Pub Date : 2023-03-25DOI: 10.59663/jubdimas.v2i1.222
Penteris Rumissar, Panurisma Naibaho, Soni Hestukoro, Akhiruddin, M. Bismark, Hamonangan Sitorus
The brick-making business in Pematang Sijonam village, Perbaungan subdistrict, already uses a mechanical system but still uses a labour-intensive system. The process of printing bricks while using a brick printing machine operated by two operators and equipment that was almost obsolete were the obstacles faced by the partners during the survey by the implementing team. The output of this service is a new brick printing machine that can be operated by only one operator so that it can increase work efficiency in brick making. This dedication succeeded in overcoming the obstacles faced by brick-making entrepreneurs in terms of brick-making. There is efficiency in terms of the use of labor to operate the brick-making machine where initially 2 people became 1 person, besides that the speed of moving the printed bricks to the drying location has increased.
{"title":"Teknologi Tepat Guna Pembuatan Batu Bata Di Desa Pematang Sijonam Kecamatan Perbaungan","authors":"Penteris Rumissar, Panurisma Naibaho, Soni Hestukoro, Akhiruddin, M. Bismark, Hamonangan Sitorus","doi":"10.59663/jubdimas.v2i1.222","DOIUrl":"https://doi.org/10.59663/jubdimas.v2i1.222","url":null,"abstract":"The brick-making business in Pematang Sijonam village, Perbaungan subdistrict, already uses a mechanical system but still uses a labour-intensive system. The process of printing bricks while using a brick printing machine operated by two operators and equipment that was almost obsolete were the obstacles faced by the partners during the survey by the implementing team. The output of this service is a new brick printing machine that can be operated by only one operator so that it can increase work efficiency in brick making. This dedication succeeded in overcoming the obstacles faced by brick-making entrepreneurs in terms of brick-making. There is efficiency in terms of the use of labor to operate the brick-making machine where initially 2 people became 1 person, besides that the speed of moving the printed bricks to the drying location has increased.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"401 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128206756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.59663/jubdimas.v2i1.140
Fikri Hadi
Pandanrejo is one of the villages in Wagir District, Malang Regency. The village has abundant natural resources in the form of water. Water in Pandanrejo Village is managed by PAMDes under the auspices of BUMDes Pandanrejo. The problem faced by PAMDes Pandanrejo is the preparation of its financial statements which are not in accordance with applicable accounting standards. This makes it difficult for residents to understand, resulting in distrust of PAMDes Pandanrejo's financial management. This problem encourages the author to carry out community service in the form of training and assistance in preparing financial reports. The method used in developing this program includes six stages, namely problem analysis, making financial report formats, education and socialization, training, mentoring, and evaluation. The result of this service is that the author succeeded in making a format for recording transactions and preparing financial reports in the form of Ms. Excel files which are expected to overcome the problems that exist in PAMDes Pandanrejo.
