Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00040.7
N. Narayan
{"title":"\"Media transition - The impact of the digital platforms on news and journalistic content in India","authors":"N. Narayan","doi":"10.5958/2279-0667.2021.00040.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00040.7","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117303732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00041.9
Ganiev Kamalidin, Turgunboev Ochil
{"title":"Principles and methods of studying the modern history of Uzbekistan","authors":"Ganiev Kamalidin, Turgunboev Ochil","doi":"10.5958/2279-0667.2021.00041.9","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00041.9","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129300578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00037.7
S. S. Jha
{"title":"Reviewing rural wellness & yoga tourism: Traditional way of living healthy and happy","authors":"S. S. Jha","doi":"10.5958/2279-0667.2021.00037.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00037.7","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127271153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00036.5
U. V. Teja, S. Rao
{"title":"Tailoring marketing mix and firm's performance: A study on pharmaceutical smes in Telangana","authors":"U. V. Teja, S. Rao","doi":"10.5958/2279-0667.2021.00036.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00036.5","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122893915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00033.x
M. Arya
The development of television as a commercial medium with advertising and promotion of consumerism at the centre of its existence has profound consequences. Television Advertising is communication of advertising messages through the media of TV during and in-between programmes and also sponsored programmes in the form of audio-visual films and it is very important information provider which creates a better market and positive image amongst the consumers so that they can easily make a decision according to their needs and demands. The product information which is communication through television advertisements play an important role in altering the attitudes and behaviors of the consumers towards advertisement as well as the buying behaviors of the consumers.
{"title":"Impact of television advertisement on consumer buying behaviour","authors":"M. Arya","doi":"10.5958/2279-0667.2021.00033.x","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00033.x","url":null,"abstract":"The development of television as a commercial medium with advertising and promotion of consumerism at the centre of its existence has profound consequences. Television Advertising is communication of advertising messages through the media of TV during and in-between programmes and also sponsored programmes in the form of audio-visual films and it is very important information provider which creates a better market and positive image amongst the consumers so that they can easily make a decision according to their needs and demands. The product information which is communication through television advertisements play an important role in altering the attitudes and behaviors of the consumers towards advertisement as well as the buying behaviors of the consumers.","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116935004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00043.2
Sangeeta Taak
{"title":"‘Penalties’ under the right to information act in India: An analysis","authors":"Sangeeta Taak","doi":"10.5958/2279-0667.2021.00043.2","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00043.2","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"4320 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121109471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00027.4
G.T Turgunbaeva
{"title":"Improving the marketing activities of the company for the production and sale of artel brand goods","authors":"G.T Turgunbaeva","doi":"10.5958/2279-0667.2021.00027.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00027.4","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125960029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00044.4
D. R. Chalise
{"title":"Impact of capital structure on profitability in nepalese commercial banks","authors":"D. R. Chalise","doi":"10.5958/2279-0667.2021.00044.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00044.4","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132251268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00039.0
Rahmonkulova Oksana Alikulovna
{"title":"Development of carpet weaving in Uzbekistan","authors":"Rahmonkulova Oksana Alikulovna","doi":"10.5958/2279-0667.2021.00039.0","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00039.0","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132746465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2021.00045.6
T. Anuradha
{"title":"A study on the opinion of internal and external stakeholders on growth of insurance sector after increase in FDI","authors":"T. Anuradha","doi":"10.5958/2279-0667.2021.00045.6","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00045.6","url":null,"abstract":"","PeriodicalId":155859,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129272368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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