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How Trust Leads to Commitment on Microsourcing Platforms: Unraveling the Effects of Governance and Third-Party Mechanisms on Triadic Microsourcing Relationships 信任如何导致微包平台上的承诺:揭示治理和第三方机制对三合一微包关系的影响
Pub Date : 2021-09-01 DOI: 10.25300/misq/2021/14349
Wenbo Guo, D. Straub, Pengzhu Zhang, Zhao Cai
IS research has extensively examined the role of trust in client-vendor relationships, as well as the role of governance in information technology (IT) outsourcing, but little research has been carried out on the latest manifestation of outsourcing—namely, microsourcing, i.e., the sourcing of smaller scale projects. To extend the literature on the traditional IT outsourcing literature—a stream that largely focuses on medium-to-large scale offline projects—we investigate how to develop trust and commitment in a triadic microsourcing relationship which includes the microsourcer, the microsourcee, and the microsourcing platform (MP). We draw on transaction cost economics (TCE) to theorize a model specifically adapted to the microsourcing phenomenon to scrutinize the influences of formal contractual mechanisms, relational mechanisms, and third-party mechanisms. Combining data from a matched sample of microsourcers and microsourcees on the leading Chinese MP, Zbj.com, the paper deploys degree-symmetric modeling (DSM) for construct conceptualization, measurement, and data analysis. DSM is consistent with the holistic view used to develop the research model for triadic relationships. Findings confirm that the MP is critical in delivering governance mechanisms to ensure the development of triadic trust and commitment. The results suggest that researchers and practitioners should pay closer attention to triadic trust and commitment building through proper governance mechanisms in the online microsourcing marketplace. We argue that this work could be extended to other online digital platforms that involve multiple transacting parties.
信息系统研究广泛地考察了信任在客户-供应商关系中的作用,以及信息技术(IT)外包中的治理作用,但对外包的最新表现形式——即微外包,即较小规模项目的外包——进行的研究很少。为了扩展传统IT外包文献(主要集中在大中型线下项目上)的文献,我们研究了如何在包括微外包者、微外包者和微外包平台(MP)在内的三元微外包关系中建立信任和承诺。我们利用交易成本经济学(TCE)对一个专门适用于微外包现象的模型进行了理论化,以审视正式合同机制、关系机制和第三方机制的影响。结合来自微源和微源匹配样本的数据,本文将程度对称建模(DSM)用于构建概念化、测量和数据分析。DSM与用于发展三元关系研究模型的整体观点是一致的。调查结果证实,mps在提供治理机制以确保三方信任和承诺的发展方面至关重要。研究结果表明,研究人员和实践者应该更加关注通过适当的治理机制在在线微包市场中建立三方信任和承诺。我们认为,这项工作可以扩展到涉及多个交易方的其他在线数字平台。
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引用次数: 9
Failures of Fairness in Automation Require a Deeper Understanding of Human-ML Augmentation 自动化公平性的失败需要更深入地理解人类-机器学习增强
Pub Date : 2021-09-01 DOI: 10.25300/misq/2021/16535
Mike H. M. Teodorescu, Lily Morse, Yazeed Awwad, Gerald C. Kane
Machine learning (ML) tools reduce the costs of performing repetitive, time-consuming tasks yet run the risk of introducing systematic unfairness into organizational processes. Automated approaches to achieving fair- ness often fail in complex situations, leading some researchers to suggest that human augmentation of ML tools is necessary. However, our current understanding of human–ML augmentation remains limited. In this paper, we argue that the Information Systems (IS) discipline needs a more sophisticated view of and research into human–ML augmentation. We introduce a typology of augmentation for fairness consisting of four quadrants: reactive oversight, proactive oversight, informed reliance, and supervised reliance. We identify significant intersections with previous IS research and distinct managerial approaches to fairness for each quadrant. Several potential research questions emerge from fundamental differences between ML tools trained on data and traditional IS built with code. IS researchers may discover that the differences of ML tools undermine some of the fundamental assumptions upon which classic IS theories and concepts rest. ML may require massive rethinking of significant portions of the corpus of IS research in light of these differences, representing an exciting frontier for research into human–ML augmentation in the years ahead that IS researchers should embrace.
