Pub Date : 2017-09-19DOI: 10.1142/S1363919617500578
Yang Liu, Yongjiang Shi
International product strategy regarding global standardisation and local adaptation is one of the challenges faced by multinational corporations (MNCs). Studies in this area have tested the antecedents and consequences of standardisation/adaptation, but lack a new product development (NPD) perspective. In this study, we explore how product standardisation/adaptation is determined in the NPD context. Through a qualitative case study of four MNCs, we found three NPD approaches: multi-local, adaptation-based and platform-based. We analysed the advantages and challenges of each approach. In addition, we reveal how the factors (development of information and communication technology, competition pressure, brand awareness and technical capability) could influence the choice of a certain NPD approach. We draw implications on the paths to ensuring full leveraging of the benefits of a platform-based approach.
{"title":"Understanding International Product Strategy in Multinational Corporations Through New Product Development Approaches and Evolution","authors":"Yang Liu, Yongjiang Shi","doi":"10.1142/S1363919617500578","DOIUrl":"https://doi.org/10.1142/S1363919617500578","url":null,"abstract":"International product strategy regarding global standardisation and local adaptation is one of the challenges faced by multinational corporations (MNCs). Studies in this area have tested the antecedents and consequences of standardisation/adaptation, but lack a new product development (NPD) perspective. In this study, we explore how product standardisation/adaptation is determined in the NPD context. Through a qualitative case study of four MNCs, we found three NPD approaches: multi-local, adaptation-based and platform-based. We analysed the advantages and challenges of each approach. In addition, we reveal how the factors (development of information and communication technology, competition pressure, brand awareness and technical capability) could influence the choice of a certain NPD approach. We draw implications on the paths to ensuring full leveraging of the benefits of a platform-based approach.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89200147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-27DOI: 10.1142/S1363919617500487
Martin Meißner, M. D. Haurand, C. Stummer
Labelling product innovations as designed and/or selected by customers can positively affect non-participating consumers’ self-stated behavioural intentions, that is, it can increase the probability of purchasing that product. Most previous studies have used fictitious brands to test the aforementioned effect, raising concerns about the degree to which these findings are relevant for marketing practice. Brand managers thus might wonder whether labelling product innovations as user-designed and/or user-selected might indeed increase sales for their well-established brands. This paper addresses this research gap by investigating the possible effects of three alternative strategies for labelling innovations (i.e., empowerment-to-select, empowerment-to-create, and full empowerment) for two well-established technology brands. For all three strategies and both brands, we find that involving customers significantly increases the perceived innovation ability, which then positively mediates the effect on behavioural intentions. However, due to a negative direct effect, only labelling products as selected by customers has an overall positive effect.
{"title":"With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands","authors":"Martin Meißner, M. D. Haurand, C. Stummer","doi":"10.1142/S1363919617500487","DOIUrl":"https://doi.org/10.1142/S1363919617500487","url":null,"abstract":"Labelling product innovations as designed and/or selected by customers can positively affect non-participating consumers’ self-stated behavioural intentions, that is, it can increase the probability of purchasing that product. Most previous studies have used fictitious brands to test the aforementioned effect, raising concerns about the degree to which these findings are relevant for marketing practice. Brand managers thus might wonder whether labelling product innovations as user-designed and/or user-selected might indeed increase sales for their well-established brands. This paper addresses this research gap by investigating the possible effects of three alternative strategies for labelling innovations (i.e., empowerment-to-select, empowerment-to-create, and full empowerment) for two well-established technology brands. For all three strategies and both brands, we find that involving customers significantly increases the perceived innovation ability, which then positively mediates the effect on behavioural intentions. However, due to a negative direct effect, only labelling products as selected by customers has an overall positive effect.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79099097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-05-25DOI: 10.1142/S1363919617400060
L. Callagher, Peter Smith
This paper draws on a detailed case study of an innovation awards-giving scheme in a professional service firm to consider the role of discretionary awards in encouraging and displaying innovation capabilities. Because of their association with competition, it might seem that awards are likely tools in pluralistic contexts such as professional service firms where risk-taking and collaboration require deep relationships with clients and with professionals from different specialisations. We intend to show how managers and professionals mobilised around the scheme using the rewarding, recognising, and ritualising of innovation through awards, as a platform to initiate and promote other organisational processes that foster innovation capabilities.
