Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_19
G. Henning
{"title":"Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing","authors":"G. Henning","doi":"10.1007/978-3-642-67953-7_19","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_19","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115401633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_5
F. Stockebrand
{"title":"Entwicklung und Einführung eines EDV-gestüzten Marketinginformationssystems für den Mineralölhandel der Deutschland BP AG","authors":"F. Stockebrand","doi":"10.1007/978-3-642-67953-7_5","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_5","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129548549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_14
G. Kirschner, W. Renninger
{"title":"Markforschung im europäischen Verbund","authors":"G. Kirschner, W. Renninger","doi":"10.1007/978-3-642-67953-7_14","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_14","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128000766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7
R. Thome
{"title":"Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980","authors":"R. Thome","doi":"10.1007/978-3-642-67953-7","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132277354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_6
D. Linssen
{"title":"PDS - Philips Data Systems GmbH Marketinginformationssystem","authors":"D. Linssen","doi":"10.1007/978-3-642-67953-7_6","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_6","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"432 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133631648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_17
D. Schütt, E. Wildgrube
{"title":"Technik und Einsatzmöglichkeiten rämlicher Datenverwaltungssysteme","authors":"D. Schütt, E. Wildgrube","doi":"10.1007/978-3-642-67953-7_17","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_17","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115970587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_15
H. Wagner, E. Steffens
{"title":"Ein computergestütztes Simulationsmodell für Marketingstrategien von Kreditinstituten","authors":"H. Wagner, E. Steffens","doi":"10.1007/978-3-642-67953-7_15","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_15","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132288178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_8
M. Heidötting
{"title":"Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems","authors":"M. Heidötting","doi":"10.1007/978-3-642-67953-7_8","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_8","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116073701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1980-10-09DOI: 10.1007/978-3-642-67953-7_2
K. Becker, L. Birk
{"title":"Einsatzmöglichkeiten eines dialogorientierten Marketinginformationssysteme, dargestellte am System EXPRESS","authors":"K. Becker, L. Birk","doi":"10.1007/978-3-642-67953-7_2","DOIUrl":"https://doi.org/10.1007/978-3-642-67953-7_2","url":null,"abstract":"","PeriodicalId":174209,"journal":{"name":"Datenverarbeitung im Marketing","volume":"41 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1980-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117279758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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