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Media Output Score, a New Indicator for Measuring Online Media Coverage 媒体产出得分--衡量网络媒体报道的新指标
Pub Date : 2023-12-30 DOI: 10.3390/journalmedia5010003
Uriel Oliveira, Christophe Soares, Miguel R. Trigo
Communications professionals have widely recognized the importance of media coverage measurement. Despite having been discredited in measuring media coverage, either by the scientific community or by industry main organizations, advertising value equivalency (AVE) continues, nevertheless, to be a metric used by many communication professionals to measure digital media coverage. We propose a new metric, the Media Output Score (MOS), to automatically measure the online media coverage of brands in real-time, combining brand objectives with target media, media visibility, media favorability, readership, and social amplification of news by individuals. Using the design science research methodology, this research includes a case study analyzing the media coverage of the three main Portuguese telecommunications brands during one year on ten digital media outlets. The use of MOS with the sample data proved to be a comprehensive and valid metric to measure the output performance of brands’ digital media coverage since it effectively combines all variables, providing a single metric that can be used to evaluate and compare the performance in this context. This article presents the development, the application, and the implications of the MOS, providing a new lens through which to view and assess media coverage.
传播专业人员普遍认识到媒体覆盖率衡量的重要性。尽管在衡量媒体覆盖率方面,无论是科学界还是行业主要组织都不认可广告价值等值(AVE),但它仍然是许多传播专业人士用来衡量数字媒体覆盖率的指标。我们提出了一个新的指标--媒体产出分(MOS),结合品牌目标、目标媒体、媒体能见度、媒体好感度、阅读量和个人对新闻的社会放大作用,自动实时地衡量品牌的网络媒体覆盖率。本研究采用设计科学研究方法,包括一项案例研究,分析了葡萄牙三大电信品牌一年内在十家数字媒体上的媒体报道情况。事实证明,在样本数据中使用 MOS 是衡量品牌数字媒体报道产出绩效的一个全面而有效的指标,因为它有效地结合了所有变量,提供了一个可用于评估和比较这方面绩效的单一指标。本文介绍了 MOS 的开发、应用和影响,为观察和评估媒体报道提供了一个新的视角。
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引用次数: 0
The Impact of Changing Work Practices in Journalism in Ireland 爱尔兰新闻业工作方式变革的影响
Pub Date : 2023-12-26 DOI: 10.3390/journalmedia5010002
Emer Connolly
Journalists are working in an ever-changing environment (where precarity has become commonplace). Reporters are increasingly required to multi-task, as news has become ubiquitous. This includes writing and editing copy, posting content online and on social media, sourcing images, recording and editing audio and recording pieces to camera: the traditional television, radio and print reporter all rolled into one. Yet, additional duties are not matched by increased pay; in some instances resources have been cut, and management cite reduced advertising revenue as the main reason. This research examined the impact of those changes to work practices on journalists, the media industry, and on wider society in Ireland, where multi-tasking has become more prevalent in the past 10 to 15 years and the pressures faced by journalists have intensified in the aftermath of COVID-19. Twelve journalists working in the media in Ireland were interviewed as part of this research. Their perceptions on the main influences on their work practices were explored. The findings of this research argue that due to the relentless drive for profit maximization, the result is that insufficient time and resources are made available to run newsrooms adequately and this is particularly prevalent in the regional press. This means ‘desk’ journalism is prioritized over ‘field’ reporting, while the battle between accuracy and immediacy is placing journalists under immense pressure and this also affects the quality of content produced and disseminated. Also, there is insufficient focus by media organizations on time intensive journalism i.e., investigative journalism—which potentially impacts everyone’s lives—and this influences how ordinary citizens understand the world around them. This research argues that the ability of journalism to hold the powerful to account is diminishing. Journalism, in its current trajectory, does not fulfil its Fourth Estate or ‘watchdog’ function, and critically, this influences people’s understanding of society, as this research outlines.