{"title":"Innovation Awards: Reward, Recognition, and Ritual","authors":"L. Callagher, Peter Smith","doi":"10.1142/S1363919617400060","DOIUrl":"https://doi.org/10.1142/S1363919617400060","url":null,"abstract":"This paper draws on a detailed case study of an innovation awards-giving scheme in a professional service firm to consider the role of discretionary awards in encouraging and displaying innovation capabilities. Because of their association with competition, it might seem that awards are likely tools in pluralistic contexts such as professional service firms where risk-taking and collaboration require deep relationships with clients and with professionals from different specialisations. We intend to show how managers and professionals mobilised around the scheme using the rewarding, recognising, and ritualising of innovation through awards, as a platform to initiate and promote other organisational processes that foster innovation capabilities.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90104184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-03-24DOI: 10.1142/S1363919617500244
Viktoria Boss, Robin Kleer, Alexander Vossen
We examine the role of participants’ interactions in innovation contests. In contrast to the dominant view of a competitive organisation of innovation contests, we suggest that, especially for ideation projects, a collaborative setting may be beneficial in terms of the amount of ideation activity and the quality of the generated ideas. Using two experiments, we show the usefulness of a collaborative approach when two particular conditions are met: first, the overall effort must be compensated according to performance criteria in such a way that participants are aware of the impact of their actions. Thus, the reward mechanism has to ensure that all contributors to a specific idea benefit from their involvement. Second, the host has to provide feedback throughout the contest to make it clear for participants what idea(s) to focus on. Our results show that, while the elaboration effort can be increased by introducing a collaborative reward mechanism alone, the best results are achieved when both conditions are met.
{"title":"Walking Parallel Paths or Taking the Same Road? The Effect of Collaborative Incentives in Innovation Contests","authors":"Viktoria Boss, Robin Kleer, Alexander Vossen","doi":"10.1142/S1363919617500244","DOIUrl":"https://doi.org/10.1142/S1363919617500244","url":null,"abstract":"We examine the role of participants’ interactions in innovation contests. In contrast to the dominant view of a competitive organisation of innovation contests, we suggest that, especially for ideation projects, a collaborative setting may be beneficial in terms of the amount of ideation activity and the quality of the generated ideas. Using two experiments, we show the usefulness of a collaborative approach when two particular conditions are met: first, the overall effort must be compensated according to performance criteria in such a way that participants are aware of the impact of their actions. Thus, the reward mechanism has to ensure that all contributors to a specific idea benefit from their involvement. Second, the host has to provide feedback throughout the contest to make it clear for participants what idea(s) to focus on. Our results show that, while the elaboration effort can be increased by introducing a collaborative reward mechanism alone, the best results are achieved when both conditions are met.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79939263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-13DOI: 10.1142/S1363919617500062
Markus Plewa
Changes in the duration of product life cycles (PLCs) have been identified as a driving factor for increasing the speed of new product development (NPD). However, the facilitating potential of increasing the speed to market of new products regarding their success has been subject to extensive debate. In this paper, we shed light on the long-run dynamics between PLC and key innovation performance indicators. A large secondary data set allows us to investigate long-run within-company differences. We observe significantly shrinking PLC on the one hand and significantly increasing NPD speed on the other. A change in the length of the PLC is positively linked to changes in time to market (Ttmarket) and time to volume. Also, we confirm a positive empirical relationship between shorter Ttmarket and quicker implementation of targeted quality and productivity. However, we cannot confirm a positive relationship between shorter Ttmarket and shorter time to break-even of investments.
