Pub Date : 2024-07-06DOI: 10.29244/mikm.19.1.50-59
Riri Mardaweni, Nova Agustina, Raden Meina Widiastuti, Hadah Muallimah, A. Fatah, Mochamad Saidiman
Desa Wisata Cimindi adalah salah satu destinasi pariwisata yang terus berkembang saat ini. Namun, pengelolaan usaha di desa tersebut masih menghadapi berbagai tantangan terutama dalam layanan yang efisien kepada wisatawan. Dalam rangka meningkatkan pengalaman wisatawan dan efisiensi operasional, penelitian ini mengusulkan penerapan Virtual Business Assistant (VBA) melalui aplikasi chatbot berbasis omnichannel. Studi ini mengeksplorasi potensi aplikasi chatbot untuk meningkatkan interaksi dan pelayanan kepada wisatawan yang mengunjungi Desa Wisata Cimindi. Aplikasi chatbot ini didesain untuk operasi di berbagai kanal komunikasi (Whatsapp, Telegram, dan Instagram), mencakup pesan teks secara otomatis dan obrolan langsung. VBA ini akan dapat memberikan informasi seputar tempat wisata, rekomendasi makanan, jadwal acara, dan bantuan lainnya kepada pengunjung. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dan metode pengembangan system yang digunakan adalah Extreme Programming serta sebagai narasumber yaitu ketua BUMDesa Alkaustar Cimindi. Pengujian yang dilakukan pada penelitian ini adalah pengujian Blackbox. Hasil penelitian ini menunjukkan aplikasi dapat berfungsi dengan baik dan diharapkan dapat memberikan wawasan yang berharga bagi pengelola pariwisata, pelaku usaha dan peneliti di bidang teknologi informasi yang tertarik untuk mengintegrasikan teknologi chatbot daalam konteks pariwisata pedesaan.
{"title":"Platform Manajemen Bisnis dengan Memanfaatkan Chatbot sebagai Virtual Business Assistant Berbasis Omnichannel di Desa Wisata Cimindi","authors":"Riri Mardaweni, Nova Agustina, Raden Meina Widiastuti, Hadah Muallimah, A. Fatah, Mochamad Saidiman","doi":"10.29244/mikm.19.1.50-59","DOIUrl":"https://doi.org/10.29244/mikm.19.1.50-59","url":null,"abstract":"Desa Wisata Cimindi adalah salah satu destinasi pariwisata yang terus berkembang saat ini. Namun, pengelolaan usaha di desa tersebut masih menghadapi berbagai tantangan terutama dalam layanan yang efisien kepada wisatawan. Dalam rangka meningkatkan pengalaman wisatawan dan efisiensi operasional, penelitian ini mengusulkan penerapan Virtual Business Assistant (VBA) melalui aplikasi chatbot berbasis omnichannel. Studi ini mengeksplorasi potensi aplikasi chatbot untuk meningkatkan interaksi dan pelayanan kepada wisatawan yang mengunjungi Desa Wisata Cimindi. Aplikasi chatbot ini didesain untuk operasi di berbagai kanal komunikasi (Whatsapp, Telegram, dan Instagram), mencakup pesan teks secara otomatis dan obrolan langsung. VBA ini akan dapat memberikan informasi seputar tempat wisata, rekomendasi makanan, jadwal acara, dan bantuan lainnya kepada pengunjung. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dan metode pengembangan system yang digunakan adalah Extreme Programming serta sebagai narasumber yaitu ketua BUMDesa Alkaustar Cimindi. Pengujian yang dilakukan pada penelitian ini adalah pengujian Blackbox. Hasil penelitian ini menunjukkan aplikasi dapat berfungsi dengan baik dan diharapkan dapat memberikan wawasan yang berharga bagi pengelola pariwisata, pelaku usaha dan peneliti di bidang teknologi informasi yang tertarik untuk mengintegrasikan teknologi chatbot daalam konteks pariwisata pedesaan.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141672179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-06DOI: 10.29244/mikm.19.1.60-68
Alfi Ziadatun Nisa, Mimin Aminah
Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.
