Pub Date : 2021-01-05DOI: 10.1504/jibed.2021.10031623
Shanan G. Gibson, Michael L. Harris, Suhail M. Ghouse, Dennis Barber
This study adds the Oman context to our knowledge base investigating the entrepreneurial attitudes and intentions of university students across multiple nations. This individual level study examines how gender and the previous work exposure are associated with the entrepreneurial attitudes of the Omani university students. The entrepreneurial attitudes orientation (EAO) survey instrument (with four subscales) was used to measure the entrepreneurial attitudes of 144 Omani students. Exposure was measured through current or previous small business ownership, previous work exposure and family exposure. The research adds to the literature in the cultural and regional context and contributes to the existing knowledge by suggesting a theory-based understanding of the role of attitudes in the formation of entrepreneurial intentions. The study proposes how the policy makers can support young entrepreneurs to start novel business ventures in the region by creating a comprehensive entrepreneurial ecosystem which can contribute in the socio-economic development of the Sultanate of Oman.
{"title":"Role of gender and exposure on entrepreneurial attitudes of Omani university students","authors":"Shanan G. Gibson, Michael L. Harris, Suhail M. Ghouse, Dennis Barber","doi":"10.1504/jibed.2021.10031623","DOIUrl":"https://doi.org/10.1504/jibed.2021.10031623","url":null,"abstract":"This study adds the Oman context to our knowledge base investigating the entrepreneurial attitudes and intentions of university students across multiple nations. This individual level study examines how gender and the previous work exposure are associated with the entrepreneurial attitudes of the Omani university students. The entrepreneurial attitudes orientation (EAO) survey instrument (with four subscales) was used to measure the entrepreneurial attitudes of 144 Omani students. Exposure was measured through current or previous small business ownership, previous work exposure and family exposure. The research adds to the literature in the cultural and regional context and contributes to the existing knowledge by suggesting a theory-based understanding of the role of attitudes in the formation of entrepreneurial intentions. The study proposes how the policy makers can support young entrepreneurs to start novel business ventures in the region by creating a comprehensive entrepreneurial ecosystem which can contribute in the socio-economic development of the Sultanate of Oman.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121819270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.1504/JIBED.2020.10032498
Michael Zhang, U. Ramanathan, P. Burns, T. Arshi
The nomological validity of entrepreneurial orientation (EO) construct is reexamined as the current conceptualization lacks precise articulation of the construct and its measurement. The validity concern is caused primarily by the innovation dimension. We attempt to critically evaluate the dimensions and associated measures of EO. Data collected from 404 firms in Oman are analyzed using a two-step approach, initially conducting EFA and CFA tests, followed by structural equation modelling. The results suggest that innovation orientation significantly improves the clarity of the innovation dimension. The study further clarifies that EO consists of enabling measures that contributes to generation of entrepreneurial outputs in corporate firms. A comprehensive list of measures drawn from multiple scales are used to validate the five-factor EO construct.
{"title":"Bringing back the discourse on entrepreneurial orientation construct: further clarifications on its dimensions","authors":"Michael Zhang, U. Ramanathan, P. Burns, T. Arshi","doi":"10.1504/JIBED.2020.10032498","DOIUrl":"https://doi.org/10.1504/JIBED.2020.10032498","url":null,"abstract":"The nomological validity of entrepreneurial orientation (EO) construct is reexamined as the current conceptualization lacks precise articulation of the construct and its measurement. The validity concern is caused primarily by the innovation dimension. We attempt to critically evaluate the dimensions and associated measures of EO. Data collected from 404 firms in Oman are analyzed using a two-step approach, initially conducting EFA and CFA tests, followed by structural equation modelling. The results suggest that innovation orientation significantly improves the clarity of the innovation dimension. The study further clarifies that EO consists of enabling measures that contributes to generation of entrepreneurial outputs in corporate firms. A comprehensive list of measures drawn from multiple scales are used to validate the five-factor EO construct.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114157477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.1504/jibed.2020.10027915
V. Gautam, Arati Basu, A. Basu, T. Singh
In the era of technological disruption and automation, job creation for the aspiring youth is a challenge for all countries across the globe. Yet technology is offering immense opportunities for the new startups and venture creation for those who have intentions. This research is an attempt to adopt the theoretical constructs to investigate whether or not Indian aspirational youth of management education is being motivated to entrepreneurial intention. We have used six constructs on students' perceptions on (business environment, business knowledge, social norms, self-efficacy, entrepreneurial intentions and future choice of career) for two period of analysis to evaluate the effect of one year management education. Data are collected through survey method at entry point of students for two year PGDM course and after one year. We used paired t-test to find mean difference with reference to entrepreneurial intentions due to one year of management education. Moreover, we employed higher order structural equation modelling to test study hypotheses. In conclusion, we point out inadequacies of present entrepreneurial intention models and propose a direction of future research for improving efficacy of entrepreneurial intention model and its influence on pedagogy development of higher education.