{"title":"Long-Run Dynamics Between Product Life Cycle Length and Innovation Performance in Manufacturing","authors":"Markus Plewa","doi":"10.1142/S1363919617500062","DOIUrl":"https://doi.org/10.1142/S1363919617500062","url":null,"abstract":"Changes in the duration of product life cycles (PLCs) have been identified as a driving factor for increasing the speed of new product development (NPD). However, the facilitating potential of increasing the speed to market of new products regarding their success has been subject to extensive debate. In this paper, we shed light on the long-run dynamics between PLC and key innovation performance indicators. A large secondary data set allows us to investigate long-run within-company differences. We observe significantly shrinking PLC on the one hand and significantly increasing NPD speed on the other. A change in the length of the PLC is positively linked to changes in time to market (Ttmarket) and time to volume. Also, we confirm a positive empirical relationship between shorter Ttmarket and quicker implementation of targeted quality and productivity. However, we cannot confirm a positive relationship between shorter Ttmarket and shorter time to break-even of investments.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80629770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-13DOI: 10.1142/S1363919617500086
Wen-qi Zhou, Vivek K. Velamuri, T. Dauth
Based on the observation of higher internationalisation of innovation activities of multinational companies towards emerging markets, this paper aims to provide insights on how foreign subsidiaries from the manufacturing industry are changing their innovation roles in China. Based on in-depth expert interviews conducted from the subsidiary perspective in China, this paper affirms that foreign subsidiaries are moving towards higher innovative activities. The study contributes to extant literature by revealing three characteristics, namely innovation capabilities, organisational structures, and interaction with the headquarters that differentiate subsidiaries’ innovation roles with regard to their geography and magnitude of innovation. This study illustrates how these distinctive characteristics and their underlying elements advance as subsidiaries move towards greater innovation roles and discusses implications for managerial practice.
{"title":"Changing Innovation Roles of Foreign Subsidiaries from the Manufacturing Industry in China","authors":"Wen-qi Zhou, Vivek K. Velamuri, T. Dauth","doi":"10.1142/S1363919617500086","DOIUrl":"https://doi.org/10.1142/S1363919617500086","url":null,"abstract":"Based on the observation of higher internationalisation of innovation activities of multinational companies towards emerging markets, this paper aims to provide insights on how foreign subsidiaries from the manufacturing industry are changing their innovation roles in China. Based on in-depth expert interviews conducted from the subsidiary perspective in China, this paper affirms that foreign subsidiaries are moving towards higher innovative activities. The study contributes to extant literature by revealing three characteristics, namely innovation capabilities, organisational structures, and interaction with the headquarters that differentiate subsidiaries’ innovation roles with regard to their geography and magnitude of innovation. This study illustrates how these distinctive characteristics and their underlying elements advance as subsidiaries move towards greater innovation roles and discusses implications for managerial practice.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80108936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-13DOI: 10.1142/S1363919617500050
S. Kraus, A. Brem, Miriam Schuessler, Felix Schuessler, Thomas Niemand
Internationalization is a hot topic in innovation management, whereby the phenomenon of “Born Globals” is still limited to research in the domains of Entrepreneurship and International Management. As business model design plays a key role for Born Globals, we link these two concepts. For this, we propose hypotheses about the influence of efficiency-centered and novelty-centered business model design on international firm performance. To test these hypotheses, we performed a quantitative survey with 252 founders of international companies in Germany, Switzerland and Liechtenstein. Additionally, we gained further insights through a case study analysis of 11 Born Globals. The results show that business model design matters to international firm performance and the business model design of Born Globals tends to be more efficiency-centered. Based on a multiple case study, we analyzed business models in a more sophisticated way and derived propositions that yielded in an archetype of a Born Global’s business model.