{"title":"Pelatihan dan Pendampingan Penyusunan Laporan Keuangan Pamdes Di Desa Pandanrejo Oleh Mahasiswa KKN UM","authors":"Fikri Hadi","doi":"10.59663/jubdimas.v2i1.140","DOIUrl":"https://doi.org/10.59663/jubdimas.v2i1.140","url":null,"abstract":"Pandanrejo is one of the villages in Wagir District, Malang Regency. The village has abundant natural resources in the form of water. Water in Pandanrejo Village is managed by PAMDes under the auspices of BUMDes Pandanrejo. The problem faced by PAMDes Pandanrejo is the preparation of its financial statements which are not in accordance with applicable accounting standards. This makes it difficult for residents to understand, resulting in distrust of PAMDes Pandanrejo's financial management. This problem encourages the author to carry out community service in the form of training and assistance in preparing financial reports. The method used in developing this program includes six stages, namely problem analysis, making financial report formats, education and socialization, training, mentoring, and evaluation. The result of this service is that the author succeeded in making a format for recording transactions and preparing financial reports in the form of Ms. Excel files which are expected to overcome the problems that exist in PAMDes Pandanrejo.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"20 11-12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133650052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-16DOI: 10.59663/jubdimas.v2i1.214
Erwansyah
Abstract In digital era, digital marketing is one of the most effective ways to support marketing activities and increase sales. However, there are still many people who do not understand digital marketing, especially among women entrepreneurs in North Sumatra. Although they are accustomed to using social media as a communication medium, this habit must continue to be improved in developing their business marketing strategies. The lack of understanding of women entrepreneurs about digital marketing encourages community service activities to be carried out by delivering socialization and providing training on the use of information and communication technology. From the partner's problems obtained, the solution offered to partners is to provide material related to knowledge of digital marketing concepts and provide skills in the use and optimization of information technology products. The methods used in this activity are lectures, questions and answers, and simulations. The target to be achieved in this community service activity is the implementation of the introduction and optimal utilization of digital marketing in an effort to increase sales for women entrepreneurs in North Sumatra who are members of several women entrepreneurial communities. Keywords: Digital Marketing, Womenpreneurs, Micro, Small and Medium Enterprises Abstrak Di era yang serba digital, digital marketing merupakan salah satu cara paling efektif untuk mendukung kegiatan pemasaran dan meningkatkan penjualan. Walau demikian, masih banyak orang yang belum memahami mengenai digital marketing khususnya di lingkungan wirausaha perempuan di Sumatera Utara.Walaupun mereka sudah terbiasa menggunakan media sosial sebagai media komunikasi tetapi kebiasaan ini harus terus ditingkatkan penggunaannya dalam mengembangkan strategi pemasaran usahanya. Kurangnya pemahaman wirausaha perempuan mengenai digital marketing mendorong untuk dilakukan kegiatan pengabdian kepada masyarakat dengan cara menyampaikan sosialisasi dan memberikan pelatihan mengenai penggunaan teknologi informasi dan komunikasi. Dari permasalahan mitra yang didapatkan maka solusi yang ditawarkan kepada mitra adalah dengan memberikan materi terkait pengetahuan tentang konsep digital marketing dan memberikan keterampilan dalam penggunaan dan optimalisasi produk teknologi informasi. Metode yang digunakan dalam kegiatan ini adalah ceramah, tanya jawab, dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan dan pemanfaatan secara optimal digital marketing dalam upaya meningkatkan penjualan bagi wirausaha perempuan di Sumatera Utara yang tergabung dalam beberapa komunitas wirausaha perempuan. Kata kunci: Digital Marketing, Wirausaha Perempuan, Usaha Mikro Kecil Menengah
