Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2019.00006.0
Avadhanam Ramesh
Limited edition (LE) products are launched by the marketers for varied reasons such as to bring out create excitement and buzz in the market, to bring in freshness and to address product fatigue. LE product series is created to maintain a sense of exclusivity, as it allows few selected customers to take pride and pleasure in product ownership. The hedonistic and utilitarian motives drive the customers to purchase LE products. In a way scarcity, in terms of limited quantity and availability for limited time period is used as marketing ploy. Careful and special promotion efforts are required for the success of the LE products. The article attempts to explore dimensions of (LE) products and also develop typology based on several (LE) products launched in India in the past two decades. The article also discusses the way forward for the marketers of LE products in the Indian market.
{"title":"Typology for Limited Edition Products: A Study of Select Limited Edition Products Launched in India","authors":"Avadhanam Ramesh","doi":"10.5958/2455-3298.2019.00006.0","DOIUrl":"https://doi.org/10.5958/2455-3298.2019.00006.0","url":null,"abstract":"Limited edition (LE) products are launched by the marketers for varied reasons such as to bring out create excitement and buzz in the market, to bring in freshness and to address product fatigue. LE product series is created to maintain a sense of exclusivity, as it allows few selected customers to take pride and pleasure in product ownership. The hedonistic and utilitarian motives drive the customers to purchase LE products. In a way scarcity, in terms of limited quantity and availability for limited time period is used as marketing ploy. Careful and special promotion efforts are required for the success of the LE products. The article attempts to explore dimensions of (LE) products and also develop typology based on several (LE) products launched in India in the past two decades. The article also discusses the way forward for the marketers of LE products in the Indian market.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121137276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2022.00002.2
Harsh Gautam, Archana Singh, G. Maheshwari
{"title":"Corporate Governance and M&A Performance: A Systematic Review of Literature","authors":"Harsh Gautam, Archana Singh, G. Maheshwari","doi":"10.5958/2455-3298.2022.00002.2","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00002.2","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124141401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2021.00001.5
H. Kiran, Shivani Rai
{"title":"Market Place Challenges for Huawei Mobiles in India Despite Being the World’s No 2 Smartphone Brand","authors":"H. Kiran, Shivani Rai","doi":"10.5958/2455-3298.2021.00001.5","DOIUrl":"https://doi.org/10.5958/2455-3298.2021.00001.5","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114358215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2022.00007.1
Vipin, Jagat Bhushan Nadda
{"title":"Customer Complaining Behavior Towards Online Shopping Sites: A Study of Himachal Pradesh","authors":"Vipin, Jagat Bhushan Nadda","doi":"10.5958/2455-3298.2022.00007.1","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00007.1","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115263526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2023.00002.8
M. Shah
{"title":"Shaping entrepreneur mind-set among students","authors":"M. Shah","doi":"10.5958/2455-3298.2023.00002.8","DOIUrl":"https://doi.org/10.5958/2455-3298.2023.00002.8","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121663159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2020.00004.5
Nancyprabha Pushparaj, Sivakumar
Providing excellent customer service to customers in all aspects will be a challenging task. Excellent customer service leads to customer experience creation, which will affect customer satisfaction and customer loyalty. Nowadays, researchers concentrate on the idea of customer experience in Indian banks, which has a significant customer base. The purpose of this article is to develop a conceptual framework between customer experience and business and financial performance. The customer experience index (CEI) is adapted for this study. The propositions are developed to understand the cause and effect relationship of customer experience in business and financial performance of the banks in India.
