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Research on Marketing Strategy of Boonie Bears Series Animation 熊熊系列动画的营销策略研究
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.69
Jun Wu, Wei Bi, Jiede Wu
The Research takes the most popular series of animation works of Boonie Bears in China as the research object by SWOT, 4P theory, PEST and Five-capacity and other analysis methods to research marketing strategy. The results show that the products of the series are abundant, the price is reasonable, the channels are diversified, the promotion is comprehensive and effective. In the future, we can further enhance and strengthen the quality of product innovation, expand marketing channels and improve service quality.
本研究以在中国最受欢迎的熊熊动画系列作品为研究对象,运用SWOT、4P理论、PEST、Five-capacity等分析方法对营销策略进行研究。结果表明,该系列产品丰富,价格合理,渠道多样化,促销全面有效。在未来,我们可以进一步提升和加强产品创新的质量,拓展营销渠道,提高服务质量。
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引用次数: 1
Research on the Docking of Spatial Information Technology and Tourism Teaching Based on CDIO Concept 基于CDIO理念的空间信息技术与旅游教学对接研究
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.30
Jiejuan Tang, Wei Zhu
: Based on the analysis of the subject background, current situation and talent demand of Tourism Management Undergraduate Education in China, this paper studies and analyzes the Undergraduate Tourism Education in XX Normal University Tourism College. It is found that the Undergraduate Tourism Education in Henan Normal University attaches great importance to theory but neglects practice and tourism geography and the setting of information technology courses. Under the guidance of CDIO engineering education concept, this paper constructs a classified training mode of step-type tourism talents and points out the core elements of the training mode, the main realization links of CDIO stage and the key direction of personnel training improvement; it constructs a three-factor talent training based on the promotion of students' spatial information technology transportation on both the level and the practical ability as well as the "321" teaching system aiming at cultivating compound tourism talents to meet the needs of the market and the industry with a view to reforming the training scheme of the college by improving the teaching methods and adjusting the teaching design.In the 40 years of the development of China's higher tourism education, great breakthroughs have been made in the number of tourism colleges and universities as well as in the number of students. However, problems such as the imbalance of theoretical and practical abilities, the low degree of professional recognition, the low employment rate of graduates in the industry and the low status of Tourism Colleges and universities have gradually emerged [1] . CDIO emphasizes on ability cultivation and practical teaching. It has achieved remarkable results in the reform of Engineering teaching. It can also guide the teaching reform of tourism management specialty. The main purpose of this study is to analyze the current status of Undergraduate Tourism education, through a comparative analysis of Tourism College (hereinafter referred to as "our college" for short) Undergraduate Tourism education, to study the optimization of the training program of our college. Contrasting with the practice of CDIO education mode in engineering education reform, this paper explores the
本文在分析中国旅游管理本科教育的学科背景、现状和人才需求的基础上,对XX师范大学旅游学院旅游本科教育进行了研究和分析。研究发现,河南师范大学本科旅游教育重视理论,忽视实践,忽视旅游地理和信息技术课程的设置。在CDIO工程教育理念的指导下,构建了梯级旅游人才分级培养模式,指出了梯级旅游人才培养模式的核心要素、CDIO阶段的主要实现环节和人才培养提升的重点方向;构建了以提升学生空间信息技术交通水平和实践能力为核心的三要素人才培养体系,以及以培养适应市场和行业需求的复合型旅游人才为目标的“321”教学体系,以期通过改进教学方法和调整教学设计,改革学院的培养方案。在中国高等旅游教育发展的40年里,旅游院校的数量和学生的数量都取得了很大的突破。然而,理论能力与实践能力不平衡、专业认可度低、毕业生行业就业率低、旅游院校地位低下等问题逐渐显现出来。CDIO注重能力培养和实践教学。在工程教学改革中取得了显著成效。对旅游管理专业的教学改革具有一定的指导意义。本研究的主要目的是分析本科旅游教育的现状,通过对旅游学院(以下简称“我院”)本科旅游教育的比较分析,研究我校本科旅游教育培养方案的优化。结合CDIO教学模式在工程教育改革中的实践,探讨了CDIO教学模式在工程教育改革中的应用
