This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.
{"title":"EEG STUDY OF THE EFFECT OF VIRTUAL REALITY","authors":"Pavel Rosenlacher, M. Tomčík, Matěj Brůna","doi":"10.33543/0802216218","DOIUrl":"https://doi.org/10.33543/0802216218","url":null,"abstract":"This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.","PeriodicalId":198547,"journal":{"name":"AD ALTA: 08/02","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124084932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study brings results of the first phase of research probe that monitors relation between the metacognition of pupils of secondary school and level of their writing. Qualitative research probe is focused on the pupils aged 14 to 15 and is based on the continuous monitoring of individual pupils. During the research, respondents worked with several monitoring and diagnostic tools. Research activity had also anexperimental nature and supported pedagogical-educative process among the monitored group of pupils – it significantly influenced course of the classes (respecting the processual nature of writing) and approach to particular pupils, mainly within the area of diagnostics and evaluation.
{"title":"SELF-EFFICACY, MONITORING, EVALUATION AND WRITING","authors":"J. Adámková","doi":"10.33543/0802912","DOIUrl":"https://doi.org/10.33543/0802912","url":null,"abstract":"This study brings results of the first phase of research probe that monitors relation between the metacognition of pupils of secondary school and level of their writing. Qualitative research probe is focused on the pupils aged 14 to 15 and is based on the continuous monitoring of individual pupils. During the research, respondents worked with several monitoring and diagnostic tools. Research activity had also anexperimental nature and supported pedagogical-educative process among the monitored group of pupils – it significantly influenced course of the classes (respecting the processual nature of writing) and approach to particular pupils, mainly within the area of diagnostics and evaluation.","PeriodicalId":198547,"journal":{"name":"AD ALTA: 08/02","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129870687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper examined the presence of somatic symptomatology in relation to the perception of parental education, emotions and sense of security in the family environment. Those surveyed consisted of 4,847 adolescents The defined family factors consisted of inconsistency of education, parental interest, supervision, affection and a sense of security within the family environment and these were examined in relation to selected somatic issues through the SAHA methodology. The results of the correlation analysis indicated that the quality of these family factors is related to the symptoms of somatic problems of adolescents. A positive correlation between somatic symptoms and inconsistency of education and a negative correlation between somatic symptoms and a sense of security at home were observed.
{"title":"THE RELATIONSHIP BETWEEN FAMILY FACTORS AND SOMATIC PROBLEMS IN ADOLESCENCE","authors":"Zuzana Mičková, M. Blatný, M. Hrdlička","doi":"10.33543/0802172178","DOIUrl":"https://doi.org/10.33543/0802172178","url":null,"abstract":"The paper examined the presence of somatic symptomatology in relation to the perception of parental education, emotions and sense of security in the family environment. Those surveyed consisted of 4,847 adolescents The defined family factors consisted of inconsistency of education, parental interest, supervision, affection and a sense of security within the family environment and these were examined in relation to selected somatic issues through the SAHA methodology. The results of the correlation analysis indicated that the quality of these family factors is related to the symptoms of somatic problems of adolescents. A positive correlation between somatic symptoms and inconsistency of education and a negative correlation between somatic symptoms and a sense of security at home were observed.","PeriodicalId":198547,"journal":{"name":"AD ALTA: 08/02","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126430237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this contribution is to explore the demand-side of the tourism destination and to investigate whether the destination brand could be evaluated by the model of customer-based brand equity for a tourism destination (CBBETD). The presented study is focused on the Liberec Region as a destination. The data was gathered by the means of the structured questionnaire and exploratory factor analyses were run to test and reduce the items within the sub-dimensions of CBBETD. It was found that CBBETD for the Liberec Region consists of four sub-dimensions - awareness, image that includes four factors (outdoor, technical attractions, entertainment and non-traditional recreation), perceived quality including two factors (cleanliness and services) and loyalty.
{"title":"CUSTOMER-BASED BRAND EQUITY OF A TOURISM DESTINATION: AN EMPIRICAL STUDY OF THE LIBEREC REGION","authors":"Lenka Červová, Karolina Pavlů","doi":"10.33543/08023236","DOIUrl":"https://doi.org/10.33543/08023236","url":null,"abstract":"The aim of this contribution is to explore the demand-side of the tourism destination and to investigate whether the destination brand could be evaluated by the model of customer-based brand equity for a tourism destination (CBBETD). The presented study is focused on the Liberec Region as a destination. The data was gathered by the means of the structured questionnaire and exploratory factor analyses were run to test and reduce the items within the sub-dimensions of CBBETD. It was found that CBBETD for the Liberec Region consists of four sub-dimensions - awareness, image that includes four factors (outdoor, technical attractions, entertainment and non-traditional recreation), perceived quality including two factors (cleanliness and services) and loyalty.","PeriodicalId":198547,"journal":{"name":"AD ALTA: 08/02","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125946326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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