{"title":"Entrepreneurial attributes and intention among management students: a longitudinal approach to evolution and applicability of conceptual and empirical constructs","authors":"V. Gautam, Arati Basu, A. Basu, T. Singh","doi":"10.1504/jibed.2020.10027915","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027915","url":null,"abstract":"In the era of technological disruption and automation, job creation for the aspiring youth is a challenge for all countries across the globe. Yet technology is offering immense opportunities for the new startups and venture creation for those who have intentions. This research is an attempt to adopt the theoretical constructs to investigate whether or not Indian aspirational youth of management education is being motivated to entrepreneurial intention. We have used six constructs on students' perceptions on (business environment, business knowledge, social norms, self-efficacy, entrepreneurial intentions and future choice of career) for two period of analysis to evaluate the effect of one year management education. Data are collected through survey method at entry point of students for two year PGDM course and after one year. We used paired t-test to find mean difference with reference to entrepreneurial intentions due to one year of management education. Moreover, we employed higher order structural equation modelling to test study hypotheses. In conclusion, we point out inadequacies of present entrepreneurial intention models and propose a direction of future research for improving efficacy of entrepreneurial intention model and its influence on pedagogy development of higher education.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"928 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123291054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-27DOI: 10.1504/jibed.2020.10026115
Imtiaz Masroor, Md. Nur Alam, K. Adnan, I. Jahan
Inclination for internationalisation refers to the extent to which the entrepreneurs intend to expand business in international market which has an impact on the entry speed to the international market. Behavioural intent usually leads the entrepreneur to take real action which is also affected by the decision-making approach taken by the entrepreneurs. Moreover, the interplay between behavioural intent and speed of internationalisation can be moderated by the decision-making approach as it helps entrepreneurs to process the information. The purpose of this paper is to capture the complex interplay among the inclination to internationalise, internationalisation speed and effectuation. The data of the study were collected through a structured questionnaire from 150 IT entrepreneurs of Bangladesh which selected using non-probability convenient and judgmental sampling during April-June 2016. Structural equation modelling (SEM) has been used to find the relationship between constructs. The study result has showed a positive association between inclination for internationalisation and internationalisation speed. The study has also showed significant moderating impact of the effectuation decision-making approach on the relationship between the inclination for internationalisation and internationalisation speed. Effectuation decision approach positively moderates the relationship between the inclination for internationalisation and internationalisation speed.
{"title":"Inclination for internationalisation, a key driver to explain the speed of international market entry through the moderation of effectuation decision logic: a study on small and medium software firms of Bangladesh.","authors":"Imtiaz Masroor, Md. Nur Alam, K. Adnan, I. Jahan","doi":"10.1504/jibed.2020.10026115","DOIUrl":"https://doi.org/10.1504/jibed.2020.10026115","url":null,"abstract":"Inclination for internationalisation refers to the extent to which the entrepreneurs intend to expand business in international market which has an impact on the entry speed to the international market. Behavioural intent usually leads the entrepreneur to take real action which is also affected by the decision-making approach taken by the entrepreneurs. Moreover, the interplay between behavioural intent and speed of internationalisation can be moderated by the decision-making approach as it helps entrepreneurs to process the information. The purpose of this paper is to capture the complex interplay among the inclination to internationalise, internationalisation speed and effectuation. The data of the study were collected through a structured questionnaire from 150 IT entrepreneurs of Bangladesh which selected using non-probability convenient and judgmental sampling during April-June 2016. Structural equation modelling (SEM) has been used to find the relationship between constructs. The study result has showed a positive association between inclination for internationalisation and internationalisation speed. The study has also showed significant moderating impact of the effectuation decision-making approach on the relationship between the inclination for internationalisation and internationalisation speed. Effectuation decision approach positively moderates the relationship between the inclination for internationalisation and internationalisation speed.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121644719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-26DOI: 10.1504/jibed.2020.10027898
Maher Al Sayah, Charbel C. Salloum, Jacques Digout, C. Mercier-Suissa, Hajer Jarrar
Throughout history, civilisations have expanded their territories in the search for wealth and enrichment. Hence, foreign expansion has always been perceived as a way of increasing and acquiring resources, crafts, knowledge and markets. In our days, foreign expansion is mostly executed by firms driven by the same reasons. The foreign market attractiveness theory stands as a reference for any multinational entrepreneurial expansion and related foreign venturing prospects. Our approach tests the validity of the theory's constraints when subjected to social ties and relations. The research analyses how entrepreneurs weigh information of a foreign market opportunity transmitted through socially tied sources. We found that the trust factor between the entrepreneur and his socially tied source of information negatively influences the foreign market entry attractiveness theory. Additionally, entrepreneurs with strong social knowledge base and bonds investigate any information communicated to them by a socially tied source.