记者的工作环境瞬息万变(不稳定性已司空见惯)。由于新闻已变得无处不在,记者越来越需要身兼多职。这包括撰写和编辑稿件、在网上和社交媒体上发布内容、寻找图片、录制和编辑音频以及对着镜头录制稿件:传统的电视、广播和报刊记者工作集于一身。然而,额外的职责并没有带来相应的薪酬增长;在某些情况下,资源被削减,管理层称广告收入减少是主要原因。在爱尔兰,过去 10 到 15 年间,记者身兼多职的情况越来越普遍,在 COVID-19 事件之后,记者面临的压力也越来越大。作为研究的一部分,我们采访了 12 名在爱尔兰媒体工作的记者。探讨了他们对影响其工作实践的主要因素的看法。研究结果表明,由于对利润最大化的不懈追求,结果导致没有足够的时间和资源来充分管理新闻编辑室,这在地区性新闻媒体中尤为普遍。这意味着 "案头 "新闻优先于 "现场 "报道,而在准确性和即时性之间的斗争给记者带来了巨大压力,这也影响了所制作和传播内容的质量。此外,媒体机构对时间密集型新闻报道(即调查性新闻报道)的关注不够,而调查性新闻报道可能会影响到每个人的生活,这也影响了普通公民对周围世界的理解。本研究认为,新闻业追究权势者责任的能力正在减弱。正如本研究报告所概述的那样,新闻业目前的发展轨迹并未实现其第四权力或 "监督者 "的职能,而关键的是,这影响了人们对社会的理解。
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引用次数: 0
Conflict or Harmony: Framing of Wildlife News in a Biodiversity Hotspot 冲突还是和谐?生物多样性热点地区的野生动物新闻框架
Pub Date : 2023-12-26 DOI: 10.3390/journalmedia5010001
Simplicious J. Gessa, William Tayeebwa, Vincent Muwanika, Jessica M. Rothman
Newspapers are avenues of the media that can influence public perceptions. Newspapers are especially important to engender support for wildlife protection because they reach populations who do not necessarily encounter wildlife frequently. Our research examined how newspaper media depict wildlife-related information in Uganda, a country which hosts high biodiversity. A content analysis was performed in two widely read daily newspapers, namely, the New Vision (n = 258) and Daily Monitor (n = 267), for news articles published in selected years between 2010 and 2019. The findings show a balance between positive and negative articles published in this period. New Vision had 51.5% of its articles on wildlife negatively framed while Daily Monitor had 50% of its articles positively framed. The articles that focused on the positive benefits from wildlife were the longest with 803 ± 525 words. One of the themes that featured prominently was the impact of developments on wildlife such as successful conservation practices, management interventions to save wildlife, and NGO conservation support to wildlife protection and population growth. Overall, newspaper articles addressed efforts that called for wildlife survival, but conflict still featured prominently. Measures to sensitize journalists, such as media engagement, wildlife tours, and integration with scientists, are needed to better implement conservation media. We also suggest that the media focus on the intrinsic benefits of biodiversity conservation, and that scientists be better integrated into wildlife news stories.
报纸是能够影响公众看法的媒体渠道。报纸对于吸引公众支持野生动物保护尤为重要,因为报纸可以接触到不一定经常接触野生动物的人群。我们的研究考察了乌干达这个生物多样性丰富的国家的报纸媒体是如何描述野生动物相关信息的。我们对两份读者广泛的日报,即《新视野报》(n = 258)和《每日观察报》(n = 267),在 2010 年至 2019 年期间选定年份发表的新闻文章进行了内容分析。研究结果表明,在此期间发表的正面和负面文章之间保持了平衡。新视野》51.5% 的文章对野生动物进行了负面报道,而《每日观察报》50% 的文章对野生动物进行了正面报道。关注野生动物正面益处的文章篇幅最长,为 803 ± 525 字。其中一个突出的主题是发展对野生动物的影响,如成功的保护实践、拯救野生动物的管理干预以及非政府组织对野生动物保护和种群增长的支持。总体而言,报纸文章都在努力呼吁野生动物的生存,但冲突仍然是突出的主题。为了更好地实施保护媒体,需要采取措施提高记者的敏感度,如媒体参与、野生动物之旅以及与科学家的融合。我们还建议媒体关注生物多样性保护的内在益处,并将科学家更好地融入野生动物新闻报道中。
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引用次数: 0
Understanding and Enhancing Journalism Students’ Perception of Data Journalism 了解和提高新闻专业学生对数据新闻的认识
Pub Date : 2023-12-16 DOI: 10.3390/journalmedia4040078
Elissavet Georgiadou, María Matsiola
As the media landscape continuously evolves in response to the increasing dominance of data, it is important to understand how future journalists perceive and respond to the emerging discipline of data journalism. This paper explores the impact of an introductory session on data journalism conducted with second-year journalism students at Aristotle University, Thessaloniki, Greece. The study aims, through a focus group survey, to assess the students’ initial understanding and beliefs about data journalism and explores how an educational activity, structured as a one-time workshop utilizing a resource from the Al Jazeera Media Institute and data journalism project examples from the BBC, can elucidate the notion of data journalism and stimulate interest in the field. This study contributes to the ongoing discourse on the integration of data journalism into journalism curricula and the training of the next generation of journalists. Therefore, the findings could provide valuable insights for educators in understanding journalism students’ perception of data journalism in order to develop effective curricula and teaching methods for data journalism.
