESS IN BONUS PLANS – A TRANSFER PRICING APPROACH - study case - 奖金计划的主观性与公平性-一种转移定价方法-案例研究
Pub Date : 2021-03-01 DOI: 10.18374/IJSM-21-1.3
R. Lueg
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引用次数: 0
THE IMPORTANCE OF ARTIFICIAL INTELLIGENCE IN STRATEGIC MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW 人工智能在战略管理中的重要性:系统的文献综述
Pub Date : 2021-03-01 DOI: 10.18374/IJSM-21-1.1
Anil Yigit, D. Kanbach
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引用次数: 2
Pengaruh Media Sosial dan Harga Terhadap Loyalitas Konsumen Pada Woodcraft �tanganketiga� 社交媒体和消费者对忠诚的价格影响Woodcraft�tanganketiga�
Pub Date : 2020-11-16 DOI: 10.25134/IJSM.V3I2.3897
Winda Oktaviani
AbstractThe object of this research is a creative inustry in manufacturing. This study aims to determine the response of consumers regarding social media, pricing and customer loyalty "tanganketiga", and to determine the effect of social media and the prices on consumer loyalty at Woodcraft "tanganketiga". Sample in this study consisted of 100 respondents. The data used in this study are primary and secondary data. This research is descriptive and explanatory by using correlation coefficient analysis and simultaneous test at a significance level of 5%. These results indicate that social media has a strong relationship and significant impact on customer loyalty, in contrast to the price of which has a medium relationship and significant on customer loyalty.�Keywords: Social Media; Price, Consumer Loyalty.�AbstrakObjek penelitian ini adalah sebuah insdustri kreatif di bidang manufaktur. Penelitian ini bertujuan untuk mengetahui tanggapan konsumen mengenai media sosial, harga dan loyalitas konsumen �tanganketiga�, dan untuk mengetahui pengaruh media sosial dan harga terhadap loyalitas konsumen pada Woodcraft �tanganketiga�. Sample dalam penelitian ini terdiri dari 100 orang responden. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Penelitian ini merupakan penelitian deskriptif dan eksplanatori dengan menggunakan metode analisis koefisien korelasi dan uji simultan pada tingkat signifikansi 5%. Hasil penelitian ini menunjukan bahwa Media sosial memiliki hubungan yang kuat dan signifikan terhadap loyalitas konsumen, berbeda dengan harga yang memiliki hubungan sedang dan signifikan terhadap loyalitas konsumen.�Kata Kunci: Media Sosial; Harga, Loyalitas Konsumen.�
摘要本文研究的对象是制造业中的创意产业。本研究旨在确定消费者对social media, pricing and customer loyalty“tanganketiga”的反应,并确定social media and prices对Woodcraft“tanganketiga”的消费者忠诚度的影响。本研究的样本包括100名受访者。本研究使用的数据为一手数据和二手数据。本研究采用相关系数分析和同时检验,在5%显著性水平下进行描述性和解释性研究。这些结果表明,社交媒体对顾客忠诚有很强的关系和显著的影响,而价格对顾客忠诚有中等关系和显著的影响。关键词:社交媒体;价格,消费者忠诚度。【摘要】本文研究的对象是工业生产过程中存在的问题。Penelitian ini bertujuan untuk mengetahui tanggapan konsumen mengenai media social, harga dan loyalitas konsumen - tanganketiga, dan untuk mengetahui pengaruh media social dan harga terhadap loyalitas konsumen paada Woodcraft - tanganketiga。样本dalam penelitian ini terdiri达100名橙子回应。数据yang digunakan dalam penelitian ini adalah数据primer dan sekunder。Penelitian ini merupakan Penelitian deskriptif danekplanatori dengan menggunakan方法分析koefisien korelasi和uji同时进行的数据分析具有显著性(5%)。Hasil penelitian ini menunjukan bahwa Media social memoriliki hubungan yang kuat dan signfikan terhahaalitas konsumen, berbeda dengan harga yang memoriliki hubungan sedang dan signfikan terhahadap loyalitas konsumen。·Kata Kunci: Media social;Harga, Loyalitas Konsumen