{"title":"Social ties, foreign market attractiveness and trust","authors":"Maher Al Sayah, Charbel C. Salloum, Jacques Digout, C. Mercier-Suissa, Hajer Jarrar","doi":"10.1504/jibed.2020.10027898","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027898","url":null,"abstract":"Throughout history, civilisations have expanded their territories in the search for wealth and enrichment. Hence, foreign expansion has always been perceived as a way of increasing and acquiring resources, crafts, knowledge and markets. In our days, foreign expansion is mostly executed by firms driven by the same reasons. The foreign market attractiveness theory stands as a reference for any multinational entrepreneurial expansion and related foreign venturing prospects. Our approach tests the validity of the theory's constraints when subjected to social ties and relations. The research analyses how entrepreneurs weigh information of a foreign market opportunity transmitted through socially tied sources. We found that the trust factor between the entrepreneur and his socially tied source of information negatively influences the foreign market entry attractiveness theory. Additionally, entrepreneurs with strong social knowledge base and bonds investigate any information communicated to them by a socially tied source.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116296465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-26DOI: 10.1504/jibed.2020.10027935
Shilpi Sharma, S. Sahni, Anshul Chahal
Of the many facets of entrepreneurship under investigation, ethical fibre of entrepreneurs is hugely under-investigated (Florin et al., 2003; Zhang et al., 2003). It is evident that even today, well known organisations rely on gut feeling for assessing the ethical orientation of entrepreneurs. The difficulty in assessing ethical orientation is due to a lack of consensus amongst practitioners and researchers in objectifying ethical fibre in the context of entrepreneurship (Chell et al., 2016). It goes beyond the written, legal contracts. This paper argues that the subtle, relational and behavioural aspects of an employee's and employer's expectations from each other serve as an effective metric for a reliable assessment of the ethical orientation of entrepreneurs. Such implicit levels of unwritten expectations are referred to as psychological contract, which is of a much greater relevance in small and medium enterprises in today's millennial times. A breach of psychological contract would encourage an employee to break rules of the written employment contract and reduce their work efficiency (Guchait et al., 2015; Morrison and Robinson, 1997; Thomas et al., 2016).