{"title":"Strategi Peningkatan Pemasaran Produk Ayam Organik Berkah Chicken","authors":"Alfi Ziadatun Nisa, Mimin Aminah","doi":"10.29244/mikm.19.1.60-68","DOIUrl":"https://doi.org/10.29244/mikm.19.1.60-68","url":null,"abstract":"Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":" 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-07DOI: 10.29244/mikm.18.2.190-195
Firdayanti Firdayanti, Juwaini Ahmad, Amir Tengku Ramly
The problem that is used as the object of research is that the leadership style applied to employees is still not good, there are communication barriers between superiors and employees that are still less effective and regulations regarding work discipline that must be obeyed by employees. This research was conducted with the aim of analyzing the factors that influence the performance of our restaurant kedai kita in Bogor. Data collection was through questionnaires and the data analysis technique used in this research was a quantitative method with the help of the SPSS 22.0 program. The assessment system used in this research is a Likert scale. This research uses multiple linear regression analysis. The population in this study was all restaurant employees, totaling 60 people. The sampling technique in this research used saturated sampling. The research results concluded that leadership style had a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance.
作为研究对象的问题是，对员工的领导方式仍然不够好，上下级之间的沟通仍然存在障碍，员工必须遵守工作纪律方面的规定。本研究旨在分析影响茂物 kedai kita 餐厅业绩的因素。数据收集是通过调查问卷进行的，数据分析技术是在 SPSS 22.0 程序的帮助下采用的定量方法。本研究使用的评估系统是李克特量表。本研究采用多元线性回归分析法。本研究的研究对象是所有餐厅员工，共计 60 人。本研究采用的抽样技术为饱和抽样。研究结果认为，领导风格对员工绩效有积极而显著的影响。沟通对员工绩效有积极而显著的影响。工作纪律对员工绩效有积极而显著的影响。
{"title":"Pengaruh Gaya Kepemimpinan, Komunikasi, dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Restoran Kedai Kita Bogor","authors":"Firdayanti Firdayanti, Juwaini Ahmad, Amir Tengku Ramly","doi":"10.29244/mikm.18.2.190-195","DOIUrl":"https://doi.org/10.29244/mikm.18.2.190-195","url":null,"abstract":"The problem that is used as the object of research is that the leadership style applied to employees is still not good, there are communication barriers between superiors and employees that are still less effective and regulations regarding work discipline that must be obeyed by employees. This research was conducted with the aim of analyzing the factors that influence the performance of our restaurant kedai kita in Bogor. Data collection was through questionnaires and the data analysis technique used in this research was a quantitative method with the help of the SPSS 22.0 program. The assessment system used in this research is a Likert scale. This research uses multiple linear regression analysis. The population in this study was all restaurant employees, totaling 60 people. The sampling technique in this research used saturated sampling. The research results concluded that leadership style had a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139283972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.29244/mikm.18.2.163-169
Ayutyas Sayekti, Rizqiyatul Amaliyah
Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.
{"title":"Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2","authors":"Ayutyas Sayekti, Rizqiyatul Amaliyah","doi":"10.29244/mikm.18.2.163-169","DOIUrl":"https://doi.org/10.29244/mikm.18.2.163-169","url":null,"abstract":"Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.29244/mikm.18.2.125-132
Rayhan Arfi Mubarak, Laily Dwi Arsyianti, Nur Hasanah
This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.
{"title":"Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian","authors":"Rayhan Arfi Mubarak, Laily Dwi Arsyianti, Nur Hasanah","doi":"10.29244/mikm.18.2.125-132","DOIUrl":"https://doi.org/10.29244/mikm.18.2.125-132","url":null,"abstract":"This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.29244/mikm.18.2.180-189
Zulfa Sania Dasairy, M. Hubeis, Tjahja Muhandri
Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.
{"title":"Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor","authors":"Zulfa Sania Dasairy, M. Hubeis, Tjahja Muhandri","doi":"10.29244/mikm.18.2.180-189","DOIUrl":"https://doi.org/10.29244/mikm.18.2.180-189","url":null,"abstract":"Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"101 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.29244/mikm.18.2.170-179
Eka Novah Yuanto, S. Raharja, Mimin Aminah
Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.
