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Revista Ciência Dinâmica最新文献

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A Covid-19 e a Saúde Mental dos Estudantes do Ensino Superior A Covid-19 e A Saúde Mental do students do Ensino Superior
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2023.005
Francinele Leal Bordoni, Marcela Mansur Gomides Lima
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引用次数: 0
Planos Federais de Governo e a Teoria do Equilíbrio Pontuado: análise para o período 2004-2020 联邦政府计划与积分均衡理论:2004-2020年分析
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2023.001
Táles Lemos Moreira, Vinicius de Souza Moreira, Rebeca Rossignoli, Vinícius Guimarães de Souza
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引用次数: 0
Leituras sobre Um discurso sobre as ciências 阅读一篇关于科学的演讲
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2022.027
L. B. Souza, Tarcísio Silva Borborema, Daniela Oliveira, S. Lima
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引用次数: 0
Reconhecimento das necessidades no Agronegócio: estudo entre os produtores de soja na região de Goiatuba-GO 认识农业企业的需求:对Goiatuba-GO地区大豆生产者的研究
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2023.002
P. H. Nascimento, Reinaldo Antônio Bastos, H. S. Ferreira
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引用次数: 0
A conversão da prisão em flagrante em prisão preventiva ex offício pelo magistrado à luz do pacote anticrime e do princípio acusatório no processo penal 根据反犯罪一揽子计划和刑事诉讼中的指控原则,地方法官将明目张张的拘留转变为公开的审前拘留
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2022.022
Higor Cordeiro Latini, Luiz César Delfino
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引用次数: 0
A saúde mental do operador do Direito: o cuidado de si como fator inerente à preservação dos direitos dos outros 法律操作者的心理健康:照顾自己是维护他人权利的内在因素
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2022.018
Sarah Caroline Vieira, Lindisley Ferreira Gomides
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引用次数: 0
Condicionantes do Desempenho Escolar na Educação Básica: revisão sistemática em periódicos nacionais 基础教育中学校表现的制约因素:国家期刊的系统综述
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2022.019
Valdinei do Amaral Marcolino, Ana Aparecida Marcolino
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引用次数: 0
Benefícios do segurado especial no Regime Geral da Previdência Social: caráter previdenciário 一般社会保障制度中特殊被保险人的福利:社会保障性质
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2022.007
Douglas Eugênio Martins
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引用次数: 0
Mulheres e Política: igualdade de gênero como instrumento de efetivação e participação na democracia 妇女与政治:性别平等作为有效和参与民主的工具
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2023.004
A. Moreira, Leilson Soares Viana
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引用次数: 0
O passo a passo de uma estratégia inovadora na prospecção de clientes no modelo B2B de uma corretora de seguros 在保险经纪的B2B模式中,一步一步地寻找客户的创新策略
Pub Date : 1900-01-01 DOI: 10.4322/2176-6509.2023.003
P. H. Nascimento, Reinaldo Antônio Bastos, Fábio Barnabé de Oliveira
Conquering new customers is always a challenge in the routine of many companies and structuring strategies to face this challenge is a path that must be followed in search of positive results. Considering this information, the objective of this article was to present the step-by-step of an innovative prospecting strategy with the aim of attracting new customers to an insurance brokerage, in the business-to-business “B2B” model. The type of methodology used in the research was the case study, which had, in a first phase, a description of the interaction of the sales area with marketing to define the strategy of the prospecting action, as well as the most appropriate communication models to reach new customers. In the next phase, the entire schedule of the practical part of the action was described and the effective results obtained through this new approach regarding the growth in the number of clients and the establishment of new partnerships. Among these results, the immediate conversion of 9 new real estate agents to the client portfolio of this broker stands out, which represented a 12% increase in the current number of real estate agents partnering with this company. In addition, it was calculated that the first sales generated revenue almost 16 times greater than the amount invested in the action, which highlights the success and effectiveness of this new prospecting strategy.
在许多公司的日常工作中,征服新客户一直是一个挑战,而制定应对这一挑战的战略是一条必须遵循的道路,以寻求积极的结果。考虑到这些信息,本文的目标是在企业对企业的“B2B”模型中,逐步介绍一种创新的勘探策略,目的是吸引新客户到保险经纪公司。研究中使用的方法类型是案例研究,在第一阶段,对销售区域与市场营销的相互作用进行描述,以确定勘探行动的策略,以及最合适的沟通模式,以获得新客户。在下一阶段,描述了行动的实际部分的整个时间表,并通过这种关于客户数量增长和建立新伙伴关系的新方法获得了有效的结果。在这些结果中,有9个新的房地产经纪人立即转化为该经纪人的客户组合,这代表着与该公司合作的房地产经纪人数量增加了12%。此外,据计算,第一次销售产生的收入几乎是投资金额的16倍,这凸显了这种新的勘探策略的成功和有效性。
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引用次数: 0
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Revista Ciência Dinâmica
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