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Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls 网上购物:按时尚商场类型分类的退货服务满意度及退货原因
Pub Date : 2020-03-31 DOI: 10.14695/kjsos.2020.23.1.3
Jisu Kim, Y. Na
1) Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.
1)最近,随着时尚电子商务市场的扩大,网上商店的比例迅速增长,竞争也随之增加。大多数经营网上商店的零售商都需要自己的竞争力,因此,对其物流服务质量组成部分的开发需求日益增加。物流服务质量是影响网络商店物流服务质量的一个因素,本研究对物流服务质量进行了调查。通过对使用在线时尚店的顾客进行抽样调查,影响顾客满意度和再购买意愿。研究人员对200名网上购物的顾客进行了调查,以提取数据。采用SPSS 25.0软件包对样本进行基础统计分析,并进行因子分析、t检验、方差分析和相关分析。本研究结果显示,主动退货的信息质量、退货流程的及时性、退货成本的可靠性对顾客满意度有正向影响,对顾客对网店的再购买意愿有显著影响。一些商店显示出大量的退货原因、高客户满意度和高回头率,然而,一般来说,许多其他商店在这些标准上得分很低。这表明,除了考虑影响再购买和满意度的物流服务的质量和构成因素外,在线运营的零售商还应考虑接收信息和销售内容的页面。
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引用次数: 4
Effect of Fabric Sensor Type and Measurement Location on 织物传感器类型和测量位置对
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.97
Hyun-Seung Cho, Jin-Hee Yang, Kang-Hwi Lee, Sang-Min Kim, Hyeok-Jae Lee, Jeong-Hwan Lee, Hwi-Kuen Kwak, Yun-Su Ko, Je-Wook Chae, Su-Hyeon Oh, Joohyeong Lee
Abstract
摘要
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引用次数: 1
The Effects of the Negative Affectivity of Emotional Laborers on Their Emotional Exhaustion: Situational Characteristics Moderating the Mediation Effect of Emotion Regulation 情绪劳动者负向情感对情绪耗竭的影响:情境特征对情绪调节的调节作用
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.45
Kyueun Han, Min Young Kim
Abstract
摘要
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引用次数: 2
Individual Differences in Regional Gray Matter Volumes According to the Cognitive Style of Young Adults 青少年认知方式对脑灰质体积的影响
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.65
Minyoung Hur, Chobok Kim
Extant research has proposed that the Object-Spatial-Verbal cognitive style can elucidate individual differences in the preference for modality-specific information. However, no studies have yet ascertained whether this type of information processing evinces structural correlations in the brain. Therefore, the current study used voxel-based morphometry (VBM) analyses to investigate individual differences in gray matter volumes based on the Object-Spatial-Verbal cognitive style. For this purpose, ninety healthy young adults were recruited to participate in the study. They were administered the Korean version of the Object-Spatial-Verbal cognitive style questionnaire, and their anatomical brain images were scanned. The VBM results demonstrated that the participants’ verbal scores were positively correlated with regional gray matter volumes (rGMVs) in the right superior temporal sulcus/superior temporal gyrus, the bilateral parahippocampal gyrus/fusiform gyrus, and the left inferior temporal gyrus. In addition, the rGMVs in these regions were negatively correlated with the relative spatial preference scores obtained by individual participants. The findings of the investigation provide anatomical evidence that the verbal cognitive style could be decidedly relevant to higher-level language processing, but not to basic language processing.
已有研究表明,客体-空间-言语认知风格可以解释个体对情态特定信息偏好的差异。然而,目前还没有研究确定这种类型的信息处理是否证明了大脑中的结构相关性。因此,本研究使用基于体素的形态测量(VBM)分析来研究基于物体-空间-言语认知风格的灰质体积的个体差异。为此,我们招募了90名健康的年轻人参加这项研究。研究人员对他们进行了韩国版的客体-空间-语言认知风格问卷调查,并扫描了他们的大脑解剖图像。VBM结果表明,言语得分与右侧颞上沟/颞上回、双侧海马旁回/梭状回、左侧颞下回区域灰质体积呈正相关。此外,这些区域的rgmv与个体参与者获得的相对空间偏好得分呈负相关。研究结果提供了解剖学上的证据,表明语言认知风格可能与高级语言加工有关,而与基本语言加工无关。
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引用次数: 0
Who Should Live? Autonomous Vehicles and Moral Decision-Making 谁应该活着?自动驾驶汽车和道德决策
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.15
Hong-im Shin
Abstract
摘要
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引用次数: 0
Characteristics of Autonomic Nervous System Responses to Anger in Individuals with Alcohol Use Disorders (AUDs) 酒精使用障碍患者自主神经系统对愤怒的反应特征
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.57
Mi-Sook Park, Jihye Noh, J. Sohn
Abstract
摘要
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引用次数: 0
A Study Using an Eye-tracker and Cafe Images to Ascertain the Association between the Perception of Spatial Depth and the Customer's Intention to Visit 利用眼动仪和咖啡馆图像确定空间深度感知与顾客访问意图之间关系的研究
Pub Date : 2019-12-31 DOI: 10.14695/kjsos.2019.22.4.3
J. Cho, Eunju Kwak
The café has become an important representative "third place" where people study and rest. Hence, it is worthwhile for researchers to understand the needs of individual users as well as the requirements of people who visit such venues in groups. The identification of strategies that can help achieve larger, wider, higher, or deeper interior spaces in small and compact locations can generate benefits for both users and designers. In this study, where 56 interior design students participated, we used an eye-tracker and images of cafes to explore the relationships between spatial depth and the intention to visit a cafe space. The researchers digitally developed fifteen different conditions of space and measured the eye movements of the participants using an eye-tracker when they examined images that appeared to convey the most depth. Participants were also asked to imagine the proposed space images as cafes and to select one of the 15 images as the location that they would be most likely to visit individually and one that they would frequent in the company of other people. The research results revealed that certain ways of using interior design elements altered the participants’ perceptions of spatial depth without any change being effected to the actual volume or the size of the space. The participants tended to perceive a space with a small decorative artwork on a dark toned wall with unconnected furniture as deeper than a space with no or large artwork on a light toned wall with contiguous furniture. Spatial depth was a more important consideration for an individual visit than for a group visit. The results of this exploratory study will help scholarly understanding of the role played by spatial depth in customer intentions to visit a cafe.
