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Research on the Influence of Ideological and Political Education on the Branding Construction of Private Colleges and Universities 思想政治教育对民办高校品牌建设的影响研究
Yiheng Wang
In recent years, with the globalization of economy, the internationalization of education, the increasing popularity of domestic higher education, and the continuous reform of the internal system of private universities, the development of the national education has entered a new normal. School branding has become an important "weight" for private school education market resources. Private colleges and universities want to promote school construction and social development trends, and further consolidate and improve their position in the field of education. It must be paid attention to brand building, starting from the creation of private college brands. There are many influencing factors in the brand construction of private colleges, and ideological and political education is one of the influencing factors, and plays an important role in the process of brand building in private universities. Therefore, in addition to continuously upgrading other hardware facilities, private colleges and universities should also pay attention to the influence of ideological and political education on the branding construction of private colleges and universities, especially the positive influence of branding in the construction of branding. By exerting the positive influence of ideological and political education on brand building, it will be necessary to enhance brand connotation, strengthen its own advantages, and achieve comprehensive, coordinated and sustainable development of private colleges and universities. Keywords—ideological and political education; private colleges; branding
近年来,随着经济的全球化、教育的国际化、国内高等教育的日益普及以及私立大学内部体制的不断改革,国民教育的发展进入了一个新的常态。学校品牌已成为民办学校教育市场资源的重要“砝码”。民办高校要顺应学校建设和社会发展的潮流,进一步巩固和提高自己在教育领域的地位。必须重视品牌建设,从创建民办高校品牌入手。民办高校品牌建设的影响因素很多,思想政治教育是影响因素之一,在民办高校品牌建设过程中起着重要作用。因此,民办高校除了不断提升其他硬件设施外,还应重视思想政治教育对民办高校品牌化建设的影响,尤其是品牌化建设中品牌化的积极影响。发挥思想政治教育在品牌建设中的积极作用,提升品牌内涵,强化自身优势,实现民办高校的全面、协调、可持续发展。关键词:思想政治教育;私立大学;品牌
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引用次数: 0
A Semiotic Study of Dreaming in the Yellow Emperor's Inner Classics 《黄帝内经》中梦的符号学研究
Dong Chen
Dreaming, as a sign of body, is expressed by mental icon to dreamer. Dreaming is the representation of dreamer's life condition and disease. This paper investigates the medical meaning in the Yellow Emperor's Inner Classics in the context of semiotic studies. It is found that the meaning of dreaming is decided by cultural community and proves the original thinking of traditional Chinese medicine. Keywords—the Yellow Emperor's Inner Classics; dreaming;
梦作为身体的一种标志,是通过对做梦者的心理图示来表达的。梦是梦者生活状态和疾病的表现。本文从符号学的角度探讨《黄帝内经》的医学意义。发现梦的意义是由文化共同体决定的,证明了中医的原始思想。关键词:黄帝内经;做梦;
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引用次数: 1
Tragedy of the "Absurd Hero" “荒诞英雄”悲剧
A. Chernysheva, A. Kostikova
The article analyzes the phenomenon of loneliness in the novel by A. Camus “The Stranger” and in the essay “The Myth of Sisyphus”. The authors focus on comparing the reality of the absurdity and the absurdity of reality, arguing that, following Caligula and Patrice, both the protagonist “The Stranger” and Sisyphus not only follow the commandments of the absurd, but also come to the same conclusions — “rebellion” against the truth, "freedom" in relation to the existing "general rules" and "passion" in the
本文分析了加缪小说《陌生人》和随笔《西西弗斯的神话》中的孤独现象。作者着重比较了现实中的荒诞和现实中的荒诞,认为继卡利古拉和帕特里斯之后,主人公“陌生人”和西西弗斯不仅遵循了荒诞的戒律,而且得出了同样的结论——对真理的“反叛”、对现存“一般规则”的“自由”和对现实的“激情”
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引用次数: 0
