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Predicting University Teachers’ Behavior Intentions Toward Digital Technologies: An Extension of the Unified Theory of Acceptance and Use of Technology Model (UTAUT) 预测大学教师对数字技术的行为意向:技术接受与使用统一理论模型(UTAUT)的扩展
Pub Date : 2024-03-25 DOI: 10.54963/jic.v3i2.208
John Demuyakor, Vivian Adjeikaa Doe, Christian Tachie-Djan, Muhammad Arshad Bhatti, Stevens Justice Avenyo
Information and Communication Technologies over the past decades have enhanced University Teachers’ ability to provide effective and prompt teaching and learning. Therefore, this study explored University Teachers' behaviour intentions toward the use of digital technologies for teaching and learning in higher educational institutions in Ghana. We grounded our study on the Unified Theory of Acceptance and Use of Technology (UTAUT) by testing the contributions of two key variables, the Cost of Internet Data and the Cost of Smart Phones to predict Behaviour Intentions (BI) of university teachers in three higher educational institutions towards the use of Digital Technologies (DTs) for online teaching and learning. We applied Partial Least Square Structural Equation Modelling for data analysis. Hypotheses testing on how the Cost of Internet Data and the Cost of Smartphones influence university teachers' Behaviour Intentions (BI) toward the use of Digital Technologies (DTs) were supported. The findings of our study further showed that university teachers’ intentions to use DTs are influenced by determinants such as social influence, personal experience, and facilitating conditions. The study concludes that the polarity in the findings could help the university authorities to understand the factors to consider in selecting appropriate digital technologies for teaching and learning in universities. The findings from this study are a template for University teachers to get governments to change policies that affect the introduction of digital technologies in higher educational institutions.
过去几十年来,信息和通信技术提高了大学教师提供有效和及时教学的能力。因此,本研究探讨了加纳高等教育机构的大学教师在教学中使用数字技术的行为意向。我们以 "技术接受与使用统一理论"(UTAUT)为研究基础,测试了互联网数据成本和智能手机成本这两个关键变量对预测三所高等教育机构的大学教师使用数字技术进行在线教学的行为意向(BI)的贡献。我们采用部分最小二乘法结构方程模型进行数据分析。对互联网数据成本和智能手机成本如何影响大学教师使用数字技术(DTs)的行为意向(BI)的假设检验得到了支持。我们的研究结果进一步表明,大学教师使用数字技术的意愿受到社会影响、个人经验和便利条件等决定因素的影响。本研究的结论是,研究结果的两极性有助于大学当局了解在为大学教学选择适当的数字技术时应考虑的因素。本研究的结论为大学教师提供了一个模板,以促使政府改变影响高等院校引入数字技术的政策。
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引用次数: 0
The Role of General Beliefs, Emotions and Attitudes Toward Controversial Advertising of FMCG products in Vietnam 越南快速消费品争议性广告的一般信念、情感和态度的作用
Pub Date : 2024-03-06 DOI: 10.54963/jic.v3i2.215
Quoc Trung Pham, Thuy Duong Do
The fast development of social media and online marketing brings a lot of benefits to business. In marketing, the use of controversial advertisements has increased in the last 2 decades. However, it is not clear whether consumers hold positive or negative attitudes toward controversial advertisements. Although the consumers’ attitudes toward competing brands are important determinants of their buying decisions, provocative messages could cause negative attitudes and negatively affect purchase decisions. While the issue of controversial or offensive advertising has been raised in Western countries, but there is a lack of study in this topic in developing countries like Vietnam. This study focuses on exploring the factors affecting to the attitude toward controversial advertising of consumers about FMCG products in Vietnam and suggesting solutions for applying controversial advertising in the Vietnamese context. Based on the related research, a research model is proposed including five variables: general beliefs, positive emotions, negative emotions, affective attitudes, cognitive attitudes. Through a survey of 286 valid samples, the research model has been tested using SEM/AMOS. The results show that all 6 hypotheses are supported. The research gives meaningful insights for any FMCG brand when it comes to deciding on controversial advertising strategy in Vietnamese market.