Biskuneo 是国家创新研究局（BRIN）为根据市场需求找到正确的商业化战略以支持行业需求而开展的研究的创新产品之一。本研究的目的是：（1）确定影响比斯库诺创新产品发展战略的内部和外部因素；（2）梳理比斯库诺创新产品画布商业模式在企业发展中的应用。采用画布商业模型法绘制了比斯库诺产品的状况图，随后进行了描述性定量分析，包括内部因素评价矩阵（IFE）、外部因素评价矩阵（EFE）、内部-外部矩阵（IE）、优势、劣势、机会和威胁矩阵（SWOT）。IFE 计算结果为 2.339，EFE 计算结果为 2.580，映射到 IE 矩阵的第 V 单元格，表明比斯库尼奥处于成长和发展阶段。SWOT 矩阵中的战略确定位于第 I 象限（SO 战略），即该产品拥有巨大的机会和优势，可以利用现有的机会。建议采取的战略是进取型战略。
{"title":"Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional)","authors":"Eka Novah Yuanto, S. Raharja, Mimin Aminah","doi":"10.29244/mikm.18.2.170-179","DOIUrl":"https://doi.org/10.29244/mikm.18.2.170-179","url":null,"abstract":"Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-04DOI: 10.29244/mikm.18.2.143-151
A. Yani, M. Hubeis, B. Suharjo
The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.
微型、小型和中型企业（UMKM）在印尼经济结构中发挥着重要的战略作用。传统银行和伊斯兰教法银行通过提供资金以及技术和非技术援助来支持微型、小型和中型企业的发展。本研究在印度尼西亚伊斯兰银行（BSI）茂物德拉玛加-佩尔维拉支行（KCP）进行，由雅加达第二区和茂物区第五区监管，重点关注小额信贷。研究目标是：（1）确定影响小额贷款发展的内部和外部因素；（2）制定适当的战略，以提高小额贷款的增长；（3）根据 BSI 现有的小额贷款计划，对 UMKM 的发展提出建议。本研究基于 PT BSI 在 2018-2022 年期间影响融资绩效的数据和信息。数据分析采用内部因素评价（IFE）和外部因素评价（EFE）矩阵，然后是优势-劣势-机会-威胁（SWOT）和定量战略规划（QSP）矩阵。成为优势的内部因素包括 BSI Kredit Usaha Rakyat (KUR) 产品的低成本融资定价、简易要求、服务水平协议 (SLA) 快速融资流程和符合伊斯兰教法的融资协议。大量的 UMKM、公众对伊斯兰银行业务的兴趣以及众多竞争银行等外部因素也成为了机遇。根据 SWOT 分析和 QSP 矩阵得出的替代战略结果是，通过微型集群融资与微型企业社区建立伙伴关系、最大限度地利用在线营销和服务以及创新小额信贷产品。
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Pub Date : 2023-11-04DOI: 10.29244/mikm.18.2.133-142
Deliwanti Simatupang, R. Syarief, Irvandi Gustari
In recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink's financial transactions significantly affect BRILink's fee-based income. BRILink's fee-based income has a significant influence on income receipts.
近年来，银行业遇到了重大挑战，即利息收入不稳定。银行需要考虑利息收入以外的其他收入。如果银行想保持利润水平，就必须通过收费收入来加强贷款利息收入以外的收入来源。本研究旨在确定影响 BRILink 金融交易的代理商、CASA、jawara juragan 代理商和 BEP 代理商的数量，影响 BRILink 收费收入的金融交易，以及受 BRILink 收费收入影响的收入的意义。本研究使用了包含 CASA 变量、代理商数量、jawara juragan 代理商、BEP 代理商、金融交易、收费收入（FBI）和收入收益的二手数据。数据采用结构方程模型（SEM）进行分析，并通过 Smart PLS 4.0 进行处理。结果显示，在 CASA 变量、代理商数量、jawara juragan 代理商和 BEP 代理商中，只有代理商数量对 BRILink 的财务交易有显著影响。BRILink 的财务交易对 BRILink 的收费收入有重大影响。BRILink 的收费收入对收入有重大影响。
{"title":"Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink","authors":"Deliwanti Simatupang, R. Syarief, Irvandi Gustari","doi":"10.29244/mikm.18.2.133-142","DOIUrl":"https://doi.org/10.29244/mikm.18.2.133-142","url":null,"abstract":"In recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink's financial transactions significantly affect BRILink's fee-based income. BRILink's fee-based income has a significant influence on income receipts.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.29244/mikm.18.2.101-112
Tifany Yosephin Sihaloho, Nurul Hidayati
Perusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan.
{"title":"Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ","authors":"Tifany Yosephin Sihaloho, Nurul Hidayati","doi":"10.29244/mikm.18.2.101-112","DOIUrl":"https://doi.org/10.29244/mikm.18.2.101-112","url":null,"abstract":"Perusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan.","PeriodicalId":201045,"journal":{"name":"MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139305907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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