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Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand. 超市产品促销策略及其对销售的影响:以新西兰早餐谷物和饮料为例
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-11-01 Epub Date: 2023-02-26 DOI: 10.1111/1747-0080.12800
Magda Rosin, Leanne Young, Yannan Jiang, Stefanie Vandevijvere, Wilma Waterlander, Sally Mackay, Cliona Ni Mhurchu

Aims: To examine the frequency of promotions on breakfast cereals and drinks in a major New Zealand supermarket chain, determine the healthiness of promoted versus non-promoted products, and quantify the effects of promotions on sales.

Methods: Weekly data on product promotions and sales were collected in six Auckland supermarkets for 198 breakfast products over 12 weeks. The healthiness of products was determined using the Health Star Rating system, and the effect of promotions on sales was estimated using linear mixed models.

Results: On average, 47% of breakfast products in a given week were promoted using on-shelf tickets, 12% in weekly mailers, and 9% via promotional displays. The healthiness of promoted and non-promoted breakfast products was comparable. In relation to weekly sales of non-promoted products, all three promotional strategies had substantial (2 to 2.5 times higher sales) and statistically significant (P < 0.001) effects on product sales.

Conclusion: Promotions are frequently used and effective at increasing sales. Marketing strategies focusing solely on promoting healthier products could be an important nudging strategy to improve the healthiness of supermarket food purchases.

目的:研究新西兰一家大型连锁超市对早餐谷物和饮料的促销频率,确定促销产品与非促销产品的健康程度,并量化促销对销售的影响。方法:在12周内收集奥克兰6家超市198种早餐产品的每周促销和销售数据。使用健康之星评级系统确定产品的健康程度,并使用线性混合模型估计促销对销售的影响。结果:平均而言,在给定的一周内,47%的早餐产品使用货架票进行促销,12%通过每周邮件进行促销,9%通过促销展示进行促销。促销和非促销早餐产品的健康状况是相似的。与非促销产品的周销量相比,所有三种促销策略都有显著的提升(2 - 2.5倍的销量),并且具有统计学意义(P结论:促销在增加销量方面经常被使用并且有效。专注于推广更健康产品的营销策略可能是一种重要的推动策略,以提高超市食品购买的健康程度。
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引用次数: 1
Editorial. 社论
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-10-01 DOI: 10.1111/1747-0080.12849
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引用次数: 0
Special Issue: Sports Dietitians Australia 2023 Conference 27-28 October 2023. 特刊:2023年10月27-28日澳大利亚运动营养师大会。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-10-01 DOI: 10.1111/1747-0080.12848
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引用次数: 0
Informing online professional dietetics practice: The development and pilot testing of the Social Media Evaluation Checklist. 为在线专业营养学实践提供信息:社交媒体评估清单的开发和试点测试。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-01-11 DOI: 10.1111/1747-0080.12794
Kelly Squires, Alisha Brighton, Lisa Urquhart, Lucy Kocanda, Susan Heaney

Aim: To develop and pilot a tool to evaluate Australian dietitians' and student dietitians' ethical and professional practice using social media.

Methods: A Social Media Evaluation Checklist was developed based on checklist development literature with a four-staged process. Stage one included a literature review and input from an expert panel to ensure content validity. Stages two and three were to ensure face validity by categorising the checklist and pilot testing the tool. Instagram profiles and posts were audited by two authors using the checklist in the final stage to analyse ethical and professional use. An account purposely created for this study was used, and the first 25 dietitian and first 25 student dietitian profiles identified using the key words 'dietitian', 'student dietitian' and 'dietitian student' and the hashtag '#australiandietitian' were reviewed.

Results: A total of 50 Instagram profiles and 250 posts were audited based on seven categories; (1) financial disclosure, (2) cultural awareness, (3) evidence-based information, (4) transparency, (5) privacy/confidentiality, (6) professionalism and (7) justifiability. Areas for improvement included advertising transparency which was met in only 12% of dietitian posts, and the provision of evidence-based information, which was met in 56% of dietitian posts and 72% of student dietitian posts.

Conclusions: This study provides insight into the ethical and professional use of social media by Australian dietitians and dietetics students. With the evolving nature of social media, guidance is required. This will ensure dietitians remain, now and in the future, the credible source of nutrition information for the public.

