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The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions 品牌形象、生活方式和产品质量对购买决策的影响
Pub Date : 2020-12-30 DOI: 10.47153/jbmr16.752020
Nanda Dwi Iskuntianti, Malia Annissa Faisal, Jumratun Naimah, Vicky F. Sanjaya
This study aims to determine the brand image, lifestyle, and product quality on purchasing decisions for Iphone smartphones. The population used in this study is the consumer iPhone mobile phone users. The method used in this study is a partial test with a Likert scale. The sample in this study were consumers of iPhone smarthphones with a total of 40 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor, convergent validity, and face validity. While the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.
本研究旨在确定品牌形象、生活方式和产品质量对Iphone智能手机购买决策的影响。在这项研究中使用的人群是消费者iPhone手机用户。本研究采用的方法是李克特量表的部分检验。本研究的样本是iPhone智能手机的消费者,共有40名受访者。采用基于pls的结构方程模型进行统计检验。验证测试使用负荷因子、收敛效度和面效度。信度检验采用Cronbach’c alpha值、复合信度和平均方差提取(AVE)。在本研究中使用的所有指标项的结果均有效可靠后,对假设进行检验。在提出的三个假设中,所有的假设都得到了支持,对于每个假设,都有一位研究人员说结果并不重要。本研究的结论是维护品牌形象对于更好的生活方式和保持良好的产品质量,以获得良好的消费者评价的重要性,此外,关注生活方式也很重要,以保持自信和做出购买决策。
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引用次数: 6
Is the Cyber Security Awareness Perspective Different? 网络安全意识视角不同吗?
Pub Date : 2020-12-28 DOI: 10.47153/jbmr16.772020
Sulkhanul Umam
Everybody needs internet, so does SMEs, but the internet likes a knife. If wrong, can be injure users. so users must care about security in using the internet. This is called the cybersecurity awareness. a person's actions are influenced by perceptions and perceptions appear to be motivated by an ethical orientation. so it is important to examine whether there are differences in cybersecurity awareness that are motivated by ethical orientations. This study conducted in Bantul, Yogyakarta with study subjects were 59 SMEs. The test results to see differences in awareness using the Mann Whitney test show that there is no difference regarding cyber security awareness, both in individuals with an ethical orientation of idealism and relativism. Cyber ​​security awareness is absolutely necessary so that users avoid every crime that exists.
每个人都需要互联网,中小企业也一样,但互联网就像一把刀。如果错误,可能会伤害用户。所以用户在使用互联网时一定要注意安全。这就是网络安全意识。一个人的行为受到感知的影响,而感知似乎是由道德取向驱动的。因此,重要的是要检查是否存在网络安全意识的差异是由道德取向驱动的。本研究在日惹市班图尔市进行,研究对象为59家中小企业。使用曼·惠特尼测试来观察意识差异的测试结果表明,在理想主义和相对主义伦理取向的个体中,网络安全意识没有差异。网络安全意识是绝对必要的,这样用户才能避免存在的每一种犯罪。
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引用次数: 0
The Effect of Corporate Social Responsibility, Voluntary Disclosure, Leverage, and Timeliness on Earnings Response Coefficient 企业社会责任、自愿披露、杠杆和及时性对盈余反应系数的影响
Pub Date : 2020-12-25 DOI: 10.47153/jbmr16.762020
D. Abbas, Arry Eksandy, I. Hidayat
The purpose of this study was to determine the effect of corporate social responsibility, voluntary disclosure, leverage, and timeliness on earnings response coefficient at LQ45 companies listed on the Indonesia Stock Exchange (IDX). The research time period used is 3 years, namely the 2015-2017 period. The population of this study includes all LQ45 companies listed on the Indonesia Stock Exchange (BEI) for the 2015-2017 period. The sampling technique was using purposive sampling technique. Based on the predetermined criteria, 10 companies were obtained. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The analysis method used is panel data regression analysis. The results showed that corporate social responsibility, voluntary disclosure, leverage and timeliness had no effect on earnings response coefficient.
本研究的目的是确定企业社会责任、自愿披露、杠杆和及时性对印度尼西亚证券交易所(IDX) LQ45上市公司盈余反应系数的影响。研究时间段为3年,即2015-2017年。本研究的人口包括2015-2017年期间在印度尼西亚证券交易所(BEI)上市的所有LQ45公司。抽样技术采用目的性抽样技术。根据预定的标准,选出了10家公司。使用的数据类型是从印度尼西亚证券交易所网站获得的二手数据。分析方法为面板数据回归分析。结果表明,企业社会责任、自愿披露、杠杆和及时性对盈余反应系数没有影响。
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引用次数: 2
Relationship between Quality of Work Life and Job Satisfaction in Asia: A Literature Review 亚洲工作生活品质与工作满意度之关系:文献回顾
Pub Date : 2020-12-19 DOI: 10.47153/jbmr16.702020
Veronica Eka Desi Natalia, Anisa Os Pratama, Margareta Dewi Astuti
Quality of work life and job satisfaction is very important in an organization so that it attracts the attention of researchers. There are a number of articles on the relationship between quality of work life and job satisfaction, especially the Asian context; but there is  a dearth of literature review on such relationship.The purpose of this review is to examine the relationship between quality of work life and job satisfaction in Asia. Based on the results of the literature review from various countries and organizations in Asia, we find that quality of work life and job satisfaction have a positive and significant relationship in organizations in various countries in the Asian region.