{"title":"Innovative Born Globals: Investigating the Influence of Their Business Models on International Performance","authors":"S. Kraus, A. Brem, Miriam Schuessler, Felix Schuessler, Thomas Niemand","doi":"10.1142/S1363919617500050","DOIUrl":"https://doi.org/10.1142/S1363919617500050","url":null,"abstract":"Internationalization is a hot topic in innovation management, whereby the phenomenon of “Born Globals” is still limited to research in the domains of Entrepreneurship and International Management. As business model design plays a key role for Born Globals, we link these two concepts. For this, we propose hypotheses about the influence of efficiency-centered and novelty-centered business model design on international firm performance. To test these hypotheses, we performed a quantitative survey with 252 founders of international companies in Germany, Switzerland and Liechtenstein. Additionally, we gained further insights through a case study analysis of 11 Born Globals. The results show that business model design matters to international firm performance and the business model design of Born Globals tends to be more efficiency-centered. Based on a multiple case study, we analyzed business models in a more sophisticated way and derived propositions that yielded in an archetype of a Born Global’s business model.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73787488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-08-05DOI: 10.1142/S1363919616500717
P. Ebel, U. Bretschneider, J. Leimeister
While collaborative business modeling (CBM) constitutes a promising new approach for opening up a company’s innovation process, existing literature lacks empirical evidence of the effects related to this approach. Drawing on related literature on the quality of creative output, this paper proposes that in the context of a CBM initiative, the integration of customers will improve the quality of the generated output. As indicated by the results of our empirical evaluation, customers are indeed capable of developing high quality business models and are able to outperform company experts when it comes to the task of developing new business models.
{"title":"Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation","authors":"P. Ebel, U. Bretschneider, J. Leimeister","doi":"10.1142/S1363919616500717","DOIUrl":"https://doi.org/10.1142/S1363919616500717","url":null,"abstract":"While collaborative business modeling (CBM) constitutes a promising new approach for opening up a company’s innovation process, existing literature lacks empirical evidence of the effects related to this approach. Drawing on related literature on the quality of creative output, this paper proposes that in the context of a CBM initiative, the integration of customers will improve the quality of the generated output. As indicated by the results of our empirical evaluation, customers are indeed capable of developing high quality business models and are able to outperform company experts when it comes to the task of developing new business models.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73916744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-07-13DOI: 10.1142/S1363919616500468
Sladjana Nørskov, Yun Mi Antorini, M. B. Jensen
With the aim of contributing to the existing knowledge of brand community members and their willingness to share ideas, we investigate whether and how brand community innovators’ (i) lead user characteristics, (ii) brand community identification, (iii) brand knowledge, (iv) brand loyalty and (v) preferences regarding the brand owner’s interference in community activities influence their willingness to share their ideas with the company. In contrast to earlier studies, which inquired into brand community members’ intentions to share their ideas [see Fuller, J, K Matzler and M Hoppe (2008). Brand community members as a source of innovation. Journal of Product Innovation Management, 25, 608–619], we studied members who had already innovated and were actively involved in innovation processes.Using a survey of the Adult Fans of Lego (AFOL) community, we found that brand community members’ willingness to share their ideas is positively related to the ahead of the trend (AT) dimension of lead user characteristics, brand community identification and brand loyalty. Interference by the company in community activities also plays a role. Surprisingly, the brand community innovators perceive this role oppositely to what prior research on firm-hosted and open-source communities suggests. This study extends our knowledge of brand communities by demonstrating how brand community innovators’ interpersonal contexts, personal traits and brand perceptions may promote or demote willingness to share.