目的:开发并试用一种工具,利用社交媒体评估澳大利亚营养师和学生营养师的道德和职业实践。方法:基于检查表开发文献,通过四个阶段的过程开发社交媒体评估检查表。第一阶段包括文献综述和专家小组的意见,以确保内容的有效性。第二和第三阶段是通过对检查表进行分类并对工具进行试点测试来确保人脸有效性。两位作者在最后阶段使用检查表对Instagram的个人资料和帖子进行了审计,以分析道德和职业使用。使用了专门为这项研究创建的账户,并对使用关键词“营养师”、“学生营养师”和“营养师学生”以及标签“#澳大利亚营养师”确定的前25名营养师和前25名学生营养师档案进行了审查。结果:共有50个Instagram个人资料和250条帖子根据七个类别进行了审计;(1) 财务披露,(2)文化意识,(3)循证信息,(4)透明度,(5)隐私/保密性,(6)专业性和(7)正当性。需要改进的领域包括广告透明度,只有12%的营养师职位达到了这一要求,以及提供循证信息,56%的营养师职位和72%的学生营养师职位达到这一要求。结论:这项研究深入了解了澳大利亚营养师和营养学学生对社交媒体的道德和专业使用。随着社交媒体的性质不断演变,需要指导。这将确保营养师现在和未来仍然是公众营养信息的可靠来源。
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引用次数: 1
Isocaloric nutritional support reduces ventilator duration time in major trauma patients. 等热量营养支持可缩短严重创伤患者的呼吸机使用时间。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-06-04 DOI: 10.1111/1747-0080.12818
Ji-Hyun Lee, Mihyang Kim, Donghwan Choi, Junsik Kwon, Yoo Kyoung Park

Aims: Major trauma patients need adequate nutrition for recovery. This study aimed to evaluate the adequacy of nutritional supply and the correlation between nutritional supply and clinical outcome.

Methods: A single-centre retrospective observational study was undertaken, describing the amounts of energy and proteins provided to 320 critically ill trauma patients during the first 10 days after admission. The data were collected from the electronic medical records of patients admitted to the trauma intensive care unit during the study period and descriptive statistical analyses were performed with the SPSS software.

Results: The mean proportion of supplied energy to recommended energy during the first 10 days after admission was 57.5%, and the mean percentage of supplied protein to recommended protein intake was 51.3%. The patients were divided into those who received ≥70% (isocaloric nutrition group) and those who received <70% (hypocaloric nutrition group) of their estimated requirements. Both the duration of ventilator use (12.7 ± 10.5 vs. 16.0 ± 15.8 days, respectively, p = 0.009) and duration of parenteral nutrition (1.1 ± 1.4 vs. 2.0 ± 2.0 days, respectively, p = 0.001) were shorter in the isocaloric nutrition group (n = 83) than in the hypocaloric nutrition group (n = 237).

Conclusion: Total energy and the amount of protein supplied were insufficient compared to the recommended amount. The duration of ventilator use was shorter in the isocaloric nutrition group than in the hypocaloric nutrition group. The association between shortened ventilator use and isocaloric nutrition requires further investigation as a potential intervention to reduce the risk of complications such as ventilator-related pneumonia.

目的:严重创伤患者需要足够的营养来恢复。本研究旨在评估营养供应的充足性以及营养供应与临床结果之间的相关性。方法:进行了一项单中心回顾性观察性研究,描述了前10年为320名危重创伤患者提供的能量和蛋白质的量 入院后第天。数据来自研究期间入住创伤重症监护室的患者的电子病历,并使用SPSS软件进行描述性统计分析。结果:前10年供应能源与推荐能源的平均比例 将患者分为接受≥70%营养的患者(等热量营养组)和接受营养的患者。结论:总能量和蛋白质供应量与推荐量相比不足。等热量营养组的呼吸机使用时间短于低热量营养组。呼吸机使用时间缩短与等热量营养之间的关系需要进一步研究,作为降低呼吸机相关肺炎等并发症风险的潜在干预措施。
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引用次数: 1
Comparison of nutrition profiling models for food marketing regulation. 食品营销监管的营养分析模型比较。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-05-22 DOI: 10.1111/1747-0080.12814
Wendy L Watson, Korina Richmond, Clare Hughes

Aim: Regulation on food marketing to children is a recommended response to childhood obesity rates. Policy requires country-relevant criteria to determine which foods are eligible to be advertised. This study aims to compare six nutrition profiling models for use in food marketing regulation in Australia.