工作生活质量和工作满意度在一个组织中是非常重要的,因此引起了研究者的关注。有很多关于工作生活质量和工作满意度之间关系的文章,特别是在亚洲的背景下;但对这一关系的文献综述较少。本综述的目的是研究亚洲工作生活质量与工作满意度之间的关系。根据亚洲各国和组织的文献回顾结果,我们发现在亚洲地区各国的组织中,工作生活质量和工作满意度之间存在着显著的正相关关系。
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引用次数: 2
The Effect of Inflation, US Dollar Exchange Rates, Interest Rates, and World Oil Prices on Gold Price Fluctuations in Indonesia 2014 – 2019 2014 - 2019年通货膨胀、美元汇率、利率和世界石油价格对印度尼西亚黄金价格波动的影响
Pub Date : 2020-09-19 DOI: 10.47153/JBMR13.342020
U. Kalsum, R. Hidayat, Sheila Oktaviani
This study aims to determine the effect of inflation, US dollar exchange rates, interest rates, and world oil prices on fluctuations in gold prices in Indonesia in 2014 - 2019. This research is a type of explanatory research with a quantitative approach. The data used are monthly time series data for 2014 - 2019 with a sample of 72 samples. The multiple linear regression model is used as an analysis technique in this study. The results of this study indicate that simultaneously (F test) inflation, USD exchange rates, interest rates, and world oil prices have a significant effect on gold price fluctuations in Indonesia. Partially (t-test) shows that the USD exchange rate has a significant positive effect on gold price fluctuations in Indonesia. Inflation and interest rates have a negative and insignificant effect on fluctuations in gold prices in Indonesia. Meanwhile, world oil prices have a positive and insignificant effect on gold price fluctuations in Indonesia.
本研究旨在确定通货膨胀、美元汇率、利率和世界石油价格对2014 - 2019年印度尼西亚黄金价格波动的影响。本研究是一种定量的解释性研究。使用的数据是2014 - 2019年的月度时间序列数据,样本为72个样本。本研究采用多元线性回归模型作为分析方法。本研究的结果表明,通货膨胀、美元汇率、利率和世界石油价格同时(F检验)对印度尼西亚黄金价格波动有显著影响。部分(t检验)表明美元汇率对印尼黄金价格波动有显著的正向影响。通货膨胀和利率对印度尼西亚黄金价格波动的负面影响微不足道。同时,世界石油价格对印尼黄金价格波动的正向影响不显著。
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引用次数: 1
Knowledge of Technology Poultry Production and Entrepreneurship For Development of Indigenous Chicken Farms in Indonesia 技术家禽生产知识和企业家精神促进印度尼西亚本土养鸡场的发展
Pub Date : 2020-09-01 DOI: 10.47153/jbmr16.602020
P. Mappigau, M. Amar
The objective of this study is to analyze the knowledge of technology poultry production and entrepreneurship for the development of indigenous chicken farms. The research location Sidrap and Bone regencies, South Sulawesi Province, Indonesia. The data collected through direct observation and structured interviews with 96 indigenous chicken farmers. The data analyzed by descriptive statistics and Spearman's Rank correlation. The results showed that the development of indigenous chicken farms was decreasing and not increasing in the number of chickens, the knowledge of farmer respondents in technology poultry production and entrepreneurship was categorized as inadequate. The results show that in the technology poultry production, knowledge of suitable feed, and control and prevention of disease have a positive and significant relationship with the development of indigenous chicken farms. In entrepreneurial knowledge, knowledge of results-oriented and opportunity-seeking have a positive and significant relationship with the development of indigenous chicken farms. The conclusion,  the technology poultry production, and entrepreneurship knowledge have an important role in the development of indigenous chicken farms
本研究的目的是分析技术家禽生产知识和创业精神对地方养鸡场发展的影响。研究地点Sidrap和Bone regency,南苏拉威西省,印度尼西亚。通过直接观察和对96个当地养鸡户的结构化访谈收集数据。采用描述性统计和Spearman秩相关法对数据进行分析。结果表明,地方养鸡场的鸡只数量呈下降趋势,但没有增加,受访农户对技术家禽生产和创业的知识不足。结果表明,在家禽生产技术、适宜饲料知识和疾病防治方面,与地方养鸡场的发展呈正相关关系。在创业知识中,结果导向知识和机会寻求知识与本土养鸡场的发展存在显著的正相关关系。结论:技术家禽生产和创业知识对地方养鸡场的发展具有重要作用
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引用次数: 0
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Journal of Business Management Review
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