在被调查的企业家精神的许多方面中，对企业家的道德纤维的调查严重不足(Florin等人，2003;Zhang等人，2003)。很明显，即使在今天，知名组织也依靠直觉来评估企业家的道德取向。评估道德取向的困难是由于从业者和研究人员在创业背景下客观化道德纤维方面缺乏共识(Chell等人，2016)。它超越了书面的、合法的合同。本文认为，雇员和雇主对彼此的期望的微妙、关系和行为方面可以作为可靠评估企业家道德取向的有效指标。这种隐含水平的不成文期望被称为心理契约，这在当今千禧年的中小企业中具有更大的相关性。心理契约的违反会促使员工违反书面雇佣合同的规则，降低员工的工作效率(Guchait et al.， 2015;Morrison and Robinson, 1997;Thomas et al.， 2016)。
{"title":"Ethical fibre and psychological contract of social entrepreneurs","authors":"Shilpi Sharma, S. Sahni, Anshul Chahal","doi":"10.1504/jibed.2020.10027935","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027935","url":null,"abstract":"Of the many facets of entrepreneurship under investigation, ethical fibre of entrepreneurs is hugely under-investigated (Florin et al., 2003; Zhang et al., 2003). It is evident that even today, well known organisations rely on gut feeling for assessing the ethical orientation of entrepreneurs. The difficulty in assessing ethical orientation is due to a lack of consensus amongst practitioners and researchers in objectifying ethical fibre in the context of entrepreneurship (Chell et al., 2016). It goes beyond the written, legal contracts. This paper argues that the subtle, relational and behavioural aspects of an employee's and employer's expectations from each other serve as an effective metric for a reliable assessment of the ethical orientation of entrepreneurs. Such implicit levels of unwritten expectations are referred to as psychological contract, which is of a much greater relevance in small and medium enterprises in today's millennial times. A breach of psychological contract would encourage an employee to break rules of the written employment contract and reduce their work efficiency (Guchait et al., 2015; Morrison and Robinson, 1997; Thomas et al., 2016).","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124577022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-26DOI: 10.1504/jibed.2020.10027905
A. Alonso, S. Kok, M. O’Shea
This exploratory study proposes a theoretical framework grounded on the dynamic capabilities approach to facilitate understanding of the role of managerial resources and dynamic capabilities in international diversification (ID) initiatives in a changing business environment in the context of Western Australia (WA). Data were gathered through interviews with representatives of this state's chambers of commerce, government agencies and town halls. While the identified ID strategies will not replace the state's ubiquitous mining industry, these were nevertheless perceived as significant contributors to its future economic performance. The strategies primarily emphasised the potential and value of further developing tourism, international education, innovative and technological resources, and premium agricultural products. The proposed framework provides an interpretative and guiding tool, which highlights the strategic importance of a region's alternative resources as contributors to its diversification, economic development, and competitive advantage. In addition, the study will discuss various implications from the findings and identify future research strands.
{"title":"International diversification and economic development in a regional context: a dynamic capabilities approach","authors":"A. Alonso, S. Kok, M. O’Shea","doi":"10.1504/jibed.2020.10027905","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027905","url":null,"abstract":"This exploratory study proposes a theoretical framework grounded on the dynamic capabilities approach to facilitate understanding of the role of managerial resources and dynamic capabilities in international diversification (ID) initiatives in a changing business environment in the context of Western Australia (WA). Data were gathered through interviews with representatives of this state's chambers of commerce, government agencies and town halls. While the identified ID strategies will not replace the state's ubiquitous mining industry, these were nevertheless perceived as significant contributors to its future economic performance. The strategies primarily emphasised the potential and value of further developing tourism, international education, innovative and technological resources, and premium agricultural products. The proposed framework provides an interpretative and guiding tool, which highlights the strategic importance of a region's alternative resources as contributors to its diversification, economic development, and competitive advantage. In addition, the study will discuss various implications from the findings and identify future research strands.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133556014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-26DOI: 10.1504/jibed.2020.10027908
Imtiaz Mostafiz
A firm's dominant logic is one of the most critical elements of the firm to make resource allocation and deployment decision. Drawing on dominant logic theory and dynamic managerial capability, this study articulates the antecedents and the outcomes of the practice of a firm's dominant logic. The paper proffers that entrepreneurial sensing, seizing, and transforming capabilities play very crucial role as antecedents to a firm's dominant logic and subsequently improve organisational performance. Eight propositions have been developed to conceptualise the research model. Entrepreneurs should have higher magnitude of dynamic managerial capabilities to increase their abilities to bootstrap resources, which leads to better dominant logic in order to attain superior performance. The outcome of the research will not only benefit academicians but also inform policymakers by providing profound insights that aim at linking and integrating diverse sets of policies pertaining to the creation of entrepreneurial ventures.