在数字时代，数字营销是支持营销活动、增加销售的最有效方式之一。然而，仍然有很多人不了解数字营销，特别是在北苏门答腊岛的女性企业家中。虽然他们习惯于使用社交媒体作为沟通媒介，但在制定商业营销策略时，这种习惯必须继续得到改善。由于女企业家对数字营销缺乏了解，因此鼓励开展社区服务活动，通过提供社会化和提供使用信息和通信技术的培训。从获得的合作伙伴的问题中，提供给合作伙伴的解决方案是提供与数字营销概念知识相关的材料，并提供使用和优化信息技术产品的技能。本次活动采用的方法是讲座、问答和模拟。这项社区服务活动的目标是实施数字营销的引进和最佳利用，以增加北苏门答腊几个妇女创业社区成员的女企业家的销售额。关键词:数字营销，女性企业家，中小微企业，数字营销，数字营销，营销营销，营销营销，营销营销，营销营销，营销营销Walau demikian, masih banyak, orang, mhahame, mengeni，数字营销，khususnya, lingkungan, wirausha, peremppan，苏门答腊。Walaupun mereka sudah terbiasa mengganakan media social sebagai media komunikasi tetapi kebiasan ini harus terus ditingkan penggunaannya dalam mengembangkan strategi pemasaran usahanya。Kurangnya pemahaman wirausha perpermanmenmenai数字营销mendorong untuk dilakukan kegiatan pengabdian kepaada masyarakat dengan menyampaikan social - isisasi成员kanperatihanmengenai penggunaan technology informasi dan komunikasi。达里permasalahan mitra yang didapatkan maka solusi yang ditawarkan kepata mitra adalah dengan会员数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据数据Metode yang digunakan dalam kegiatan ini adalah ceramah, tanya jawab, dan simulasi。适应目标yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan penmanfaatan secara最佳数字营销dalam upaya meningkatkan penjualan bagi wirausaha perempuan在苏门答腊北部，yang tergabung dalam beberapa komunitas wirausaha perempuan。Kata kunci:数字营销，Wirausaha Perempuan, Usaha Mikro Kecil Menengah
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Pub Date : 2023-02-12DOI: 10.59663/jubdimas.v2i1.209
R. Simanullang
The purpose of this dedication activity is to increase the competence of Archives Teachers at the Marisi Private Vocational High School Medan in overcoming some of the problems being faced. This problem arises because most of the Archives teachers in the Department of Office Administration are not graduates of Office Administration Education which results in a lack of mastery of archival material. So it is necessary to conduct training in order to strengthen the Professional competence of Archives teachers at Marisi Private Vocational High School Medan. The specific target of this dedication activity is the increasing professional competence in the field of Archives for teachers and students of Office Administration at Marisi Private Vocational High School Medan. The professional competencies that are trained for teachers are: 1) Storage procedures; 2) Use and maintenance of archives; 3) Determination of archive retention period; 4) Depreciation of archives; 5) Electronic/digital archive management.
{"title":"Peningkatan Kompetensi Kearsipan Bagi Guru dan Siswa SMK Marisi Medan","authors":"R. Simanullang","doi":"10.59663/jubdimas.v2i1.209","DOIUrl":"https://doi.org/10.59663/jubdimas.v2i1.209","url":null,"abstract":"The purpose of this dedication activity is to increase the competence of Archives Teachers at the Marisi Private Vocational High School Medan in overcoming some of the problems being faced. This problem arises because most of the Archives teachers in the Department of Office Administration are not graduates of Office Administration Education which results in a lack of mastery of archival material. So it is necessary to conduct training in order to strengthen the Professional competence of Archives teachers at Marisi Private Vocational High School Medan. The specific target of this dedication activity is the increasing professional competence in the field of Archives for teachers and students of Office Administration at Marisi Private Vocational High School Medan. The professional competencies that are trained for teachers are: 1) Storage procedures; 2) Use and maintenance of archives; 3) Determination of archive retention period; 4) Depreciation of archives; 5) Electronic/digital archive management.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114308085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.59663/jubdimas.v2i1.208
Aurora Elise Putriku Aurora
Vocational High School (SMK) is a formal education provider that has a special educational model to be able to direct students to become graduates who have professional competence in the world of work. The competence to manage dynamic archives is one of the competencies that must be mastered by a graduate of a business vocational school. However, what happened in the field turned out to be graduates of SMK majoring in business who should be able to start and or develop businesses but in reality many SMK alumni do not understand business or business, especially in today's digital era, so that what is the main mission cannot be realized as it is. should. This Community Service activity aims to carry out training and mentoring activities in digital marketing management to improve the skills of teachers and students in digital marketing. The activity implementation method is training and mentoring in digital marketing management. Improving the competency of Marisi Medan's teachers and students, based on observations it is known that the majority of teachers and students do not understand digital marketing, especially e-comers and Google My Business, for this reason this training is very important for teachers and students to have the ability to design digital-based businesses.
