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Switching Costs as a Mediating Variable for Service Quality, Satisfaction, and Repurchase Intention 转换成本对服务质量、满意度和再购买意愿的中介作用
Pub Date : 2015-10-01 DOI: 10.16980/JITC.11.5.201510.87
Hee-Su Kim, Sang-Hyun Han, Y. Kim
This study identified the relationships among perceived service quality, customer satisfaction, switching cost, and repurchase intention. It also examined the antecedents of switching cost which would have a significant effect on repurchase intention in the airline industry. A survey was conducted at Incheon International Airport in South Korea between March 13, and 16, 2014, using the convenience sampling method. Potential participants were asked whether they had an interest in filling out a questionnaire, then the questionnaires were collected immediately upon completion. After 200 self-administered questionnaires were distributed, 193 usable questionnaires were obtained. The proposed model had a satisfactory fit with the data and the inclusion of these variables significantly increased the model’s ability to predict customers’ repurchase intentions. The relationships that this study were able to establish are the following: 1) perceived service quality has a significant effect on customer satisfaction; 2) there is significant relationship between perceived service quality and switching cost; 3) customer satisfaction is a key factor influencing switching cost; and 4) switching cost affects customer repurchase intention. From the results, theoretical and practical implications were suggested.
本研究探讨服务品质感知、顾客满意、转换成本与再购买意愿之间的关系。本文还考察了转换成本对航空公司回购意愿的影响因素。调查于2014年3月13日至16日在韩国仁川国际机场进行,采用方便抽样法。潜在的参与者被问及他们是否有兴趣填写一份调查问卷,然后在完成后立即收集调查问卷。发放自填问卷200份,获得可用问卷193份。所提出的模型与数据拟合良好,并且这些变量的加入显著提高了模型对顾客再购买意愿的预测能力。本研究能够建立的关系如下:1)感知服务质量对顾客满意度有显著影响;2)感知服务质量与转换成本存在显著相关;3)顾客满意度是影响转换成本的关键因素;4)转换成本影响顾客再购买意愿。根据研究结果,提出了理论和实践意义。
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引用次数: 0
From Managing Informational Asymmetries Towards a Systemic Asymmetries Approach in Technology Transfer: A Theory Based on the SME Strategy at ONERA - The French Aerospace Lab 从管理信息不对称到技术转移中的系统不对称:基于法国航空航天实验室ONERA中小企业战略的理论
Pub Date : 2011-06-30 DOI: 10.2139/ssrn.1875669
Florin Calin Paun
The technology transfer process between a public laboratory and a company has been the subject of many publications and has been widely discussed in economic theory. This paper highlights several newly identified asymmetries occurring between the different agents taking part in the process, dealing specifically with the aerospace and defense sectors in France. These specificities concern the characteristics, capabilities and competencies (the „capacities?) of French SMEs and public research laboratories. The theoretical corpus of the article draws partly upon the analyses of „dynamic and interactive capabilities? (and competencies), and for the rest upon empirical sources, being based on the recent experience of one of the most dynamic Technology Transfer Offices (TTOs) in France: the case of ONERA (the National Office for Aerospace Studies and Research) and the SMEs. In such a cooperative, interactive innovation process, we will show that certain collaborative tools or practices emerge, aimed at reducing information asymmetries or acting as compensation mechanisms for other types of asymmetries between the partners at a microeconomic level; especially in France where there is a gap between the public R&D laboratories and the SMEs in terms of Technology Readiness Levels (TRLs). Some of these compensation mechanisms, particularly those related to the knowledge economy, could be adapted and reshaped for agents engaged in R&D and innovation in various other sectors, perhaps inducing positive amplification effects on innovation behavior, and thereby on economic growth at the macroeconomic level within the “national innovation system”.
公共实验室和公司之间的技术转移过程一直是许多出版物的主题,并在经济理论中得到了广泛讨论。本文重点介绍了参与该过程的不同代理之间新发现的几个不对称,具体涉及法国的航空航天和国防部门。这些特点涉及法国中小企业和公共研究实验室的特点、能力和胜任力(“能力?”)。本文的理论语料库部分借鉴了对“动态和交互能力?”(和能力),其余部分基于经验来源,基于法国最具活力的技术转让办公室(tto)之一的最近经验:ONERA(国家航空航天研究办公室)和中小企业的案例。在这样一个合作、互动的创新过程中,我们将展示某些协作工具或实践的出现,旨在减少信息不对称或在微观经济层面上作为伙伴之间其他类型不对称的补偿机制;特别是在法国,公共研发实验室和中小企业在技术准备水平(trl)方面存在差距。其中一些补偿机制,特别是与知识经济相关的补偿机制,可以为从事研发和创新的各种其他部门的代理人进行调整和重塑,可能会对创新行为产生积极的放大效应,从而对“国家创新体系”内宏观经济层面的经济增长产生积极的影响。
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引用次数: 0
Price Discrimination and Focal Points for Tacit Collusion: Evidence from the Airline Industry 价格歧视与隐性串谋的焦点:来自航空业的证据
Pub Date : 2007-01-10 DOI: 10.2139/ssrn.2815279
Diego Escobari, Nicholas G. Rupp, Joseph Meskey
We use unique data sets with round-the-clock posted fares and a regression-discontinuity design to identify price discrimination in advance-purchase discounts. Price discrimination increases fares by 14% between two and one week before departure, and by 7.6% between three and two weeks to departure. While competition reduces price discrimination, it is unaffected by product variety for a multiproduct monopolist. The results show that the arbitrary thresholds of 7 and 14 days-in-advance serve as focal points for tacit collusion and to implement price discrimination in competitive markets. For round-trip tickets discrimination depends on the days-in-advance of both the outbound and inbound flights.
我们使用具有全天候票价的独特数据集和回归不连续设计来识别提前购买折扣中的价格歧视。价格歧视在出发前两到一周使票价上涨14%,在出发前三到两周使票价上涨7.6%。虽然竞争减少了价格歧视,但对于多产品垄断者来说,它不受产品种类的影响。结果表明,任意设定的7天和14天的价格门槛是竞争市场中隐性串通和实施价格歧视的中心点。对于往返机票,歧视取决于出境和入境航班的提前几天。
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引用次数: 2
Airline Networks, Mergers, and Consumer Welfare 航空公司网络、合并和消费者福利
Pub Date : 1900-01-01 DOI: 10.2139/ssrn.2278852
Kai Hüschelrath, Kathrin Mueller
We study the consumer welfare effects of mergers in airline networks. Based on the development of a general classification of affected routes, we apply a difference-indifferences approach to exemplarily investigate the price effects of the America West Airlines - US Airways merger completed in 2005. We find that although average prices increased substantially on routes in which both airlines competed either on a non-stop or one-stop basis prior to the merger, substantial average price reductions observed for routes without any premerger overlap suggest that the merger led to a net increase in consumer welfare.
本文研究了航空公司网络合并对消费者福利的影响。基于对受影响航线的一般分类的发展,我们应用差异无差异方法对2005年完成的美国西部航空公司-全美航空公司合并的价格影响进行了举例调查。我们发现,尽管在合并前,两家航空公司在不间断或一站式竞争的航线上的平均价格大幅上涨,但在没有任何合并前重叠的航线上观察到的平均价格大幅下降表明,合并导致了消费者福利的净增加。
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引用次数: 27
期刊
TransportRN: Air Transportation Systems (Topic)
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