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ChatGPT and its significance in tourism sector: Current scenarios and future roadmaps ChatGPT 及其在旅游业中的意义:当前情况和未来路线图
Pub Date : 2024-03-17 DOI: 10.31822/jomat.2024-9-3-191
Jeet Dogra
Beginning with the research question, this research paper investigates the impact of ChatGPT on the field of tourism research and education. Through a compilation review of the literature, the paper analyzes the benefits and limitations of using ChatGPT in tourism- related research and education and compares its use to traditional methods of data collection and analysis. Additionally, the study explores the potential applications of ChatGPT in the tourism industry, such as customer service and destination promotion, and how it can be used to support the development of more personalized and tailored tourism experiences. The findings suggest that ChatGPT has the potential to significantly impact the tourism industry, providing new opportunities for data collection, analysis, and personalized experiences, while also posing challenges related to bias, ethical considerations, and the need for human oversight. The study offers recommendations for future research and practice in this area, emphasizing the importance of balancing the benefits and limitations of ChatGPT with the need for ethical and responsible implementation.
本研究论文从研究问题入手,探讨了 ChatGPT 对旅游研究和教育领域的影响。通过文献综述,本文分析了在旅游相关研究和教育领域使用 ChatGPT 的好处和局限性,并将其与传统的数据收集和分析方法进行了比较。此外,本研究还探讨了 ChatGPT 在旅游业中的潜在应用,如客户服务和目的地推广,以及如何利用 ChatGPT 支持开发更加个性化和量身定制的旅游体验。研究结果表明,ChatGPT 有可能对旅游业产生重大影响,为数据收集、分析和个性化体验提供新的机遇,同时也带来了与偏见、道德考虑和人工监督需求相关的挑战。本研究为这一领域未来的研究和实践提出了建议,强调了平衡 ChatGPT 的优势和局限性以及道德和负责任地实施 ChatGPT 的重要性。
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引用次数: 0
Reducing plate waste in all-inclusive resorts: Strategy, precaution and barriers 减少全包式度假村的餐盘垃圾:战略、预防措施和障碍
Pub Date : 2024-01-02 DOI: 10.31822/jomat.2024-9-2-145
Merve Güdek
Plate waste constitutes approximately a third of the food waste generated in the hospitality industry. Almost all this plate waste might also be prevented. This study intended to explore the strategies and measures tourists adopted for plate waste reduction and the barriers they encountered while implementing these measures. A qualitative research design was adopted for this purpose. Data were acquired through semi-structured interviews conducted with 23 tourists holidaying in an all-inclusive resort. Four themes emerged following the performed analyses: feelings about plate waste, strategies implemented for plate waste reduction, measures proposed for plate waste reduction, and barriers to plate waste reduction. This study contributes to understanding tourists’ behavior to mitigate and avoid plate waste in the hospitality industry. The findings suggest important implications for policy makers, decision makers, industry representatives, businesses tackling plate waste, and other stakeholders responsible for reducing their waste and protecting the environment. Besides, academics working on tourists’ behavior towards plate waste might benefit from this study. This study further provides a basis for reducing plate waste, thus minimizing the environmental damage caused by the tourism industry and developing interventions. Plate waste is a relatively novel and under-researched phenomenon, particularly in the hospitality industry. For this reason, this study contributes significantly to the existing literature about plate waste.
餐盘垃圾约占餐饮业产生的食物垃圾的三分之一。这些餐盘垃圾几乎都是可以避免的。本研究旨在探讨游客为减少餐盘垃圾而采取的策略和措施,以及他们在实施这些措施时遇到的障碍。为此采用了定性研究设计。通过对 23 名在一价全包度假村度假的游客进行半结构化访谈获取数据。经过分析,得出了四个主题:对餐盘垃圾的感受、为减少餐盘垃圾而实施的策略、为减少餐盘垃圾而提出的措施以及减少餐盘垃圾的障碍。这项研究有助于了解游客在酒店业减少和避免餐盘垃圾的行为。研究结果对政策制定者、决策者、行业代表、处理餐盘垃圾的企业以及其他负责减少餐盘垃圾和保护环境的利益相关者具有重要意义。此外,研究游客餐盘浪费行为的学者也可能从本研究中受益。本研究进一步为减少餐盘垃圾提供了依据,从而最大限度地减少旅游业对环境造成的破坏并制定干预措施。餐盘浪费是一个相对新颖且研究不足的现象,尤其是在酒店业。因此,本研究为有关餐盘浪费的现有文献做出了重要贡献。
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引用次数: 0
Organic dining behaviour in British restaurants 英国餐厅的有机餐饮行为
Pub Date : 2023-11-27 DOI: 10.31822/jomat.2024-9-2-127
Lokman Di̇nc, Rong Huang
The organic food market has experienced significant growth in recent decades all over the world. Within the context of the UK, a remarkable rise can be seen considering the recent popularisation of organic food products. With these trends in mind, the aim of this research is to develop better understanding of organic dining behaviour in British restaurants. To achieve this aim, this research used questionnaire technique and analyse the data using SEM. The key findings of the research confirmed that a range of factors, including advertisements through social media, knowledge, price, taste, quality, availability, and labelling, all significantly influence consumer intention to consume organic food in restaurants. In consideration of all the above-mentioned relationships, this research developed and tested a model which summarises consumers’ organic food dining behaviour in restaurants covering influencing factors, consumer intention and actual behaviour of organic dining. Finally, this research provided theoretical and practical implications.
