Jurnal Imagine最新文献

{"title":"KEPUASAN KERJA: PENGARUHNYA DALAM ORGANISASI","authors":"N. Suryani","doi":"10.35886/imagine.v2i2.491","DOIUrl":"https://doi.org/10.35886/imagine.v2i2.491","url":null,"abstract":"Kepuasan kerja merupakan keadaan emosional seseorang tentang situasi sekitarnya dan memberikan reaksi senang maupun tidak senang. Masalah ini tergolong penting baik bagi praktisi maupun bidang akademis khususnya penelitian terkait psikologi, sosiologi dan manajemen sumber daya manusia. Kepuasan kerja sangat berkaitan erat dengan kinerja dan kualitas pekerjaan yang dilakukan oleh seorang karyawan sebagai penentu dalam keberhasilan suatu organisasi. Tinjauan teori ini bertujuan untuk membantu dan berpatisipasi dalam memberikan informasi terkait kepuasan kerja karyawan, faktor-faktor penyebabnya juga pengaruhnya terhadap keberhasilan organisasi. Juga menguraikan hasil-hasil penelitian terkait kepuasan kerja karyawan, teori pendukung disamping juga memberikan gambaran dalam memilih metode penilaian kepuasan karyawan dalam organisasi dan alat pengukurannya. Kepuasan karyawan memainkan peran penting dalam keberhasilan sebuah organisasi, sehingga organisasi diharapkan sadar akan pentingnya kepuasan kerja bagi karyawan mereka dalam mendorong peningkatan kinerja karyawan dan kinerja organisasi.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"96 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124571880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PRINSIP & CONTOH APLIKASI ONLINE ADVERTISING PROGRAM","authors":"Susi Hartanto","doi":"10.35886/imagine.v2i2.449","DOIUrl":"https://doi.org/10.35886/imagine.v2i2.449","url":null,"abstract":"Sebagai salah satu platform khusus fesyen terbesar di indonesia, tentunya banyak merek dan produk yang dijual dalam Zalora. Artikel ini menggunakan metode analisis deskriptif kualitatif yang disusun dari data internal Zalora 2020-2022, berikut studi pribadi atas laman Zalora versi aplikasi, desktop, maupun mobile web. Artikel ini bertujuan memberikan pemahaman jenis, letak, dan budget yang diperlukan untuk memanfaatkan berbagai tipe online advertising yang bisa digunakan untuk meningkatkan awareness dan penjualan.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"175 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114784863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Organisasi Non-Profit (Social Project Bali) dalam Penyaluran CSR Perusahaan di Masa Pandemi COVID-19","authors":"Renaldo Fajar Nugraha Susilo, Ernawati Purnama Zebua, Dinda Puspitasari, I. Utama, Herdian Armandhani","doi":"10.35886/imagine.v2i2.453","DOIUrl":"https://doi.org/10.35886/imagine.v2i2.453","url":null,"abstract":"Social Project Bali merupakan sebuah organisasi non-profit yang bergerak di bidang Pendidikan, Lingkungan, dan Sosial Kemanusiaan. Seiring berjalannya waktu komunitas ini juga menjadi penghubung antara perusahaan yang ingin menyalurkan CSR-nya kepada masyarakat yang dinilai membutuhkan. Tujuan penelitian ini adalah untuk mengetahui apa saja peranan organisasi non-profit (dalam konteks ini Social Project Bali) dalam menyalurkan CSR dari perusahaan terutama di masa pandemi COVID-19. Teknik analisis data yang digunakan adalah kualitatif. Hasil dari penelitian ini adalah organisasi non-profit berperan dalam penyaluran CSR perusahaan, mitra perusahaan dalam membangun image, pemberdayaan masyarakat dalam pengadaan program edukasi, dan sebagai perantara perusahaan dengan target CSR. \u0000 ","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115436127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENHANCING STUDENT’S PRODUCTIVITY IN THE POST-PANDEMIC ERA WITH THE PRINCIPLE OF BEHAVIOR CHANGE","authors":"Devanny Gumulya","doi":"10.35886/imagine.v2i2.386","DOIUrl":"https://doi.org/10.35886/imagine.v2i2.386","url":null,"abstract":"One of the issues encountered during the COVID-19 pandemic was a decline in productivity levels. It is undeniable that differences in facilities and activities have a significant impact on productivity. Work and study activities must be adapted under new work environment (at home). Both activities performed together with other activities at home. Negative habits will emerge if the individual does not adapt properly, which can interfere with work or study activities. The emergence of new negative habits can reduce an individual's productivity. According to Tali Sharot's psychological theory, three positive strategies are required to change negative behavior: social incentives, immediate rewards, and progress monitoring. The study's results a product design proposal:  a mobile application and watches that use Bluetooth networks. Both are designed to track students' productivity by implementing the three strategies of behavior change theory.