{"title":"Implementasi Pembelajaran Berbasis Proyek Pada Mata Diklat Digital Marketing Di SMK Swasta Marisi Medan","authors":"Aurora Elise Putriku Aurora","doi":"10.59663/jubdimas.v2i1.208","DOIUrl":"https://doi.org/10.59663/jubdimas.v2i1.208","url":null,"abstract":"Vocational High School (SMK) is a formal education provider that has a special educational model to be able to direct students to become graduates who have professional competence in the world of work. The competence to manage dynamic archives is one of the competencies that must be mastered by a graduate of a business vocational school. However, what happened in the field turned out to be graduates of SMK majoring in business who should be able to start and or develop businesses but in reality many SMK alumni do not understand business or business, especially in today's digital era, so that what is the main mission cannot be realized as it is. should. This Community Service activity aims to carry out training and mentoring activities in digital marketing management to improve the skills of teachers and students in digital marketing. The activity implementation method is training and mentoring in digital marketing management. Improving the competency of Marisi Medan's teachers and students, based on observations it is known that the majority of teachers and students do not understand digital marketing, especially e-comers and Google My Business, for this reason this training is very important for teachers and students to have the ability to design digital-based businesses.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131789341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-11DOI: 10.59663/jubdimas.v1i3.213
Sugih Ayu Pratitis
Abstract The Denai Lama tourist village is the first tourism village in Deli Serdang Regency, at the initiative of the Head of the Department of Youth, Sports, Culture and Tourism of Deli Serdang Regency, H. Faisal Arif Nasution, M.Si, this tourist village was formed by involving the local village government and stakeholders to build a new tourism image in Deli Serdang Regency. This research discusses a problem that is currently rife, namely law enforcement against perpetrators of online gambling crimes on social media. Where, based on data published in online media, it is clear that in the midst of the Covid-19 pandemic, gambling is rife in Deli Serdang Regency. This is what prompted the service team to be interested in doing this PKM. By providing socialization or legal counseling to the community, the local community can understand what the legal consequences are and how to enforce the law against perpetrators of online gambling crimes on social media. So that it is hoped that the local community will not fall prey to online gambling crimes. During a visit to the Lama Pantai Labu Village, North Sumatra, it was found that the community still did not understand the law, especially regarding law enforcement against perpetrators of online gambling crimes on social media and their role and participation and the community in dealing with online gambling. So that the Implementation Team provided legal counseling to the local community regarding law enforcement against perpetrators of online gambling crimes on social media. What can the public do to prevent or overcome online gambling which is increasingly widespread. Thus, the public is aware of its role in reducing gambling crimes.
德内喇嘛旅游村是德里西当县的第一个旅游村，在德里西当县青年、体育、文化和旅游部部长H. Faisal Arif Nasution, M.Si的倡议下，由当地村政府和利益相关者参与，建立了德里西当县新的旅游形象。本研究讨论了一个目前普遍存在的问题，即在社交媒体上对在线赌博犯罪的肇事者进行执法。根据在线媒体发布的数据，在2019冠状病毒病大流行期间，德里塞尔当县的赌博活动明显猖獗。这就是促使服务团队对做这个PKM感兴趣的原因。通过向社区提供社会化或法律咨询，当地社区可以了解法律后果是什么，以及如何对社交媒体上的在线赌博犯罪犯罪者执法。因此，希望当地社区不会成为网上赌博犯罪的牺牲品。在访问北苏门答腊岛的Lama Pantai Labu村时，我们发现社区仍然不了解法律，特别是关于针对社交媒体上的在线赌博犯罪犯罪者的执法，以及他们在处理在线赌博方面的作用和参与，以及社区。因此，执行小组向当地社区提供了关于在社交媒体上对在线赌博犯罪肇事者进行执法的法律咨询。公众可以做些什么来防止或克服日益普遍的网上赌博?因此，公众意识到它在减少赌博犯罪方面的作用。