机器学习(ML)工具降低了执行重复、耗时任务的成本,但也存在将系统性不公平引入组织流程的风险。实现公平的自动化方法在复杂的情况下经常失败,这导致一些研究人员认为,人工增强机器学习工具是必要的。然而,我们目前对人类-机器学习增强的理解仍然有限。在本文中,我们认为信息系统(IS)学科需要对人类-机器学习增强有更复杂的看法和研究。我们引入了一种由四个象限组成的公平增强类型:被动监督、主动监督、知情依赖和监督依赖。我们确定了与以前的IS研究和每个象限的公平的独特管理方法的重要交叉点。基于数据训练的机器学习工具与基于代码构建的传统信息系统之间存在根本性差异,由此产生了几个潜在的研究问题。信息系统研究人员可能会发现,机器学习工具的差异破坏了经典信息系统理论和概念所依据的一些基本假设。鉴于这些差异,机器学习可能需要对信息系统研究语料库的重要部分进行大规模的重新思考,这代表了未来几年人类机器学习增强研究的一个令人兴奋的前沿,这是信息系统研究人员应该拥抱的。
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引用次数: 49
Information Technology Investment and Commercialized Innovation Performance: Dynamic Adjustment Costs and Curvilinear Impacts 信息技术投资与商业化创新绩效:动态调整成本和曲线影响
Pub Date : 2021-09-01 DOI: 10.25300/misq/2021/14368
Prasanna P. Karhade, John Qi Dong
Firms’ investment in information technology (IT) has been widely considered to be a key enabler of innovation. In this study, we integrate prior findings on the augmenting pathways (where IT investment supports innovation) with a new theory explaining the suppressing pathways (where dynamic adjustment costs associated with large IT investment can be detrimental to innovation) to propose an overall inverted U-shaped relationship between IT investment and commercialized innovation performance (CIP). To test our theory, we analyze a unique panel dataset from the largest economy in Europe and discovered a curvilinear relationship between IT investment and CIP for firms across a broad spectrum of industries. Our research presents empirical evidence corroborating the augmenting and suppressing pathways linking IT investment and CIP. Our findings serve as a cautionary signal to executives, discouraging overinvestment in IT.
企业对信息技术(IT)的投资被广泛认为是创新的关键推动因素。在本研究中,我们将先前关于增强路径(IT投资支持创新)的研究结果与解释抑制路径(与大型IT投资相关的动态调整成本可能不利于创新)的新理论相结合,提出了IT投资与商业化创新绩效(CIP)之间的整体倒u型关系。为了验证我们的理论,我们分析了来自欧洲最大经济体的独特面板数据集,并发现了广泛行业中公司的IT投资与CIP之间的曲线关系。我们的研究提供了实证证据,证实了信息技术投资与CIP之间的增强和抑制途径。我们的研究结果向高管们发出了警示信号,劝阻他们不要在IT领域过度投资。
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引用次数: 22
Strategic Directions for AI: The Role of CIOs and Boards of Directors 人工智能的战略方向:首席信息官和董事会的角色
Pub Date : 2021-09-01 DOI: 10.25300/misq/2021/16523
Jingyu Li, Mengxiang Li, Xincheng Wang, J. Thatcher
This paper applies upper echelons theory to investigate whether chief information officers (CIOs) and boards of directors affect the development of AI orientation, which represents firms’ overall strategic direction and goals regarding the introduction and application of artificial intelligence (AI)technology. We tested our model using a dataset drawn from 1,454 publicly listed firms in China. Our findings show that the presence of a CIO positively influences AI orientation and that board educational diversity, R&D experience, and AI experience positively moderate the CIO’s effect on AI orientation. Our post hoc analysis further demonstrates that these board characteristics represent contingencies that impact AI orientation but not conventional IT orientation. This paper contributes to the upper echelons literature and IT management research by offering contextualized arguments that explain new business and IT strategies such as AI orientation. Further, our findings suggest important implications about how to build top management teams and boards capable of effectively developing AI orientations
本文运用上层理论研究首席信息官(cio)和董事会是否会影响人工智能取向的发展,人工智能取向代表了企业在引入和应用人工智能技术方面的总体战略方向和目标。我们使用来自中国1454家上市公司的数据集来测试我们的模型。我们的研究结果表明,首席信息官的存在正向影响人工智能取向,董事会教育多样性、研发经验和人工智能经验正向调节首席信息官对人工智能取向的影响。我们的事后分析进一步表明,这些董事会特征代表了影响人工智能方向而不是传统IT方向的偶然事件。本文通过提供上下文化的论据来解释新的业务和IT战略,如人工智能导向,为上层文献和IT管理研究做出了贡献。此外,我们的研究结果对如何建立能够有效发展人工智能方向的高层管理团队和董事会提出了重要启示
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引用次数: 32