随着媒体格局的不断演变,数据的主导地位日益凸显,了解未来的新闻记者如何看待和应对数据新闻这一新兴学科非常重要。本文探讨了希腊塞萨洛尼基亚里士多德大学为新闻专业二年级学生开设的数据新闻入门课程的影响。本研究旨在通过焦点小组调查,评估学生对数据新闻的初步理解和看法,并探讨如何利用半岛媒体研究所的资源和英国广播公司的数据新闻项目实例,通过一次性研讨会的形式开展教育活动,阐明数据新闻的概念,激发学生对这一领域的兴趣。本研究有助于将数据新闻纳入新闻课程和下一代记者培训的持续讨论。因此,研究结果可为教育工作者提供宝贵的见解,帮助他们了解新闻专业学生对数据新闻的看法,从而为数据新闻制定有效的课程和教学方法。
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引用次数: 0
Business and Management Research on the Motion Picture Industry: A Bibliometric Analysis 有关电影业的商业和管理研究:文献计量分析
Pub Date : 2023-12-14 DOI: 10.3390/journalmedia4040076
Lilly Joan Gutzeit, V. Tiberius
The motion picture industry is subject to extensive business and management research conducted on a wide range of topics. Due to high research productivity, it is challenging to keep track of the abundance of publications. Against this background, we employ a bibliographic coupling analysis to gain a comprehensive understanding of current research topics. The following themes were defined: Key factors for success, word of mouth and social media, organizational and pedagogical dimensions, advertising—product placement and online marketing, tourism, the influence of data, the influence of culture, revenue maximization and purchase decisions, and the perception and identification of audiences. Based on the cluster analysis, we suggest the following future research opportunities: Exploring technological innovations, especially the influence of social media and streaming platforms in the film industry; the in-depth analysis of the use of artificial intelligence in film production, both in terms of its creative potential and ethical and legal challenges; the exploration of the representation of wokeness and minorities in films and their cultural and economic significance; and, finally, a detailed examination of the long-term effects of the COVID-19 pandemic and other crises on the film industry, especially in terms of changed consumption habits and structural adjustments.
电影业的商业和管理研究范围十分广泛,涉及的课题也很多。由于研究效率高,要跟踪大量的出版物具有挑战性。在此背景下,我们采用书目耦合分析法来全面了解当前的研究课题。我们确定了以下主题:成功的关键因素、口碑和社交媒体、组织和教学层面、广告-产品投放和网络营销、旅游业、数据的影响、文化的影响、收入最大化和购买决策,以及受众的感知和识别。根据聚类分析,我们提出了以下未来研究机会:探索技术创新,尤其是社交媒体和流媒体平台对电影业的影响;深入分析人工智能在电影制作中的应用,既包括其创造潜力,也包括伦理和法律方面的挑战;探索电影中对女性和少数民族的表现及其文化和经济意义;最后,详细研究 COVID-19 大流行病和其他危机对电影业的长期影响,尤其是在消费习惯改变和结构调整方面。
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引用次数: 0
Uncovering the State of Local News Databases in the UK: Limitations and Impacts on Research 揭示英国地方新闻数据库的现状:研究的局限性和影响
Pub Date : 2023-12-14 DOI: 10.3390/journalmedia4040077
Simona Bisiani, Bahareh Heravi
Local journalism is fundamental for a thriving democracy, yet the UK faces a decline in the number of print and digital local news outlets. Large-scale mappings of the surviving outlets offer invaluable insights to policymakers designing interventions to strengthen the sector. Due to the lack of a comprehensive national directory of UK print and digital local news outlets, researchers have resorted to datasets such as circulation auditors’ databases, which have been noted to be incomplete and outdated. A lack of understanding of the magnitude of these data limitations hinders researchers from selecting optimal datasets. This study evaluates four commonly used local news databases, uncovering significant variations in their currentness and comprehensiveness. Thereafter, statistical analyses demonstrate the significant effect of each dataset’s shortcomings on findings in local news research. To address this issue, triangulation and manual verification are employed to create a more comprehensive and robust dataset. This procedure generates a new national dataset of print and digital local news outlets that can be used in future research, alongside a framework for leveraging public data to build an independent research dataset. This work paves the way for more rigorous research in data-driven local news provision studies. Concluding remarks stress the importance of setting definitions and establishing clear data pipelines in an increasingly diversified and dynamic sector.