{"title":"Sosialisasi Penegakan Hukum Terhadap Pelaku Tindak Pidana Perjudian Online Di Media Sosial Di Desa Lama Pantai Labu Sumatera Utara","authors":"Sugih Ayu Pratitis","doi":"10.59663/jubdimas.v1i3.213","DOIUrl":"https://doi.org/10.59663/jubdimas.v1i3.213","url":null,"abstract":"Abstract \u0000 The Denai Lama tourist village is the first tourism village in Deli Serdang Regency, at the initiative of the Head of the Department of Youth, Sports, Culture and Tourism of Deli Serdang Regency, H. Faisal Arif Nasution, M.Si, this tourist village was formed by involving the local village government and stakeholders to build a new tourism image in Deli Serdang Regency. \u0000 This research discusses a problem that is currently rife, namely law enforcement against perpetrators of online gambling crimes on social media. Where, based on data published in online media, it is clear that in the midst of the Covid-19 pandemic, gambling is rife in Deli Serdang Regency. This is what prompted the service team to be interested in doing this PKM. By providing socialization or legal counseling to the community, the local community can understand what the legal consequences are and how to enforce the law against perpetrators of online gambling crimes on social media. So that it is hoped that the local community will not fall prey to online gambling crimes. \u0000 During a visit to the Lama Pantai Labu Village, North Sumatra, it was found that the community still did not understand the law, especially regarding law enforcement against perpetrators of online gambling crimes on social media and their role and participation and the community in dealing with online gambling. So that the Implementation Team provided legal counseling to the local community regarding law enforcement against perpetrators of online gambling crimes on social media. What can the public do to prevent or overcome online gambling which is increasingly widespread. Thus, the public is aware of its role in reducing gambling crimes.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"414 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129279226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.59663/jubdimas.v1i3.51
Subadriyah, Al Kausar, Ifa Nurunniyah, Wanda Amelia Susanto, Fifi Amelia, Vivi Febriyani
Pantai Empurancak atau yang biasanya sering dikenal dengan sebutan Pantai Purancak merupakan salah satu objek wisata yang berada di Jepara, tepatnya di Desa Karanggondang Rt 05 Rw 08, Kecamatan Mlonggo. Selain keindahan pasir dan air laut yang memanjakan mata, disekitar pantai yang dikelola secara swadaya oleh masyarakat sekitar, pantai ini juga menyajikan berbagai macam olahan ikan bakar dan seafood yang tidak kalah lezat. Salah satu rumah makan yang menyajikan olahan tersebut adalah rumah makan Mbak Maya. Permasalahan yang muncul pada rumah makan Mbak Maya yaitu ada pada bidang penjualan dan pemasaran. Pada bidang penjualan, rumah makan Mbak Maya ini mengalami penurunan penjualan selama ada pandemi covid 19 dan juga rumah makan Mbak Maya ini terkesan hanya menyediakan makanan berat saja. Berbeda dengan yang ada di pantai lain, mereka juga menyediakan makanan ringan dengan suasana tempat yang menarik, sehingga hal ini bisa menarik pengunjung khususnya dari kalangan anak muda. Permasalahan yang lain adalah rumah makan Mbak Maya mengalami permasalahan di bidang pemasaran. Pemasaran hanya dari mulut ke mulut sehingga kurang efektif dan tidak bisa menjangkau pelanggan yang jauh lebih banyak. Solusi yang ditawarkan untuk mengatasi masalah mitra ini yaitu sosialisasi kegiatan, digital marketing, pendampingan dan evaluasi kegiatan.