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131076242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERANCANGAN WEBSITE SEBAGAI ALAT BANTU BELAJAR RAMAH SLOW LEARNER","authors":"Devanny Gumulya","doi":"10.35886/imagine.v2i1.322","DOIUrl":"https://doi.org/10.35886/imagine.v2i1.322","url":null,"abstract":"Mahasiswa lamban belajar atau yang dikenal sebagai slow learner (SL) memiliki kendala dalam memahami pelajaran yang bersifat abstrak, sehingga membutuhkan alat bantu belajar visual. Pada paper ini dirumuskan kendala SL, panduan UI ramah ABK dari penelitian - penelitian terdahulu. Dengan metode kualitatif studi literatur diverifikasi dengan wawancara didapatkan pemahaman yang mendalam akan kendala yang dihadapi SL. Selanjutnya dibuat beberapa pilihan UI yang diuji pada beberapa SL. Hasil penelitian adalah rekomendasi UI ramah SL dalam bentuk perancangan website aplikasi alat bantu belajar melalui kartu bergambar digital bagi SL.  Lima variabel UI yang perlu diperhatikan desainer bila merancang website ramah SL adalah hiraki, kata dan kalimat sederhana, white space yang dominan, layout sederhana, dan saturasi warna biru.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127779473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEMANFAATKAN IKLAN KOLABORATIF (CPAS) UNTUK MARKETPLACE ZALORA","authors":"Susi Hartanto","doi":"10.35886/imagine.v2i1.330","DOIUrl":"https://doi.org/10.35886/imagine.v2i1.330","url":null,"abstract":"Sebagai salah satu platform khusus fesyen terbesar di indonesia, tentunya banyak merek yang tergabung dalam Zalora. Iklan Kolaboratif (CPAS) merupakan fitur yang bisa membantu banyaknya penjual dan produk yang beredar di marketplace Zalora. Artikel ini disusun melalui metode analisis deskriptif yang didapat dari data internal Zalora, beserta studi mandiri via situs terpercaya. Hasilnya, ada wawasan umum mengenai cara memanfaatkan Iklan Kolaboratif di Zalora. Artikel ini diharapkan bisa memberikan wawasan bagi para pelaku fesyen marketplace dan akademisi agar lebih kreatif lagi memanfaatkan fitur-fitur terkini yang bisa digunakan untuk meningkatkan penjualan produk.   ","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132092197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SETRATEGI MARKETING BMT MASLAHAH CABANG MARON DALAM MENINGKATKAN LABA SELAMA PANDEMI COVID-19","authors":"Norhayati Norhayati, Cici Widya Prasetyandari, Ainur Rofiq Sofa","doi":"10.35886/imagine.v2i1.323","DOIUrl":"https://doi.org/10.35886/imagine.v2i1.323","url":null,"abstract":"Bitul Maal wat Tamwil (BMT) is a sharia-based financial institution based on the principle of sharia, not applying interest in the transaction, but with the results agreed on between BMT and the customer. In general terms, the main activities of BMT are the same as banking in general, therefore BMT must implement a good strategy to face business competition during the Covid-19 pandemic. The study aims to identify the marketing strategies used by the BMT Maslahah Maron branch to increase revenue during the covid-19 pandemic. The method of research used is qualitative research. Data collection techniques by way of interviews, observation and documentation. Studies have shown that the marketing strategy used is an approach to people with a fetch system. \u0000 ","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"30 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125700117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI INTERNET OF THINGS DALAM KEHIDUPAN SEHARI-HARI","authors":"Fredy Susanto, Ni Komang Prasiani, P. Darmawan","doi":"10.35886/imagine.v2i1.329","DOIUrl":"https://doi.org/10.35886/imagine.v2i1.329","url":null,"abstract":"ABSTRACT \u0000Internet of Things or abbreviated as IoT is a technology that innovates surrounding objects with the internet so that daily activities become easier and more efficient. The Internet of Things is a technology that allows objects around us to be connected to the Internet. The importance of the Internet of Things can be seen with the increasing number of applications in various lines of life today. IoT gives us many ideas to participate in various aspects of development ranging from micro to macro around the world. The internet of things has made it a separate field of research since the development of internet technology (IT) and other communication media. The methodology used in the development of IoT is of various kinds. From the real time system to the use of the prototype flow. The more human needs about technology are developing, the more research will be present, the internet of things is one of the thoughts of researchers who optimize several tools such as sensor media, Radio