社交媒体和网络营销的快速发展为企业带来了很多好处。在过去二十年的市场营销中,争议性广告的使用越来越多。然而,消费者对争议性广告持积极还是消极的态度并不明确。虽然消费者对竞争品牌的态度是其购买决策的重要决定因素,但挑衅性信息可能会引起负面态度,并对购买决策产生负面影响。虽然西方国家已经提出了争议性或攻击性广告的问题,但像越南这样的发展中国家却缺乏这方面的研究。本研究主要探讨影响越南消费者对快速消费品争议性广告态度的因素,并提出在越南应用争议性广告的解决方案。在相关研究的基础上,提出了一个研究模型,包括五个变量:一般信念、积极情绪、消极情绪、情感态度、认知态度。通过对 286 个有效样本的调查,使用 SEM/AMOS 对研究模型进行了检验。结果表明,所有 6 项假设都得到了支持。这项研究为快速消费品品牌在越南市场决定有争议的广告策略提供了有意义的见解。
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引用次数: 0
Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration 喂饱校园热潮:解读影响大学生快餐外卖选择的因素--一项深入的定性研究
Pub Date : 2024-01-31 DOI: 10.54963/jic.v3i2.212
D. Adzovie, A. Jibril, R. Adzovie
Abstract:One very essential tool for the success of any business operation is a good knowledge of the consumer behaviour of its target. Consumer behaviour encompasses the various actions, thoughts, and emotions that impact individuals’ decisions related to the purchase, usage, and disposal of goods and services in their daily lives. While existing literature extensively covers consumer decision-making processes, there is a noticeable lack of information on the factors influencing the decision-making processes of university students, particularly in a developing country like Ghana. To address this gap, the present study investigates the factors influencing the decisions of University of Cape Coast (UCC) students when choosing specific fast-food delivery vendors. Utilizing one-on-one interviews, a purposive sample of 12 University of Cape Coast students was selected to gather their perspectives. The findings from these interviews indicate that the primary factors influencing students’ choices to engage with fast-food delivery services are convenience/proximity, timely delivery, and the taste of the food. Additionally, sub-categories such as the quantity of food, packaging, and the appearance of delivery motor riders were identified. The outcomes of this study have implications for marketing communications, highlighting the importance of addressing factors like convenience, timely delivery, and taste to effectively engage university students in the context of fast-food delivery services.
摘要:任何企业要想取得成功,一个非常重要的工具就是充分了解其目标客户的消费行为。消费者行为包括影响个人在日常生活中购买、使用和处置商品和服务决策的各种行为、思想和情感。虽然现有文献广泛涉及消费者决策过程,但关于影响大学生决策过程的因素的信息明显缺乏,尤其是在加纳这样的发展中国家。为了填补这一空白,本研究调查了影响海岸角大学(UCC)学生选择特定快餐外卖供应商决策的因素。通过一对一访谈,有目的性地抽取了 12 名海岸角大学学生,以收集他们的观点。访谈结果表明,影响学生选择快餐外卖服务的主要因素是方便/就近、及时送达和食物口味。此外,还发现了食品数量、包装和外卖骑手外观等子类别。本研究的结果对营销传播具有启示意义,强调了在快餐外卖服务中,解决便利性、送餐及时性和口味等因素对有效吸引大学生的重要性。
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引用次数: 0
The Influence of Digital Media FOMO in terms of Interpersonal Communication 数字媒体FOMO对人际交往的影响
Pub Date : 2023-07-14 DOI: 10.54963/jic.v3i1.87
Taha Shabbir
The major purpose of this research is to explore how our interpersonal interactions are changed by social media. The primary purpose of this investigation is to determine whether or not the use of social media has an impact on the quality of education we get. The descriptive and mixed methods of study are the types of research that we have decided to do. Our family, our friends, our fellow employees, and our fitness (mental and physical) make up our variables. We decided on a sample size of one hundred and used both convenience sampling and questionnaires. In order to test our hypothesis, we utilized SPSS to analyses the data we collected. We found that 60% of our respondents used social media for 3-5 hours, and 46% of our respondents did not agree that social media had worsened their personal relationships. This indicates that social media has a much more positive effect on relationships than is commonly believed. In addition, we found that 60% of our respondents used social media on a daily basis.