为了对品牌社区成员的现有知识和他们分享想法的意愿做出贡献，我们调查了品牌社区创新者是否以及如何(i)领先用户特征，(ii)品牌社区识别，(iii)品牌知识，(iv)品牌忠诚度和(v)关于品牌所有者干预社区活动的偏好影响他们与公司分享想法的意愿。与早期的研究相反，这些研究调查了品牌社区成员分享他们想法的意愿[见Fuller, J, K Matzler和M Hoppe(2008)]。作为品牌社区成员创新的源泉。产品创新管理学报，25,608-619]，我们研究了已经创新并积极参与创新过程的成员。通过对乐高成人粉丝(Adult Fans of Lego, AFOL)社区的调查，我们发现品牌社区成员分享想法的意愿与领先用户特征、品牌社区认同和品牌忠诚度的趋势前沿(ahead of the trend, AT)维度呈正相关。公司对社区活动的干预也起到了一定的作用。令人惊讶的是，品牌社区创新者对这一角色的看法与之前对公司托管和开源社区的研究结果相反。本研究通过展示品牌社区创新者的人际环境、个人特质和品牌感知如何促进或降低分享意愿，扩展了我们对品牌社区的认识。
{"title":"Innovative Brand Community Members and Their Willingness to Share Ideas with Companies","authors":"Sladjana Nørskov, Yun Mi Antorini, M. B. Jensen","doi":"10.1142/S1363919616500468","DOIUrl":"https://doi.org/10.1142/S1363919616500468","url":null,"abstract":"With the aim of contributing to the existing knowledge of brand community members and their willingness to share ideas, we investigate whether and how brand community innovators’ (i) lead user characteristics, (ii) brand community identification, (iii) brand knowledge, (iv) brand loyalty and (v) preferences regarding the brand owner’s interference in community activities influence their willingness to share their ideas with the company. In contrast to earlier studies, which inquired into brand community members’ intentions to share their ideas [see Fuller, J, K Matzler and M Hoppe (2008). Brand community members as a source of innovation. Journal of Product Innovation Management, 25, 608–619], we studied members who had already innovated and were actively involved in innovation processes.Using a survey of the Adult Fans of Lego (AFOL) community, we found that brand community members’ willingness to share their ideas is positively related to the ahead of the trend (AT) dimension of lead user characteristics, brand community identification and brand loyalty. Interference by the company in community activities also plays a role. Surprisingly, the brand community innovators perceive this role oppositely to what prior research on firm-hosted and open-source communities suggests. This study extends our knowledge of brand communities by demonstrating how brand community innovators’ interpersonal contexts, personal traits and brand perceptions may promote or demote willingness to share.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78737705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-07-13DOI: 10.1142/S1363919616500444
Rita Faullant, Patrick Holzmann, E. Schwarz
Crowdsourcing competitions have been introduced as powerful instruments to integrate users in new product development. While abundant research has investigated motives for participation, little research so far has addressed the reasons why users choose not to participate. We suggest that some potential solvers may refrain from participation from the outset on account of their personality dispositions. In our study, we complement existing knowledge about user motivation to engage in co-creation with findings from personality research. In particular, we investigate individual differences resulting from enduring personality dispositions that might affect potential solvers’ decisions whether or not to enter crowdsourcing competitions. The results of our study show that the likelihood that users will participate in a crowdsourcing competition increases when they score high on openness, extraversion and trait competitiveness. Dispositional trust was not, however, a discriminating factor between participants and non-participants.
{"title":"Everybody Is Invited but not Everybody Will Come — The Influence of Personality Dispositions on Users’ Entry Decisions for Crowdsourcing Competitions","authors":"Rita Faullant, Patrick Holzmann, E. Schwarz","doi":"10.1142/S1363919616500444","DOIUrl":"https://doi.org/10.1142/S1363919616500444","url":null,"abstract":"Crowdsourcing competitions have been introduced as powerful instruments to integrate users in new product development. While abundant research has investigated motives for participation, little research so far has addressed the reasons why users choose not to participate. We suggest that some potential solvers may refrain from participation from the outset on account of their personality dispositions. In our study, we complement existing knowledge about user motivation to engage in co-creation with findings from personality research. In particular, we investigate individual differences resulting from enduring personality dispositions that might affect potential solvers’ decisions whether or not to enter crowdsourcing competitions. The results of our study show that the likelihood that users will participate in a crowdsourcing competition increases when they score high on openness, extraversion and trait competitiveness. Dispositional trust was not, however, a discriminating factor between participants and non-participants.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82873279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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