Assessing the Unacquainted: Inferred Reviewer Personality and Review Helpfulness 评估不熟悉的人:推断的审稿人个性和审稿人的帮助性
Pub Date : 2021-09-01 DOI: 10.25300/misq/2021/14375
A. Liu, Yilin Li, S. Xu
This work examines the question of who is more likely to provide future helpful reviews in the context of online product reviews by synergistically using personality theories and data analytics. It trains a deep learning model to infer a reviewer’s personality traits. This enables analyses to reveal the role of personality traits in review helpfulness among a large population of reviewers. We develop hypotheses on how personality traits are associated with review helpfulness, followed by hypotheses testing that confirms that higher review helpfulness is related to higher openness, conscientiousness, extraversion, and agreeableness and to lower emotional stability. These results suggest the appropriateness of using these five personality traits as inputs for developing a model for predicting future review helpfulness. Based on an ensemble model using supervised classification algorithms, we develop a predictive model and demonstrate its superior performance. Theoretical and practical implications are discussed.
这项工作通过协同使用人格理论和数据分析,研究了谁更有可能在在线产品评论的背景下提供未来有用的评论的问题。它训练一个深度学习模型来推断审稿人的性格特征。这使得分析能够揭示人格特征在大量审稿人中对审稿人的帮助性中所起的作用。我们提出了关于人格特征如何与复习乐于助人相关的假设,随后进行了假设测试,证实了较高的复习乐于助人与较高的开放性、严严性、外向性和亲和性以及较低的情绪稳定性有关。这些结果表明,使用这五种人格特征作为预测未来复习有用性的模型的输入是适当的。基于一个基于监督分类算法的集成模型,我们开发了一个预测模型,并证明了其优越的性能。讨论了理论和实践意义。
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引用次数: 19
Incorporating the Time-Order Effect of Feedback in Online Auction Markets through a Bayesian Updating Model 基于贝叶斯更新模型的在线拍卖市场反馈时序效应研究
Pub Date : 2021-06-01 DOI: 10.25300/misq/2021/15324
M. Chau, Wenwen Li, Bo Yang, Alice J. Lee, Z. Bao
Online auction markets host a large number of transactions every day. The transaction data in auction markets are useful for understanding the buyers and sellers in the market. Previous research has shown that sellers with different levels of reputation, as shown by the ratings and comments left in feedback systems, enjoy different levels of price premiums for their transactions. Feedback scores and feedback texts have been shown to correlate with buyers’ level of trust in a seller and the price premium that buyers are willing to pay (Ba and Pavlou 2002; Pavlou and Dimoka 2006). However, existing models do not consider the time-order effect, which means that feedback posted more recently may be considered more important than feedback posted less recently. This paper addresses this shortcoming by (1) testing the existence of the time-order effect, and (2) proposing a Bayesian updating model to represent buyers’ perceived reputation considering the time-order effect and assessing how well it can explain the variation in buyers’ trust and price premiums. In order to validate the time-order effect and evaluate the proposed model, we conducted a user experiment and collected real-life transaction data from the eBay online auction market. Our results confirm the existence of the time-order effect and the proposed model explains the variation in price premiums better than the benchmark models. The contribution of this research is threefold. First, we verify the time-order effect in the feedback mechanism on price premiums in online markets. Second, we propose a model that provides better explanatory power for price premiums in online auction markets than existing models by incorporating the time-order effect. Third, we provide further evidence for trust building via textual feedback in online auction markets. The study advances the understanding of the feedback mechanism in online auction markets.