本研究的主要目的是探讨社交媒体如何改变我们的人际交往。这项调查的主要目的是确定社交媒体的使用是否会影响我们得到的教育质量。描述性和混合性研究方法是我们决定进行的研究类型。我们的家庭,我们的朋友,我们的同事,我们的健康(精神和身体)构成了我们的变量。我们的样本量为100人,采用方便抽样和问卷调查两种方法。为了检验我们的假设,我们使用SPSS对收集到的数据进行分析。我们发现,60%的受访者使用社交媒体的时间为3-5小时,46%的受访者不认为社交媒体恶化了他们的个人关系。这表明社交媒体对人际关系的积极影响比人们通常认为的要大得多。此外,我们发现60%的受访者每天都使用社交媒体。
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引用次数: 0
Improved Rate of Intelligent Surfaces for Vehicular Networks 车辆网络智能表面的改进率
Pub Date : 2022-10-27 DOI: 10.54963/jic.v2i2.125
Zhening Liu, Hongxing Sun, Qiang Liu
An intelligent reflecting surface (IRS) is an array that consists of a large number of passive reflecting elements. Such a device possesses the potential to extend the coverage of transmission in future communication networks by overcoming the effects of non line-of-sight propagation. Accordingly, to present the case for utilizing IRS panels in future wireless networks, in this paper, we analyze a multi-user downlink network aided by IRS. In particular, by using a realistic 5G channel model, we compare the performance of the IRS-aided network with a decode and forward (DF) relay-aided scenario and a network without IRS or relay. Our analysis revealed the following: (i) At best, communication aided by a DF relay with perfect channel state information (CSI) could match the performance of the IRS-aided network with imperfect CSI when the channel estimation error was high and the number of users was large. (ii) IRS-aided communication outright outperformed the DF relay case when the transmit power was high or the number of users in the network was low. (iii) Increasing the number of elements in an IRS translated to greater quality of service for the users. (iv) IRS-aided communication showed better energy efficiency compared with the other two scenarios for higher quality of service requirements.
智能反射面是由大量被动反射元件组成的阵列。这种装置具有通过克服非视距传播的影响而在未来通信网络中扩展传输覆盖的潜力。因此,为了介绍在未来无线网络中利用IRS面板的情况,本文分析了IRS辅助的多用户下行网络。特别是,通过使用现实的5G信道模型,我们比较了IRS辅助网络与解码和转发(DF)中继辅助场景和没有IRS或中继的网络的性能。分析结果表明:(1)在信道估计误差较大、用户数量较大的情况下,具有完美信道状态信息(CSI)的DF中继辅助通信最多能达到具有不完美信道状态信息(CSI)的irs辅助网络的性能。(ii)在发射功率较高或网络用户数量较低的情况下,irs辅助通信完全优于DF中继情况。增加内部核算表的要素数量,提高用户的服务质量。(iv)与其他两种服务质量要求较高的方案相比,irs辅助通信显示出更好的能源效率。
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引用次数: 0
Design of an Intelligent Agent to Measure Collaboration and Ver-bal-Communication Skills of Children with Autism Spectrum Dis-order in Collaborative Puzzle Games 自闭症谱系障碍儿童在协作益智游戏中协作与言语沟通能力的智能代理设计
Pub Date : 2022-10-12 DOI: 10.54963/jic.v2i2.127
Miao Zhang, Chengwei Hua
Autism Spectrum Disorder (ASD) is a neurodevelopmental disorder characterized by core deficits in social interaction and communication. Collaborative puzzle games are interactive activities that can be played to foster the collaboration and verbal-communication skills of children with ASD. In this paper, we have designed an intelligent agent that can play collaborative puzzle games with children and verbally communicate with them as if it is another human player. Furthermore, this intelligent agent is also able to automatically measure children’s task-performance and verbal-communication behaviors throughout game play. Two preliminary studies were conducted with children with ASD to evaluate the feasibility and performance of the intelligent agent. Results of Study I demonstrated the intelligent agent’s ability to play games and communicate with children within the game-playing domain. Results of Study II indicated its potential to measure the communication and collaboration skills of human users.