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引用次数: 0
The Subversion of Gender, the Immensity of Desire: ——A Psychoanalytic Interpretation of Strindberg’s Miss Julie 性别的颠覆,欲望的无限——对斯特林堡《朱莉小姐》的精神分析解读
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.80
Xiaoshu Xu
The Swedish playwright August Strindberg has been deemed highly as one of the founders of the modern theater. He established his reputation as an outstanding modern dramatist with Miss Julie, which demonstrates his preoccupation with what he considered to be the elemental and inevitable conflict between men and women—all the psychological, social, intellectual battles of the late nineteenth century. The secret of his marvelous appeal is his psychological participation in the destinies of his dramatic characters, and both Julie and Jean suffer from the most contradictory emotions. While Julie—a dishonored aristocrat—might seem to belong to an earlier tradition of tragic heroine, Strindberg is at pains to explain why she represents a new tragic type: she is a half-woman, suffering from neurosis and hysteria, locked in a desperate struggle with her repressed id—her sexual nature; she belongs to a class that no longer has a meaningful role to play in society; she is the victim of a mother’s crime, of muddled modern thinking, of her own frail ego constitution, and, finally, of circumstances all of which constitute the modern equivalent of the time-honored concept of the superego. Julie’s constant vacillation between opposed points of view reflects Strindberg’s own ambivalent feelings about the issues of class struggle and the battle of the sexes, while Jean embodies Strindberg’s divided class loyalties. Therefore, to some extent, both of them can be seen as the projections of Strindberg’s own psychological dualism.
瑞典剧作家奥古斯特·斯特林堡被誉为现代戏剧的创始人之一。他以《朱莉小姐》奠定了他作为杰出现代戏剧家的声誉,这表明他对男人和女人之间的基本和不可避免的冲突——19世纪后期所有的心理、社会和智力斗争——的关注。他魅力非凡的秘密在于他对剧中人物命运的心理参与,朱莉和让都有着最矛盾的情感。虽然朱莉——一个耻辱的贵族——似乎属于较早的悲剧女主角传统,斯特林堡却煞费心力地解释了为什么她代表了一种新的悲剧类型:她是一个半女人,患有神经症和歇斯底里症,与她被压抑的身份——她的性本性——进行着绝望的斗争;她属于一个在社会中不再有意义的角色的阶级;她是母亲罪行的受害者,是混乱的现代思想的受害者,是她自己脆弱的自我构成的受害者,最后,是环境的受害者,所有这些都构成了历史悠久的超我概念的现代等量物。朱莉在对立观点之间的不断摇摆反映了斯特林堡自己对阶级斗争和性别斗争问题的矛盾情感,而让则体现了斯特林堡对阶级忠诚的分裂。因此,在某种程度上,他们都可以看作是斯特林堡自己的心理二元论的投影。
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引用次数: 1
Study on the Influence of Urban Roadside Trees Canopy on Mental Health of Different Age Groups 城市路边树冠对不同年龄段人群心理健康影响的研究
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.24
Junfang Xie, Binyi Liu
The development of urban green space is closely related to the health of human settlements. As an important part of urban green space system, urban roadside trees play an important role in improving urban ecological environment, residents' physical and mental health and quality of life. How to design the green space of urban streets with the orientation of health, to reduce the negative impact on the modern urban environment and keep the urban residents in physical and mental health is the urgent demand for healthy living environment in the city. 55 participants visited three types of urban roads: a road where buildings are concentrated was selected as a control road, and two roads surrounded by Sakura and Metasequoia trees respectively. The results showed that after walking along the Metasequoia (full shade) and Sakura (semi-shade) roads after 15mins, the participants' negative mental states such as tension, fatigue, confusion and anxiety were significantly reduced compared with the control roads, and their recovery results and vitality were increased. Therefore, in order to resource for the pressure and promote the health of urban residents, the planning and design should take into account the age factor, and give priority to the trees with rich vegetation. 城市行道树冠层对不同年龄人群心理健康的影响研究