网上拍卖市场每天都有大量的交易。拍卖市场的交易数据对了解市场上的买卖双方很有帮助。先前的研究表明,不同声誉水平的卖家(如在反馈系统中留下的评级和评论)在交易中享有不同水平的价格溢价。反馈分数和反馈文本已被证明与买家对卖家的信任水平和买家愿意支付的价格溢价相关(Ba和Pavlou 2002;Pavlou and Dimoka 2006)。然而,现有模型没有考虑时间顺序效应,这意味着最近发布的反馈可能被认为比最近发布的反馈更重要。本文通过(1)检验时间顺序效应的存在性,以及(2)提出一个考虑时间顺序效应的贝叶斯更新模型来表示买家感知声誉,并评估它如何很好地解释买家信任和价格溢价的变化。为了验证时间顺序效应并评估所提出的模型,我们进行了用户实验并收集了eBay在线拍卖市场的真实交易数据。我们的研究结果证实了时间顺序效应的存在,并且所提出的模型比基准模型更能解释价格溢价的变化。这项研究的贡献有三个方面。首先,我们验证了在线市场价格溢价反馈机制中的时间顺序效应。其次,我们提出了一个模型,该模型通过纳入时间顺序效应,为在线拍卖市场的价格溢价提供了比现有模型更好的解释力。第三,我们为在线拍卖市场通过文本反馈建立信任提供了进一步的证据。该研究促进了对在线拍卖市场反馈机制的理解。
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引用次数: 2
Theorizing Process Dynamics with Directed Graphs: A Diachronic Analysis of Digital Trace Data 用有向图理论化过程动力学:数字轨迹数据的历时分析
Pub Date : 2021-06-01 DOI: 10.25300/misq/2021/15360
B. Pentland, Emmanuelle Vaast, J. R. Wolf
The growing availability of digital trace data has generated unprecedented opportunities for analyzing, explaining, and predicting the dynamics of process change. While research on process organization studies theorizes about process and change, and research on process mining rigorously measures and models business processes, there has so far been limited research that measures and theorizes about process dynamics. This gap represents an opportunity for new information systems research. This research note lays the foundation for such an endeavor by demonstrating the use of process mining for diachronic analysis of process dynamics. We detail the definitions, assumptions, and mechanics of an approach that is based on representing processes as weighted, directed graphs. Using this representation, we offer a precise definition of process dynamics that focuses attention on describing and measuring changes in process structure over time. We analyze process structure over two years at four dermatology clinics. Our analysis reveals process changes that were invisible to the medical staff in the clinics. This approach offers empirical insights that are relevant to many theoretical perspectives on process dynamics.
