Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch15
{"title":"Whatever It Is, Can You Make It Simpler?","authors":"","doi":"10.1002/9781119473961.ch15","DOIUrl":"https://doi.org/10.1002/9781119473961.ch15","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126770018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.app1
{"title":"Appendix 1: Winning Entries from the Financial Services Forum Marketing Effectiveness Awards","authors":"","doi":"10.1002/9781119473961.app1","DOIUrl":"https://doi.org/10.1002/9781119473961.app1","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129613416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.index
{"title":"Index","authors":"","doi":"10.1002/9781119473961.index","DOIUrl":"https://doi.org/10.1002/9781119473961.index","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131309374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch20
{"title":"How Far Can You See Beyond Financial Services?","authors":"","doi":"10.1002/9781119473961.ch20","DOIUrl":"https://doi.org/10.1002/9781119473961.ch20","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116262440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch7
{"title":"Cutting in the Middle Man","authors":"","doi":"10.1002/9781119473961.ch7","DOIUrl":"https://doi.org/10.1002/9781119473961.ch7","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125147226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch11
{"title":"How Much Is Big Data Changing Your Business?","authors":"","doi":"10.1002/9781119473961.ch11","DOIUrl":"https://doi.org/10.1002/9781119473961.ch11","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116472232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch17
{"title":"Call That a Brand?","authors":"","doi":"10.1002/9781119473961.ch17","DOIUrl":"https://doi.org/10.1002/9781119473961.ch17","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115562567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch2
{"title":"What Is Marketing, And Why Does It Matter?","authors":"","doi":"10.1002/9781119473961.ch2","DOIUrl":"https://doi.org/10.1002/9781119473961.ch2","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114911136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-21DOI: 10.1002/9781119473961.ch6
{"title":"Real People, Real Lives","authors":"","doi":"10.1002/9781119473961.ch6","DOIUrl":"https://doi.org/10.1002/9781119473961.ch6","url":null,"abstract":"","PeriodicalId":202268,"journal":{"name":"No Small Change","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122997596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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