地方新闻是民主繁荣的基础,然而英国却面临着印刷和数字地方新闻机构数量下降的问题。对幸存的新闻机构进行大规模调查,为政策制定者设计干预措施以加强这一领域提供了宝贵的见解。由于缺乏英国印刷和数字地方新闻机构的全国性综合名录,研究人员只能求助于发行审计数据库等数据集,而这些数据集被认为是不完整和过时的。由于对这些数据局限性的严重性缺乏了解,研究人员无法选择最佳数据集。本研究评估了四个常用的地方新闻数据库,发现它们在时效性和全面性方面存在显著差异。随后,统计分析证明了每个数据集的缺陷对地方新闻研究结果的重大影响。为了解决这一问题,我们采用了三角测量和人工验证的方法来创建一个更全面、更可靠的数据集。这一过程产生了一个新的全国性印刷和数字地方新闻机构数据集,可用于未来的研究,同时还提供了一个利用公共数据建立独立研究数据集的框架。这项工作为在数据驱动的地方新闻提供研究中开展更严格的研究铺平了道路。结束语强调了在日益多样化和动态化的行业中设定定义和建立清晰数据管道的重要性。
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引用次数: 0
Socio-Political Events and Music: Egyptian Songs Supporting ʿAbd Fattāḥ al-Sīsī 社会政治事件与音乐:支持 ʿAbd Fattāḥ al-Sīsī 的埃及歌曲
Pub Date : 2023-12-06 DOI: 10.3390/journalmedia4040075
Edyta Wolny-Abouelwafa
This article presents the results of research conducted on Egyptian popular songs, categorized as patriotic and showing their writers’ support for ʿAbd Fattāḥ al-Sīsī. He was first a general, Minister of Defense and commander of the Supreme Council of the Armed Forces. When protests occurred in Egypt in 2013, he remained the main actor on the political stage. Then, he became marshal, resigned from his army positions, became the candidate for presidency and finally became president of the Republic. The author of this article briefly describes what happened in Egypt in this short time (2011–2014), and answers the main research questions which concern the messages of the songs, discussing whether the messages changed from the beginning of these events to the moment when he became president of Egypt. She points out how the songs follow the political events, and presents the results of her own participant observations, including photos from when she was living in Egypt from the middle of June 2013 to October 2014. She introduces this phenomenon, how the country changed in a few months and how the culture (music/popular culture) was an important part of the country’s changes that influenced these song’s messages.
这篇文章介绍了对埃及流行歌曲的研究结果,这些歌曲被归类为爱国歌曲,并显示了这些歌曲的作者对阿卜杜拉Fattāḥ al- susi的支持。他最初是一名将军、国防部长和武装部队最高委员会的指挥官。2013年埃及发生抗议活动时,他仍然是政治舞台上的主角。然后,他成为元帅,辞去军队职务,成为总统候选人,最后成为共和国总统。本文的作者简要描述了埃及在这短时间内(2011-2014)发生的事情,并回答了有关歌曲信息的主要研究问题,讨论了从这些事件开始到他成为埃及总统的那一刻,这些信息是否发生了变化。她指出这些歌曲是如何跟随政治事件的,并展示了她自己参与观察的结果,包括2013年6月中旬至2014年10月她在埃及生活时的照片。她介绍了这种现象,这个国家在几个月内发生了怎样的变化,以及文化(音乐/流行文化)如何成为影响这些歌曲信息的国家变化的重要组成部分。
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引用次数: 0
Moral Judgment and Social Critique in Journalistic News Satire 新闻讽刺中的道德判断与社会批判
Pub Date : 2023-12-04 DOI: 10.3390/journalmedia4040074
S. Ödmark
Journalistic news satire is a satire subgenre that is gaining legitimacy in academic research as well as in the journalistic field as an opinion news format and arena for public debate. News satirists claim journalistic roles and operate under the mandate of exposing moral wrongs and auditing power. The development of a more substantial news satire coincides with an observed repoliticization of humor and comedy and intensified moral negotiation around comedic content, particularly on social media. Based on the Moral Foundation Theory, this study identifies moral judgments in journalistic news satire, using a content analysis of TV news satire material from Sweden and the U.S. The results show an overwhelming majority of moral judgments related to the individualizing foundations of Harm and Fairness, while the binding foundations of Ingroup, Authority, and Purity were less frequent. In addition, the results show strong similarities between the two countries in the material, indicating moral common ground and displaying how moral judgment is connected to the inherent nature of satire in general and the genre conventions of journalistic news satire in particular.