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引用次数: 0
ANALISIS PENGARUH INFLASI DAN PRODUK DOMESTIK BRUTO TERHADAP PROFITABILITAS 分析通货膨胀和国内生产总值对盈利能力的影响
Pub Date : 2020-11-16 DOI: 10.25134/IJSM.V3I2.3899
Dodi
Abstract�The purpose of the present study is to explain the influence analysis of inflation, and Gross Domestic Product to the profitability (ROA) of islamic banking in Indonesia. Macroeconomic variables in this research are measured by inflation, and gross domestic product (GDP). The most important indicator in evaluating the banking financial performance is ROA. Sampling technique used here is purposive sampling, it is gained sample amount of 12 islamic banks.The data used in this study were obtained from published financial statements of ojk. Data analysis techniques used in this study is multiple linier regression analysis. t test results showed that partially, inflation and GDP has positive and significant influence on profitability (ROA). While the results of F test showed that simultaneous variable inflation, and GDP have a significant effect on profitability� (ROA). �Keywords: inflation; Gross Domestic Product, Profitability, Return on Asset, Islamic Banking.�Abstrak�Tujuan dari penelitian ini adalah untuk menjelaskan analisis pengaruh inflasi, dan Produk Domestik Bruto terhadap profitabilitas (ROA) perbankan syariah di Indonesia. Variabel ekonomi makro dalam penelitian ini diukur dengan inflasi, dan produk domestik bruto (PDB). Indikator terpenting dalam mengevaluasi kinerja keuangan perbankan adalah ROA. Teknik pengambilan sampel yang digunakan adalah purposive sampling, diperoleh sampel sebanyak 12 bank syariah. Data yang digunakan dalam penelitian ini diperoleh dari laporan keuangan publikasi ojk. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil uji t menunjukkan bahwa secara parsial inflasi dan PDB berpengaruh positif dan signifikan terhadap profitabilitas (ROA). Sedangkan hasil uji F menunjukkan bahwa variabel simultan Inflasi, dan PDB berpengaruh signifikan terhadap Profitabilitas (ROA).�Kata Kunci: Inflasi; Produk Domestik Bruto, Profitabilitas, Return on Asset, Perbankan Syariah.
摘要本研究的目的是解释通货膨胀和国内生产总值对印度尼西亚伊斯兰银行盈利能力(ROA)的影响分析。本研究中的宏观经济变量是通过通货膨胀和国内生产总值(GDP)来衡量的。评价银行财务绩效最重要的指标是资产回报率。本文采用的抽样技术是有目的抽样,得到了12家伊斯兰银行的样本量。本研究中使用的数据来自ojk公布的财务报表。本研究使用的数据分析技术是多元线性回归分析。t检验结果显示,部分通货膨胀和GDP对盈利能力(ROA)有显著的正向影响。而F检验结果表明,同时可变通货膨胀和GDP对盈利能力(ROA)有显著影响。�关键词:通货膨胀;国内生产总值,盈利能力,资产回报率,伊斯兰银行。【摘要】Tujuan dari penelitian ini adalah untuk menjelaskan analysis pengaruh inflasi, dan Produk Domestik Bruto terhappprofitability itas (ROA) perbank and ysariah di Indonesia。可变经济指标是指经济增长、经济增长和国内生产总值(PDB)。指标terting dalam mengevaluation, kinerja keuangan perbank and alalroa。Teknik pengambilan样本yang digunakan adalah目的抽样,diperoleh样本sebanyak 12银行伊斯兰教。数据yang digunakan dalam penelitian ini diperoleh dari laporan keuangan publiclikasi ojk。技术分析数据yang digunakan dalam penelitian ini adalah分析回归linier berganda。这是一项具有积极意义和显著性的投资收益(ROA)。Sedangkan hasil uji F menunjukkan bahwa变量与Inflasi同时存在,但PDB在盈利能力(ROA)方面具有重要意义。Kata Kunci: infasi;国内产品,盈利能力,资产回报率,银行和伊斯兰教。
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引用次数: 0
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL KEPUASAN PELANGGAN 品牌形象和服务质量通过客户满意度的可变对客户忠诚度的影响
Pub Date : 2020-11-16 DOI: 10.25134/IJSM.V3I2.3898
J. H. Mahsyar