{"title":"Pembuatan Desain Tempat Instagramable dan Pelatihan Digital Marketing dalam Meningkatkan Jumlah Pembeli","authors":"Subadriyah, Al Kausar, Ifa Nurunniyah, Wanda Amelia Susanto, Fifi Amelia, Vivi Febriyani","doi":"10.59663/jubdimas.v1i3.51","DOIUrl":"https://doi.org/10.59663/jubdimas.v1i3.51","url":null,"abstract":"Pantai Empurancak atau yang biasanya sering dikenal dengan sebutan Pantai Purancak merupakan salah satu objek wisata yang berada di Jepara, tepatnya di Desa Karanggondang Rt 05 Rw 08, Kecamatan Mlonggo. Selain keindahan pasir dan air laut yang memanjakan mata, disekitar pantai yang dikelola secara swadaya oleh masyarakat sekitar, pantai ini juga menyajikan berbagai macam olahan ikan bakar dan seafood yang tidak kalah lezat. Salah satu rumah makan yang menyajikan olahan tersebut adalah rumah makan Mbak Maya. Permasalahan yang muncul pada rumah makan Mbak Maya yaitu ada pada bidang penjualan dan pemasaran. Pada bidang penjualan, rumah makan Mbak Maya ini mengalami penurunan penjualan selama ada pandemi covid 19 dan juga rumah makan Mbak Maya ini terkesan hanya menyediakan makanan berat saja. Berbeda dengan yang ada di pantai lain, mereka juga menyediakan makanan ringan dengan suasana tempat yang menarik, sehingga hal ini bisa menarik pengunjung khususnya dari kalangan anak muda. Permasalahan yang lain adalah rumah makan Mbak Maya mengalami permasalahan di bidang pemasaran. Pemasaran hanya dari mulut ke mulut sehingga kurang efektif dan tidak bisa menjangkau pelanggan yang jauh lebih banyak. Solusi yang ditawarkan untuk mengatasi masalah mitra ini yaitu sosialisasi kegiatan, digital marketing, pendampingan dan evaluasi kegiatan.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125960692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-24DOI: 10.59663/jubdimas.v1i3.75
Agus Manurung
A business certainly must have a strong branding strategy in order to realize the vision and mission of a business. In the midst of an increasingly massive market growth and development, of course this has an impact on the increasing number and development of various businesses in the community, including the coffee business. The coffee business is growing well from upstream to downstream. More and more similar businesses make the competition tougher and of course a good branding strategy is needed. The strengthening of brand value and brand image in terms of can strengthen the purchase intention by consumers. This community service program is expected to be able to provide assistance to the coffee business of CV Mandiri Kopi so that it can strengthen the brand and is expected to increase coffee sales. Keywords: brand value, brand image, and purchase intention.
{"title":"Implementasi Strategi Branding Guna Memperkuat Brand Image dan Brand Value CV Mandiri Kopi","authors":"Agus Manurung","doi":"10.59663/jubdimas.v1i3.75","DOIUrl":"https://doi.org/10.59663/jubdimas.v1i3.75","url":null,"abstract":"A business certainly must have a strong branding strategy in order to realize the vision and mission of a business. In the midst of an increasingly massive market growth and development, of course this has an impact on the increasing number and development of various businesses in the community, including the coffee business. The coffee business is growing well from upstream to downstream. More and more similar businesses make the competition tougher and of course a good branding strategy is needed. The strengthening of brand value and brand image in terms of can strengthen the purchase intention by consumers. This community service program is expected to be able to provide assistance to the coffee business of CV Mandiri Kopi so that it can strengthen the brand and is expected to increase coffee sales. \u0000Keywords: brand value, brand image, and purchase intention.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117009540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-19DOI: 10.59663/jubdimas.v1i3.76
Ayu Nur Utami Siwi Hariyati, Ewy Lady Christin Ritonga, Muhammad Arby Prawira, Victoria Via Dolorosa Situmorang, Wilson Pasaribu
The development and progression in the business field in Indonesia also impacted the people of Medan, resulting in their interest in the growth of local brands, especially fashion local brands. This increased interest is one of the reasons that motivates La Roux Craft as one of the local brands located in Medan to produce handmade designed products. In order to survive, La Roux Craft needs a good branding strategy so it can have a competitive advantage in this era of creative and digital competition. However, La Roux Craft does not yet have a strong branding identity and a sufficient amount of knowledge of digital marketing to navigate its own brand. Based on the situation and the problem that faced by La Roux Craft, this study intends to design a set of brand visual guidelines and do a socialization regarding digital marketing strategy related knowledge to prepare this brand to become a better competitive brand in today’s era. Keywords: brand visual guideline, marketing strategy