Methods: Advertisements on the outside of buses in five suburban Sydney transport hubs were photographed. Food and beverages advertised were analysed using the Health Star Rating; three models developed for food marketing regulation: the Australian Health Council guide and two World Health Organization models; the NOVA system; and the Nutrient Profiling Scoring Criterion used in Australian advertising industry codes. The proportion and types of products advertised on the buses that would be permitted by each of the six models were then analysed.

Results: A total of 603 advertisements were identified. Of those, over a quarter of the advertisements were for foods and beverages (n = 157, 26%) and 2.3% (n = 14) for alcohol. Among the food and non-alcoholic beverage advertisements, 84% were for unhealthy foods according to the Health Council guide. The Health Council guide would permit 31% unique foods to be advertised. The NOVA system would permit the least proportion of foods to be advertised (16%), while the Health Star Rating (40%), and Nutrient Profiling Scoring Criterion (38%) would permit the most.

Conclusion: The Australian Health Council guide is the recommended model for food marketing regulation because it aligns with dietary guidelines by excluding discretionary foods from advertising. Australian governments can use the Health Council guide to develop policy in the National Obesity Strategy to protect children from marketing of unhealthy food.

目的:对儿童食品营销的监管是对儿童肥胖率的一种建议对策。该政策要求制定与国家相关的标准,以确定哪些食品有资格进行广告宣传。本研究旨在比较澳大利亚食品营销监管中使用的六种营养分析模型。方法:拍摄悉尼郊区五个交通枢纽公交车外的广告。广告中的食品和饮料使用健康星级进行分析;为食品营销监管制定的三个模式:澳大利亚卫生理事会指南和世界卫生组织的两个模式;NOVA系统;以及澳大利亚广告行业规范中使用的营养成分分析评分标准。然后分析了六种车型中每一种都允许在公交车上广告的产品比例和类型。结果:共识别出603个广告。其中,超过四分之一的广告是针对食品和饮料的(n=157,26%),2.3%(n=14)是针对酒精的。根据卫生委员会指南,在食品和非酒精饮料广告中,84%是针对不健康食品的。卫生委员会指南将允许31%的独特食品进行广告宣传。NOVA系统将允许广告中的食品比例最低(16%),而健康星级(40%)和营养成分分析评分标准(38%)将允许广告最多。结论:澳大利亚卫生委员会指南是食品营销监管的推荐模式,因为它将非必需食品排除在广告之外,符合饮食指南。澳大利亚政府可以利用卫生委员会指南制定国家肥胖战略中的政策,以保护儿童免受不健康食品的营销。
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引用次数: 0
Digital dietetics and the era of artificial intelligence. 数字营养学与人工智能时代。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 DOI: 10.1111/1747-0080.12841
Margaret Allman-Farinelli
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引用次数: 0
Developing and validating a novel staff questionnaire to identify barriers and enablers to nutrition and mealtime care on hospital wards. 开发并验证一份新的员工问卷,以确定医院病房营养和用餐护理的障碍和促成因素。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-05-11 DOI: 10.1111/1747-0080.12815
Adrienne Young, Samantha Kozica-Olenski, Kimberley Mallen, Prue McRae, Elise Treleaven, Zoe Walsh, Alison Mudge

Aims: Improving hospital nutrition and mealtime care is complex and often requires multifaceted interventions and implementation strategies to change how staff, wards and systems operate. This study aimed to develop and validate a staff questionnaire to identify multilevel barriers and enablers to optimal nutrition and mealtime care on hospital wards, to inform and evaluate local quality improvement.