近几十年来,世界各地的有机食品市场都经历了显著增长。考虑到最近有机食品的普及,英国的有机食品市场也出现了显著增长。考虑到这些趋势,本研究旨在更好地了解英国餐馆的有机餐饮行为。为实现这一目标,本研究采用了问卷调查技术,并使用 SEM 对数据进行了分析。研究的主要结果证实,一系列因素,包括通过社交媒体发布的广告、知识、价格、口味、质量、可用性和标签,都会显著影响消费者在餐馆消费有机食品的意向。考虑到上述所有关系,本研究建立并测试了一个模型,该模型总结了消费者在餐厅的有机食品就餐行为,涵盖了有机食品就餐的影响因素、消费者意向和实际行为。最后,本研究提供了理论和实践意义。
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引用次数: 0
Mount Erciyes and sports tourism: A study to evaluate the current situation 埃尔西耶斯山与体育旅游:现状评价研究
Pub Date : 2023-07-31 DOI: 10.31822/jomat.2024-9-1-9
A. Erdem, Mehmet Halit Akin
In the changing and developing world, people's needs and requests have also begun to vary, and this situation has given the opportunity for the emergence of alternative tourism types on the basis of the tourism sector. Sports tourism, on the other hand, has emerged as an alternative tourism type that includes the active or passive participation of individual or group participants in different branches as a niche market. In this research, it is aimed to evaluate the potential of Mount Erciyes in terms of sports tourism and to present guiding knowledge for sector and public representatives. In this direction, prioritization was made with the SWOT analysis through interviews with fourteen stakeholders in the region, and then with the Analytical Hierarchy Process (AHP) method in line with the findings obtained. Accordingly, it has been determined that Mount Erciyes has strengths and opportunities such as accessibility and being in the Cappadocia Region, as well as weaknesses and threats such as insufficient infrastructure and increased competition. In addition, it has been seen that global competition is a threat to destination, but accessibility is the most important criteria to gain a competitive advantage.
在不断变化和发展的世界中,人们的需求和要求也开始发生变化,这种情况为在旅游部门的基础上出现替代旅游类型提供了机会。另一方面,体育旅游已成为一种替代旅游类型,包括个人或团体参与者在不同分支机构的主动或被动参与,作为利基市场。在本研究中,旨在评估埃尔西耶斯山在体育旅游方面的潜力,并为部门和公众代表提供指导性知识。在这个方向上,通过对该地区14个利益相关者的访谈,使用SWOT分析进行优先排序,然后根据所获得的结果使用层次分析法(AHP)方法。因此,已经确定,埃尔西耶斯山具有优势和机会,例如可达性和位于卡帕多西亚地区,以及弱点和威胁,例如基础设施不足和竞争加剧。此外,已经看到全球竞争是对目的地的威胁,但可达性是获得竞争优势的最重要标准。
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引用次数: 0
Specialization of law enforcement for tourism security: the case of Turkish Gendarmerie 旅游安全执法专业化:以土耳其宪兵队为例
Pub Date : 2023-07-31 DOI: 10.31822/jomat.2023-8-1-81
Yusuf Dündar, Cemal Ersin Si̇li̇k, E. Özgür
This research was conducted to reveal how the Turkish Gendarmerie should specialize in ensuring the security of touristic destinations. From October 2020 to February 2021, the opinions of 135 participants with high authority in the field of tourism and security were received in five different provinces through an interview form created for this study. Content analysis was used in the analysis of the data. The findings obtained with this analysis were interpreted under seven themes: general security policy, uniform, equipment, awareness, duty, qualification, and training. According to the findings of the research, the Turkish Gendarmerie should serve visibly in touristic destinations with a different security concept. In the light of the findings obtained with this study, various recommendations were presented to practitioners and researchers in tourism and security field.
