Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_24
Rafael Fabricio Matos-Cámara, Magda Lizet Ochoa-Hernández, Pilar Huerta-Zavala
{"title":"Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico","authors":"Rafael Fabricio Matos-Cámara, Magda Lizet Ochoa-Hernández, Pilar Huerta-Zavala","doi":"10.1007/978-3-030-83286-5_24","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_24","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134516177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_5
M. Galán-Ladero, Reynaldo G. Rivera, E. Bianchi, Edy Lorena Burbano, Helena Alves, J. Vázquez-Burguete, María Purificación García-Miguélez
{"title":"COVID-19 Pandemic and Social Marketing: Enhancing Quality of Life in a Global Health Crisis","authors":"M. Galán-Ladero, Reynaldo G. Rivera, E. Bianchi, Edy Lorena Burbano, Helena Alves, J. Vázquez-Burguete, María Purificación García-Miguélez","doi":"10.1007/978-3-030-83286-5_5","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_5","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115196657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_6
R. Guignard, Auriane Djian, A. Pasquereau, A. Blanc, K. Gallopel-Morvan, Olivier Smadja, Justine Avenel-Roux, Félicie David, Jennifer Davies, G. Quatremère, P. Arwidson, V. Nguyen-Thanh
{"title":"From “Stoptober” in the UK to “Mois Sans Tabac” in France: How to Import and Evaluate a Complex and Large-Scale Social Marketing Campaign","authors":"R. Guignard, Auriane Djian, A. Pasquereau, A. Blanc, K. Gallopel-Morvan, Olivier Smadja, Justine Avenel-Roux, Félicie David, Jennifer Davies, G. Quatremère, P. Arwidson, V. Nguyen-Thanh","doi":"10.1007/978-3-030-83286-5_6","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_6","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124540882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_10
A. I. Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres
{"title":"“For a Million Steps”: The Use of Social Marketing and Wearable Devices in the Promotion of Physical Exercise to Achieve Quality of Life","authors":"A. I. Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres","doi":"10.1007/978-3-030-83286-5_10","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_10","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130574023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_9
Araceli Galiano-Coronil, Manuela Ortega-Gil
{"title":"Social Marketing, Quality of Life, Well-Being, and Violence Against Women: Analysis of the Hashtag #MeToo","authors":"Araceli Galiano-Coronil, Manuela Ortega-Gil","doi":"10.1007/978-3-030-83286-5_9","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_9","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"217 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121554404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Corporate Activism and Quality of Life: Starbucks Corporation Case Study","authors":"Joaquín Sánchez Herrera, Teresa Pintado Blanco, Carlota López Aza","doi":"10.1007/978-3-030-83286-5_22","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_22","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133295171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_1
H. Alves, M. Galán-Ladero, Reynaldo G. Rivera
{"title":"Theoretical Background: Social Marketing and Quality of Life","authors":"H. Alves, M. Galán-Ladero, Reynaldo G. Rivera","doi":"10.1007/978-3-030-83286-5_1","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_1","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121483301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_23
Reynaldo G. Rivera, Jazmín Nogaró
{"title":"Enhancing Women’s Quality of Life and Empathy through a Micro-Learning Social Marketing Strategy","authors":"Reynaldo G. Rivera, Jazmín Nogaró","doi":"10.1007/978-3-030-83286-5_23","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_23","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116730413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-83286-5_17
Filipa Almeida, M. Abreu, Nuno Cadete
{"title":"We Stay Well Together: A Social Marketing Campaign","authors":"Filipa Almeida, M. Abreu, Nuno Cadete","doi":"10.1007/978-3-030-83286-5_17","DOIUrl":"https://doi.org/10.1007/978-3-030-83286-5_17","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126958409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-319-91692-7
A. Campón-Cerro, J. Hernández-Mogollón, J. A. Folgado-Fernández
{"title":"Best Practices in Hospitality and Tourism Marketing and Management","authors":"A. Campón-Cerro, J. Hernández-Mogollón, J. A. Folgado-Fernández","doi":"10.1007/978-3-319-91692-7","DOIUrl":"https://doi.org/10.1007/978-3-319-91692-7","url":null,"abstract":"","PeriodicalId":167178,"journal":{"name":"Applying Quality of Life Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121768499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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