新闻讽刺是讽刺的一个分支,在学术研究和新闻领域作为一种观点新闻形式和公众辩论的舞台正在获得合法性。新闻讽刺作家的职责是揭露道德错误和审计权力。更实质性的新闻讽刺的发展,与幽默和喜剧的重新政治化以及围绕喜剧内容的道德谈判加剧(尤其是在社交媒体上)相吻合。基于道德基础理论,本研究通过对瑞典和美国电视新闻讽刺材料的内容分析,确定了新闻讽刺中的道德判断。结果显示,绝大多数道德判断与伤害和公平的个性化基础有关,而与Ingroup, Authority和Purity的约束性基础有关的次数较少。此外,研究结果显示两国在材料上有很强的相似性,这表明了道德上的共同点,并显示了道德判断是如何与讽刺的内在本质联系在一起的,尤其是新闻讽刺的类型惯例。
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引用次数: 0
Data Journalism and Network Theory: A Study of Political Communication through X (Formerly Twitter) Interactions 数据新闻与网络理论:通过 X(原 Twitter)互动研究政治传播
Pub Date : 2023-11-25 DOI: 10.3390/journalmedia4040073
Alexandros Samalis, Alexandros Z. Spyropoulos, Georgios C. Makris, Charalambos Bratsas, A. Veglis, V. Tsiantos, Anthoula Baliou, Emmanouel Garoufallou, Anastasios Ventouris
This study investigates the research questions: “How do political connections within Greece’s governing party evolve, and what underlying patterns and dynamics are revealed through a network analysis of interactions on X (formerly Twitter)?” To address these questions, data were collected from X, focusing on following, retweeting, and mentioning activities among the politicians within the governing party. The interactions were meticulously analysed using tools derived from Network Theory in mathematics, including in and out-strength centrality, hubs and authorities centralities, and in and out-vertex entropy. In line with the emerging field of data journalism, this approach enhances the rigour and depth of analysis, facilitating a more nuanced understanding of complex political landscapes. The findings reveal complex and dynamic structures that may reflect internal relationships, communication strategies, and the influence of recurring events on these connections within the party. This study thus provides novel insights into understanding political communication via social networks and demonstrates the applicative potential of Network Theory and data journalism techniques in social sciences.
本研究探讨的研究问题是"希腊执政党内部的政治联系是如何发展的,通过对 X(原 Twitter)上的互动进行网络分析,可以发现哪些潜在的模式和动态?为了解决这些问题,我们从 X 上收集了数据,重点关注执政党内政治家的关注、转发和提及活动。我们使用源自数学中网络理论的工具对这些互动进行了细致的分析,这些工具包括中心度(in and out-strength centrality)、枢纽中心度(hubs and authorities centralities)、中心熵(in and out-vertex entropy)。与新兴的数据新闻领域相一致,这种方法提高了分析的严谨性和深度,有助于对复杂的政治格局有更细致入微的了解。研究结果揭示了复杂而动态的结构,这些结构可能反映了党内关系、传播策略以及反复发生的事件对这些联系的影响。因此,本研究为理解通过社交网络进行的政治传播提供了新的见解,并展示了网络理论和数据新闻技术在社会科学中的应用潜力。
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引用次数: 0
The Networked Trolling of Critical Journalists and News Organizations in Iraq 伊拉克批评记者和新闻机构的网络攻击
Pub Date : 2023-11-11 DOI: 10.3390/journalmedia4040072
Ahmed Al-Rawi, Chris Tenove, Peter Klein
In this study, we have identified a Twitter network of bad actors mostly affiliated with Iraqi militias that are closely connected to the federal Iraqi government. Using disinformation and threats of legal action, these users often target journalists and news organizations that are critical of them. Three datasets were collected totaling about 16,000 tweets by using 6 Arabic hashtags. We found three major themes: public shaming and personal attacks; legal threats and misinformation accusations; and glorifying Shiite heroism and promoting conspiracies. These bad actors also created a coordinated attack against journalists, news organizations, and human rights activists and even the UN representative in Iraq, Jeanine Plasschaert, falsely accusing her of fabricating the 2021 federal election results.
在这项研究中,我们已经确定了一个Twitter网络的不良行为者,主要与伊拉克民兵组织有联系,这些民兵组织与伊拉克联邦政府密切相关。这些用户经常利用虚假信息和威胁采取法律行动,把批评他们的记者和新闻机构作为攻击目标。通过使用6个阿拉伯语标签,收集了3个数据集,总计约16000条推文。我们发现了三个主要主题:公开羞辱和人身攻击;法律威胁和错误信息指控;颂扬什叶派英雄主义,宣扬阴谋。这些坏人还对记者、新闻机构、人权活动家,甚至联合国驻伊拉克代表珍妮·普拉斯查尔特(Jeanine Plasschaert)发起了协同攻击,诬告她捏造2021年联邦选举结果。
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引用次数: 0
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Journalism and Media
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