这项研究是为了揭示土耳其宪兵队应该如何专注于确保旅游目的地的安全。从2020年10月到2021年2月,通过为本研究创建的访谈表格,收到了来自五个不同省份的135名在旅游和安全领域具有高权威的参与者的意见。数据分析采用内容分析法。通过分析得出的结果分为七个主题:一般安全政策、制服、设备、意识、职责、资格和培训。根据研究结果,土耳其宪兵队应该以不同的安全理念在旅游目的地明显服务。根据研究结果,本文向旅游安全领域的从业人员和研究人员提出了一些建议。
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引用次数: 0
The characteristics of accommodations in the early period of tourism development: The case of Okinawa 旅游开发初期的住宿特征:以冲绳为例
Pub Date : 2023-07-26 DOI: 10.31822/jomat.2024-9-1-19
Kantaro Takahashi̇
This paper aims at demonstrating the characteristics of the accommodations in the early period of the tourism development and determining the relationships between these characteristics and the price before it became a well-developed tourism destination focusing on Okinawa, Japan. Before Okinawa was returned to Japan, tourism markets were limited due to political reasons, though, tourism industries were developed and became a popular tourism site after the return of Okinawa. First, this paper conducted a principal component analysis (PCA) to identify the characteristics of the tourism accommodations. Two characteristics were obtained: one is for the characteristics of Western style hotels, the other is for Japanese-style accommodations which feature in traditional Japanese style rooms. Then a regression model was carried out to estimate the relationships between the price of accommodations and the characteristics obtained from the PCA. The estimation model showed that the characteristics of the Western style hotels more strongly influenced to the price, compared with those of the Japanese-style accommodations. Further, regional dummy variables were added to the model, which showed the price differences of accommodations between the cities and peripheral areas. Based on these results, Western style facilities were found to be more expensive before tourism development took off, and they were limited only in the part of areas in Okinawa.
本文旨在以日本冲绳为中心,展示旅游开发初期住宿的特点,并确定这些特点与价格之间的关系,然后才成为一个发达的旅游目的地。在冲绳回归日本之前,由于政治原因,旅游市场受到限制,但在冲绳回归后,旅游业得到了发展,并成为一个热门的旅游景点。首先,本文采用主成分分析(PCA)识别旅游住宿的特征。得到两个特征:一个是西式酒店的特征,另一个是日式住宿,以传统日式风格的房间为特色。在此基础上,建立了回归模型来估计住宿价格与主成分分析所得特征之间的关系。估算模型显示,西式酒店的特点对价格的影响比日式酒店的特点更强烈。进一步,在模型中加入区域虚拟变量,显示城市与周边地区的住宿价格差异。根据这些结果,在旅游业发展开始之前,西式设施的价格较高,而且仅限于冲绳的部分地区。
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引用次数: 0
Attractiveness Centrality: A new centrality formula for travel planning 吸引力中心性:旅游规划的新中心性公式
Pub Date : 2023-07-20 DOI: 10.31822/jomat.2023-8-2-203
Eren Erkiliç, Ali Akay, Ibrahim Cifci
This current study aims to establish a new centrality formula for tourism destinations in effective travel planning. Based on network analysis, the results provide several formulas for measuring centrality derived from our basic algorithm, which we call the attractiveness centrality for effective travel planning. Since the attractions at some tourist hup-points have an impact on the centrality scores of each destination, they can be utilised for more effective trip planning based on spatial patterns. With this in mind, several implications for future studies and destination authorities were also discussed.
本研究旨在建立一个新的中心性公式,用于有效的旅游规划。在网络分析的基础上,给出了几个衡量中心性的公式,我们称之为有效旅行规划的吸引力中心性。由于一些旅游热点的景点对每个目的地的中心性得分有影响,因此它们可以用于基于空间模式的更有效的旅行规划。考虑到这一点,还讨论了对未来研究和目的地当局的几点影响。
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引用次数: 0
酒店企业在环境分析因素范围内面临的问题: 阿克恰科卡案例 酒店企业在环境分析因素范围内面临的问题: 阿克恰科卡案例
Pub Date : 2023-07-20 DOI: 10.31822/jomat.2024-9-1-1
Muammer Mesci̇, İstemi Çömlekçi̇, Emrah Öztürk, Orhan Batman
The aim of the research is to identify the problems faced by hotel businesses within the scope of internal and external environmental factors. In this context, qualitative research method was applied in the research. Data was collected through face-to-face semi-structured interviews with people who are the owners and senior managers of hotel businesses operating in Akçakoca. A total of 10 hotel businesses were interviewed. Data were analyzed with descriptive analysis technique. As a result of the research, it has been revealed that the enterprises face economic, political, legal and natural environmental problems arising from the remote environmental factors. It was also found out that they do not generally encounter problems arising from immediate environmental factors. Lastly, it was found out that generally they face marketing, human resources, finance and accounting problems in general in the context of internal environmental factors.