{"title":"Effect of Customer Experience in Business and Financial Performance of Banks","authors":"Nancyprabha Pushparaj, Sivakumar","doi":"10.5958/2455-3298.2020.00004.5","DOIUrl":"https://doi.org/10.5958/2455-3298.2020.00004.5","url":null,"abstract":"Providing excellent customer service to customers in all aspects will be a challenging task. Excellent customer service leads to customer experience creation, which will affect customer satisfaction and customer loyalty. Nowadays, researchers concentrate on the idea of customer experience in Indian banks, which has a significant customer base. The purpose of this article is to develop a conceptual framework between customer experience and business and financial performance. The customer experience index (CEI) is adapted for this study. The propositions are developed to understand the cause and effect relationship of customer experience in business and financial performance of the banks in India.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134051791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2020.00005.7
Monika Ambawat, Deepti Wadera
One of the major concerns coming forth in the management of construction projects is the engagement and management of project stakeholders in the region of KP. The successful construction project management can be carried out only, when the stakeholders are communicated and informed in well manner, and to shrink down and control potential influence of the project's stakeholders. The research aim is to find out the role of proper communication, exploring needs of the project and providing full information about the project, on stakeholders’ engagement process. Literature, related to the topic has been conducted and reviewed. A questionnaire has been developed and then distributed among professionals to get their view point about the subjected topic. Total 82 questionnaires were distributed among Govt. agencies, NGO’s and private sectors, targeting general managers, project managers, supervisors and engineering staff. It has been proved with numerical evidences from the respondent’s point of view that all three elements i-e proper communication, exploring needs of the project and providing full information about the project, is like a key to successful engagement process for any construction project in KP. One of the main recommendations of this research is that it is the responsibility of every team member to communicate positively to stakeholders for the best result of the project. Keywords: construction projects, stakeholder’s engagement, communication, factors.
{"title":"A Review Paper of Consumer Behaviour on Chatbot Adoption","authors":"Monika Ambawat, Deepti Wadera","doi":"10.5958/2455-3298.2020.00005.7","DOIUrl":"https://doi.org/10.5958/2455-3298.2020.00005.7","url":null,"abstract":"One of the major concerns coming forth in the management of construction projects is the engagement and management of project stakeholders in the region of KP. The successful construction project management can be carried out only, when the stakeholders are communicated and informed in well manner, and to shrink down and control potential influence of the project's stakeholders. The research aim is to find out the role of proper communication, exploring needs of the project and providing full information about the project, on stakeholders’ engagement process. Literature, related to the topic has been conducted and reviewed. A questionnaire has been developed and then distributed among professionals to get their view point about the subjected topic. Total 82 questionnaires were distributed among Govt. agencies, NGO’s and private sectors, targeting general managers, project managers, supervisors and engineering staff. It has been proved with numerical evidences from the respondent’s point of view that all three elements i-e proper communication, exploring needs of the project and providing full information about the project, is like a key to successful engagement process for any construction project in KP. One of the main recommendations of this research is that it is the responsibility of every team member to communicate positively to stakeholders for the best result of the project. \u0000Keywords: construction projects, stakeholder’s engagement, communication, factors.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125607357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2021.00003.9
Deepanshi Aggarwal, Barkha
{"title":"A Study of Challenges and Prospects of Women Entrepreneurship in India","authors":"Deepanshi Aggarwal, Barkha","doi":"10.5958/2455-3298.2021.00003.9","DOIUrl":"https://doi.org/10.5958/2455-3298.2021.00003.9","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116517060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2022.00006.x
V. Vijayalalitha, J. K. Sharma, T. Nayak, P. Sivakumar
{"title":"Measurement of Total Factor Productivity and its Determinants in Indian Pharmaceutical Industry: An Application of Data Envelopment Analysis","authors":"V. Vijayalalitha, J. K. Sharma, T. Nayak, P. Sivakumar","doi":"10.5958/2455-3298.2022.00006.x","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00006.x","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133201645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2455-3298.2019.00008.4
R. Verma
{"title":"A Brief Analysis of Peer to Peer (P2P) Lending in India","authors":"R. Verma","doi":"10.5958/2455-3298.2019.00008.4","DOIUrl":"https://doi.org/10.5958/2455-3298.2019.00008.4","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114252198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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