城市绿地的发展与人居环境的健康密切相关。城市行道树作为城市绿地系统的重要组成部分,在改善城市生态环境、改善居民身心健康、提高生活质量等方面发挥着重要作用。如何以健康为导向设计城市街道绿地,减少对现代城市环境的负面影响,保持城市居民身心健康,是城市对健康生活环境的迫切需求。55名参与者参观了三种类型的城市道路:选择一条建筑集中的道路作为对照道路,以及两条分别被樱花和水杉树包围的道路。结果表明:与对照道路相比,在水杉(全荫)和樱花(半荫)道路上行走15min后,参与者的紧张、疲劳、困惑、焦虑等负性心理状态显著降低,恢复效果和活力均有所提高。因此,为了缓解压力,促进城市居民健康,规划设计应考虑树龄因素,优先选择植被丰富的树木。城市行道树冠层对不同年龄人群心理健康的影响研究
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引用次数: 0
Talking about the Experience of Improving the Teaching Quality of Nursing Students during Clinical Practice Period 浅谈提高护生临床实习教学质量的体会
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.43
Min Zhang, F. Meng
: Objective: Nursing students are the follow-up force of nursing team, the hope of future clinical nursing. Nursing students'internship is a transitional period from theoretical knowledge to clinical work. Nursing students at this stage are suffering from different degrees of tension [1] , lack of understanding of laws and regulations, and lack of proficiency in practical skills. CONCLUSION: Through the observation of nursing students in our department and the feedback from clinical teaching teachers for many years, and constantly improving the practice, finally summarized some useful teaching methods, which I will briefly elaborate below.
目的:护生是护理团队的后续力量,是未来临床护理的希望。护生实习是一个从理论知识到临床工作的过渡阶段。这一阶段的护生存在着不同程度的紧张感[1],对法律法规的了解不足,对实际操作技能的熟练程度不高。结论:通过对我科护生多年的观察和临床教学教师的反馈,并不断改进实践,总结出一些有益的教学方法,现作简要阐述。
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引用次数: 0
The Comparison of the Role of Speaking Skills in the Direct Method, Audiolingual Method and Task-based Language Teaching 口语技能在直接教学法、听语教学法和任务型语言教学中的作用比较
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.47
Si-Hong Li
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引用次数: 2
Analysis on the Causes of Inequality of Essential Healthcare Services Between Urban and Rural in Sichuan Province 四川省城乡基本医疗卫生服务不平等原因分析
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.58
X. Gong, Lan Luo
Essential healthcare services in Sichuan province has problem with inequality. And it prevents the balanced development of economic and people’s health. In order to improve the current situation of the inequality of essential healthcare services between urban and rural areas in Sichuan province, this paper focus on the main reasons. There is the hindrance of the dual economic structure between urban and rural areas to the development of rural economy, the large income gap between urban and rural residents, and the imbalance of expenditure. At the same time, for improving the inequality of medical and health services in urban and rural areas in Sichuan province, the paper puts forward some suggestions. Government should accelerate the abolition of the urban-rural dual system, increase the government transfer payment, strengthen the exchange and cooperation between urban and rural medical establishment, and guide the market mechanism to play a better role.
四川省基本医疗服务存在不平等问题。它阻碍了经济和人民健康的平衡发展。为了改善四川省城乡基本医疗服务不平等的现状,本文重点分析了主要原因。城乡二元经济结构对农村经济发展的阻碍,城乡居民收入差距较大,支出不平衡。同时,为改善四川省城乡医疗卫生服务不平等状况,本文提出了一些建议。政府应加快废除城乡二元体制,加大政府转移支付力度,加强城乡医疗机构的交流合作,引导市场机制更好地发挥作用。
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引用次数: 0
On the Role of Archival Work in Talent Cultivation at Colleges 论档案工作在高校人才培养中的作用
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.67
Yonghong Xiao
College archives are important cultural resources, which play an indispensable role in talent cultivation. Colleges and universities should fully tap into the cultural connotation of archives. The important role can be embodied from six aspects: constructing educational resource environment, strengthening educational service concept, constructing archives resources, filing students' growth archives, constructing archives educational platform and exerting educational function through practice.