Leo Tolstoy’s and Henri Bergson’s "Philosophy of Life": Comparative Analysis 列夫·托尔斯泰与亨利·柏格森的“人生哲学”:比较分析
I. Evlampiev, I. Matveeva, V. Kupriyanov
The article deals with the comparative analysis of philosophical conceptions of life proposed by Leo Tolstoy and Henri Bergson. The authors show the affinity of the definitions of life proposed by H. Bergson in his work “Creative evolution” and by L. Tolstoy in his works “On life” and “Path of life” as well as in his late diaries. Both thinkers understand life as spiritual and dynamic force which effects on the passive matter and originates complex organized structures within it. Human’s consciousness is the fullest expression of life. In both conceptions, memory is a key feature of consciousness which has rather metaphysical than psychological nature. Uniting all elements of life, memory makes person a supertemporal and eternal entity, i.e. shows him as a part of life in its authentic and original form. The authors arrive at a conclusion concerning a presumable influence of L. Tolstoy’s ideas on the forming of H. Bergson’s philosophy of life. Keywords—L. Tolstoy; H. Bergson; philosophy of life;
本文对列夫·托尔斯泰和亨利·柏格森的人生哲学观念进行了比较分析。作者展示了H.柏格森在他的作品《创造性进化》和L.托尔斯泰在他的作品《论生命》和《生命之路》以及他的晚期日记中所提出的生命定义的亲和力。两位思想家都认为生命是一种精神的和动态的力量,它作用于被动物质,并在其中产生复杂的有组织的结构。人的意识是生命最充分的表现。在这两个概念中,记忆是意识的一个重要特征,它具有形而上学而非心理学的性质。记忆将生命的所有元素结合在一起,使人成为一个超时空和永恒的实体,即以真实和原始的形式显示他作为生命的一部分。作者得出结论,认为托尔斯泰的思想可能对柏格森人生哲学的形成产生了影响。Keywords-L。托尔斯泰;h .柏格森;人生哲学;
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引用次数: 0
Yangming Psychology and Individual Moral Consciousness 阳明心理与个体道德意识
Jiafeng Wu, Jing He
Individual moral consciousness is not only an "should-be" path for an individual to obtain happiness, but also the value orientation of "should-be" of an individual in the individualized era, as well as an obligation "should-be" of a person. The thought that individuals should "sincerely" seek "conscience" within themselves and reach the moral consciousness advocated by Yangming psychology provides beneficial enlightenment for the cultivation of individual moral consciousness in today's society. Keywords—conscience; unity of knowing and doing;
个体道德意识既是个体获得幸福的“应然”路径,也是个体化时代个体“应然”的价值取向,也是人的义务“应然”。个人应“诚心”寻求自身的“良心”,达到阳明心理学所倡导的道德意识,这一思想为当今社会个人道德意识的培养提供了有益的启示。Keywords-conscience;知行合一;
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引用次数: 0
Research on the Mechanism of Film Communication During the Cultural Revolution “文革”时期电影传播机制研究
Hongyang Wang
The current discussion of films in the "cultural revolution" period usually starts from the aspect of art, and combines the symbolic interpretation of the objects and means of expression with the extreme political environment in the special period to finally completing the dialysis of political metaphors. This paper tries to take the political environment as the background and highlight the "film communication", which is less involved in the field of film research at present. Through the investigation of special individuals and individual cases, the paper analyzes the film phenomenon in that special
当前对“文革”时期电影的讨论通常从艺术层面出发,将对对象和表现手段的符号化解读与特殊时期的极端政治环境相结合,最终完成对政治隐喻的透析。本文试图以当时的政治环境为背景,突出目前在电影研究领域较少涉及的“电影传播”。本文通过对特殊个体和个案的调查,分析了电影中存在的特殊现象
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引用次数: 0
Sino-Russian Security Cooperation Within Shanghai Cooperation Organization 上海合作组织框架下中俄安全合作
Jielin Zhao, V. Ezhov, D. Vasiliev
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引用次数: 2
Determination of Criminal Behavior 犯罪行为的认定
N. Gubanov, N. Gubanov, E. Yusipov, A. Volkov