自闭症谱系障碍(ASD)是一种以社会交往和沟通的核心缺陷为特征的神经发育障碍。协作益智游戏是一种互动活动,可以培养自闭症儿童的协作和语言沟通能力。在本文中,我们设计了一个智能代理,它可以与孩子们一起玩协作益智游戏,并像另一个人类玩家一样与他们进行口头交流。此外,该智能代理还能够在游戏过程中自动测量儿童的任务表现和语言交流行为。对ASD儿童进行了两项初步研究,以评估智能代理的可行性和性能。研究1的结果展示了智能代理玩游戏的能力,以及在游戏领域内与儿童交流的能力。研究II的结果表明,它有潜力衡量人类用户的沟通和协作技能。
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引用次数: 0
The Construction and Exploration of Spatial Narrative under the Ken of Metaverse 元宇宙视野下空间叙事的建构与探索
Pub Date : 2022-06-24 DOI: 10.54963/jic.v2i1.44
X. Duan, Caiying Chen
With the continuous development and mutual construction of digital technology and the concept of themetaverse, the expression paradigm formed in the evolution of the metaverse will be established in continuousreplacement. Based on current spatial construction process of metaverse, the characteristics and advantages of traditionalspatial narrative will provide theoretical basis and basic rules for the construction of the metaverse expression paradigm.Simultaneously, the emergence of digital space will continually expand the concept of spatial narrative. This paperargues that the “great time” theory in spatial narrative will have positive effects in the spatial construction of metaverseand contribute to the expression of relevant rules of metaverse paradigm.
随着数字技术与元宇宙概念的不断发展和相互建构,在元宇宙演化过程中形成的表达范式将在不断更替中建立。基于当前元verse的空间建构过程,传统空间叙事的特点和优势将为元verse表达范式的建构提供理论依据和基本规则。同时,数字空间的出现将不断扩展空间叙事的概念。本文认为,空间叙事中的“大时间”理论将对元空间建构产生积极作用,并有助于元空间范式相关规则的表达。
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引用次数: 1
Fake News on Social Media: Predicting Which Media Format Influences Fake News Most on Facebook 社交媒体上的假新闻:预测哪种媒体形式对Facebook上的假新闻影响最大
Pub Date : 2022-06-07 DOI: 10.54963/jic.v2i1.56
John Demuyakor, Edgar Opata
Video and audio fake news formats distributed on Facebook in the form of dis/misinformation have caused so much fear, and panic, and received unpleasant reactions among users. This study adopted a comparative experimental design to test the hypotheses by varying the valence, thus types of formats or modalities, the educational levels, credibility, and sharing intentions of the participants, thus, 2 (video vs audio formats) ×2 (credibility vs sharing intentions) × 2 (literate vs. illiterate) to predict the specific media format(s) that influence the spread of fake news on Facebook among users in Ghana. The participants (N = 340) for this study were recruited from the three municipalities in Accra the national capital of Ghana. The research design regarding data sources was carried out in the form of a street intercept survey method. The findings show that users of Facebook believed and shared video formatted fake news than audio formatted. Further analyses indicate that the educational levels (literacy and illiteracy) variables that influence the spread of fake news on Facebook were not consistent. Besides, an in-depth theoretical explanation for modality effects when viewed from the perspective of mobile media, the study has proposed some theoretical and practical implications.