高校档案是重要的文化资源,在人才培养中发挥着不可或缺的作用。高校应充分挖掘档案的文化内涵。其重要作用可从构建教育资源环境、强化教育服务理念、构建档案资源、归档学生成长档案、构建档案教育平台、通过实践发挥教育功能六个方面体现出来。
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引用次数: 0
Ontological Character of the Language Actualization of Temporality in the Political Discourse 政治话语中时间性语言实现的本体论特征
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.2
F. Y. Khabibullina, I. Ivanova, G. A. Trapeznikova
The article deals with the temporal localization of language from the standpoint of a fundamental ontology in political discourse on the example of grammatical means of expression of futurality in the difference-structured languages. The grammatical means of the different-structural languages are studied as a marker of the language manifestation of the futurality. Naturalness is the media of the realization of the category of time. The purpose of the study is to compare the means of realization of the functional-semantic field of the futurality in the political discourse of the multistructural languages. The object of this study is the functional-semantic field of futurality in the French and Russian political discourse. The subject of the study is the realization of the futurality in the political discourse of the languages in question.
本文从政治话语的基本本体论角度探讨语言的时间定位,并以结构差异语言中未来性的语法表达方式为例。不同结构语言的语法手段是未来性语言表现的标志。自然性是时间范畴实现的媒介。本研究的目的是比较多结构语言政治话语中未来性功能语义场的实现方式。本文的研究对象是法语和俄语政治话语中未来性的功能语义场。本研究的主题是未来性在相关语言的政治话语中的实现。
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引用次数: 0
Effects of Cinnamomum Camphora Forest Environment on Elderly Patients with Hypertension: Implications for Adjunctive Therapy 香樟林环境对老年高血压患者的影响:辅助治疗的意义
Pub Date : 2019-05-01 DOI: 10.2991/SOHE-19.2019.34
Qing Wu, Qingdong Huang, Zhuomei Chen, Yongbao Cao, Genxiang Mao, J. Dong, Sanying Wang, X. Lv, Guo-Fu Wang
: Objectives: Increasing evidence demonstrates the benefits of forest environment on human health. However, the effect of tree-species-specific forest environment on human health was rarely studied. As one of the medical plants, cinnamomum camphora ( C. camphora ) have been found to possess anti-inflammatory activities. Thus, the present study explored the effects of C. camphora forest environment on elderly patients with hypertension (HTN). Study design: Cohort study. Methods: 31 elderly patients with essential HTN were randomly divided into two groups. Blood pressure (BP), pulse oxygen saturation (SpO 2 %), heart rate (HR), heart rate variability (HRV) and levels of plasma high-sensitive-reactive protein (hs-CRP), as well as profile of mood states (POMS) test, were measured. Categorical variables were compared by Chi-square analysis. T-test was used to compare continuous data. Results: After three-day/ two-night forest bathing, patients in the forest group showed significantly lower levels of diastolic blood pressure (DBP), low frequency (LF), the ratio of low frequency and high frequency (LF/HF) and hs-CRP than in control group. However, levels of SpO 2 % and high frequency (HF) were greatly higher than control group. Furthermore, negative mood subscale scores of POMS were significantly lower following forest bathing, while the positive score was much higher. Conclusions: C. Camphora
目标:越来越多的证据表明森林环境对人类健康有益。然而,树种特有的森林环境对人类健康的影响研究很少。樟树(cinnamomum camphora, C. camphora)作为药用植物之一,具有抗炎活性。因此,本研究探讨樟树林环境对老年高血压患者(HTN)的影响。研究设计:队列研究。方法:31例老年原发性HTN患者随机分为两组。测量血压(BP)、脉搏血氧饱和度(spo2 %)、心率(HR)、心率变异性(HRV)、血浆高敏反应蛋白(hs-CRP)水平以及情绪状态谱(POMS)测试。分类变量比较采用卡方分析。采用t检验比较连续数据。结果:森林浴3天/ 2夜后,森林组患者舒张压(DBP)、低频(LF)、低频与高频之比(LF/HF)、hs-CRP水平均明显低于对照组。然而,spo2 %和高频(HF)水平明显高于对照组。此外,森林浴后的消极情绪分量表得分显著低于森林浴后的消极情绪分量表得分,积极情绪分量表得分显著高于森林浴后的消极情绪分量表得分。结论:樟脑
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引用次数: 0
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Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)
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