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Branding, Cannibalization, and Spatial Preemption: An Application to the Hotel Industry 品牌化、同类相食和空间抢占:在酒店业的应用
Pub Date : 2011-11-15 DOI: 10.2139/ssrn.1959897
N. Wilson
In many settings where spatial preemption might be expected to produce tightly concentrated industry structures, firms share the market instead. Using a strategic investment model, I show that this can be rationalized by heterogeneous brand preferences, which cause new product introductions by incumbent firms to disproportionately cannibalize sales from existing affiliated products. I then present an empirical example using data on the branded segment of the lodging industry, which has many characteristics associated with spatial preemption, but is also characterized by strong brand-preferences. Consistent with the theoretical model, I find large within-firm revenue cannibalization effects from new hotel openings. These effects are attenuated -- but not removed -- by brand-proliferation strategies. Moreover, I find evidence that the industry practice of franchising through non-exclusive contracts softens inter-firm competition. Analyses of growing hotel markets support the conclusion that intra-firm cannibalization inhibits spatial preemption. Growth is far more likely to occur as a result of entry than expansion.
在许多情况下,空间抢占可能会产生高度集中的产业结构,企业却分享市场。使用战略投资模型,我表明这可以通过异质品牌偏好来合理化,这导致现有公司推出的新产品不成比例地蚕食现有附属产品的销售。然后,我使用住宿行业品牌部分的数据提出了一个实证例子,该数据具有许多与空间抢占相关的特征,但也具有强烈的品牌偏好。与理论模型一致的是,我发现新酒店开业对公司内部收入产生了巨大的蚕食效应。品牌扩张策略会减弱这些影响,但不会消除它们。此外,我发现有证据表明,通过非排他性合同进行特许经营的行业实践软化了企业间的竞争。对不断增长的酒店市场的分析支持公司内部自相残杀抑制空间抢占的结论。增长更有可能是进入市场的结果,而不是扩张的结果。
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引用次数: 5
Job Creation and the Intra-Distribution Dynamics of the Firm Size Distribution 就业创造与企业规模分布的内部分布动态
Pub Date : 2011-05-01 DOI: 10.2139/ssrn.1876530
P. Huber, M. Pfaffermayr, H. Oberhofer
Based on a structural model for initial firm size, survival and firm growth we estimate firm-specific transition probabilities between size classes of the firm size distribution. This allows an assessment of the impact of different (counterfactual) economic policy measures on intra-distribution dynamics of the firm size distribution. We find that policies increasing the life span of firms reduce the exit hazard of young firms, but also reduce the probability to be a Gazelle. An increase in the industry-wide entry rate increases the exit hazards of incumbent firms and has no strong impact on the likelihood of firms to become Gazelles. Increasing market growth, by contrast, decreases the exit hazards for incumbent firms and slightly increases the likelihood of firms to be Gazelles. Finally, an increase in the birth size of firms increases the probability of young firms to be Gazelles with strongest effects for the smallest firms.
基于初始企业规模、生存和企业成长的结构模型,我们估计了企业规模分布中不同规模类别之间的企业特定转移概率。这样就可以评估不同的(反事实的)经济政策措施对企业规模分布的内部分布动态的影响。我们发现,延长企业寿命的政策降低了年轻企业的退出风险,但也降低了成为瞪羚的概率。全行业进入率的增加增加了现有企业的退出风险,对企业成为瞪羚的可能性没有强烈的影响。相比之下,市场增长的增加降低了现有企业的退出风险,并略微增加了企业成为瞪羚的可能性。最后,企业出生规模的增加增加了年轻企业成为瞪羚的概率,对最小企业的影响最大。
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引用次数: 23
Tying and Bundling in a Nearly Contestable Market 在竞争激烈的市场中捆绑和捆绑
Pub Date : 2011-05-01 DOI: 10.2139/ssrn.1857551
M. Salinger
This paper presents a model of bundling and tying when the threat of entry provides the primary competitive constraint, but entrants have a disadvantage with respect to the incumbent, i.e., in a, “nearly contestable,” market. The entrant’s disadvantage can be with respect to marginal costs, the fixed cost of a good, or the fixed cost of an offering (which can be interpreted as a product differentiation advantage). The incumbent’s profits depend on both the nature of its cost advantage and the set of offerings. With an advantage in the fixed cost of an offering, the incumbent prefers mixed bundling if it is sustainable. With a marginal cost advantage, the incumbent prefers pure bundling, in which all customers buy both components. While the latter result might appear to formalize a commonly-alleged rationale for tying, the practice can be a Pareto improvement over mixed bundling and can cause total consumer surplus to increase relative to only selling the products separately. Mixed bundling can lower consumer surplus and be a form of product proliferation.
