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Agiles Marketing Performance Management最新文献

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Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen 市场营销的长期评估
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_2
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
„The Good, The Bad and The Ugly“ – Datenanforderungen und -formate für eine erfolgreiche und kosteneffektive Umsetzung 一种以成功和成本效益高的方式实现的数据要求和格式
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_9
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Kampagnen-Tracking und erfolgreiches Marketingcontrolling 竞选追踪和成功销售
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_4
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing aufdie richge Balance的评论是:形象营销vs.绩效营销
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_3
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Modellbildung, Modellarchitektur und Modellgüte 模范建筑
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_5
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
In- versus Outsourcing und Anbieterauswahl 内部与外包的对比
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_10
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Optimierte Budgetallokation im Marketing „beyond media“
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_1
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Multi-Touch-Attribution und Unified Measurement 多点触控归因统一测量
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_6
Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Individuelles Targeting und Privacy 私人订制障碍
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_7
Sascha Stürze, Mark T. Hoyer, Claudio Righetti, Matthias Rasztar
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引用次数: 0
Agiles Marketing, agiles Budgeting 敏捷营销，敏捷预算
Agiles Marketing Performance Management
Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34815-1_8
Sascha Stürze, M. Hoyer, C. Righetti, Matthias Rasztar
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引用次数: 0
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