数字跟踪数据的日益增长的可用性为分析、解释和预测过程变化的动态产生了前所未有的机会。虽然过程组织研究将过程和变化理论化,过程挖掘研究严格地度量和建模业务过程,但迄今为止,对过程动力学进行度量和理论化的研究还很有限。这一差距为新的信息系统研究提供了机会。本研究报告通过展示过程挖掘对过程动力学的历时分析的使用,为这样的努力奠定了基础。我们详细介绍了一种基于将过程表示为加权有向图的方法的定义、假设和机制。使用这种表示,我们提供了过程动力学的精确定义,将注意力集中在描述和测量过程结构随时间的变化上。我们分析了四家皮肤科诊所两年来的流程结构。我们的分析揭示了诊所医务人员看不见的过程变化。这种方法提供了与过程动力学的许多理论观点相关的经验见解。
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引用次数: 15
A Deep Learning Approach for Recognizing Activity of Daily Living (ADL) for Senior Care: Exploiting Interaction Dependency and Temporal Patterns 一种识别老年护理日常生活活动的深度学习方法:利用交互依赖和时间模式
Pub Date : 2021-06-01 DOI: 10.25300/misq/2021/15574
Hongyi Zhu, S. Samtani, Randall A. Brown, Hsinchun Chen
Ensuring the health and safety of senior citizens who live alone is a growing societal concern. The Activity of Daily Living (ADL) approach is a common means to monitor disease progression and the ability of these individuals to care for themselves. However, the prevailing sensor-based ADL monitoring systems primarily rely on wearable motion sensors, capture insufficient information for accurate ADL recognition, and do not provide a comprehensive understanding of ADLs at different granularities. Current healthcare IS and mobile analytics research focuses on studying the system, device, and provided services, and is in need of an end-to-end solution to comprehensively recognize ADLs based on mobile sensor data. This study adopts the design science paradigm and employs advanced deep learning algorithms to develop a novel hierarchical, multiphase ADL recognition framework to model ADLs at different granularities. We propose a novel 2D interaction kernel for convolutional neural networks to leverage interactions between human and object motion sensors. We rigorously evaluate each proposed module and the entire framework against state-of-the-art benchmarks (e.g., support vector machines, DeepConvLSTM, hidden Markov models, and topic-modeling-based ADLR) on two real-life motion sensor datasets that consist of ADLs at varying granularities: Opportunity and INTER. Results and a case study demonstrate that our framework can recognize ADLs at different levels more accurately. We discuss how stakeholders can further benefit from our proposed framework. Beyond demonstrating practical utility, we discuss contributions to the IS knowledge base for future design science-based cybersecurity, healthcare, and mobile analytics applications.
确保独居老年人的健康和安全是一个日益受到社会关注的问题。日常生活活动(ADL)方法是监测疾病进展和这些个体照顾自己能力的常用手段。然而,目前基于传感器的ADL监测系统主要依赖于可穿戴运动传感器,捕获的信息不足,无法准确识别ADL,也无法全面了解不同粒度的ADL。当前的医疗保健信息系统和移动分析研究侧重于研究系统、设备和提供的服务,需要基于移动传感器数据的端到端解决方案来全面识别adl。本研究采用设计科学范式,采用先进的深度学习算法,开发了一种新的分层、多相ADL识别框架,对不同粒度的ADL进行建模。我们为卷积神经网络提出了一种新的二维交互核,以利用人与物体运动传感器之间的交互。我们根据最先进的基准(例如,支持向量机,DeepConvLSTM,隐马尔可夫模型和基于主题建模的ADLR)在两个现实生活中的运动传感器数据集上严格评估每个提议的模块和整个框架,这些数据集由不同粒度的adl组成:Opportunity和INTER。结果和一个案例研究表明,我们的框架可以更准确地识别不同层次的adl。我们讨论了利益相关者如何从我们提议的框架中进一步受益。除了展示实用性之外,我们还讨论了对未来基于设计科学的网络安全、医疗保健和移动分析应用程序的IS知识库的贡献。
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引用次数: 23
Is Hidden Safe? Location Protection against Machine-Learning Prediction Attacks in Social Networks 隐藏安全吗?社交网络中防止机器学习预测攻击的位置保护
Pub Date : 2021-06-01 DOI: 10.25300/misq/2021/16266
Xiao Han, Leye Wang, Weiguo Fan
User privacy protection is a vital issue of concern for online social networks (OSNs). Even though users often intentionally hide their private information in OSNs, since adversaries may conduct prediction attacks to predict hidden information using advanced machine learning techniques, private information that users intend to hide may still be at risk of being exposed. Taking the current city listed on Facebook profiles as a case, we propose a solution that estimates and manages the exposure risk of users’ hidden information. First, we simulate an aggressive prediction attack using advanced state-of-the-art machine learning algorithms by proposing a new current city prediction framework that integrates location indications based on various types of information exposed by users, including demographic attributes, behaviors, and relationships. Second, we study prediction attack results to model patterns of prediction correctness (as correct predictions lead to information exposures) and construct an exposure risk estimator. The proposed exposure risk estimator has the ability not only to notify users of exposure risks related to their hidden current city but can also help users mitigate exposure risks by overhauling and selecting countermeasures. Moreover, our exposure risk estimator can improve the privacy management of OSNs by facilitating empirical studies on the exposure risks of OSN users as a group. Taking the current city as a case, this work offers insight on how to protect other types of private information against machine-learning prediction attacks and reveals several important implications for both practice management and future research.