本文提出了当进入威胁提供主要竞争约束,但进入者相对于在位者有劣势时,即在“几乎可竞争”的市场中,捆绑和捆绑的模型。进入者的劣势可能与边际成本、商品的固定成本或产品的固定成本有关(这可以解释为产品差异化优势)。现有企业的利润既取决于其成本优势的性质,也取决于产品的种类。由于在产品的固定成本上有优势,如果混合捆绑是可持续的,现任者更喜欢混合捆绑。由于边际成本优势,在位者更倾向于纯捆绑销售,即所有客户都购买这两种组件。虽然后一种结果似乎形式化了一种通常所谓的捆绑的基本原理,但这种做法可能是对混合捆绑的帕累托改进,并且相对于仅单独销售产品而言,可能导致总消费者剩余增加。混合捆绑可以降低消费者剩余,是产品增殖的一种形式。
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引用次数: 0
Barriers to Entry and Returns to Capital in Informal Activities: Evidence from Sub-Saharan Africa 非正式活动的进入壁垒和资本回报:来自撒哈拉以南非洲的证据
Pub Date : 2011-05-01 DOI: 10.1111/j.1475-4991.2011.00453.x
M. Grimm, Jens Kruger, J. Lay
This paper investigates the patterns of capital entry barriers and capital returns in informal Micro and Small Enterprises (MSE's) using a unique micro data set seven West-African countries. The author's findings support the view of a heterogeneous informal sector that is not primarily host to subsistence activities. While an assessment of initial investment identifies some informal activities with negligible entry barriers, a notable cost of entry is associated to most activities. The authors find very heterogeneous patterns of capital returns in informal MSE's. At very low levels of capital, marginal returns are extremely high- often exceeding 70 percent per month. Above a capital stock of 150 international dollars, marginal returns are found to be relatively low at around 4 to 7 percent monthly. The authors provide some evidence that the high returns at low capital stocks reflect high risks. At the same time, most MSE's appear to be severely capital constrained.
本文利用七个西非国家的独特微观数据集,研究了非正规微型和小型企业(MSE)的资本进入壁垒和资本回报模式。作者的调查结果支持了异质性非正规部门的观点,该部门并非主要从事维持生计的活动。虽然对初始投资的评估确定了一些进入壁垒可以忽略不计的非正式活动,但大多数活动的进入成本都很高。作者发现,非正规MSE的资本回报模式非常不同。在极低的资本水平下,边际回报率极高——每月通常超过70%。资本存量超过150国际美元,边际收益率相对较低,每月约为4%至7%。作者提供了一些证据,证明低资本股票的高回报反映了高风险。与此同时,大多数微型企业似乎受到严重的资金限制。
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引用次数: 118
Pre-Export R&D, Exporting and Productivity Gains: Evidence from Chinese Firms 出口前研发、出口与生产率增长:来自中国企业的证据
Pub Date : 2011-01-04 DOI: 10.2139/ssrn.1734721
Miaojie Yu, Mi Dai
Does entry into the export market enhance firms’ productivity? In this paper, we estimate the instantaneous and long-run effects of exporting on the productivity of Chinese manufacturing firms during 2001 and 2007. We argue that pre-export R&D plays a crucial role in generating post-entry productivity gains by increasing firms’ absorptive capacity. Adopting propensity score matching in our estimation, we find that: (1) On average, starting to export has an instantaneous effect in raising productivity by 2%, but there are no significant long-run effects. (2) Firms that have ever invested in R&D before exporting experience large and lasting productivity gains, while for firms without pre-export R&D the gains do not exist even instantaneously. (3) The productivity gains exporting are increasing in the number of years a firm invests in pre-export R&D.
