Small, micro and medium business competition continues to increase, so efforts are needed. so that MSMEs can maintain the continuity of their business in facing the global market era of the ASEAN Economic Community (AEC). One of the efforts is to improve the strategy that has the lowest risk of failure known as the go-to-market strategy. Globalization is another test for companies when implementing advertising methods. Due to globalization, organizations have to compete with organizations that have large capital and quality assets. So far, Indonesia has become a competitive target market. Globalization and market competition require all executives to focus on the global climate. Advertising is something every business should do. The most important thing in advertising is conveying effective and persuasive messages that attract consumers' attention. This article aims to study advertising and marketing strategies in the global market. This research method uses qualitative methods. The strength of global trade unions in the Indonesian market lies in their ability to develop global marketing strategies adapted to the Indonesian market.
{"title":"Analysis Of Promotion And Marketing Strategies In The Global Market","authors":"Suhairi, Raihan Saputra, Raihan Sultani, Shelvi Fadillah Harahap","doi":"10.55227/ijerfa.v1i2.27","DOIUrl":"https://doi.org/10.55227/ijerfa.v1i2.27","url":null,"abstract":"Small, micro and medium business competition continues to increase, so efforts are needed. so that MSMEs can maintain the continuity of their business in facing the global market era of the ASEAN Economic Community (AEC). One of the efforts is to improve the strategy that has the lowest risk of failure known as the go-to-market strategy. Globalization is another test for companies when implementing advertising methods. Due to globalization, organizations have to compete with organizations that have large capital and quality assets. So far, Indonesia has become a competitive target market. Globalization and market competition require all executives to focus on the global climate. Advertising is something every business should do. The most important thing in advertising is conveying effective and persuasive messages that attract consumers' attention. This article aims to study advertising and marketing strategies in the global market. This research method uses qualitative methods. The strength of global trade unions in the Indonesian market lies in their ability to develop global marketing strategies adapted to the Indonesian market.","PeriodicalId":178467,"journal":{"name":"International Journal of Economic Research and Financial Accounting (IJERFA)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129911416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The use of the internet in Indonesia is very high, so that Youtube is able to occupy the highest position of being the most popular, then the ranking is for users of Facebook, Instagram, Twitter, WhatsApp and Google. With age categories from various groups who have active characters in social media and using the internet. The approach used in this study is to use a literature review approach. In collecting data, the authors collect data and information related to digital marketing and marketing systems through supporting data sourced from research journals, both national and international, supporting books, letters newspapers and magazines. This study aims to find out how social media is utilized as a global marketing medium. The results of this study are that the potential for marketing in the modern era is dominated by marketing through social media which is accessed through personal devices. In conclusion, there are many uses of social media today to boost business that have been discussed in this study. Social media connects people around the world where they can keep in touch and share their experiences. This is made possible by the digital ecosystem.
{"title":"Analysis Of The Benefits Of Social Media As A Medium Global Marketing In Increasing Product Sales Revenue","authors":"Suhairi, Farhan Edma Manurung, Preti Intan Sari, Syakya Maulida","doi":"10.55227/ijerfa.v1i2.25","DOIUrl":"https://doi.org/10.55227/ijerfa.v1i2.25","url":null,"abstract":"The use of the internet in Indonesia is very high, so that Youtube is able to occupy the highest position of being the most popular, then the ranking is for users of Facebook, Instagram, Twitter, WhatsApp and Google. With age categories from various groups who have active characters in social media and using the internet. The approach used in this study is to use a literature review approach. In collecting data, the authors collect data and information related to digital marketing and marketing systems through supporting data sourced from research journals, both national and international, supporting books, letters newspapers and magazines. This study aims to find out how social media is utilized as a global marketing medium. The results of this study are that the potential for marketing in the modern era is dominated by marketing through social media which is accessed through personal devices. In conclusion, there are many uses of social media today to boost business that have been discussed in this study. Social media connects people around the world where they can keep in touch and share their experiences. This is made possible by the digital ecosystem.","PeriodicalId":178467,"journal":{"name":"International Journal of Economic Research and Financial Accounting (IJERFA)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125553820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of a company also certainly lies in the distribution or marketing of the products produced. Marketing management plays an active role in analyzing the strategies to be used. To achieve efficient and effective organizational goals, marketing management is an effort that involves planning, executing (which includes organizing, directing, and coordinating) and supervising or organizing marketing operations within an organization. This study aims to analyze whether the strategies undertaken by PT. INDOFOOD has successfully or not penetrated the global market. The method used in this study is qualitative, namely through literature or literature review, namely research sourced from books, scientific journals, newspapers, and others. The results showed that PT. INDOFOOD has successfully conducted marketing, both marketing to local and global markets. This is evidenced by the expansion of factories abroad and the company's revenue is increasing every year.
{"title":"Analysis Of Marketing Strategy Success In PT. Indofood","authors":"Suhairi, Mutia Sari, Layla Nurul Sakinah, Raudah Azahra Manurung","doi":"10.55227/ijerfa.v1i2.26","DOIUrl":"https://doi.org/10.55227/ijerfa.v1i2.26","url":null,"abstract":"The success of a company also certainly lies in the distribution or marketing of the products produced. Marketing management plays an active role in analyzing the strategies to be used. To achieve efficient and effective organizational goals, marketing management is an effort that involves planning, executing (which includes organizing, directing, and coordinating) and supervising or organizing marketing operations within an organization. This study aims to analyze whether the strategies undertaken by PT. INDOFOOD has successfully or not penetrated the global market. The method used in this study is qualitative, namely through literature or literature review, namely research sourced from books, scientific journals, newspapers, and others. The results showed that PT. INDOFOOD has successfully conducted marketing, both marketing to local and global markets. This is evidenced by the expansion of factories abroad and the company's revenue is increasing every year.","PeriodicalId":178467,"journal":{"name":"International Journal of Economic Research and Financial Accounting (IJERFA)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122505492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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