{"title":"Perumusan Visual Guideline Pada Local Brand La Roux Craft Untuk Meningkatkan Brand Image","authors":"Ayu Nur Utami Siwi Hariyati, Ewy Lady Christin Ritonga, Muhammad Arby Prawira, Victoria Via Dolorosa Situmorang, Wilson Pasaribu","doi":"10.59663/jubdimas.v1i3.76","DOIUrl":"https://doi.org/10.59663/jubdimas.v1i3.76","url":null,"abstract":"The development and progression in the business field in Indonesia also impacted the people of Medan, resulting in their interest in the growth of local brands, especially fashion local brands. This increased interest is one of the reasons that motivates La Roux Craft as one of the local brands located in Medan to produce handmade designed products. In order to survive, La Roux Craft needs a good branding strategy so it can have a competitive advantage in this era of creative and digital competition. However, La Roux Craft does not yet have a strong branding identity and a sufficient amount of knowledge of digital marketing to navigate its own brand. Based on the situation and the problem that faced by La Roux Craft, this study intends to design a set of brand visual guidelines and do a socialization regarding digital marketing strategy related knowledge to prepare this brand to become a better competitive brand in today’s era. \u0000Keywords: brand visual guideline, marketing strategy","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123929587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-18DOI: 10.59663/jubdimas.v1i3.133
Idham Kamil, Liwat Tarigan, Benar, Kristianus BoBoby A.M. Siahaan
Dusun I Timur Karang Anyar Village Karang Anyar District Beringin Deli Serdang is one of the hamlets where goat breeders still use conventional methods in processing their feed. To provide feed for their goats, farmers have to grind elephant grass, cassava leaves and other forages that grow around the farm site or sometimes from nearby villages. This is quite energy and time consuming for the farmer. If the feed can be stocked for a long period of time, the effectiveness of the farmer's work will be higher. The purpose of this program is to apply appropriate technology to goat farmer groups in processing feed sources by mechanically processing through modernization of livestock with multipurpose animal feed chopping machines, increasing efficiency in the use of goat feed and time effectiveness for raising livestock. This service method is by making a chopping machine for goats that is tailored to the needs of partners and training partners on how to operate and maintain the chopper. With this activity, it is hoped that the efficiency of the use of animal feed and the effectiveness of maintenance time can be increased.
{"title":"PPTTG Mesin Pencacah Serbaguna untuk Peternak Kambing di Dusun I Timur Karang Anyar","authors":"Idham Kamil, Liwat Tarigan, Benar, Kristianus BoBoby A.M. Siahaan","doi":"10.59663/jubdimas.v1i3.133","DOIUrl":"https://doi.org/10.59663/jubdimas.v1i3.133","url":null,"abstract":"Dusun I Timur Karang Anyar Village Karang Anyar District Beringin Deli Serdang is one of the hamlets where goat breeders still use conventional methods in processing their feed. To provide feed for their goats, farmers have to grind elephant grass, cassava leaves and other forages that grow around the farm site or sometimes from nearby villages. This is quite energy and time consuming for the farmer. If the feed can be stocked for a long period of time, the effectiveness of the farmer's work will be higher. The purpose of this program is to apply appropriate technology to goat farmer groups in processing feed sources by mechanically processing through modernization of livestock with multipurpose animal feed chopping machines, increasing efficiency in the use of goat feed and time effectiveness for raising livestock. This service method is by making a chopping machine for goats that is tailored to the needs of partners and training partners on how to operate and maintain the chopper. With this activity, it is hoped that the efficiency of the use of animal feed and the effectiveness of maintenance time can be increased.","PeriodicalId":123762,"journal":{"name":"JUBDIMAS ( Jurnal Pengabdian Masyarakat)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130275756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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