进入出口市场是否提高了企业的生产率?本文估计了2001年和2007年出口对中国制造业企业生产率的瞬时效应和长期效应。我们认为,出口前研发通过提高企业的吸收能力,在产生进入后生产率收益方面起着至关重要的作用。采用倾向得分匹配的方法,我们发现:(1)平均而言,开始出口对提高生产率有2%的瞬时效应,但没有显著的长期效应。(2)在出口前进行过研发投资的企业,其生产率提高幅度较大且持续时间较长,而在出口前没有进行过研发投资的企业,生产率提高幅度甚至不会瞬间存在。(3)企业出口前研发投资年限越长,出口后的生产率收益越高。
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引用次数: 9
What Model for Entry in First-Price Auctions? A Nonparametric Approach 首价拍卖的进场模式是什么?非参数方法
Pub Date : 2010-06-21 DOI: 10.2139/ssrn.1628367
Vadim Marmer, Artyom Shneyerov, P. Xu
We develop a nonparametric approach that allows for discrimination among alternative models of entry in first-price auctions. Three models of entry are considered: those of Levin and Smith (1994), Samuelson (1985), and a new model in which the information received at the entry stage is imperfectly correlated with bidder valuations. We derive testable restrictions of these models based on how the pro-competitive selection effect shifts bidder valuation quantiles in response to an increase in the number of potential bidders.
我们开发了一种非参数方法,允许在首价拍卖的备选进入模型之间进行区分。本文考虑了三种进入模型:Levin和Smith(1994)的模型,Samuelson(1985)的模型,以及一个在进入阶段收到的信息与投标人估值不完全相关的新模型。基于支持竞争的选择效应如何随着潜在投标人数量的增加而改变投标人估值分位数,我们得出了这些模型的可测试限制。
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引用次数: 105
Effect of Group Affiliation, Ownership Structures, and New Entries on Efficiency: Lessons from the Japanese Life Insurance Industry after Deregulation 集团隶属关系、所有权结构和新入局对效率的影响:来自放松管制后日本寿险行业的经验
Pub Date : 2010-02-22 DOI: 10.2139/ssrn.1557342
Noriyoshi Yanase, Kozo Harimaya, Yoshihiro Asai
Deregulation and the succeeding changes, such as forming group affiliation, demutualization, and new entry from foreign countries, are widespread and worldwide phenomenon in the life insurance industry. This study examines impacts of the deregulation and the succeeding changes on efficiency of the Japanese life insurance industry using a Stochastic Input Distance Frontier Approach, a new version of Stochastic Frontier Analysis (SFA), which is the first application to an insurance industry. The main results are as follows. First, a group affiliated life insurer is more efficient than the others. Second, an efficiency difference between mutual and stock life insurers has been getting larger since deregulation. Third, there is not much difference of efficiency between foreign insurers and domestic insurers. We also find that efficiency of life insurers has decreased on average after deregulation.
放松管制和随后的变化,如集团联营、股份化和外国新进入,是人寿保险行业普遍存在的世界性现象。本文采用随机前沿分析(SFA)的新版本——随机输入距离前沿方法(Stochastic Input Distance Frontier Approach),首次应用于保险行业,考察了放松管制及其后续变化对日本寿险行业效率的影响。主要结果如下:首先,集团附属人寿保险公司比其他公司更有效率。其次,自放松管制以来,互惠人寿保险公司和股票人寿保险公司之间的效率差距越来越大。第三,外资保险公司与国内保险公司的效率差异不大。我们还发现,在放松管制后,寿险公司的平均效率有所下降。
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引用次数: 0
Natural Barrier to Entry in the Credit Rating Industry 信用评级行业的自然进入壁垒
Pub Date : 2010-02-08 DOI: 10.2139/ssrn.1695519
Doh-Shin Jeon, S. Lovo
We present an infinite horizon model that studies the competition between a relatively ineffective incumbent Credit Rating Agency (CRA) and a sequence of entrant CRAs that are potentially more effective but whose ability in appraising default risk is unproven at the time they enter the market. We show that free entry competition in the credit rating business fails in selecting the most competent CRA as long as two conditions are met. First, investors and issuers trust the incumbent CRA to provide a sincere, although imperfect, assessment of issuers' default risk. Second, CRAs cannot charge higher fees for low rating than for high rating. Under these conditions a rather incompetent CRA can dominate the market without being worried about potentially more competent entrants. We derive policy implications.