咖啡馆已成为人们学习和休息的重要代表“第三场所”。因此,研究人员需要了解个人用户的需求以及群体访问这些场所的人的需求。在狭小紧凑的空间中,确定能够帮助实现更大、更宽、更高或更深的室内空间的策略,可以为用户和设计师带来好处。在这项研究中,有56名室内设计专业的学生参与,我们使用眼动仪和咖啡馆的图像来探索空间深度和访问咖啡馆空间的意图之间的关系。研究人员数字化开发了15种不同的空间条件,并使用眼动仪测量了参与者在检查似乎传达深度最多的图像时的眼球运动。参与者还被要求将拟议的空间图像想象成咖啡馆,并从15张图像中选择一张作为他们最可能单独访问的位置,以及他们最可能与其他人一起经常访问的位置。研究结果表明,使用室内设计元素的某些方式改变了参与者对空间深度的感知,而不会对空间的实际体积或大小产生任何影响。参与者倾向于认为,在暗色调的墙壁上有一个小的装饰艺术品,没有连接的家具的空间,比在浅色的墙壁上没有或大的艺术品,有连续的家具的空间更深。空间深度对于个人访问比团体访问更为重要。这一探索性研究的结果将有助于学术地理解空间深度在顾客访问咖啡馆意图中所扮演的角色。
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引用次数: 0
A study of Intrinsic Alpha Rhythm, Electroencephalography, and Heart Rate Variability Index as Indicators of Cognitive Function and Health in Elderly Adults 老年人内在α节律、脑电图和心率变异性指数作为认知功能和健康指标的研究
Pub Date : 2019-09-30 DOI: 10.14695/kjsos.2018.22.3.21
Junyoung Shim
This study was an examination of the relevance and clinical significance of electroencephalographic (EEG) indexes (e.g., mental/physical stress and attention) and indexes of heart rate variability (HRV) with regard to cognitive function and physiological health conditions in elderly people. A device was used to record two-channel EEGs of the frontal lobe and a one-channel ECG simultaneously. Subjects were 76 people average aged 73. The significant findings are as follows: First, subjects whose intrinsic alpha rhythm had high amplitude, regardless of peak, showed higher resistance to mental stress and lower physical stress than did subjects with low-amplitutde intrinsic alpha rhythm. Second, HRV, SDNN, and RMSSD indexes showed strong positive correlations between the two groups of subjects regardless of the division of groups. Third, the alpha asymmetry of the left and right sides of the brain in subjects with low-amplitude intrinsic alpha rhythm was larger, and the delta/alpha ratio (reflecting physical stress) and theta/sensorimotor rhythm (SMR) ratio (showing the decline in attention) were bigger. Fourth, the subjects in whom intrinsic alpha rhythm peak occurred during slow rhythm had a higher theta/SMR ratio than did subjects whose peak occurred during fast rhythm, which was related to a steeper decline in attention. Therefore, the presence or absence of intrinsic alpha rhythm peak and amplitude on quantitative EEG may be an index reflecting the cognitive function and physiological health of elderly people.
本研究旨在探讨脑电图(EEG)指标(如精神/身体压力和注意力)和心率变异性(HRV)指标与老年人认知功能和生理健康状况的相关性和临床意义。用一种装置同时记录额叶的双通道脑电图和单通道心电图。研究对象为76人,平均年龄73岁。结果表明:第一,与低振幅α节律的受试者相比,高振幅α节律的受试者对精神压力的抵抗力更高,对生理压力的抵抗力更低。(2)无论分组如何,HRV、SDNN、RMSSD指标在两组被试之间均呈现较强的正相关。低振幅内在α节奏的受试者左右脑α不对称性更大,δ / α比(反映生理压力)和θ /感觉运动节奏(SMR)比(表现注意力下降)更大。第四,慢节奏出现内在α节奏峰值的被试的θ /SMR比高于快节奏出现内在α节奏峰值的被试,这与注意力下降幅度更大有关。因此,定量脑电图上是否存在固有的α节律峰和振幅可能是反映老年人认知功能和生理健康状况的指标。
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引用次数: 1
A Study on Mitigation of Psychological Instability of Soldiers by Direct Exposure to the SMR Wave 直接接触SMR波减轻士兵心理不稳定的研究
Pub Date : 2019-09-30 DOI: 10.14695/kjsos.2018.22.3.103
김경래, Kim kyubeom, JoHyungSeok, 박정순, 김형준, 여선구, Min Byung Chan
Abstract
摘要
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引用次数: 0
Analysis of Users' Emotions on Lighting Effect of Artificial Intelligence Devices 用户对人工智能设备灯光效果的情感分析
Pub Date : 2019-09-30 DOI: 10.14695/kjsos.2018.22.3.35
현윤아, Pan Younghwan, Hoonsik Yoo
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引用次数: 1
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Korean Society for Emotion and Sensibility
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