The explanation of criminal behavior only by biological and (or) social factors is not enough, since human behavior appears as a passive consequence of the surrounding conditions and heredity, which excludes his responsibility for his actions. The purpose of the paper is to substantiate the provision of the three main determinants of criminal behavior: the genotype, the social environment and the personal basis the free will of the individual. The anthropological paradigm “biological-social” is outdated and should be replaced by the paradigm “biological-social-personal.” This is the philosophical innovation of the authors. At the same time, a person is recognized as a person with free will. The latter interacts with external conditions and hereditary inclinations, and at the same time it can prevail over them, but it can also
仅仅用生物和(或)社会因素来解释犯罪行为是不够的,因为人类的行为似乎是周围条件和遗传的被动结果,这排除了他对自己行为的责任。本文的目的是证实犯罪行为的三个主要决定因素的规定:基因型,社会环境和个人基础,个人的自由意志。人类学的“生物-社会”范式已经过时,应该被“生物-社会-个人”范式所取代。这是作者的哲学创新。同时,一个人被认为是有自由意志的人。后者与外部条件和遗传倾向相互作用,同时它可以战胜它们,但它也可以
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引用次数: 0
The Study of the Allusions and English Idioms Related to Animals 与动物有关的典故和英语习语研究
Yan Wang
There are many animal-related idioms, proverbs and allusions in English. They are vivid and appropriate, exquisite and humorous, which highlight the wisdom and customs of Western culture and folklore. As a result, English becomes amiable and interesting. In the process of learning English, English learners often encounter idioms related to animal nouns. However, most people tend to misinterpret their meanings when reading literary works. This paper summarizes some English idioms related to animal nouns in order to help English learners understand and grasp the meanings of English idioms correctly in the future English learning process, so as to better understand the cultural background knowledge of English-speaking countries. Keywords—idioms; the origin of idioms; the meaning of idioms
英语中有许多与动物有关的成语、谚语和典故。它们生动得体,精致幽默,突出了西方文化和民俗的智慧和习俗。因此,英语变得和蔼可亲和有趣。英语学习者在学习英语的过程中,经常会遇到与动物名词相关的习语。然而,大多数人在阅读文学作品时往往会误解它们的意思。本文总结了一些与动物名词相关的英语习语,旨在帮助英语学习者在今后的英语学习过程中正确理解和把握英语习语的含义,从而更好地了解英语国家的文化背景知识。Keywords-idioms;成语的起源;习语的意义
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引用次数: 0
An Analysis of the Collaborative Education Mode of Government, Industry, Enterprise and School for the Financial Management Major 财务管理专业政企校企协同育人模式分析
Jian Li
In the context of the "new normal" of China's economy and the transformation of old and new drivers in Shandong province, the state has vigorously developed inclusive finance to boost economic development, and the transformation of old and new drivers into modern financial service industry in Shandong province has put forward higher requirements. All of these have put forward new tasks for the talent cultivation and social service of vocational education. That is, the cultivation of high-quality financial top-notch talents who are "localized, compound and practical" must break through the restriction of the existing conditions for running schools, and must integrate the resources of the government, associations, enterprises and other social sectors. Therefore, it is particularly important to improve the level of inclusive finance talent training and the quantity and quality of social services by the mode of collaborative education. Keywords—collaborative education; mixed ownership; talent training
在中国经济“新常态”和山东省新旧动能转化的背景下,国家大力发展普惠金融助推经济发展,山东省新旧动能向现代金融服务业转化提出了更高的要求。这些都对职业教育的人才培养和社会服务提出了新的任务。即培养“本土化、复合化、实用化”的高素质金融拔尖人才,必须突破现有办学条件的限制,必须整合政府、协会、企业等社会部门的资源。因此,通过协同教育模式提高普惠金融人才培养水平和社会服务的数量和质量就显得尤为重要。Keywords-collaborative教育;混合所有制;人才培养
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Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
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