研究的目的是找出酒店企业在内外部环境因素范围内所面临的问题。在此背景下,本研究采用了定性研究方法。数据是通过面对面的半结构化访谈收集的,访谈对象是在akarakoca经营酒店业务的业主和高级管理人员。共有10家酒店企业接受了采访。采用描述性分析技术对数据进行分析。研究结果表明,企业面临着由远程环境因素引起的经济、政治、法律和自然环境问题。研究还发现,他们一般不会遇到由直接环境因素引起的问题。最后,研究发现,在企业内部环境因素的背景下,企业普遍面临着营销、人力资源、财务和会计等方面的问题。
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引用次数: 0
融合B2C和G2C的Metaverse: 旅游业的新商业模式 融合B2C和G2C的Metaverse: 旅游业的新商业模式
Pub Date : 2023-07-14 DOI: 10.31822/jomat.2023-8-2-193
Mune MOĞOL SEVER
The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for multi sided platforms in a single phygital world. The key contributions of this article include an organized evaluation of metaverse concepts, components, main facilitator technologies and implementation in tourism and a critical analysis of how metaverse can be facilitated in tourism including designing a new metaverse ecosystem by means of Metaverse as a service (MaaS) platform. In designed metaverse, it is aimed to merge two business models B2C &G2C to construct a new hybrid business model B2CG2Ccamping, glamping activities. In order to concrete the designed metaverse, two scenarios were generated by means of scenario-based approach. The metaverse designed by means of Spatial.io on a desktop computer with a 512 GB capacity with processor 11th Gen Intel(R) Core (TM) i9-11950H @ 2.60GHz 2.61 GHz, 16.0 GB RAM, 64-bit -Windows 10 Enterprises. Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study. Besides, the designed ecosystem approved the two business models can be merged in a one platform: Metaverse.
Metaverse是上次大流行后的一个流行词,被认为是单一数字世界中多边平台的功能工具。本文的主要贡献包括对元宇宙概念、组件、主要促进者技术和在旅游业中的实现进行了有组织的评估,并对如何在旅游业中促进元宇宙进行了批判性分析,包括通过元宇宙即服务(MaaS)平台设计一个新的元宇宙生态系统。在设计的metaverse中,旨在将B2C和g2c两种商业模式合并,构建一种新的混合商业模式b2cg2camping, glamping活动。为了具体化所设计的元宇宙,采用基于场景的方法生成了两个场景。通过空间设计的元宇宙。这是一台容量为512 GB、处理器为11代英特尔(R)酷睿(TM) i9-11950H @ 2.60GHz 2.61 GHz、16.0 GB内存、64位windows 10企业版的台式机。结果表明,以本研究为例,设计的meta - verse适用于glamping等旅游活动。此外,设计的生态系统批准了这两种商业模式可以合并到一个平台:Metaverse。
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引用次数: 0
评估自然公园的娱乐活动和旅游潜力 评估自然公园的娱乐活动和旅游潜力
Pub Date : 2023-06-16 DOI: 10.31822/jomat.2023-8-2-185
Zeynep YAMAÇ ERDOĞAN
The desire of people to escape from cities to rural areas for various reasons increased the importance of ecotourism in general, nature parks and recreational activities. In this study, it is aimed to determine the recreational activities in nature parks and to shed light on the tourism potential of nature parks. In this context, 33 nature parks located in the Eastern Marmara Region focused in the study. The focus is on the eastern Marmara region, as it is a region with the potential to attract more tourists due to its close location to large cities with high populations. The distribution of the nature parks by the cities examined and specifically, which recreational activities could be carried out in each nature park determined and conducted a content analysis with the help of secondary data. The intensity of recreational activities mapped according to the cities, and the richness of recreational activities in nature parks compared within itself. Findings obtained from the research shows that among the cities in the Eastern Marmara Region, the most nature parks are located in Bolu. The nature park with the most activities is Harmankaya Canyon in Bilecik with 15 different activities. The most common activities in the nature parks are listed as; hiking, photography, picnic, cycling.
人们出于各种原因逃离城市到农村地区的愿望增加了生态旅游、自然公园和娱乐活动的重要性。在本研究中,旨在确定自然公园的娱乐活动,并揭示自然公园的旅游潜力。在此背景下,位于马尔马拉东部地区的33个自然公园成为研究的重点。重点是东部马尔马拉地区,因为它是一个有潜力吸引更多游客的地区,因为它靠近人口众多的大城市。通过对各城市自然公园的分布进行考察,具体确定各自然公园可以开展哪些游憩活动,并借助二手数据进行内容分析。根据城市划分游憩活动的强度,并对自然公园内游憩活动的丰富程度进行比较。研究结果表明,在东部马尔马拉地区的城市中,博卢的自然公园最多。活动最多的自然公园是比莱西克的哈曼卡亚峡谷,有15种不同的活动。自然公园最常见的活动有:徒步旅行,摄影,野餐,骑自行车。
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引用次数: 1
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Journal of Multidisciplinary Academic Tourism
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