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Exploring generative models of tripartite graphs for recommendation in social media 探索社交媒体中推荐的三方图生成模型
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463658
C. Chelmis, V. Prasanna
As social media sites grow in popularity, tagging has naturally emerged as a method of searching, categorizing and filtering online information, especially multimedia content. The unrestricted vocabulary users choose from to annotate content however, has often lead to an explosion of the size of space in which search is performed. This paper is concerned with investigating generative models of social annotations, and testing their efficiency with respect to two information consumption oriented tasks. One task considers recommending new tags (similarly new resources) for new, previously unknown users. We use perplexity as a standard measure for estimating the generalization performance of a probabilistic model. The second task is aimed at recommending new users to connect with. In this task, we examine which users' activity is most discriminative in predicting social ties: annotation (i.e. tags), resource usage (i.e. artists), or collective annotation of resources altogether. For the second task, we propose a framework to integrate the modeling of social annotations with network proximity. The proposed approach consists of two steps: (1) discovering salient topics that characterize users, resources and annotations; and (2) enhancing the recommendation power of such models by incorporating social clues from the immediate neighborhood of users. In particular, we propose four classification schemes for social link recommendation, which we evaluate on a real--world dataset from Last.fm. Our results demonstrate significant improvements over traditional approaches.
随着社交媒体网站越来越受欢迎,标签自然而然地成为一种搜索、分类和过滤在线信息的方法,尤其是多媒体内容。然而,用户选择用于注释内容的不受限制的词汇表常常导致执行搜索的空间大小的爆炸。本文研究了社交注释的生成模型,并在两个面向信息消费的任务中测试了它们的效率。其中一项任务考虑为以前未知的新用户推荐新标签(类似于新资源)。我们使用困惑度作为估计概率模型泛化性能的标准度量。第二项任务是推荐新用户。在这项任务中,我们研究了哪些用户的活动在预测社会关系方面最具辨别力:注释(即标签),资源使用(即艺术家),还是资源的集体注释。对于第二项任务,我们提出了一个将社交注释建模与网络接近性相结合的框架。该方法包括两个步骤:(1)发现具有用户、资源和注释特征的显著主题;(2)结合用户近邻的社交线索,增强模型的推荐能力。特别地,我们提出了四种用于社交链接推荐的分类方案,我们在Last.fm的真实世界数据集上进行了评估。我们的结果表明,与传统方法相比,我们有了显著的改进。
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引用次数: 1
Predicting interactions in online social networks: an experiment in Second Life 预测在线社交网络中的互动:第二人生的一个实验
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463661
Michael Steurer, C. Trattner
Although considerable amount of work has been conducted recently of how to predict links between users in online social media, studies exploiting different kinds of knowledge sources for the link prediction problem are rare. In this paper latest results of a project are presented that studies the extent to which interactions -- in our case directed and bi-directed message communication -- between users in online social networks can be predicted by looking at features obtained from social network and position data. To that end, we conducted two experiments in the virtual world of Second Life. As our results reveal, position data features are a great source to predict interacts between users in online social networks and outperform social network features significantly. However, if we try to predict reciprocal message communication between users, social network features seem to be superior.
尽管最近已经进行了大量关于如何预测在线社交媒体中用户之间的链接的工作,但利用不同类型的知识来源进行链接预测问题的研究很少。本文介绍了一个项目的最新结果,该项目研究了在线社交网络中用户之间的交互程度——在我们的案例中是定向和双向消息通信——可以通过查看从社交网络和位置数据中获得的特征来预测。为此,我们在“第二人生”的虚拟世界中进行了两次实验。正如我们的研究结果所揭示的,位置数据特征是预测在线社交网络中用户之间交互的重要来源,并且显著优于社交网络特征。然而,如果我们试图预测用户之间的互惠信息交流,社交网络功能似乎更优越。
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引用次数: 19
Privacy-preserving concepts for supporting recommendations in decentralized OSNs 支持分散式osn中建议的隐私保护概念
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463659
M. Heupel, S. Scerri, Mohamed Bourimi, D. Kesdogan
Recommender systems depend on the amount of available and processable information for a given purpose. Trends towards decentralized online social networks (OSNs), promising more user control by means of privacy preserving mechanisms, lead to new challenges for (social) recommender systems. Information, recommender algorithms rely on, is no longer available, (i.e. central user registries, friends of friends), thus shared data is reduced and centralized processing becomes difficult. In this paper we address such drawbacks based on identified needs in the decentralized OSN di.me and present concepts overcoming those for selected functionalities. Besides this, we tackle the support of privacy advisory, warning the user of risks when sharing data.