Methods: Literature review, multidisciplinary focus groups and end-user testing informed questionnaire development and establishment of content and face validity. To determine the construct validity, the questionnaire was administered to ward staff working in five wards across two facilities (acute hospital, rehabilitation unit). Exploratory factor analysis was used to estimate the number of factors and to guide decisions about whether to retain or reject individual items. Scale reliability was assessed using Cronbach's alpha.

Results: The questionnaire was completed by 138 staff, with most respondents being nurses (57%) and working in the acute care facility (76%). Exploratory factor analysis supported construct validity of four of the original seven subscales. The final questionnaire consisted of 17 items and 4 sub sub-scales related to (1) Personal Staff Role; (2) Food Service; (3) Organisational Support, and (4) Family Involvement; each sub-scale demonstrated good reliability with Cronbach's alpha values all >0.70.

Conclusion: This novel and brief questionnaire shows good reliability and preliminary evidence of construct validity in this small sample. It provides a potentially useful instrument to identify barriers and enablers to nutrition and mealtime care from the staff perspective and inform where improvement efforts should be focused.

目标:改善医院营养和用餐时间护理是复杂的,通常需要多方面的干预和实施策略来改变工作人员、病房和系统的运作方式。本研究旨在开发和验证员工问卷,以确定医院病房最佳营养和用餐时间护理的多层次障碍和促成因素,为当地质量改进提供信息和评估。方法:文献综述、多学科焦点小组和最终用户测试知情问卷的编制和内容的确定及面效。为了确定结构的有效性,对在两个设施(急性医院、康复室)的五个病房工作的病房工作人员进行了问卷调查。探索性因素分析用于估计因素的数量,并指导是否保留或拒绝单个项目的决策。使用Cronbachα评估量表的可靠性。结果:问卷由138名工作人员完成,大多数受访者是护士(57%)和在急性护理机构工作的人员(76%)。探索性因素分析支持了最初七个分量表中四个分量表的结构有效性。最后的调查表包括17个项目和4个子表,涉及(1)个人工作人员的作用;(2) 食品服务;(3) 组织支持,以及(4)家庭参与;各子量表均表现出良好的信度,Cronbach的α值均>0.70。结论:该新颖而简短的问卷在这个小样本中显示出良好的可靠性和结构有效性的初步证据。它提供了一个潜在的有用工具,可以从员工的角度识别营养和用餐时间护理的障碍和促成因素,并告知改进工作的重点。
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引用次数: 0
The graduate dietitian experience of employment and employability: A longitudinal qualitative research study from one Australian university. 研究生营养师的就业经验和就业能力:来自澳大利亚一所大学的纵向定性研究。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-07-03 DOI: 10.1111/1747-0080.12832
Merran Blair, Lana Mitchell, Simone Gibson, Charlotte E Rees, Ella Ottrey, Lynn V Monrouxe, Claire Palermo

Aims: Diet-related chronic disease contributes significantly to the global burden of disease. Dietitians are best placed to address this disease burden, yet graduate dietitians may struggle to find employment. This study aimed to explore dietetics graduates' experiences of employment and employability, up to 6-month post-degree completion.

Methods: Secondary data analysis of in-depth qualitative interview data and longitudinal audio-diaries was undertaken. An interpretivist approach was employed whereby knowledge was viewed as subjective and multiple realities exist. A total of five entrance interviews, 31 audio-diaries and three exit interviews, from nine graduates were included in the analysis. This comprised 12 h of longitudinal audio data. Thematic analysis was undertaken using a framework analysis method.

Results: Four key themes were identified: (1) The tumultuous process of applying for jobs demonstrated that graduates struggled with repeated rejections. (2) The uncertain journey to employment indicated that job-seeking was a limbo stage marked by uncertainty. (3) Feeling the pressure showed that graduates experienced pressure from multiple sources. (4) Enhancing employability explained that graduates were not prepared for available employment opportunities, but utilised resources to increase their employability.

Conclusion: Diverse placement experiences may better prepare graduates for available employment opportunities. To enhance employability, it may be beneficial to assist students to develop job-seeking skills, and to engage in networking and volunteering experiences during their education.