用户隐私保护是在线社交网络关注的一个重要问题。尽管用户经常有意将其私有信息隐藏在osn中,但由于攻击者可能会使用先进的机器学习技术进行预测攻击来预测隐藏的信息,因此用户打算隐藏的私有信息可能仍有暴露的风险。以当前Facebook个人资料中列出的城市为例,我们提出了一种估算和管理用户隐藏信息暴露风险的解决方案。首先,我们使用最先进的机器学习算法模拟积极的预测攻击,通过提出一个新的当前城市预测框架,该框架集成了基于用户暴露的各种类型信息的位置指示,包括人口统计属性、行为和关系。其次,研究预测攻击的结果,建立预测正确性的模型(因为正确的预测会导致信息暴露),并构建暴露风险估计器。所提出的暴露风险估计器不仅能够通知用户与其隐藏的当前城市相关的暴露风险,而且还可以通过检修和选择对策来帮助用户减轻暴露风险。此外,我们的暴露风险估计器可以促进对OSN用户群体暴露风险的实证研究,从而改善OSN的隐私管理。以当前的城市为例,这项工作为如何保护其他类型的私人信息免受机器学习预测攻击提供了见解,并揭示了实践管理和未来研究的几个重要含义。
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引用次数: 7
Tweet to the Top? Social Media Personal Branding and Career Outcomes 推特到高层?社交媒体个人品牌和职业成果
Pub Date : 2021-06-01 DOI: 10.25300/misq/2021/14617
Yanzhen Chen, Huaxia Rui, A. Whinston
This paper studies whether social media personal branding (PB) improves a job candidate’s labor market performance in the context of executive employment and compensation. We focus on executives employed by Standard & Poor’s 500 constituent companies from 2010 to 2013 and evaluate their PB on social media by analyzing their Twitter accounts. To disentangle the effect of PB from that of personality traits, we exploit a (positive) shock to the effectiveness of PB caused by a series of technology upgrades by Twitter. Estimations from a two-sided matching model suggest that social media PB benefits executive candidates in job markets. This paper contributes to the literature by initiating the study of the emerging phenomenon of social media PB and testing its effect on job market performance.
本文研究了在高管聘用和薪酬的背景下,社交媒体个人品牌(PB)是否能改善求职者的劳动力市场绩效。我们关注2010年至2013年标准普尔500指数成分股公司的高管,并通过分析他们的Twitter账户来评估他们在社交媒体上的PB。为了从人格特质的影响中分离出人格特质的影响,我们利用Twitter的一系列技术升级对人格特质的有效性造成的(正向)冲击。双边匹配模型的估计表明,社交媒体PB有利于就业市场上的高管候选人。本文通过发起对社交媒体PB这一新兴现象的研究,并测试其对就业市场绩效的影响,为文献做出贡献。
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引用次数: 10
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