推荐系统依赖于给定目的的可用和可处理信息的数量。分散式在线社交网络(OSNs)的趋势,通过隐私保护机制承诺更多的用户控制,给(社交)推荐系统带来了新的挑战。推荐算法所依赖的信息不再可用(即中央用户注册表,朋友的朋友),因此共享数据减少,集中处理变得困难。在本文中,我们根据分散的OSN di中确定的需求来解决这些缺陷。我和现在的概念克服了那些选定的功能。除此之外,我们还解决了隐私咨询的支持,警告用户共享数据时的风险。
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引用次数: 5
Towards capturing social interactions with SDCF: an extensible framework for mobile sensing and ubiquitous data collection 用SDCF捕获社会交互:移动传感和无处不在的数据收集的可扩展框架
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463662
M. Atzmüller, Katy Hilgenberg
Social media as well as mobile devices have woven themselves into everyday life, mediating various implicit and explicit social interactions. The analysis and modeling of the interaction data, including both physical and online social interactions is receiving increasing interest. A prerequisite is then given by effective approaches for data collection, covering both sensor data and social media artifacts. This paper describes the Sensor Data Collection Framework (SDCF), a compact, versatile and easily extensible open source framework for mobile sensing and ubiquitous data collection. It provides an overview on core concepts and architecture. Furthermore, we discuss first experiences and results of applying the framework in a collaborative workgroup context.
社交媒体和移动设备已经融入日常生活,调解各种隐性和显性的社交互动。交互数据的分析和建模,包括物理和在线社交交互,正受到越来越多的关注。然后,通过有效的数据收集方法给出了一个先决条件,包括传感器数据和社交媒体工件。本文介绍了传感器数据收集框架(SDCF),这是一个紧凑,通用且易于扩展的开源框架,用于移动传感和无处不在的数据收集。它提供了对核心概念和体系结构的概述。此外,我们还讨论了在协作工作组环境中应用该框架的初步经验和结果。
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引用次数: 37
Who should I add as a "friend"?: a study of friend recommendations using proximity and homophily 我应该加谁为“好友”?一项利用接近性和同质性进行朋友推荐的研究
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463663
Alvin Chin, Bin Xu, Hao Wang
We receive many recommendations of friends in online social networks such as Facebook and LinkedIn. These friend recommendations are based usually on common friends or similar profile such as having the same interest or coming from the same company, a trait known as homophily. However, many times people do not know why they should add this friend. Should I add this friend because we met from a conference and if so, what conference? Existing friend recommendation systems cannot answer this question easily. In this paper, we create a friend recommendation system using proximity and homophily, that we conduct in the workplace and conference. Besides common friends and common interests (homophily features), we also include encounters and meetings (proximity features) and messages sent and question and answer posts (social interaction features) as reasons for adding this person as a friend. We conduct a user study to examine whether our friend recommendation is better than common friends. Results show that on average, our algorithm recommends more friends to participants that they add and more recommendations are ranked as good, compared with the common friend algorithm. In addition, people add friends due to having encountered them before in real life. The results can be used to help design context-aware recommendations in physical environments and in online social networks.
我们在Facebook和LinkedIn等在线社交网络上收到很多朋友的推荐。这些朋友推荐通常是基于共同的朋友或相似的资料,比如有相同的兴趣或来自同一家公司,这种特征被称为同质性。然而,很多时候人们不知道为什么他们应该添加这个朋友。我应该加上这个朋友吗,因为我们是在一个会议上认识的,如果是,是什么会议?现有的好友推荐系统无法轻易回答这个问题。在本文中,我们利用接近性和同质性创建了一个朋友推荐系统,并在工作场所和会议中进行了应用。除了共同的朋友和共同的兴趣(同质性特征),我们还将偶遇和会议(接近性特征)以及发送的消息和问答帖子(社交互动特征)作为添加此人为好友的原因。我们进行了一项用户研究,以检验我们的朋友推荐是否比普通朋友更好。结果表明,与普通好友算法相比,平均而言,我们的算法向参与者推荐了更多他们添加的好友,并且更多的推荐被评为优秀。此外,人们添加朋友是因为在现实生活中遇到过他们。研究结果可用于帮助设计物理环境和在线社交网络中的上下文感知推荐。
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引用次数: 23
Network activity feed: finding needles in a haystack 网络活动馈送:大海捞针
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463657
S. Berkovsky
Social networks have evolved over the last decade into an omni-popular phenomenon that revolutionized both the online and offline interactions. They are used for a variety of purposes and are fast becoming the place to share and discover news, activities, and content of interest. Facebook alone reports more than 1 billion users, each having on average 130 friends and connected to 80 communities, and spending on Facebook less than one hour a day. The volume of the generated content of potential interest is, thus, overwhelming and ever growing, but the time spent on the social networks is fairly limited. How can users stay abreast of the activities of interest given this severe information overload? Activity feed is a simple mechanism deployed nowadays by many social networks, which performs information filtering on the users' behalf. Typically, activity