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International Journal of Accounting and Business Finance最新文献

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An empirical study on general insurance agents' performance in Sri Lankan insurance industry 斯里兰卡保险业一般保险代理人绩效实证研究
Pub Date : 2018-06-30 DOI: 10.4038/ijabf.v4i1.27
V. Muthusamy
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引用次数: 1
An analysis of the barriers of popularizing online purchasing among corporate sector managers in Sri Lanka 斯里兰卡企业部门经理推广网上购物的障碍分析
Pub Date : 2018-06-30 DOI: 10.4038/ijabf.v4i1.24
K. Gunawardana
The purpose of this paper is to identify existing perceived barriers to popularizing online purchasing and to find out the relationship between perceived risk and popularizing online purchasing, with a specific focus on the influence of perceived risk. Moreover, this study aims to address on attitude towards the psychological and behavioural issues to gain consumer insights by which popularization of online transactions are most influenced. This paper tests a model of perceived risks as barriers to popularizing online purchasing. A questionnaire survey was used with a sample of 48 Sri Lankan corporate sector managers. The data was analysed using descriptive statistics and hypothesis testing. The perceived risk of issues of electronic payments, supply of personal information has a negative relationship with popularization of online purchasing. Non-online shoppers perceive higher risk than online shoppers while males perceive lower risk than females.
本文的目的是识别现有的网络购物普及的感知障碍,并找出感知风险与网络购物普及之间的关系,特别关注感知风险的影响。此外,本研究旨在探讨消费者对心理和行为问题的态度,以了解消费者对网上交易普及影响最大的因素。本文检验了一个感知风险作为网络购物普及障碍的模型。对48名斯里兰卡企业部门经理进行了问卷调查。采用描述性统计和假设检验对数据进行分析。电子支付、个人信息提供等问题的感知风险与网上购物的普及程度呈负相关。非网上购物者比网上购物者认为风险更高,而男性比女性认为风险更低。
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引用次数: 0
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International Journal of Accounting and Business Finance
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