以虚假信息的形式在Facebook上传播的视频和音频虚假新闻引起了人们的恐惧和恐慌,并在用户中引起了不愉快的反应。本研究采用比较实验设计,通过改变效价,即格式或模式的类型,参与者的教育水平,可信度和分享意图来检验假设,因此,2(视频与音频格式)×2(可信度与分享意图)x2(识字与文盲)来预测影响加纳用户在Facebook上传播假新闻的特定媒体格式。本研究的参与者(N = 340)来自加纳首都阿克拉的三个城市。数据来源方面的研究设计采用街道截距调查法进行。研究结果表明,Facebook的用户相信并分享视频格式的假新闻,而不是音频格式的假新闻。进一步的分析表明,影响Facebook上假新闻传播的教育水平(识字和文盲)变量并不一致。此外,从移动媒体的角度对模态效应进行了深入的理论解释,提出了一定的理论和实践意义。
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引用次数: 3
Exploring Items for Measuring Social Media Construct: An Exploratory Factor Analysis 衡量社会媒体建构的探索项目:探索性因子分析
Pub Date : 2022-05-31 DOI: 10.54963/jic.v2i1.53
Q. Nasidi, Muhamad Fazil Ahmad, Jamila Mohammed Dahiru
Exploratory factor analysis (EFA) is a technique for determining a measure’s factor structure and assessing its internal consistency or reliability. EFA is essential for determining which components should be included in the study instrument. Social media is one of the most critical factors that affect online shopping behaviour. Thus, this study aims to use exploratory factor analysis to validate an instrument measuring social media in the context of online shopping. The questionnaire used in this study is adapted from previous studies. The researchers utilised a cross-sectional research design to conduct the EFA, collecting data from 100 respondents using a structured survey. The result shows that the construct has one component. The KMO is 0.892, and the outcome of Bartlett’s Test of Sphericity was significant (Chisquare = 510.816, p-value 0.000; this indicated that the data are okay to proceed. Cronbach’s Alpha was higher than 0.7, meaning that all items are reliable. The study concludes that the instruments used to measure social media in this research are valid and reliable.
探索性因子分析(EFA)是一种确定度量的因子结构并评估其内部一致性或可靠性的技术。全民教育对于确定哪些组成部分应包括在研究工具中至关重要。社交媒体是影响网上购物行为的最关键因素之一。因此,本研究旨在使用探索性因子分析来验证一种测量社交媒体在网上购物背景下的工具。本研究使用的调查问卷改编自以往的研究。研究人员采用了横断面研究设计来进行全民教育,通过结构化调查从100名受访者中收集数据。结果表明,该结构只有一个组成部分。KMO为0.892,Bartlett 's球形检验结果显著(Chisquare = 510.816, p值0.000;这表明数据可以继续。Cronbach’s Alpha值大于0.7,即所有条目都是可靠的。研究得出结论,本研究中用于衡量社交媒体的工具是有效和可靠的。
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引用次数: 0
The State of Environmental Communication Research: An Analysis of Published Studies in the Communication Disciplines 环境传播学研究现状:传播学学科已发表研究的分析
Pub Date : 2022-05-26 DOI: 10.54963/jic.v2i1.38
Eyun‐Jung Ki, Sumin Shin, Jeyoung Oh
The purpose of this investigation was to systematically evaluate environmental communication studies across the communication-related disciplines. This study achieved the goal by examining published articles in 28 journals from the time period spanning 1973-2014. A total of 142 articles were evaluated based on an analysis of authorial, topical, theoretical, and methodological information. The findings demonstrate exponential growth in the number of environmental communication studies in recent years. A wide range of scholars and institutions has contributed to this area of research. A majority of the articles focused on environmental issues. The outcome of this study could provide a comprehensive picture of communication-based environmental research and guide the directions of future research in this area.
本调查的目的是系统地评估跨传播相关学科的环境传播研究。本研究通过研究1973年至2014年期间在28种期刊上发表的文章来实现这一目标。基于对作者、专题、理论和方法信息的分析,总共评估了142篇文章。研究结果表明,近年来环境传播研究的数量呈指数级增长。许多学者和机构对这一领域的研究做出了贡献。大多数文章关注的是环境问题。本研究的结果可以为基于通信的环境研究提供一个全面的图景,并指导该领域未来的研究方向。
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引用次数: 0
期刊
Journal of Intelligent Communication
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