{"title":"The antecedents and the outcomes of a firm's dominant logic - the dynamic managerial capability perspective","authors":"Imtiaz Mostafiz","doi":"10.1504/jibed.2020.10027908","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027908","url":null,"abstract":"A firm's dominant logic is one of the most critical elements of the firm to make resource allocation and deployment decision. Drawing on dominant logic theory and dynamic managerial capability, this study articulates the antecedents and the outcomes of the practice of a firm's dominant logic. The paper proffers that entrepreneurial sensing, seizing, and transforming capabilities play very crucial role as antecedents to a firm's dominant logic and subsequently improve organisational performance. Eight propositions have been developed to conceptualise the research model. Entrepreneurs should have higher magnitude of dynamic managerial capabilities to increase their abilities to bootstrap resources, which leads to better dominant logic in order to attain superior performance. The outcome of the research will not only benefit academicians but also inform policymakers by providing profound insights that aim at linking and integrating diverse sets of policies pertaining to the creation of entrepreneurial ventures.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124316212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-26DOI: 10.1504/jibed.2020.10027900
N. Ahmad, Irene Wei Kiong Ting, Hanh Thi My Le
This paper aims to investigate the association between the founder-CEO and the level of firm financial sustainability in the presence of family ownership by using a unique dataset of publicly listed construction firms in Malaysia from 2009 to 2017. Our regression results show that the founder-CEO and family ownership significantly and negatively affect financial sustainability, which is proxied by operational self-sufficiency. However, their negative effects are alleviated when the founder-CEO and family ownership interact. These results show that the founder-CEO may be ineffective in sustaining the financial performance in the construction industry. This study calls for greater examinations of founder effectiveness under the influence of family ownership.
{"title":"Founder effectiveness in sustaining financial performance: influence of family ownership","authors":"N. Ahmad, Irene Wei Kiong Ting, Hanh Thi My Le","doi":"10.1504/jibed.2020.10027900","DOIUrl":"https://doi.org/10.1504/jibed.2020.10027900","url":null,"abstract":"This paper aims to investigate the association between the founder-CEO and the level of firm financial sustainability in the presence of family ownership by using a unique dataset of publicly listed construction firms in Malaysia from 2009 to 2017. Our regression results show that the founder-CEO and family ownership significantly and negatively affect financial sustainability, which is proxied by operational self-sufficiency. However, their negative effects are alleviated when the founder-CEO and family ownership interact. These results show that the founder-CEO may be ineffective in sustaining the financial performance in the construction industry. This study calls for greater examinations of founder effectiveness under the influence of family ownership.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131155845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-28DOI: 10.1504/jibed.2019.10024889
A. Maček, Johanna Kros, V. Bobek
Over the years, fashion retail franchising in emerging markets has seen a significant growth. Nevertheless, when a fashion brand decides to franchise its business, it also affects the control level over franchise store operations, which may influence a brand's image and overall success. This paper investigates how international fashion companies can implement and assure brand standards and qualities among their franchise network in emerging markets. With exploratory qualitative research authors give more insight into the general motives for fashion companies franchising their businesses in emerging markets and the implementation of brand standards, assuring quality and control, and challenges in operating franchise stores. The research shows that the implementation process and assurance of brand standards and qualities involve high management and control skills, in which a solid, lasting relation between franchisor and franchisee is required. With relationship marketing, the brand standards implementation can be strategically planned and managed. Since follow up and control of brand standards and qualities are often inconsistent, the procedures must get standardised.
{"title":"International franchising in the fashion industry from the franchisor perspective","authors":"A. Maček, Johanna Kros, V. Bobek","doi":"10.1504/jibed.2019.10024889","DOIUrl":"https://doi.org/10.1504/jibed.2019.10024889","url":null,"abstract":"Over the years, fashion retail franchising in emerging markets has seen a significant growth. Nevertheless, when a fashion brand decides to franchise its business, it also affects the control level over franchise store operations, which may influence a brand's image and overall success. This paper investigates how international fashion companies can implement and assure brand standards and qualities among their franchise network in emerging markets. With exploratory qualitative research authors give more insight into the general motives for fashion companies franchising their businesses in emerging markets and the implementation of brand standards, assuring quality and control, and challenges in operating franchise stores. The research shows that the implementation process and assurance of brand standards and qualities involve high management and control skills, in which a solid, lasting relation between franchisor and franchisee is required. With relationship marketing, the brand standards implementation can be strategically planned and managed. Since follow up and control of brand standards and qualities are often inconsistent, the procedures must get standardised.","PeriodicalId":133038,"journal":{"name":"J. for International Business and Entrepreneurship Development","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127892466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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