Abstract�PT Pos Indonesia (Persero) as a State-Owned Enterprise (BUMN) which carries out the mission of postal mail and postal parcel courier services in Indonesia with premium products, Special Express Post is a delivery service with a maximum travel time of 4 days that reaches the recipient quickly, precise, safe and reach all parts of Indonesia. One strategy to foster customer satisfaction that leads to customer loyalty is the formation of a brand image and the best possible service quality in the minds of postal customers.The research method used in this research is descriptive verification with a quantitative approach, to determine the significant relationship between the variables of brand image, service quality to customer satisfaction and customer loyalty. The population in this study were customers of the Kuningan Post Office, users of special express mail delivery services, amounting to 1,769. Techniques and data sources were obtained from literature studies and questionnaires to 298 respondents who were designated as samples with a significance level of 5%.The results of the hypothesis test indicate that the variables of brand image and service quality partially have a positive and significant effect on customer satisfaction. Customer satisfaction variables partially have a positive and significant effect on customer loyalty. Brand image variables partially have a positive and significant effect on customer loyalty. Service quality variable partially does not have a significant effect on customer loyalty. Simultaneously, brand image and service quality have a positive effect on customer satisfaction and loyalty.�Keywords: Brand Image; Service Quality, Customer Satisfaction, Customer Loyalty.
PT Pos Indonesia (Persero)作为印尼国有企业(BUMN),在印尼开展邮政邮件和邮政包裹快递服务,提供优质产品,是一种最快4天到达收件人,快速,准确,安全,到达印尼各地的快递服务。要使顾客满意,从而对邮政产生忠诚,其中一项策略是在顾客心中树立品牌形象和提供最佳服务。本研究使用的研究方法是描述性验证与定量方法相结合,以确定品牌形象、服务质量对顾客满意度和顾客忠诚度的变量之间的显著关系。本研究的人口是库宁安邮局的客户,使用特殊特快专递服务的用户,共计1769人。技术和数据来源采用文献研究和问卷调查298名被调查者,指定为样本,显著性水平为5%。假设检验结果表明,品牌形象和服务质量这两个变量对顾客满意度有部分正向显著影响。顾客满意变量对顾客忠诚有部分正向显著影响。品牌形象变量对顾客忠诚度有部分正向显著影响。服务质量变量部分对顾客忠诚没有显著影响。同时,品牌形象和服务质量对顾客满意度和忠诚度有正向影响。关键词:品牌形象;服务质量,顾客满意,顾客忠诚。
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引用次数: 0
CAPABILITIES TO EXPLOIT THE OPPORTUNITIES OF DIGITALIZATION IN CAPITAL-INTENSIVE INDUSTRIES 利用资本密集型行业数字化机遇的能力
Pub Date : 2020-10-01 DOI: 10.18374/ijsm-20-1.8
Heike Proff, Stefan Sommer, Florian Knobbe
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引用次数: 0
PUBLIC SECTOR OPEN INNOVATION MODELS AND KNOWLEDGE STRATEGIES 公共部门开放式创新模式和知识战略
Pub Date : 2019-12-01 DOI: 10.18374/ijsm-19-2.1
Marie-Josée Roy, Marie-Josée Roy
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引用次数: 0
ANALYSIS OF CONSUMER COMMUNITY STRUCTURE WITHIN SOCIAL MEDIA - A CASE STUDY OF COMPETING BRANDS IN JAPANESE FASHION MARKET - 社交媒体中的消费者群体结构分析——以日本时尚市场竞争品牌为例
Pub Date : 2019-12-01 DOI: 10.18374/ijsm-19-2.6
Shin Miyake, Kohei Otake, T. Namatame
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引用次数: 1
THE RELATIONSHIP BETWEEN WORK�LIFE BALANCE, JOB SATISFACTION, GENDER, AND RACE 工作与生活的平衡、工作满意度、性别和种族之间的关系
Pub Date : 2019-12-01 DOI: 10.18374/ijsm-19-2.5
Myrjo Anglade, Daniel G. J. Kuchinka, Richard A. Mendelson, Martha Rader
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International Journal of Shape Modeling
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