目的:与饮食相关的慢性病在很大程度上加重了全球疾病负担。营养师最适合解决这种疾病负担,但研究生营养师可能很难找到工作。本研究旨在探索营养学毕业生在完成6个月的学位后的就业经历和就业能力。方法:采用二次数据分析法,对深度定性访谈数据和纵向音频日记进行分析。采用了一种解释主义方法,将知识视为主观的,存在多种现实。分析共包括9名毕业生的5次入学面试、31次音频日记和3次毕业面试。其中包括12 h的纵向音频数据。专题分析采用了框架分析方法。结果:确定了四个关键主题:(1)混乱的求职过程表明,毕业生在多次被拒的情况下苦苦挣扎。(2) 不确定的就业之旅表明,求职是一个充满不确定性的不确定阶段。(3) 感受到压力表明,毕业生经历了来自多个来源的压力。(4) 提高就业能力解释说,毕业生没有为现有的就业机会做好准备,而是利用资源来提高他们的就业能力。结论:多样化的就业经历可以更好地为毕业生提供就业机会。为了提高就业能力,帮助学生发展求职技能,并在教育期间参与网络和志愿服务可能是有益的。
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引用次数: 0
Healthy eating blog readership: A cross-sectional survey in Australian adults. 健康饮食博客读者群:一项针对澳大利亚成年人的横断面调查。
IF 3.1 4区 医学 Q3 NUTRITION & DIETETICS Pub Date : 2023-09-01 Epub Date: 2023-05-17 DOI: 10.1111/1747-0080.12816
Rebecca Mete, Alison Shield, Kristen Murray, Rachel Bacon, Jane Kellett

Aims: To investigate whether members of the public read blogs for the purpose of accessing healthy eating information; examine demographic predictors of healthy eating blog readership, specifically education, gender, age, body mass index, and residential location; and explore the reasons for reading, and not reading, healthy eating blogs.

Methods: This study used a cross-sectional online self-reported survey design collected over three time points (round 1: December 2017-March 2018, round 2: August 2018-December 2018, round 3: December 2021-March 2022). The total sample of participants comprised of 238 respondents with a mean age of 46 years old, who mostly reported gender as female (82%), being educated with a university degree (69%), and predominantly resided in urban and city areas (84%).

Results: Fifty-one percent of respondents reported reading healthy eating blogs, suggesting that consumers were proactively seeking healthy eating information through this avenue. Participants who identified as female were 3.2 times more likely to read healthy eating blogs. Commonly, healthy eating blogs were read to receive practical information that aligned with current food choices. The main reason participants reported not reading healthy eating blogs was not thinking about using them (29%).

Conclusions: Understanding who is seeking healthy eating information through blogs, and their reasons doing so, is important to continue research into the potential effectiveness of blogs as a platform to communicate healthy eating and nutrition messages. This study provides direction for further investigation into how dietetics professionals could effectively use blogs to disseminate healthy eating information and positively influence consumer food choices and dietary intake.

目的:调查公众阅读博客是否是为了获取健康饮食信息;研究健康饮食博客读者的人口统计学预测因素,特别是教育程度、性别、年龄、体重指数和居住地点;探讨阅读和不阅读健康饮食博客的原因。方法:本研究使用了在三个时间点(第1轮:2017年12月至2018年3月,第2轮:2018年8月至2018月,第3轮:2021年12月-2022年3月)收集的横断面在线自我报告调查设计。参与者的总样本由238名平均年龄为46岁的受访者组成 岁,大多数报告性别为女性(82%),受过大学教育(69%),主要居住在城市和城市地区(84%)。结果:51%的受访者表示阅读了健康饮食博客,这表明消费者正通过这种途径积极寻求健康饮食信息。被认定为女性的参与者阅读健康饮食博客的可能性是其他人的3.2倍。通常,阅读健康饮食博客是为了获得与当前食物选择一致的实用信息。参与者报告没有阅读健康饮食博客的主要原因是没有想过使用它们(29%)。结论:了解谁在通过博客寻求健康饮食信息,以及他们这样做的原因,对于继续研究博客作为交流健康饮食和营养信息的平台的潜在有效性至关重要。这项研究为进一步调查营养学专业人士如何有效地利用博客传播健康饮食信息并积极影响消费者的食物选择和饮食摄入提供了方向。
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引用次数: 1
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Nutrition & Dietetics
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