Frequency Identification (RFID), Wireless Sensor Networks and other Smart Objects that allow humans easy to interact with all equipment connected to the internet network. \u0000Keywords: IoT, RFID, Wireless Sensor Network, Smart Object \u0000ABSTRAK \u0000Internet of Things atau disingkat dengan istilah IoT merupakan teknologi yang menginovasi benda-benda sekitar dengan internet agar aktivitas sehari-hari menjadi lebih mudah dan efisien. Internet of Things adalah teknologi yang memungkinkan benda-benda di sekitar kita terhubung dengan Internet. Pentingnya Internet of Things dapat dilihat dengan semakin banyaknya diterapkan dalam berbagai lini kehidupan saat ini. IoT memberikan kita banyak gagasan untuk turut berperan serta dalam berbagai segi perkembangan mulai dari hal mikro hingga makro di seluruh dunia. Internet of things menjadikannya sebuah bidang penelitian tersendiri sejak berkembangnya teknologi internet (IT) dan media komunikasi lain. Metodology yang yang digunakan dalam pengembangan IoT ini adalah berbagai macam. Dari yang real time system hingga penggunaan alur prototype. Semakin berkembang keperluan manusia tentang teknologi, maka semakin banyak penelitian yang akan hadir, internet of things adalah salah satu hasil pemikiran para peneliti yang mengoptimasi beberapa alat seperti media sensor, Radio Frequency Identification (RFID), Wireless Sensor Network serta Smart Object lain yang memungkinkan manusia mudah berinteraksi dengan semua peralatan yang terhubung dengan jaringan internet. \u0000  \u0000Kata kunci : IoT, RFID, Wireless Sensor Network, Smart Object","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121820189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERWUJUDAN MEDIA PROMOSI BLOOMIN BAKES","authors":"Louise Carmenita Lambert Meuller, Kadek Angga Dwi Astina, I. D. G. Purnama Yasa","doi":"10.35886/imagine.v2i1.351","DOIUrl":"https://doi.org/10.35886/imagine.v2i1.351","url":null,"abstract":"Bloomin Bakes merupakan usaha rumahan yang beroperasi secara online dan menawarkan berbagai macam jenis kue. Dengan pengetahuan yang mendalam mengenai dunia kuliner Jessica Alexandra membentuk menu yang unik dan jarang ditemukan di bakery lain di Bali. Akan tetapi, identitas visual dan media promosi yang selama ini telah digunakan kurang efektif dalam menunjukan karakter Bloomin Bakes sehingga usaha tidak dapat bersaing sesuai dengan potensi yang dimiiliki. Perancangan ini bertujuan untuk memperoleh identitas visual dan media promosi yang mampu menjonjolkan karakter usaha Bloomin Bakes dan tepat dengan target pemasaran yang dituju. Melalui metode penilitan observasi dan wawancara, terbentuklah sebuah konsep yang dapat disimpulkan sebagai “Warm Exclusivity“ yang jika diterjemahkan secara langsung memiliki arti “Kehangatan Ekslusif“. Dengan konsep ini, media yang akan dirancang adalah logo beserta GSM (Graphic Standard Manual), media sosial dan kemasan sebagai media utama dan paper bag, stationery, flyer, apron, papan nama dan website sebagai media penunjang. Hasil yang diharapkan setelah perancangan ini adalah bahwa Bloomin Bakes akan lebih dikenal oleh masyarakat, tepatnya pada target masyarakat yang dituju.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134063272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMANFAATAN KOMIK DIGITAL SEBAGAI SARANA BISNIS DIGITAL PADA MEDIA SOSIAL INSTAGRAM","authors":"Gede Lingga Ananta Kusuma Putra, Anak Agung Ngurah Bagus Kesuma Yudha","doi":"10.35886/imagine.v1i2.264","DOIUrl":"https://doi.org/10.35886/imagine.v1i2.264","url":null,"abstract":"Comics are increasingly being used as a means of doing business in today's era. Many companies, business entities and individuals do business through online media. The use of comics as a promotional medium in this digital era, of course, must pay attention to the advantages of using comics as a means of digital business. This study was conducted to determine the use of digital comics as a means of digital business on Instagram social media. The qualitative research method is carried out in an inductive way, namely examining the characteristics of each part in Digital Comics that is used as a Digital Business. The use of digital comics as a means of digital business is also a good choice, because by using digital comics the content will become more interesting because in the digital comics, illustrations and text balloons can be applied. Not only as an added attraction, but illustrations and text balloons can also be used as a means of delivering information in digital business activities.","PeriodicalId":142504,"journal":{"name":"Jurnal Imagine","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114055122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}