我们提出了一个无限视界模型,该模型研究了一个相对无效的现有信用评级机构(CRA)与一系列潜在更有效但在进入市场时评估违约风险的能力未经证实的新进入评级机构之间的竞争。研究表明,只要满足两个条件,信用评级行业的自由进入竞争就不能选出最具竞争力的信用评级机构。首先,投资者和发行人相信现有的信用评级机构能够对发行人的违约风险进行真诚(尽管不完美)的评估。其次,评级机构不能对低评级收取比高评级更高的费用。在这种情况下,一个相当无能的评级机构可以主宰市场,而不必担心潜在的更有能力的进入者。我们得出政策含义。
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引用次数: 13
RFID-based Entry into the German B2B Parcel Market and its Effect on Competitive Strategies, Prices and Market Shares: The Case of Red Parcel Post 基于rfid技术进入德国B2B包裹市场及其对竞争策略、价格和市场份额的影响——以红色包裹邮政为例
Pub Date : 2009-10-17 DOI: 10.2139/ssrn.1156002
H. Dietl, Markus Lang, Martin Lutzenberger, Stephan M. Wagner
This paper analyzes the market entry of Red Parcel Post, a new player in the German Business-to-Business (B2B) parcel market. Currently there are four large service providers in the German B2B parcel market. Each of these incumbent providers operates - albeit with varying degrees of automation - with a classical multi-hub-and-spoke network. Red Parcel Post plans to enter the B2B parcel market with a completely new parcel delivery system for the delivery of B2B parcels throughout Germany based on a new transport network design, and RFID- and GPS-based operations. Such operations shall enable the entrant to offer new services to potential customers and realize lower costs and prices than the established firms. We describe the market and contrast the incumbents' and the entrant's business strategies. Moreover, we develop a model to analyze the effect of the entrant's market entry on competitive strategies, market shares, prices, costs and profits. First, we solve the game-theoretic model analytically to derive qualitative results. In a second step, we simulate market entry and competition by calibrating the model with data from the German B2B market illustrating the impact of market entry in various scenarios.
本文分析了德国B2B (Business-to-Business, B2B)包裹市场新参与者Red Parcel Post的市场进入情况。目前,德国B2B包裹市场有四大服务提供商。尽管自动化程度各不相同,但这些现有的供应商都是通过传统的多轮毂网络来运营的。Red Parcel Post计划通过全新的包裹递送系统进入B2B包裹市场,该系统基于全新的运输网络设计,以及基于RFID和gps的操作,在德国全境递送B2B包裹。这样的运作将使进入者能够向潜在客户提供新的服务,并实现比老牌公司更低的成本和价格。我们描述了市场,并对比了现有企业和新进入企业的商业策略。此外,我们建立了一个模型来分析进入者的市场进入对竞争策略、市场份额、价格、成本和利润的影响。首先,对博弈论模型进行解析求解,得到定性结果。在第二步中,我们通过使用来自德国B2B市场的数据校准模型来模拟市场进入和竞争,说明市场进入在各种情况下的影响。
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引用次数: 3
Banking Deregulations, Financing Constraints and Firm Entry Size 银行业管制放松、融资约束与企业进入规模
Pub Date : 2009-10-14 DOI: 10.2139/ssrn.1441259
W. Kerr, Ramana Nanda
We examine the effect of US branch banking deregulations on the entry size of new firms using micro-data from the US Census Bureau. We find that the average entry size for startups did not change following the deregulations. However, among firms that survived at least four years, a greater proportion of firms entered either at their maximum size or closer to the maximum size in the first year. The magnitude of these effects were small compared to the much larger changes in entry rates of small firms following the reforms. Our results highlight that this large-scale entry at the extensive margin can obscure the more subtle intensive margin effects of changes in financing constraints.
我们使用美国人口普查局的微观数据检验了美国分行放松管制对新公司进入规模的影响。我们发现,在放松管制之后,初创企业的平均进入规模并没有改变。然而,在存活至少四年的公司中,更大比例的公司在第一年要么以最大规模进入,要么接近最大规模。与改革后小企业进入率的更大变化相比,这些影响的幅度很小。我们的研究结果强调,这种大规模的进入可以掩盖融资约束变化的更微妙的密集边际效应。
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引用次数: 1
期刊
ERN: Entry & Exit (Topic)
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