feed encompasses reverse chronologically ordered items corresponding to activities carried out by direct friends and followees. However, activity feed can hardly cope with the volume and diversity of the activities. In order to alleviate information overload, simplify content discovery, and sustain user engagement, there is a need to personalise the activity feed, i.e., identify items of a particular interest and relevance for the user and filter out irrelevant items. The feed personalisation task can be naturally represented as a top-K recommendation problem. Let us denote by N the set of items corresponding to activities that can potentially be included in the feed, e.g., all the activities carried out since the user's last visit. Hence, the personalisation task aims at selecting and recommending a smaller set of items, K (|K|≪|N|), corresponding to activities of the highest relevance for the user. Essentially, the recommendation process entails scoring all the |N| candidate items and selecting |K| top-scoring items. What information can facilitate the item scoring? When interacting with a social network, users typically leave very little explicit feedback, primarily their 'likes'. There is a moderate amount of strong implicit user-to-user feedback, e.g., friending and direct communication (messages and comments), and abundance of weak implicit user-to-activity feedback, such as content viewing and contribution, community membership, and event participation. Finally, there is some self-reported and often unreliable information pertaining to user demographics, location, preferences, skills, or interests. How can all this this information be modelled, fused, mined, and eventually leveraged for scoring and recommending activity feed items? This problem has been investigated from different angles in the recent years [1-10]. In this talk, we will overview most prominent works into the personalisation of the activity feed. These works proposed a spectrum of algorithmic approaches and evaluated them with numerous social networks of a highly heterogeneous nature. We will summarise the main components
在过去的十年里,社交网络已经发展成为一种全面流行的现象,它彻底改变了线上和线下的互动。它们被用于各种目的,并迅速成为分享和发现新闻、活动和感兴趣内容的地方。仅Facebook就报告了超过10亿的用户,每个人平均有130个朋友,连接80个社区,每天花在Facebook上的时间不到一个小时。因此,产生的潜在兴趣内容的数量是压倒性的,而且还在不断增长,但花在社交网络上的时间却相当有限。在这种严重的信息过载的情况下,用户如何跟上他们感兴趣的活动?活动提要是目前许多社交网络部署的一种简单机制,它代表用户执行信息过滤。通常,活动提要包含与直接好友和关注者执行的活动相对应的逆时间顺序项。然而,活动提要很难应付活动的数量和多样性。为了减轻信息过载,简化内容发现,并保持用户粘性,有必要个性化活动feed,即识别用户特别感兴趣和相关的项目,过滤掉不相关的项目。提要个性化任务可以自然地表示为top-K推荐问题。让我们用N表示与提要中可能包含的活动相对应的项集,例如,自用户上次访问以来执行的所有活动。因此,个性化任务的目标是选择和推荐一组较小的产品,K (|K|≪|N|),与用户最相关的活动相对应。从本质上讲,推荐过程需要对所有N个候选条目进行评分,并选择K个得分最高的条目。哪些信息可以促进项目评分?当与社交网络互动时,用户通常很少留下明确的反馈,主要是他们的“喜欢”。有中等数量的强隐式用户对用户反馈,例如加好友和直接交流(消息和评论),以及大量的弱隐式用户对活动反馈,例如内容浏览和贡献、社区成员和事件参与。最后,还有一些关于用户人口统计、位置、偏好、技能或兴趣的自我报告且通常不可靠的信息。如何对所有这些信息进行建模、融合、挖掘,并最终用于评分和推荐活动提要项目?近年来,人们从不同角度对这一问题进行了研究[1-10]。在这次演讲中,我们将概述活动提要个性化方面最突出的工作。这些工作提出了一系列的算法方法,并用高度异构性质的众多社会网络对它们进行了评估。我们将总结支撑这些方法的主要组成部分,概述已获得的发现,讨论它们的优点和缺点,调查它们的组合,分析评估指标和方法,最后确定需要进一步研究的差距。
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引用次数: 4
Visualizing co-retweeting behavior for recommending relevant real-time content 可视化共同转发行为,以推荐相关的实时内容
Pub Date : 2013-05-01 DOI: 10.1145/2463656.2463660
Samantha Finn, Eni Mustafaraj
Twitter is a popular medium for discussing unfolding events in real-time. Due to the large volume of user generated data during these events, it's important to be able recommend the best content while it's fresh. Current recommendation algorithms for Twitter take into account the user's tweets and her social network, but since real-time events might be unique or unexpected, the history of a user may not be sufficient for finding the most relevant content. Additionally, for users who want to join the conversation at that specific moment (or follow it without having to create an account), the system will be faced with the cold-start problem. We propose a simple visualization technique that considers the activity of the whole community participating in the real-time discussion, by capturing their co-retweeting behavior. Such a technique depicts the big picture, allowing a user to choose content from parts of the community that share her opinions or beliefs.
Twitter是实时讨论正在发生的事件的流行媒介。由于在这些活动期间有大量用户生成的数据,因此能够在内容新鲜时推荐最佳内容非常重要。目前Twitter的推荐算法会考虑用户的推文和她的社交网络,但由于实时事件可能是唯一的或意外的,因此用户的历史记录可能不足以找到最相关的内容。此外,对于那些想要在特定时刻加入对话(或者在不创建帐户的情况下跟踪对话)的用户,系统将面临冷启动问题。我们提出了一种简单的可视化技术,通过捕获他们的共同转发行为来考虑整个社区参与实时讨论的活动。这种技术描绘了一个大的画面,允许用户从社区的一部分中选择分享她的观点或信仰的内容。
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引用次数: 4
期刊
MSM '13
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